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All Journal Bilancia : Jurnal Ilmiah Akuntansi FINANCIAL : JURNAL AKUNTANSI Community Engagement and Emergence Journal (CEEJ) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Luxury: Landscape of Business Administration JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Research in Accounting Journal
Fadrul, Fadrul
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Luxury: Landscape of Business Administration

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Building a Value-Oriented Digital Business Model for Traditional Anti-Migraine Herbal Tea Products Renaldo, Nicholas; Veronica, Kristy; Panjaitan, Harry Patuan; Junaedi, Achmad Tavip; Fadrul, Fadrul; Andi, Andi; Suhardjo, Suhardjo; Susanti, Wilda; Tendra, Gusrio; Jahrizal, Jahrizal
Luxury: Landscape of Business Administration Vol. 3 No. 1 (2025): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v3i1.125

Abstract

The growing demand for natural health solutions and the integration of digital lifestyles presents new opportunities for innovation in traditional herbal products. This study aims to design a value-oriented digital business model for an anti-migraine herbal tea, combining traditional herbal knowledge with modern digital entrepreneurship and accounting systems. The research used a qualitative approach, integrating the Business Model Canvas (BMC), Value Proposition Canvas (VPC), and digital accounting to formulate a scalable and consumer-centric business framework. The herbal formulation, consisting of ginger, peppermint, turmeric, lemongrass, lavender, cinnamon, and stevia, was developed based on scientific literature and traditional practices. Through consumer insights, market segmentation, and prototype evaluation with stakeholders and experts, the model was validated for its market viability and alignment with health-conscious and digital native consumers. The findings indicate that the integration of digital accounting enhances transparency, financial control, and business credibility, while the overall model supports sustainability, traceability, and value creation. This research contributes to the fields of digital business, sustainable product innovation, and the commercialization of traditional medicines. Future research is recommended to combine quantitative validation and clinical testing to improve the robustness and impact of the model.
Co-Authors Achmad Tavip Junaedi agung Pramana Andi Andi Anton Anton Aprila, Bord Nandre Aslinda, Aslinda Asyari, Hasbi CH, Stephen Setiahady Chandra, Jennifer Chandra, Stefani Desnelita, Yenny Eddy, Pujiono Estu, Ahmad Zulkarnaen Estu, Ahmad Zulkarnain Gusrio Tendra Gustientiedina Hadi, M. Fikry Hadi, Syukri Harry Patuan Panjaitan Hocky, Agus Howard, Howard Jahrizal Jayawarsa, A.A. Ketut Layla Hafni Marlim, Yulvia Nora Mimelientesa Irman Miran, Ikas Musa, Sulaiman Natalia, Anita Nicholas Renaldo Nila Elfrida Harahap Novitriansyah, Bob Nurazizah, Febi Octafilia, Yusnita Onny Setyawan Priyono Priyono Pujiono Pujiono Purwati, Astri Ayu Rahman, Sarli Rizaldi Putra Rizki Restu Setiyani Suhardjo Suharti Sunardi Sunardi Surya Safari SD Veronica, Kristy Wahid, Nabila Wati, Yenny Wijaya, Evelyn Wijaya, Felix Tirta Wilda Susanti William William Yeni, Elfita Yusrizal Yusrizal Yutiandry Rivai