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All Journal Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Social Science and Business Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Journal on Education Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen JAIM (Jurnal Abdi Masyarakat) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis eCo-Buss Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Pemasaran Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan As-Syirkah: Islamic Economic & Financial Journal Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Nilna Muna
Universitas Pedidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Peran Perceived Intercativity dalam Memediasi Live Streaming Attractiveness dan Content Marketing terhadap Purchase Intention pada Tiktok Shop Muna, Nilna; Putri, Ni Putu Jelita Permata
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p463-472.54665

Abstract

Pertumbuhan pesat live streaming commerce pada platform seperti TikTok Shop telah mengubah pola keterlibatan konsumen, namun hasil penelitian sebelumnya masih menunjukkan ketidakkonsistenan mengenai pengaruh daya tarik siaran langsung dan pemasaran konten terhadap niat beli. Penelitian ini bertujuan untuk menganalisis peran perceived interactivity dalam memediasi hubungan antara live streaming attractiveness dan content marketing terhadap purchase intention pada konsumen Jiniso di Kota Denpasar. Pendekatan yang digunakan adalah kuantitatif dengan teknik analisis Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Data diperoleh dari 180 responden yang pernah mengikuti siaran langsung dan berinteraksi dengan konten Jiniso di TikTok Shop. Hasil penelitian menunjukkan bahwa live streaming attractiveness dan content marketing berpengaruh positif dan signifikan terhadap purchase intention, baik secara langsung maupun melalui perceived interactivity sebagai mediasi parsial. Temuan ini menegaskan pentingnya interaktivitas, daya tarik penyaji, serta kualitas konten kreatif dalam membangun kepercayaan dan mendorong niat beli konsumen di ekosistem live streaming commerce.
Strategi Peningkatan Tingkat Hunian Melalui Promosi, Kualitas Layanan, dan Citra Hotel di Bali Mega Hotel Jimbaran Yoga, Putu Lina Kurnia; Maheswari, Anak Agung Istri Agung; Nurmalasari, Made Ratih; Muna, Nilna
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5901

Abstract

This study examines how promotional strategies, service quality, and hotel image influence occupancy rates at Bali Mega Hotel Jimbaran. The research involved 98 respondents living in the South Kuta area, aged 17–45 years, who had stayed at the hotel more than once. Data were analyzed using Partial Least Square (PLS) version 4. The findings indicate that all three variables—promotional strategies, service quality, and hotel image—positively and significantly contribute to higher occupancy levels. These results highlight the importance of strengthening the hotel’s marketing efforts, particularly through engaging digital promotions that appeal to potential guests. In addition, improving service quality by enhancing staff responsiveness, refining guest interaction, and ensuring consistent service delivery is essential. The study also recommends upgrading outdated facilities, adding amenities that guests commonly expect, and ensuring greater comfort throughout the hotel environment. Collectively, these improvements can enhance the hotel’s overall image, align more closely with guest expectations, and ultimately increase the value perceived by tourists, thereby helping Bali Mega Hotel Jimbaran remain competitive in the hospitality market.
Knowledge Sharing and Learning Culture in Driving Employee Innovation Through Adaptive Competence as a Mediating Variable I Gusti Ngurah Widya Hadi Saputra; I Gusti Ayu Ratih Swandewi; Nilna Muna; Ni Putu Nina Eka Lestari
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5659

Abstract

Public sector organizations are increasingly required to be adaptive, collaborative, and innovative in responding to technological advancements and the growing complexity of societal needs. This study aims to examine the role of knowledge sharing and learning culture in enhancing employee innovation, with adaptive competence as a mediating variable at the Badan Pendapatan Daerah (Bapenda) of Badung Regency. A quantitative approach was employed using a saturated sampling technique involving all 378 employees. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results reveal that knowledge sharing has a positive and significant effect on employee innovation, indicating that stronger knowledge-sharing practices lead to greater innovative behavior. Learning culture positively and significantly influences employee innovation, indicating that a supportive learning environment enhances employees’ innovative capacity. Knowledge sharing also strengthens adaptive competence, while a learning culture similarly improves employees’ adaptability. Adaptive competence itself has a significant positive effect on employee innovation, showing that more adaptable employees tend to be more innovative. Mediation results confirm that adaptive competence partially mediates the effects of both knowledge sharing and learning culture on employee innovation. Thus, these factors enhance innovation not only directly but also indirectly through improved adaptive capabilities. These findings highlight the strategic importance of strengthening learning culture, facilitating knowledge sharing, and enhancing adaptive competence as key enablers of employee innovation in the public sector context.
Exploring the Implementation of Digitalization and Business Innovation on SME Performance of at Gudang Ayam Potong Bu Haji Mala Rosalinda Rosalinda; I Gusti Ngurah Widya Hadi Saputra; Putu Dyah Permatha Korry; Nilna Muna
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7202

