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All Journal Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Social Science and Business Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Journal on Education Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen JAIM (Jurnal Abdi Masyarakat) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Manajemen Sains dan Organisasi (JMSO) Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Journal of Innovative and Creativity Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Pemasaran Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan As-Syirkah: Islamic Economic & Financial Journal
Nilna Muna
Universitas Pedidikan Nasional
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Public Health Social Sciences Other

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STRATEGI MENINGKATKAN KUALITAS SALESMAN BARU UNTUK DIANGKAT MENJADI PEGAWAI TETAP trisna, Trisna Puspita Sari; Nilna Muna
Jurnal Abdi Masyarakat Vol. 7 No. 1 (2023): Jurnal Abdi Masyarakat November 2023
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v7i1.4971

Abstract

Setiap perusahaan memiliki budaya yang berbeda. Jika salesman baru tidak cocok dan tidak dapat beradaptasi dengan budaya perusahaan, hal ini dapat mempengaruhi motivasi dan kinerja mereka. Perusahaan hingga saat ini belum menyediakan pelatihan yang memadai atau kurangnya dukungan dari rekan-rekan dan manajemen, mereka mungkin merasa terabaikan, sehingga salesman baru merasa putus asa dan menyerah sebelum diangkat menjadi pegawai tetap. Berikut adalah beberapa strategi yang di terapkan oleh perusahaan PT. Astra International Tbk-Honda Cabang Teuku Umar agar salesman baru bisa segera untuk diangkat menjadi pegawai tetap dalam masa trainingnya selama 3 bulan, sebagai berikut: Selalu menjaga kekompakan team dan motivasi kerja (Hal utama dan paling utama bagi divisi sales adalah terjaganya kekompakan team dan konsistensi dalam menjaga motivasi kerja. Untuk mengatasi permasalahan ini. Strategi-strategi tersebut dapat mencakup perubahan dalam proses perekrutan, peningkatan pelatihan, pendampingan yang lebih baik, penyesuaian target dan insentif, pemantauan kinerja yang lebih efektif, dan serta menciptakan budaya kerja yang mendukung pertumbuhan dan kolaborasi. Dengan pendekatan yang komprehensif, perusahaan dapat meningkatkan kualitas salesman baru dan akhirnya meningkatkan kinerja penjualan secara keseluruhan. Kata kunci: Salesman Baru, Strategi, PT. Astra International Tbk-Honda Cabang Teuku Umar, divisi sales, produk dan layanan.
Peran Digitalisasi Administrasi Dalam Manajemen Gudang Penerimaan Tiara Dewata Yeh Aya Krismadhita, Angga Putera; Muna, Nilna
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3383

Abstract

Digitalization has become an important element in this modern era, especially for companies that want to remain competitive amidst increasingly fierce competition in various industrial sectors. However, many companies still face major challenges due to their reliance on manual methods in managing various operational aspects, including warehouse administration. Problems such as delays, recording errors and data inaccuracies often arise as a result of using traditional methods. This research method uses a qualitative descriptive approach with a focus on observation and interviews . The main goal of digitalization is to overcome these challenges by utilizing technology that can increase the effectiveness of employee performance and optimize various business processes, so that companies can operate more efficiently and accurately. The results of this research are that the effect of the effectiveness of digitalization implementation on employee performance has a very positive influence on employee performance, where the implementation of digitalization is obtained through training carried out by management. Likewise, with the role of administrative digitization in warehouse reception management, managers create barcodes on each product to make it easier to record incoming and outgoing goods at the warehouse.Keywords: Administration; Digitalization; Employee Performance; Tiara Dewata Yeh Aya Digitalisasi telah menjadi elemen penting dalam era modern ini, terutama bagi perusahaan yang ingin tetap kompetitif di tengah persaingan yang semakin ketat di berbagai sektor industri. Namun, banyak perusahaan masih menghadapi tantangan besar karena ketergantungan pada metode manual dalam mengelola berbagai aspek operasional, termasuk administrasi gudang. Masalah-masalah seperti keterlambatan, kesalahan pencatatan, dan ketidakakuratan data sering kali muncul akibat dari penggunaan metode tradisional tersebut. Metode penelitian ini menggunakan pendekatan deskriptif kualitatif dengan fokus pada observasi dan wawancara. Tujuan utama dari digitalisasi adalah untuk mengatasi tantangan-tantangan ini dengan memanfaatkan teknologi yang dapat meningkatkan efektivitas kinerja karyawan serta mengoptimalkan berbagai proses bisnis, sehingga perusahaan dapat beroperasi dengan lebih efisien dan akurat. Hasil dari penelitian ini adalah pengaruh efektifitas implementasi digitalisasi terhadap kinerja karyawan sangat berpengaruh positif terhadap kinerja karyawan yang mana implementasi digitalisasi ini didapat melalui pelatihan yang dilakukan oleh pihak management. Begitu pula dengan peran digitalisasi administrasi dalam manajemen gudang penerimaan, pengelola membuat barcode pada setiap produk untuk mempermudah pencatatan barang masuk dan barang kaluar pada gudangKata Kunci: Adminisrasi; Digitalisasi; Kinerja Karyawan;  Tiara Dewata Yeh Aya    
Pengaruh Brand Symbolism dan Promosi terhadap Purchase Intention yang Dimediasi Brand Identification Muna, Nilna; Dhirgayusa, I Gede Perdana; Martini, I. A. Oka; Laksmi P. , Kadek Wulandari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4087

