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All Journal Jurnal Pengabdian Al-Ikhlas Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen AL-ULUM : Jurnal Ilmu Sosial dan Humaniora International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Economics, Management, Business, and Social Science Jurnal Akuntansi dan Ekonomi Bisnis JWM (JURNAL WAWASAN MANAJEMEN) Nanggroe: Journal Of Scholarly Service Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Bisnis dan Manajemen (JURBISMAN) Nanggroe: Journal of Scholarly Service International Journal of Economics, Business and Innovation Research Inovasi Sosial: Jurnal Pengabdian Masyarakat Jurnal Akuntansi Jurnal Pengabdian Indonesia Jelajah Ekonomi: Jurnal Ekonomi dan Bisnis Indonesia Pariwisata
Aida Vitria
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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OPTIMALISASI PENINGKATAN PENJUALAN SAYUR HIDROPONIK MELALUI PELATIHAN STRATEGI PEMASARAN DIGITAL DENGAN MEDIA SOSIAL TIKTOK Aida Vitria; Abdurrahim; Ana Sofia Herawati; Purboyo; Amalia Wahyuni; Siti Zainab
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.995

Abstract

The digital marketing strategy training activity using the TikTok social media platform for hydroponic farmers in Pandahan Village aims to enhance their capability in digitally marketing hydroponic vegetable products. This training was designed to provide both theoretical understanding and practical hands-on experience in creating creative content, utilizing TikTok Shop, and TikTok Ads as promotional tools. The training results demonstrated a significant increase in participants' knowledge and skills in leveraging TikTok features for digital marketing. The implementation carried out by the participants successfully expanded their market reach and increased consumer interaction through their TikTok accounts. Despite challenges related to the need for ongoing mentoring, this activity has had a tangible positive impact on the development of local hydroponic businesses. This training is expected to become a starting point for business actors to continue innovating and optimizing digital marketing strategies to face the dynamics of the modern market.
THE NEXUS OF ORGANIZATIONAL CULTURE AND AUTHORITY STYLE ON WORKER’S PERFORMANCE THROUGH WORK SATISFACTION Basuki Basuki; Rahmi Widyanti; Nuning Kundayati; Aida Vitria
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 12, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v12i1.18386

Abstract

The current investigation set out to ascertain the following: the impact of organizational culture and authority style on work satisfaction and worker performance, as direct and indirect.This investigation used the SEM analysis and a quantitative approach to provide explanations. Number of 157 workers of PT PLN (Persero) SPI in the ATD Division made up the paper's population. The proportionate random sampling technique was used to carry out the sampling, resulting in 61 respondents.According to the paper's findings, from the six hypotheses had a direct impact in addition to having a positive and substantial effect. Nonetheless, the data processing findings revealed the following mediating effect: Worker performance was impacted by organizational culture through work happiness because worker performance was already directly affected by organizational culture even in the absence of work satisfaction. Work satisfaction impacts worker performance even in the absence of authority style.
The Reframing Business Model Innovation Through Dynamic Capabilities A Two-Decade Global Bibliometric and Network Mapping (2006–2026) Aida Vitria; Muhammad Zaini
International Journal of Economics, Business and Innovation Research Vol. 5 No. 03 (2026): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i03.3149

Abstract

This study aims to provide a comprehensive and integrative mapping of the global research landscape on Business Model Innovation (BMI) through the lens of Dynamic Capabilities (DCV) over a two-decade period (2006–2026), addressing the persistent research problem of conceptual fragmentation between these domains. Adopting a bibliometric approach combined with network analysis, the study analyzes 1,137 scientific articles sourced from Scopus and Google Scholar databases, selected using the PRISMA framework to ensure methodological rigor and relevance. Data were processed using VOSviewer to generate network, overlay, density, and co-author collaboration visualizations, enabling the identification of intellectual structures, thematic evolution, and collaboration patterns within the field. The findings reveal that dynamic capabilities function as the central theoretical anchor, supporting the reconceptualization of BMI as a capability-driven and iterative process rather than a static strategic outcome. The literature is dominated by themes related to digital transformation, artificial intelligence, sustainability, and circular economy, indicating a shift toward techno-socio-ecological perspectives in strategic management. However, the results also highlight significant fragmentation, particularly in peripheral themes such as entrepreneurship, innovation ecosystems, and microfoundations, as well as weak collaboration networks among scholars. These findings underscore the novelty of this study in bridging fragmented research streams and advancing a more coherent theoretical integration of BMI and DCV. The study contributes theoretically by positioning DCV as a unifying framework, methodologically by demonstrating the value of multi-visual bibliometric analysis, and practically by emphasizing the importance of capability development for firms navigating digital disruption and sustainability challenges.
PENGARUH SISTEM PENGENDALIAN INTERNAL, DISIPLIN KERJA, DAN EFEKTIFITAS SIA TERHADAP KINERJA KARYAWAN PADA UNIVERSITAS ISLAM KALIMANTAN MAB Siti Mardah; Aida Vitria; Ana Sofia Herawati; Muhammad Arsyad; Muhammad Rindy; Muhammad Taufik
Jurnal Akuntansi dan Ekonomi Bisnis Vol. 15 No. 01 (2026): Volume 15 Nomor 01 (April 2026)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jaeb.v15i01.8873

