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All Journal Jurnal Pengabdian Al-Ikhlas Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen AL-ULUM : Jurnal Ilmu Sosial dan Humaniora International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Economics, Management, Business, and Social Science Jurnal Akuntansi dan Ekonomi Bisnis JWM (JURNAL WAWASAN MANAJEMEN) Nanggroe: Journal Of Scholarly Service Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Bisnis dan Manajemen (JURBISMAN) Nanggroe: Journal of Scholarly Service International Journal of Economics, Business and Innovation Research Inovasi Sosial: Jurnal Pengabdian Masyarakat Jurnal Akuntansi Jurnal Pengabdian Indonesia Jelajah Ekonomi: Jurnal Ekonomi dan Bisnis Indonesia Pariwisata
Aida Vitria
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Penyuluhan Penguatan Branding Produk Usaha Sayur Hidroponik di Desa Pandahan Kecamatan Bati-Bati Kabupaten Tanah Laut Aida Vitria; Abdurrahim A; Purboyo P; Jumiati J; Desy Fitriani; Meilani Rizki Saputri
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 5 (2023): Agustus (In progress)
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8254200

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan penyuluhan kepada petani atau pengusaha sayur hidroponik mengenai strategi penguatan branding produk. Branding yang kuat dapat meningkatkan citra produk, memperluas pasar, dan meningkatkan daya saing usaha sayur hidroponik. Penyuluhan ini dilakukan melalui workshop, pelatihan, dan pendampingan langsung kepada para pelaku usaha. Hasil dari kegiatan ini diharapkan dapat memberikan manfaat yang signifikan bagi usaha sayur hidroponik dalam meningkatkan penjualan dan kesadaran konsumen terhadap produk mereka.
The Nexus between Social, Environmental, Law, Governance Dimensions and Economic Development for Indonesian’s SDGs Achievement Rizka Zulfikar; Purboyo; Farida Yulianti; Lamsah; Aida Vitria
Ilomata International Journal of Management Vol. 4 No. 3 (2023): July 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.754

Abstract

This study aims to identify the nexus between social, environmental, legal, governance dimensions and the economic development in order to achieve SDGS in Indonesia. The research uses quantitative methods with the primary data in the form of the SDGS Achievement indicators obtained from the 2015 to 2022 Indonesia National Planning Agency and Central Bureau of Statistics. The data analysis techniques are SEM-PLS bootstrapping, with confidence interval of 5%. The results showed that social, environmental, legal and governance development have a positive influence on economic development towards the achievement of the Sustainable Development goals. All the results of the t-test exceed 1.96, the P Values, which denote the level of significance required, are below 0.05, and the adjusted R Square has the value of 0.888 (88.8%), which suggests that its capability to clarify the correlation between social, environmental, law, governance and the economic development variable is robust, with an 88.8% level of accuracy. The implication of this research that economic growth has brought about many benefits for Indonesia, also proved to have significant impacts on various aspects of society, including the environment, social structures, law, and governance. It is critical to note that policymakers and stakeholders work together to address these challenges and to ensure that the development is sustainable and equitable for all Indonesians.
PENDAMPINGAN PEMBERDAYAAN MASYARAKAT KELOMPOK WIRAUSAHA PEMULA DI PESANTREN AL HIKMAH BANJARMASIN Basuki Basuki; Aida Vitria; Rahmi Widyanti; Khuzani Khuzaini
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 9, No 2 (2023): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v9i2.13105

Abstract

Every business that is run both small and large aims to make a profit. To find out the extent of the benefits derived from the business / business that is run requires careful recording. The recording of both business expenses and income must be done carefully so that the analysis and calculation of profit and loss of the business carried out with results that reflect the business potential. Pesantren Al Hikmah sub-district is located in Banjarmasin City, an agricultural area, where most of the population (57%) live in rice fields and most (53%) of them (families) depend their livelihoods / livelihoods from the sea as traditional farmers. So far, there has been an outreach and counseling about designing small businesses by a group of mothers, but it has not provided adequate results. This is due to not doing a good business analysis. Through community service activities it seeks to provide knowledge about how to analyze or calculate the price of a product so that it can benefit the producers.Kata kunci : Business Analysis, Homemade Industry
Inovasi Biji Karet Sebagai Produk Souvenir dan Panganan Keripik Dalam Upaya Pemberdayaan Masyarakat di Desa Wisata Aranio Purboyo Purboyo; Farida Yulianti; Teguh Wicaksono; Aida Vitria; Abdurrahim Abdurrahim; Firdaus Firdaus
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10325885