Abstract

The retail industry in Indonesia faces intense competition due to rapid development of digital technology and e-commerce, requiring companies to strengthen marketing strategies relevant to changes in consumer behavior. Matahari Department Store, as one of the largest retailers, has experienced fluctuating performance, reflected in the decline in the number of outlets and unstable sales trends in recent years. This condition demonstrates the importance of evaluating factors that influence consumer purchase intention, particularly brand symbolism and promotion, as well as the role of brand identification as mediating variable. This study aims to analyze the influence of brand symbolism and promotion on purchase intention, both directly and through the mediation of brand identification, among Matahari consumers in Denpasar City. The study used quantitative approach with a sample of 128 respondents selected using a purposive sampling technique according to established criteria. Data processing was carried out using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method. The results showed that brand symbolism and promotion had a positive and significant effect on brand identification. In addition, brand symbolism, promotion, and brand identification were proven to have a positive effect on purchase intention. Other findings revealed that brand identification acts as a significant partial mediator in the relationship between brand symbolism and promotion on purchase intention. Overall, this study confirms that strengthening the symbolic meaning of a brand, effective promotional support, and building strong brand identification are important factors in increasing consumer purchase intentions in the modern retail industry such as Matahari Department Store.
Perceived Trust dalam Meningkatkan Purchase Intention melalui Attitude Toward Brand pada Tiktok Live Streaming Glad2glow Generasi Z Chandi, Kaninta; Muna, Nilna
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4129

Abstract

Penelitian ini bertujuan untuk menganalisis secara komprehensif pengaruh perceived trust terhadap purchase intention melalui attitude toward brand pada sesi hidup-langsung (live streaming) Glad2Glow di platform TikTok yang banyak diikuti oleh Generasi Z di Indonesia. Sebanyak 110 responden yang merupakan pengguna aktif TikTok dan pernah menyaksikan live streaming merek tersebut berpartisipasi dalam penelitian ini. Pengumpulan data dilakukan menggunakan kuesioner berskala Likert 1–4 yang dirancang untuk mengukur tingkat kepercayaan konsumen, sikap terhadap merek, serta niat beli. Data yang terkumpul kemudian dianalisis dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) untuk menilai kekuatan dan arah hubungan antarvariabel penelitian. Hasil analisis menunjukkan bahwa perceived trust memberikan pengaruh signifikan terhadap attitude toward brand, yang selanjutnya menjadi mediator penting dalam meningkatkan purchase intention. Meskipun terdapat pengaruh langsung dari kepercayaan terhadap niat beli, jalur tidak langsung melalui pembentukan sikap positif terhadap merek terbukti lebih kuat dan lebih stabil. Temuan ini mengindikasikan bahwa kepercayaan konsumen saja tidak cukup untuk mendorong minat membeli apabila tidak disertai persepsi positif terhadap merek yang dibangun melalui konten live streaming. Secara praktis, penelitian ini memberikan implikasi bahwa strategi live streaming perlu menekankan aspek transparansi penyampaian informasi, interaksi yang responsif, serta kredibilitas host agar mampu membentuk sikap positif terhadap merek dan akhirnya meningkatkan purchase intention konsumen Generasi Z.
Peran Brand Image Memediasi Kredibilitas Influencer Dan Online Review Terhadap Minat Beli Pada Skincare ‘The Originote’ Muna, Nilna; Christy, Nyoman Evayanti; Kadek Devi Kalfika Anggria Wardani, Ida Bagus Raka Suardana,
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v%vi%i.10641