Abstract

This study aims to demonstrate the influence of the Internal Control System (ICS), work discipline, and the effectiveness of the Accounting Information System (AIS) on employee performance at the University of Islam Kalimantan MAB. The research method employed is a quantitative causal-associative approach using saturated sampling. The results of the study indicate that simultaneously, SPI, work discipline, and AIS effectiveness have a significant influence on employee performance. Partially, work discipline and AIS effectiveness provide a significant positive contribution, while SPI shows a significant negative influence. This indicates that an overly rigid control system has the potential to reduce productivity due to psychological pressure.
Streaming, Scrolling, and Spending: How Social Media Drives Impulse Buying in Gen Z (Evidence From Netflix’s Subscribers) Aida Vitria; Amalia Wahyuni; Rizka Zulfikar
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1431

Abstract

The study aims to investigate the moderating efect of social media in relationship of hedonic motives, impulsive tendency, and impulsive buying decision decision among Gen Z in subscription to Netflix Streaming Services. These research was conducted because the lact of research on the role of social media moderation and the mediating role of impulsive buying tendency is still rarely carried out, especially in terms of examining the factors that influence gen Y in choosing digital services such as TV streaming. These study used Gen Z who has been a subscriber of Netflix for 1 year in South Kalimantan as sample total of 187 respondents with purposive sampling as sampling method. The study used a quantitative research design and collected data through a survey questionnaire and analyzed with the Structural Equation Model – Partial Least Squares (SEM-PLS). The results of this study found that hedonic motives and impulsive buying tendencies had an impact on Gen Z's impulse buying decision to choose Netflix as a digital streaming service. While social media moderated hedonic motives, this study also found that impulsive buying tendency affected mediated hedonic motives and impulse buying decisions. These results have a practical contribution and have scientific implications that can help better understand consumer behavior in the context of digital services, especially on TV streaming services. This study also led to further research in this field and contributed to the literature on social media, hedonic motives, impulsive decision-making, and impulsive tendency.
ANALISIS STRATEGI INVESTASI JANGKA PANJANG DAN JANGKA PENDEK Aida Vitria; Ana Sofia Herawati; Megawati; Nurjakti Karismayana
JKEN: Jurnal Kajian Ekonomi Nasional Vol 1 No 4 (2026): Jelajah Ekonomi: Jurnal Ekonomi dan Bisnis
Publisher : PT Bukuloka Literasi Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65307/je.v1i4.139

Abstract

Penelitian ini membahas perbandingan antara strategi investasi jangka pendek dan jangka panjang berdasarkan karakteristik, tujuan, faktor penentu, serta risiko dan imbal hasil yang menyertainya. Penelitian ini menggunakan pendekatan deskriptif kualitatif melalui studi literatur (literature review) terhadap berbagai buku, artikel ilmiah bereputasi, dan publikasi resmi lembaga keuangan yang diterbitkan terutama pada periode 2020–2025. Analisis dilakukan secara komparatif untuk membandingkan karakteristik, risiko, dan potensi imbal hasil investasi jangka pendek dan jangka panjang. Pemilihan strategi investasi dipengaruhi oleh sejumlah faktor, antara lain tujuan keuangan, jangka waktu, toleransi risiko, jumlah modal, serta tingkat pemahaman dan pengalaman investor. Instrumen jangka pendek seperti deposito cocok untuk kebutuhan likuiditas, sementara saham dan properti lebih sesuai untuk strategi jangka panjang karena potensi pertumbuhan nilai yang lebih tinggi dalam jangka waktu lama. Dari sisi risiko dan imbal hasil, investasi jangka pendek menawarkan keuntungan yang stabil namun terbatas, sedangkan investasi jangka panjang memberikan potensi imbal hasil yang lebih besar melalui efek compounding, meskipun disertai fluktuasi nilai yang lebih tinggi. Simulasi menunjukkan bahwa strategi jangka panjang mampu menghasilkan pertumbuhan kekayaan yang signifikan dibandingkan strategi jangka pendek, menjadikannya pilihan utama bagi investor dengan orientasi jangka panjang. Kata kunci: jangka panjang, jangka pendek, keuntungan, risiko, strategi investasi
A Strategic Perspective on Social Trust and Consumer Purchase Intention: Conceptual Insights and Future Research Directions Amalia Wahyuni; Aida Vitria
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1769