Abstract

This study explores the implementation of digitalization and business innovation to improve the performance of MSMEs at Gudang Ayam Potong Bu Haji Mala, Denpasar, Bali. The background of this research is the need for digital transformation in the Industry 4.0 era in the dynamic food sector, where MSMEs, as the backbone of Indonesia’s economy, must adapt to face globalization. This research uses an exploratory qualitative method with triangulation techniques, namely in-depth or semi-structured interviews, observation, and documentation of the owner, manager, administrative staff, and social media staff at Gudang Ayam Potong Bu Haji Mala. The choice of qualitative method aims to understand in depth the processes, strategies, and challenges encountered in adopting digitalization and business innovation. The results show initial digitalization through social media, QRIS/bank transfer transactions, and digital record-keeping, but are constrained by human resources and infrastructure. Business innovation includes product diversification (fillet, marinades, hampers), production efficiency through modern tools, and digital marketing strategies that increase sales, efficiency, and customer satisfaction. This research contributes theoretically to MSME innovation management and practically as a reference for digital strategies for business actors and the government.
Hambatan Minat Beli Kosmetik Hijau Generasi Z di Denpasar: Analisis Pengaruh Hambatan Psikologis dan Fungsional Ni Luh Gede Putri Antari; Kadek Devi Kalfika Anggria Wardani; Nilna Muna; Ida Bagus Raka Suardana
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3324

Abstract

Perubahan preferensi konsumen menuju produk berkelanjutan mendorong pertumbuhan industri kosmetik hijau. Namun, adopsi produk ini di kalangan Generasi Z, khususnya di Denpasar, masih rendah. Studi ini bertujuan mengidentifikasi pengaruh hambatan psikologis dan hambatan fungsional pada minat beli produk kosmetik ramah lingkungan. Sampel terdiri dari 100 responden berusia 15–24 tahun yang memahami dan pernah menggunakan produk kosmetik hijau. Instrumen penelitian berupa kuesioner dengan skala Likert 1–5. Analisis data mencakup uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji F, uji t, dan koefisien determinasi. Hasil mengindikasikan bahwa hambatan psikologis dan hambatan fungsional berkontribusi positif dan signifikan pada minat beli, baik secara parsial maupun simultan. Nilai koefisien determinasi (R²) sebesar 0,506 mengindikasikan bahwa kedua variabel independen menjelaskan 50,6% variasi minat beli. Temuan ini menegaskan bahwa meskipun hambatan dianggap sebagai penghalang adopsi, persepsi pada hambatan tersebut justru dapat memicu evaluasi rasional yang mendorong niat membeli. Penelitian selanjutnya disarankan menambahkan variabel lain seperti kesadaran lingkungan, citra merek, atau kepercayaan konsumen guna memperkaya pemodelan perilaku pro-lingkungan di sektor kosmetik.
Peran Trust Dalam Memediasi Pengaruh Service Quality dan Store Atmosphere Terhadap Loyalitas Pelanggan Nilna Muna; Ni Kadek Vera Dwi Lestari
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3412

Abstract

Industri salon kecantikan mengalami pertumbuhan pesat di tengah tingkat persaingan yang semakin intens. Tujuan penelitian untuk mengkaji pengaruh kualitas pelayanan dan suasana toko terhadap kepercayaan merek dan loyalitas pelanggan, dengan kepercayaan merek sebagai variabel mediasi. Data dikumpulkan melalui penyebaran kuesioner pada 120 pelanggan She Glow Beauty Salon di Bali menggunakan metode purposive sampling, kemudian dianalisis dengan SEM – PLS melalui SmartPLS.  Hasil penelitian membuktikan bahwa kualitas pelayanan dan suasana toko berpengaruh signifikan terhadap kepercayaan merek dan tingkat loyalitas pelanggan. Kepercayaan merek juga menunjukkan pengaruh signifikan terhadap loyalitas pelanggan, serta memiliki fungsi mediasi yang memperkuat hubungan kualitas layanan dengan loyalitas pelanggan. Namun demikian, fungsi mediasi kepercayaan merek belum menunjukkan efektivitas yang kuat pada hubungan antara suasana toko dan loyalitas pelanggan. Secara komprehensif, dapat diambil kesimpulan bahwa temuan penelitian menegaskan pentingnya penyedia layanan untuk memberikan pengalaman terbaik dan menciptakan suasana nyaman agar dapat membangun kepercayaan dan tingkat loyalitas jangka panjang di pasar yang kompetitif.
Analisis Strategi Pemasaran Digital Tokopedia pada Keputusan Pembelian Konsumen di Kota Denpasar Wahyu Krisna Kerta Negara; Komang Sri Widiantari; Nilna Muna; Desak Made Febri Purnama Sari
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3414

