Article Per Year (5 Year)
p-Index From 2020 - 2025
2.56
P-Index
This Author published in this journals
All Journal SEGMEN Jurnal Manajemen dan Bisnis International Journal of Artificial Intelligence Research JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Bisnis Unram Journal of Community Service (UJCS) Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship West Science Social and Humanities Studies
Setiawan, Zunan
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : West Science Journal Economic and Entrepreneurship

 1 
Analysis of the Impact of Technological Change on Marketing Practices Setiawan, Zunan; Sinaga, Hommy Dorthy Ellyany; A., Chevy Herli Sumerli; Judijanto, Loso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.268

Abstract

This research investigates the impact of technological change on the marketing practices of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia through a comprehensive quantitative analysis. Surveys were conducted among a diverse sample of 500 MSMEs, spanning various sectors. The findings reveal a landscape of varied technological adoption, with financial constraints and a digital skills gap emerging as predominant challenges. Nevertheless, the study highlights the transformative potential of technology, showcasing improved customer engagement, expanded market reach, and enhanced performance metrics. The synthesis of results informs practical strategies for MSMEs, policy recommendations for stakeholders, and avenues for future research. This research contributes valuable insights into the nuanced relationship between technology and MSMEs, offering a foundation for informed decision-making in the rapidly evolving digital landscape.
Co-Authors A., Chevy Herli Sumerli Adilla, Fitroh Agus Mulyono Agus Siswanto Alfian, Achmad Anwar, M. Arifai Ilyas Arnes Yuli Vandika Bahagio, Dwi Atmodjo Dian Ariani Donny Dharmawan Ekasari, Silvia Elizabeth Yohanes Endrawati, Titin Fikri, Muhammad Ali Hady, Sultan Ira Ningrum Resmawa, Ira Ningrum Judijanto, Loso Khuan, Hendri Kurniawan, Rangga Muhammad Kusworo, Leo Jati Lasmiatun, KMT LAUNTU, ANSIR Lusianawati, Hayu Muhammad Rajab Musran Munizu Muthmainnah Muthmainnah Noor, Laili Savitri Nur Hidayat, Indra Iryanto Nurdiani, Tanti Widia Pratama, I Wayan Adi Purwoko Purwoko Ridwansyah Ridwansyah Safari, Apay Saifuddin Zuhri Salamatun Asakdiyah, Salamatun Santi Diwyarthi, Ni Desak Made Sinaga, Hommy Dorthy Ellyany Sintesa, Nika Sirait, Evi Sitorus, Sunday Ade Sono, Mohammad Gifari Sulistyo, Beni Agus Sumerli A, Chevy Herli Suryadi, Dikky Tauhidin Abas, Totoh Utama Sembiring, Afen Prana Wachyu Hari Haji Wailmi, Khil Widagdo, Djoko Xiaoyan, Yuan