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All Journal KOPERTIP: Jurnal Ilmiah Manajemen Informatika dan Komputer JOURNAL INFORMATICS, SCIENCE & TECHNOLOGY Infotekmesin Respati Al-Bahjah Journal of Islamic Community Service Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Ecobankers : Journal of Economy and Banking Eduprof
Pratama, Fidya Arie
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Religion Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Mathematics Mechanical Engineering Other

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Implementasi Marketing Syariah Dalam Upaya Meningkatkan Minat Beli Konsumen di Al-Bahjah Mart Pusat Kabupaten Cirebon Pratama, Fidya Arie; Hanan, Abdul; Alirahman, Agus Dian; Ridwan, Mohammad; Fauziah, Fauziah
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2022): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecopreneur.v3i2.461

Abstract

This study discusses the implementation of Islamic marketing in an effort to increase consumer buying interest. The background of the study is that there is still a lack of knowledge and consumer interest in Islamic retail, even though they live in an area that is still thick with religious values. This study aims to determine and obtain data at Al-Bahjah (AB) Mart Sendang Cirebon Regency regarding the implementation of sharia marketing in an effort to increase consumer buying interest. This study uses a qualitative approach with a descriptive method. The data sources used are theoretical and empirical, theoretical data data derived from data from guide books related to this thesis, libraries, print media and electronic media. The research sample was taken from five informants. After the data is collected, the stage of processing the data collected is carried out through observation, interviews, documentation and using research instruments to obtain research conclusions. As for the results of the study, the implementation of sharia marketing has been implemented at Al-Bahjah (AB) Mart, it can be seen from the implementation of sharia marketing characteristics. Consumers' interest in buying at AB Mart after implementing sharia marketing every day is getting more and more consumers who visit AB Mart. This proves that the implementation of sharia marketing can increase consumer buying interest. The conclusion of this study is that sharia marketing can affect consumer buying interest at AB Mart Sendang, by implementing sharia marketing can increase consumer buying interest Abstrak Penelitian ini membahas implementasi marketing syariah dalam upaya meningkatkan minat beli konsumen. Kajiannya dilatar belakangi Masih minimnya pengetahuan dan ketertarikan konsumen mengenai retail-retail Islam, walaupun tinggal dikawasan yang masih kental dengan nilai-nilai agamis. Penelitian ini bertujuan untuk mengetahui dan memperoleh data di Al-Bahjah (AB) Mart Sendang Kabupaten Cirebon mengenai implementasi marketing syariah dalam upaya meningkatkan minat beli konsumen. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Sumber data yang digunakan ada yang bersifat teoritik dan empiric, data teoritik data-data yang berasal dari data buku-buku panduan yang ada kaitannya dengan skripsi ini, perpustakaan, media cetak dan media elektronik. Sample penelitian diambil dari lima informan. Setelah data terkumpul dilakukan tahap pengolahan data yang dikumpulkan melalui teknik observasi, wawancara, dokumentasi dan menggunakan instrument penelitian untuk memperoleh kesimpulan penelitian. Adapun hasil penelitian, implementasi marketing syariah telah diterapkan di Al-Bahjah (AB) Mart, hal tersebut bisa dilihat dari menerapkannya karakteristik marketing syariah. Minat beli konsumen di AB Mart setelah menerapkan marketing syariah setiap hari semakin bertambah konsumen yang berkunjung ke AB Mart. Ini membuktikan bahwa implementasi marketing syariah dapat meningkatkan minat beli konsumen. Kesimpulan dari penelitian ini bahwa marketing syariah dapat mempengaruhi minat beli konsumen di AB Mart Sendang, dengan menerapkan marketing syariah dapat meningkatkan minat beli konsumen
Peranan Wisata Religi Makam Pangeran Panjunan dan Pangeran Kejaksan Sebagai Penggerak Ekonomi Kreatif: Studi Kasus di Situs Keramat Plangon Kecamatan Sumber Kabupaten Cirebon Munajim, Ahmad; Muhammadun, Muhammadun; Pratama, Fidya Arie; Hasan, Puad
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 2 No. 2 (2021): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cirebon has several tourist destinations, one of which is Plangon. The purpose of this study is the role of religious tourism at the Plangon Sacred site as a driver of the creative economy and a number of analyzes from the author in the form of the development and role of the government on tourism at the Plangon Sacred site in Babakan Village, Sumber District, Cirebon Regency. The method used in this study uses a descriptive type with a qualitative approach. The type of data used in writing this research is qualitative data type, while the data source used is primary data source from data obtained through observation of the place to be studied and other data which is the result of direct interviews from the source, namely religious tourism in Plangon Village. Babakan Sumber Subdistrict, Cirebon Regency and in the form of collecting documentation from books, articles, internet, and various other sources which are then processed and analyzed to obtain conclusions. can be resolved as well as local residents or traders feel benefited because with these tourism activities can make visitors with the development of this tourism potential because they can feel more comfortable and calm. The impact of developing tourism potential in helping the community's economy is positive, all parties are affected by the potential development of religious tourism and feel that they often stop by at the shop, and visitors feel that they are benefited by the existence of these tourism activities. Abstrak Kabupaten Cirebon berpotensi untuk dikembangkan sebagai kota wisata. Kabupaten Cirebon memiliki beberapa destinasi wisata salah satunya adalah Plangon. Adapun tujuan dari penelitian ini yaitu Peranan wisata religi situs Keramat Plangon sebagai penggerak ekonomi kreatif dan sejumlah analisis dari penulis berupa pengembangan dan peran pemerintah terhadap wisata situs keramat Plangon di Desa Babakan Kecamaan Sumber Kabupaten Cirebon. Metode yang digunakan dalam penelitian ini menggunakan jenis deskriptif dengan pendekatan kualitatif. Jenis data yang digunakan dalam penulisan penelitian ini adalah jenis data kualitatif, adapun sumber data yang digunakan adalah sumber data primer dari data yang diperoleh melalui observasi terhadap tempat yang akan diteliti dan data lainnya yang merupakan hasil wawancara langsung dari sumbernya yaitu wisata religi situ keramat Plangon Desa Babakan Kecamatan Sumber Kabupaten Cirebon dan berupa pengumpulan dokumentasi dari buku, artikel, internet, dan berbagai sumber lainnya yang kemudian diolah dan dianalisis untuk memperoleh kesimpulan.Dari hasil penelitian maka diperoleh kesimpulan bahwa Dari proses pengelola dan juru kunci merasa diuntungkang karena proses pengembangan bisa dilakukan dan bisa terselesaikan begitupun dari warga atau pedagang setempat merasa diuntungkan karena dengan keaktifan wisata tersebut bisa membuat pengunjung dengan pengembangan potensi pariwisata ini karena bisa merasa lebih nyaman dan tenang. Dampak pengembangan potensi pariwisata dalam membantu perekonomian masyarakat terbilang positive, semua pihak terkena dampak dari pengembangan potensi pariwista religi serta merasa sering mampir di warung, dan dari pengunjung merasa diuntungkan diuntungkan dengan adanya keaktifan wisata tersebut.
Penguatan Manajemen Strategis Bisnis Online Generasi Z dalam Perspektif Bimbingan Karir Pratama, Fidya Arie; Nakhma’Ussolikhah
ABJIS: Al-Bahjah Journal of Islamic Community Service Vol. 2 No. 2 (2025): ABJIS VOL.2 NO. 2 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61553/abjis.v2i2.626