Abstract

Desa Aranio banyak terdapat kebun karet sehingga limbah biji karet sangat banyak dan mudah didapat, namun sayang belum ada penduduk desa yang memanfaatkan limbah biji karet tersebut.Tujuan dari Pengabdian Kepada Masyarakat ini adalah untuk memberdayakan masyarakat Desa Aranio melalui sosialisasi dan pelatihan memanfaatkan biji karet untuk dijadikan souvenir dan produk panganan keripik. Olahan biji karet ini dapat menjadi salah satu sarana untuk meningkatan perekonomian warga Desa Aranio, dimana hasil olahan biji karet berupa keripik dan souvenir dapat di jual di daerah wisata Sungai Kambang desa Aranio. Metode yang dilaksanakan adalah berupa sosialisasi, ceramah, diskusi, tanya jawab dan pelatihan pemanfaatan biji karet sebagai produk suvenir dan panganan keripik. Mitra pengabdian adalah ibu-ibu yang ada di desa Aranio. Hasil dari pengabdian ini adalah dapat memberikan solusi atas permasalahan masyarakat desa Aranio dengan  sosialisasi dan pelatihan pemanfaatan biji karet menjadi produk yang bermanfaat dan memberikan nilai tambah sehingga masyarakat pada akhirnya mempunyai keterampilan bagaimana mengolah biji karet yang dapat dijadikan sebagai sovenir dan panganan keripik yang dapat di konsumsi sendiri atau alternatif tambahan penghasilan.
Penguatan Brand Trust Melalui Strategi Celeb Endroser Pada Platform Instagram Terhadap Minat Beli Pada Keai Halwa Di Banjarbaru Annisa Emma Putri; Syahrani; Aida Vitria
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 1 No. 4 (2023): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v1i4.388

Abstract

Penelitian ini bertujuan untuk menguji : (1) pengaruh dari penguatan Brand Trust pada Kedai Halwa dalam Minat Beli (2) penggunaan Celeb Endroser pada promosi untuk menarik Minat Beli pada konsumen di Kedai Halwa. Rancangan penelitian ini adalah kualitatif dan merupakan penelitian survey. Populasi penelitian ini adalah seluruh konsumen Kedai Halwa di Banjarbaru dan sample sebesar 50 responden dengan analisis data kuisioner dan pengumpulan data. Hasil penelitian ini menunjukan (1) penguatan Brand Trust pada Kedai Halwa dalam Meningkatkan Minat Beli pada Kedai Halwa berpengaruh signifikan (2) penggunaan Celeb Endroser berpengaruh signifikan terhadap Minat Beli konsumen pada Kedai Halwa, hal ini berdasarkan hasil analisis terbukti bahwa variable X1 Brand Trust dan X2 Celeb Endroser berpengaruh pada Y Minat Beli di Kedai Halwa
Pendampingan Penerapan Strategi Pemasaran Produk di Desa Pandahan Kecamatan Bati-Bati Tanah Laut (Usaha Sayur Hidroponik) Vitria, Aida; A, Abdurrahim; P, Purboyo; H, Ana Sofia; GA, Gt Meinar; Wahyuni, Amalia
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 2 (2024): May
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hydroponics vegetables have become an increasingly popular choice for consumers who care about health and the environment. This agricultural method offers a large amount of advantages, including cleaner production, more efficient water use, and more hygienic and healthy crop results and without using the soil, but rather using the rich nutritional solution to plant growth. However, the problem faced is that there are many strict competitors from other hydroponics farmers, so they are very much needed marketing strategies so that products can always be in markets/society, have high competitiveness. The implementation method on this extension is the identification of needs, preparation of counseling material, extension, and assistance.The results of this extension are after participating in counseling activities, participants realize that the application of a marketing strategy can help them to face competition and be able to compete, create the added value of the product, and expand market share. Participants also share experiences with the obstacles in implementing the marketing strategy of these hydroponics products, for example, are still limited capital, lack of knowledge of marketing sciences, and dealing with competition.This advice from extension is expected that this activity can provide maximum benefits, it is also recommended to local governments, to provide further and continuous support to hydroponic vegetable business actors, especially on the implementation of its marketing strategy. Support in the form of advanced training can be related to implementing marketing strategies to the use of marketing access, assistance programs to further develop the marketing of hydroponics vegetable products. And similar activities are expected to be sustainable so that the business of hydroponics vegetables can increase its visibility and achieve success in the pemasarn products.
Inovasi Biji Karet Sebagai Produk Souvenir dan Panganan Keripik Dalam Upaya Pemberdayaan Masyarakat di Desa Wisata Aranio Purboyo, Purboyo; Yulianti, Farida; Wicaksono, Teguh; Vitria, Aida; Abdurrahim, Abdurrahim; Firdaus, Firdaus
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10325885