Abstract

Dalam ekosistem industri kecantikan yang semakin terdigitalisasi, keputusan konsumen sangat dipengaruhi oleh eksposur media sosial. Penelitian ini secara spesifik menginvestigasi bagaimana kredibilitas influencer dan ulasan daring (online review) berkontribusi terhadap pembentukan minat beli pada produk perawatan kulit The Originote, dengan memposisikan citra merek (brand image) sebagai variabel mediasi strategis. Studi kuantitatif ini dilaksanakan di Kota Denpasar, Bali, dengan melibatkan 112 responden yang dipilih sebagai sampel representatif. Pengujian hipotesis dan analisis jalur dilakukan menggunakan perangkat lunak SmartPLS 4. Temuan empiris mengungkapkan bahwa baik kredibilitas influencer maupun ulasan daring memiliki dampak positif yang substansial dalam memperkuat citra merek dan mendorong intensi pembelian secara langsung. Lebih lanjut, penelitian ini mengonfirmasi peran krusial citra merek sebagai mekanisme perantara yang signifikan; variabel ini terbukti mampu menyerap dan menyalurkan pengaruh positif dari stimulus eksternal (ulasan dan influencer) menjadi dorongan pembelian yang nyata. Implikasi manajerial dari riset ini menyarankan agar manajemen The Originote tidak hanya fokus pada volume promosi, melainkan juga memprioritaskan manajemen reputasi melalui kolaborasi dengan figur yang kredibel serta penanganan ulasan konsumen yang responsif guna mempertahankan keunggulan kompetitif jangka panjang. Kata Kunci: Kredibilitas Influencer, Ulasan Daring, Citra Merek, Minat Beli.
Knowledge Sharing and Learning Culture in Driving Employee Innovation Through Adaptive Competence as a Mediating Variable Widya Hadi Saputra, I Gusti Ngurah; Ratih Swandewi, I Gusti Ayu; Muna, Nilna; Nina Eka Lestari, Ni Putu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Public sector organizations are increasingly required to be adaptive, collaborative, and innovative in responding to technological advancements and the growing complexity of societal needs. This study aims to examine the role of knowledge sharing and learning culture in enhancing employee innovation, with adaptive competence as a mediating variable at the Badan Pendapatan Daerah (Bapenda) of Badung Regency. A quantitative approach was employed using a saturated sampling technique involving all 378 employees. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results reveal that knowledge sharing has a positive and significant effect on employee innovation, indicating that stronger knowledge-sharing practices lead to greater innovative behavior. Learning culture positively and significantly influences employee innovation, indicating that a supportive learning environment enhances employees’ innovative capacity. Knowledge sharing also strengthens adaptive competence, while a learning culture similarly improves employees’ adaptability. Adaptive competence itself has a significant positive effect on employee innovation, showing that more adaptable employees tend to be more innovative. Mediation results confirm that adaptive competence partially mediates the effects of both knowledge sharing and learning culture on employee innovation. Thus, these factors enhance innovation not only directly but also indirectly through improved adaptive capabilities. These findings highlight the strategic importance of strengthening learning culture, facilitating knowledge sharing, and enhancing adaptive competence as key enablers of employee innovation in the public sector context.
Peran Perceived Intercativity dalam Memediasi Live Streaming Attractiveness dan Content Marketing terhadap Purchase Intention pada Tiktok Shop Muna, Nilna; Putri, Ni Putu Jelita Permata
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p463-472.54665

Abstract

Pertumbuhan pesat live streaming commerce pada platform seperti TikTok Shop telah mengubah pola keterlibatan konsumen, namun hasil penelitian sebelumnya masih menunjukkan ketidakkonsistenan mengenai pengaruh daya tarik siaran langsung dan pemasaran konten terhadap niat beli. Penelitian ini bertujuan untuk menganalisis peran perceived interactivity dalam memediasi hubungan antara live streaming attractiveness dan content marketing terhadap purchase intention pada konsumen Jiniso di Kota Denpasar. Pendekatan yang digunakan adalah kuantitatif dengan teknik analisis Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Data diperoleh dari 180 responden yang pernah mengikuti siaran langsung dan berinteraksi dengan konten Jiniso di TikTok Shop. Hasil penelitian menunjukkan bahwa live streaming attractiveness dan content marketing berpengaruh positif dan signifikan terhadap purchase intention, baik secara langsung maupun melalui perceived interactivity sebagai mediasi parsial. Temuan ini menegaskan pentingnya interaktivitas, daya tarik penyaji, serta kualitas konten kreatif dalam membangun kepercayaan dan mendorong niat beli konsumen di ekosistem live streaming commerce.
Strategi Peningkatan Tingkat Hunian Melalui Promosi, Kualitas Layanan, dan Citra Hotel di Bali Mega Hotel Jimbaran Yoga, Putu Lina Kurnia; Maheswari, Anak Agung Istri Agung; Nurmalasari, Made Ratih; Muna, Nilna
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5901

