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The Influence of HESQUAL on Student Image and Satisfaction: Implications for the Intention of Recommending The Universitas Islam Indonesia Study Program Khusaini, Rayhan Aditya; Hartono, Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4847

Abstract

This research investigates the key factors that influence students' intention to stay at a university and their intention to recommend the university, especially in the context of Universitas Islam Indonesia. This research emphasizes the importance of the quality of university services in creating meaningful relationships between students and the university. The proposed research model tests the relationship between university service quality (HESQUAL), brand image, satisfaction, and their impact on student's intention to stay and recommend the university. The results of the analysis show that university service quality has a positive and significant influence on the university's brand image and student satisfaction. Apart from that, the university's brand image also has a positive and significant effect on student satisfaction. Student satisfaction, in turn, has a positive and significant influence on their intention to stay and recommend the university. This research provides important insights for universities in understanding the factors that influence student loyalty and recommendations.
The Influence of Organizational Identification, Reputation, Costs, and Infrastructure Factors on New Student Satisfaction at Private Universities Cindrakasih, Nabilah Amanah; Hartono, Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5383

Abstract

This study aims to test and analyze the influence of organizational identification factors, university reputation, tuition fees, and infrastructure on the satisfaction of new students who will later recommend private universities. The research method used is quantitative. This study involved 164 respondents from new students of the 2023 batch of the Islamic University of Indonesia. Data were collected through an online questionnaire using a Google form and analyzed using SPSS and PLS-SEM with SmartPLS software. The results of this study state that organizational identification and tuition fees have a positive and significant effect on student satisfaction. However, the university's reputation and infrastructure do not show a direct positive relationship with student satisfaction. In addition, the results of this study also highlight that student satisfaction has a positive and significant effect on their intention to recommend the university to prospective students. This is very important for university management because it shows that efforts to increase organizational identification and set affordable tuition fees, will later encourage them to recommend the university. This study contributes to the enrichment of higher education marketing literature. This study also recommends marketing managers improve the factors that make students satisfied at the university.
Manajemen Pendidikan Karakter Berbasis Sekolah Era Digital di Indonesia Astuti, Nuryani Dwi; Marzuki, Marzuki; Hajaroh, Mami; Prihatni, Yuli; Kusumawardhani, Ratih; Hartono, Arif; Setiawan, Ari; Aziz, Mohd Kasturi Nor Abd
Jurnal Pendidikan Karakter Vol. 16 No. 1 (2025)
Publisher : Directorate of Research and Community Service, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpka.v16i1.76084

Abstract

This research aims to reveal the importance of character education management in shaping students' ideal personalities, especially in the digital era. This research uses library research method to analyze various literature sources related to character education management. Data sources are journals, proceedings, and books. The data collection technique focuses on in-depth search and analysis of text or literature sources. The results show that character education management requires detailed planning, efficient organization, effective implementation, and careful supervision. The implementation of character education in the digital era requires an innovative and synergistic approach between various educational components. Concrete examples of the application of character education management in the digital era include setting digital character education goals, dividing tasks and resources, implementing programs through digital technology, and monitoring and evaluating programs regularly. Thus, character education integrated with digital technology can help form a young generation with good character, faith, honesty and discipline, and be able to have a positive impact on the surrounding environment. This research emphasizes the importance of character education as an effective means of forming morally and spiritually complete individuals.
The Power of Workplace Spirituality in Fostering Job Satisfaction and Work Engagement Rusdi, Muhammad; Hartono, Arif
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.55559

Abstract

This study examines the idea of the ideal workplace through the relationship between workplace spirituality and work engagement, highlighting its academic contribution by demonstrating how affective mechanisms strengthen the engagement process. The study also clarifies the mediating role of job satisfaction. Using a correlational design with data from employees of zakat institutions (n = 124), the analysis employed partial least squares. Workplace spirituality showed a positive association with work engagement, and job satisfaction was positively linked to both constructs. Mediation results confirmed that job satisfaction significantly transmitted the influence of workplace spirituality on engagement. These findings deepen understanding of how internal meaning systems shape workforce vitality and can guide managers in designing environments that enhance satisfaction and sustain engagement.