Abstract

Desa Aranio banyak terdapat kebun karet sehingga limbah biji karet sangat banyak dan mudah didapat, namun sayang belum ada penduduk desa yang memanfaatkan limbah biji karet tersebut.Tujuan dari Pengabdian Kepada Masyarakat ini adalah untuk memberdayakan masyarakat Desa Aranio melalui sosialisasi dan pelatihan memanfaatkan biji karet untuk dijadikan souvenir dan produk panganan keripik. Olahan biji karet ini dapat menjadi salah satu sarana untuk meningkatan perekonomian warga Desa Aranio, dimana hasil olahan biji karet berupa keripik dan souvenir dapat di jual di daerah wisata Sungai Kambang desa Aranio. Metode yang dilaksanakan adalah berupa sosialisasi, ceramah, diskusi, tanya jawab dan pelatihan pemanfaatan biji karet sebagai produk suvenir dan panganan keripik. Mitra pengabdian adalah ibu-ibu yang ada di desa Aranio. Hasil dari pengabdian ini adalah dapat memberikan solusi atas permasalahan masyarakat desa Aranio dengan  sosialisasi dan pelatihan pemanfaatan biji karet menjadi produk yang bermanfaat dan memberikan nilai tambah sehingga masyarakat pada akhirnya mempunyai keterampilan bagaimana mengolah biji karet yang dapat dijadikan sebagai sovenir dan panganan keripik yang dapat di konsumsi sendiri atau alternatif tambahan penghasilan.
PELATIHAN PENINGKATAN INOVASI WIRAUSAHA STARTUP PADA PONDOK PESANTREN AL HIKMAH BANJARMASIN Widyanti, Rahmi; Vitria, Aida; Husnurrofiq, Husnurrofiq; Basuki, Basuki
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 2 (2024): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v10i2.15819

Abstract

Business startup that is run both small and large with digital platform aims to make a profit. To find out the extent of the benefits derived from the business startup that is run requires careful managing. Managing of business startup is expenses and income must be done carefully so that the analysis and calculation of profit and loss of the business carried out with results that reflect the business potential.       Banjarmasin City are many schools including Pesantren Al Hikmah, a river cultural area, where most of the population (52%) live in small business fields and most (48%) of them (families) depend their livelihoods / livelihoods from the sea as traditional trading.       Finally, there has been an outreach and counseling about designing businesses startup by a group of students, but it has not provided adequate results. This is due to not doing a good business startup. Through community service activities it seeks to provide knowledge about how to manage their business with low price of a product so that it can benefit the producers.
Determinan Keputusan Pembelian Pada Produk Scarlett Whitening Vitria, Aida .; Fitriani, Desy; Syahrani, Syahrani; Abdurrahin, Abdurrahim
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 11, No 2 (2024): JULI: AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v11i2.14817

Abstract

This research aims to determine: The influence of promotions, prices and product variants on purchasing decisions for Scarlett Whitening products among students at the Faculty of Economics, UNISKA MAB, both simultaneously and partially. This research design is quantitative research. The research population was all students from the Faculty of Economics, UNISKA MAB and a sample of 90 respondents. The results of this research show: this test produces information that the three independent variables simultaneously have a significant influence on purchasing decisions for Scarlett Whitening Products. Meanwhile, partial test results show that promotion variables, price and product variants have a significant influence on purchasing decisions for Scarlett Whitening products.
PENYULUHAN OPTIMALISASI MEREK DAN KEMASAN PADA USAHA SAYUR HIDROPONIK DI DESA PANDAHAN KECAMATAN BATI-BATI KABUPATEN TANAH LAUT Vitria, Aida; Abdurrahim, Abdurrahim; Purboyo, Purboyo; Ariani, Gusti Meinar Girda; Wahyuni, Amalia; Nurjannah, Intan
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 3 (2024): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v10i3.17362

Abstract

Kegiatan pengabdian yang dilaksanakan ini bertujuan untuk meningkatkan daya saing produk sayuran hidroponik di Desa Pandahan melalui strategi manajemen pemasaran yang berfokus pada optimalisasi penguatan merek dan desain kemasan.Metode yang digunakan meliputi penyuluhan dan edukasi, pendampingan dan nantinya akan dievaluasi. Hasilnya diharapkan agar petani sayur hidroponik ini mengerti akan pentingnya punya merek dan kemasan sebagai bagian dari strategi pemasaran. Tentunya hal ini juga berdampak pada minat konsumen terhadap produk sayur hidroponik lokal.
Co-Authors Abdurrahim Amalia Wahyuni Ana Sofia Herawati Ana Sofia, Herawati Annisa Emma Putri Basuki , Basuki Basuki Basuki Basuki Biyarto Biyarto Desy Fitriani Dwi Wahyu Artiningsih Erni Alfisah Farida Yulianti Farida Yulianti Firdaus Firdaus Firdaus Firdaus Fitriani, Desy GA, Gt Meinar Gusti Meinar Girda Ariani H, Ana Sofia Husnurrofiq Ida Ayu Putu Sri Widnyani Intan Nurjannah Jumiati Juwita Cahaya, Ramadha Khalisa Rahmina Suryani Khuzaini Lamsah Lamsah, Lamsah Mahyudin, Roja Putera Megawati Meilani Rizki Saputri Muhammad Arsyad Muhammad Rindy Muhammad Taufik Muhammad Zaini Muhammad Zaini Nuning Kundayati Nurjakti Karismayana Nurjannah, Intan Nurul Hasanah Nurwijayanti Purboyo, Purboyo Putera , Roja Rahmi Widyanti Siswahyudianto Siti Mardah Siti Zainab Siti Zainab, Siti Susiladewi Susiladewi Susiladewi Susiladewi Syahrani Syahrani SYAHRANI SYAHRANI Syahrani Syahrani Teguh Wicaksono Zulfikar, Rizka