Abstract

Guidance and counseling are in a transition period from conventional-based services to internet-based services. The presence of technology is the biggest challenge for today's individuals, who have used internet-based service media. Such individuals are called generation Z born around 1995 to 2010. The demands of technological developments are the biggest obstacles for BK teachers born in generations X and Y. The purpose of this study is to find the communication experience of Generation Z in building an online business through social media. The study used a qualitative method with data collection using observation and interview techniques. The subjects of the study were individuals born in 1998, 2000, 2004. The activities of individuals born in generation Z are very dependent on smartphones can provide a sense of comfort, security, happiness and peace, this is felt by individuals when accessing several applications available on smartphones. The use of smartphones makes it easy for individuals to surf the internet without limits. This affects the shift in paradigms and attitudes of individuals both consciously and unconsciously. The results of the study show that individuals born in generation Z can feel the freedom and ease in developing an online business career without having to need a place and capital, especially for beginners in online business as resellers.
Co-Authors ., Nurhadiansyah Abdul Hanan Ade Rizki Rinaldi Ahmad Faqih Al Ghozali, Muhammad Iqbal Al-Ghozali, Muhammad Iqbal Alirahman, Agus Dian Arif Rinaldi Dikananda Asmilasti, Rifni Barnawi, Barnawi Dikananda, Arif Rinaldi Fata, M Anisul Fata, M. Anisul Fathurrohman Fathurrohman Fauziah Fauziah Fikriyah, Fikriyah Gunawan, Ahmad Hadi, Novi Setyanti Indahyati, Indahyati Khan, Habib Ur Rehman Laksana, Tri Ganjar Mohammad Ridwan Muhammadun Muhammadun, Muhammadun Munajim, Ahmad Nakhma’ussolikhah Nining Rahaningsih Nurhadiansyah Nurhadiansyah, Nurhadiansyah Odi Nurdiawan Pratama, Gama Puad Hasan, Puad Sadikin, Sadikin Sarie, Dwi Mutiara Selasi, Dini Sukarnoto, Toto Susilo, Sigit Vebrianto Tonyadi, Tonyadi Vebrianto, Sigit