Abstract

This study examines how promotional strategies, service quality, and hotel image influence occupancy rates at Bali Mega Hotel Jimbaran. The research involved 98 respondents living in the South Kuta area, aged 17–45 years, who had stayed at the hotel more than once. Data were analyzed using Partial Least Square (PLS) version 4. The findings indicate that all three variables—promotional strategies, service quality, and hotel image—positively and significantly contribute to higher occupancy levels. These results highlight the importance of strengthening the hotel’s marketing efforts, particularly through engaging digital promotions that appeal to potential guests. In addition, improving service quality by enhancing staff responsiveness, refining guest interaction, and ensuring consistent service delivery is essential. The study also recommends upgrading outdated facilities, adding amenities that guests commonly expect, and ensuring greater comfort throughout the hotel environment. Collectively, these improvements can enhance the hotel’s overall image, align more closely with guest expectations, and ultimately increase the value perceived by tourists, thereby helping Bali Mega Hotel Jimbaran remain competitive in the hospitality market.
Exploring the Implementation of Digitalization and Business Innovation on SME Performance of at Gudang Ayam Potong Bu Haji Mala Rosalinda, Rosalinda; Widya Hadi Saputra, I Gusti Ngurah; Korry, Putu Dyah Permatha; Muna, Nilna
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7202

Abstract

This study explores the implementation of digitalization and business innovation to improve the performance of MSMEs at Gudang Ayam Potong Bu Haji Mala, Denpasar, Bali. The background of this research is the need for digital transformation in the Industry 4.0 era in the dynamic food sector, where MSMEs, as the backbone of Indonesia’s economy, must adapt to face globalization. This research uses an exploratory qualitative method with triangulation techniques, namely in-depth or semi-structured interviews, observation, and documentation of the owner, manager, administrative staff, and social media staff at Gudang Ayam Potong Bu Haji Mala. The choice of qualitative method aims to understand in depth the processes, strategies, and challenges encountered in adopting digitalization and business innovation. The results show initial digitalization through social media, QRIS/bank transfer transactions, and digital record-keeping, but are constrained by human resources and infrastructure. Business innovation includes product diversification (fillet, marinades, hampers), production efficiency through modern tools, and digital marketing strategies that increase sales, efficiency, and customer satisfaction. This research contributes theoretically to MSME innovation management and practically as a reference for digital strategies for business actors and the government.
Analysis of the Role of Customer Engagement in Mediating the Effect of Video Information Quality and Perceived Authenticity on Purchase Intention: A Study on Kick Avenue TikTok Nilna Muna; I Putu Indra Wiguna
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.8873

Abstract

The rapid development of social commerce on TikTok has changed consumer purchasing behavior in Indonesia, but the mediating role of customer engagement between video information quality, perceived authenticity, and purchase intention remains underexplored, especially for premium sneaker brands like Kick Avenue. This study aims to analyze the mediating effect of customer engagement on the influence of Video Information Quality (VIQ) and Perceived Authenticity (PA) on Purchase Intention (PI). Using an explanatory quantitative design with a cross-sectional online survey (n=240 purposive samples of TikTok users aged ≥17 who viewed Kick Avenue content), data were collected through a 20-item Likert-4 scale questionnaire adapted from validated sources and analyzed with SEM-PLS on SmartPLS 4.0. The results showed significant direct effects (VIQ→PI β=0.386; PA→PI β=0.450; CE→PI β=0.394, all p<0.001) and partial mediation (VIQ→CE→PI β=0.174; PA→CE→PI β=0.107, p<0.001), explaining 69.2% of the variance in CE and 41.8% of the variance in PI (Q²=0.821). In conclusion, quality and authentic video content drives engagement to increase purchase intention, providing guidance for TikTok strategies for retailers.
Co-Authors Adnyani, Ni Nyoman Dwi Agus Wahyudi Salasa Gama Ayu Swahastuti, Ida Chandi, Kaninta Christy, Nyoman Evayanti Dewi, Putu Tasya Villia Dhirgayusa, I Gede Perdana I G. N. Oka Ariwangsa I Gusti Ayu Cynthia Puspita Sari I Gusti Ngurah Widya Hadi Saputra I Putu Indra Wiguna I Putu Miartana Kadek Devi Kalfika Anggria Wardani Krismadhita, Angga Putera Laksmi P. , Kadek Wulandari Made Ratih Nurmalasari Maha Wiradharma, Putu Maheswari, Anak Agung Istri Agung Manuaba, Ida Ayu Mas Pramesthi Dharma Dewi Martini, I. A. Oka Ni Kadek Denda Clarisa Faradita Ni Putu Yulia Mawarisma Ni Wayan Eka Mitariani Nina Eka Lestari, Ni Putu Nyoman Sri Subawa Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pramana Putra, I Kadek Rio Purniari, Ni Kadek Tika Putri, Ni Putu Jelita Permata Putu Dyah Permatha Korry Putu Nina Eka Lestari, Ni Putu Sulistya Dewi, Ni Luh Putu Yuli Widya Astuti Ratih Swandewi, I Gusti Ayu Rosalinda Rosalinda Saber, Alexander Barro Saputra, I Made Dwija Adi Sari, Ni Putu Thrisna Wulan Syadza Rafa Nafisah, Ghalda trisna, Trisna Puspita Sari Wijaya, Gede Crisna Yoga, Putu Lina Kurnia