Abstract

This study aimed to map the conceptual structure of the relationship between social trust and consumer purchase intention. This study uses a bibliometric approach based on data from the Scopus database. The articles analyzed were 376 journal articles and proceedings published between 2000 and 2025, using English and relevant to the research theme. The data selection method used the PRISMA approach to ensure the accuracy and relevance of the studies analyzed. Bibliometric analysis was carried out using Bibliometrix-R and VOSviewer software to visualize research trends, thematic evolution, and the distribution of dominant keywords. The study results showed that the publication trend on social trust and purchase intention has experienced rapid growth, especially in digital marketing, social media, and e-commerce. Some of the main themes that emerged include the role of online reviews (electronic word-of-mouth), influencer credibility, and the influence of online communities in building consumer trust. In addition, this study identified research gaps, especially in the influence of artificial intelligence algorithms on the formation of social trust, as well as how trust in the digital environment can increase customer loyalty in the long term. Suggestions for further research include further exploration of AI-based personalization in building trust, the impact of data protection regulations on consumer trust, and more effective community-based marketing strategies.
DETERMINAN MINAT MAHASISWA UNTUK BEKERJA DI LEMBAGA KEUANGAN SYARIAH Aida Vitria; Abdurrahim Abdurrahim
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2260

Abstract

Penelitian yang telah dilakukan bertujuan untuk mengetahui bagaimana pengaruh Religiusitas (X1), Penghargaan Finansial (X2) dan Motivasi (X3) sebagai variable independen baik secara sendirian maupun secara bersama-sama Terhadap Minat Mahasiswa Bekerja di Lembaga Keuangan Syariah (Y) sebagai variabel dependen. Penelitian ini merupakan penelitian penjelasan. Adapun teknik statistik regresi linier berganda dilakukan dalam menganalisis variable Religiusitas, Penghargaan Finansial dan Motivasi pada Minat Mahasiswa Bekerja. Uji tingkat signifikansi, uji F serta uji t menggunakan SPSS. Hasil uji ini, didapatkan bahwa ketiga variabel independen secara bersama-sama berpengaruh yang signifikan terhadap variabel Minat Mahasiswa Bekerja di Lembaga Keuangan Syariah. Sedangkan secara parsial, Variabel Religiusitas, Penghargaan Finansial dan Motivasi masing-masing memiliki pengaruh yang signifikan dengan Minat bekerja secara sendiri-sendiri.
Co-Authors Abdurrahim Amalia Wahyuni Ana Sofia Herawati Ana Sofia, Herawati Annisa Emma Putri Basuki , Basuki Basuki Basuki Basuki Biyarto Biyarto Desy Fitriani Dwi Wahyu Artiningsih Erni Alfisah Farida Yulianti Farida Yulianti Firdaus Firdaus Firdaus Firdaus Fitriani, Desy GA, Gt Meinar Gusti Meinar Girda Ariani H, Ana Sofia Husnurrofiq Ida Ayu Putu Sri Widnyani Intan Nurjannah Jumiati Juwita Cahaya, Ramadha Khalisa Rahmina Suryani Khuzaini Lamsah Lamsah, Lamsah Mahyudin, Roja Putera Megawati Meilani Rizki Saputri Muhammad Arsyad Muhammad Rindy Muhammad Taufik Muhammad Zaini Muhammad Zaini Nuning Kundayati Nurjakti Karismayana Nurjannah, Intan Nurul Hasanah Nurwijayanti Purboyo, Purboyo Putera , Roja Rahmi Widyanti Siswahyudianto Siti Mardah Siti Zainab Siti Zainab, Siti Susiladewi Susiladewi Susiladewi Susiladewi Syahrani Syahrani SYAHRANI SYAHRANI Syahrani Syahrani Teguh Wicaksono Zulfikar, Rizka