Abstract

Penelitian ini menganalisis pengaruh influencer marketing, service quality, dan media sosial pada keputusan pembelian konsumen Tokopedia di Kota Denpasar. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Sampel ditentukan melalui purposive sampling berjumlah 170 responden yang berdomisili di Denpasar, pernah melakukan transaksi minimal satu kali, dan aktif menggunakan media sosial. Data dikumpulkan menggunakan kuesioner berskala Likert dan diuji melalui uji validitas, reliabilitas, serta uji asumsi klasik. Analisis regresi linier berganda digunakan untuk menguji hubungan antarvariabel. Hasil pengujian menunjukkan bahwa influencer marketing berkontribusi positif dan signifikan pada keputusan pembelian, begitu pula service quality dan media sosial. Secara simultan, ketiga variabel tersebut berkontribusi signifikan pada keputusan pembelian dengan nilai determinasi menunjukkan bahwa sebagian besar variasi keputusan pembelian dapat dijelaskan oleh model. Temuan ini menegaskan bahwa optimalisasi strategi pemasaran digital, peningkatan kualitas layanan, serta pemanfaatan media sosial memiliki peran strategis dalam mendorong keputusan pembelian konsumen lokal. Hasil penelitian memberikan kontribusi empiris dan rekomendasi strategis bagi penguatan pemasaran digital di industri e-commerce.
Gen Z And E-Bikes: The Impact Of Environmental Awareness Ni Nyoman Dwi Adnyani; Nilna Muna
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8074

Abstract

Growing environmental awareness is driving interest in green transportation such as electric bicycles. Generation Z, with their environmental concerns and technological prowess, is a key market, yet research on their purchasing behavior is limited. This study aims to analyze the influence of Environmental Awareness and Green Perceived Value on Green Purchase Intention in the purchase of electric bicycles among Generation Z in Bali, with Green Attitude as a mediating variable. This research uses a quantitative approach with the Partial Least Squares (PLS) analysis method. ========= Data were collected through a structured questionnaire from 128 respondents selected by purposive sampling method. The results showed that Environmental Awarenes and Green Perceived Value have a significant effect on Green Purchase Intention, with Green Attitude as a mediating variable. These findings contribute to the understanding of green consumer behavior, especially among Generation Z.
Peran Impulsive Buying Memediasi Beauty Influencer dan Price Perception terhadap Purchase Intention pada Produk Emina Nilna Muna; Ni Kade Yenny Pratiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3291

Abstract

Studi ini bertujuan untuk mengeksplorasi pengaruh beauty influencer dan persepsi harga (price perception) terhadap niat beli (purchase intention) produk Emina, dengan menempatkan impulsive buying sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif yang melibatkan 128 responden Generasi Z (usia 15-25 tahun) di Kota Denpasar, yang dipilih karena keaktifan mereka di media sosial dan pengalaman pembelian produk terkait. Melalui analisis data menggunakan Structural Equation Modeling (SEM) berbasis SmartPLS 4, hasil penelitian mengungkap temuan empiris bahwa beauty influencer dan persepsi harga memiliki dampak positif dan signifikan dalam memicu impulsive buying serta meningkatkan purchase intention. Analisis lebih lanjut mengonfirmasi bahwa impulsive buying berperan signifikan sebagai mediator yang menjembatani pengaruh beauty influencer dan persepsi harga terhadap niat beli. Berdasarkan temuan ini, disarankan bagi Emina untuk memperkuat kolaborasi dengan influencer yang informatif serta merumuskan strategi harga yang kompetitif guna menstimulasi keputusan pembelian konsumen.
THE ROLE OF CONSUMER TRUST MEDIATES THE INFLUENCE OF LIVE STREAMING ON PURCHASING DECISIONS FOR N’PURE PRODUCTS ON TIKTOK SHOP Nilna Muna; Ni Luh Putu Sulistya Dewi
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 3 (2024): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v5i3.17771

Abstract

Objective – This research aims to identify the role of consumer trust in mediating the influence of live streaming on the purchase decision of N’pure products on TikTok shop.Design/Methodology/Approach – The sample in this study consisted of 108 respondents, with the sample selection conducted through purposive sampling. Data were collected using a questionnaire distributed online via Google Form and analyzed with descriptive statistical analysis to describe the collected data and inferential statistical analysis using the Partial Least Square-based Structural Equation Modeling method with SmartPLS 4.1.Findings – The research results show that 1) Live streaming does not have a significant effect on Purchase Decisions, 2) Live streaming has a positive and significant effect on consumer trust, 3) Consumer trust has a positive and significant effect on Purchase Decisions, and 4) Consumer trust has a positive and significant effect in mediating Live Streaming on Purchase Decisions.Conclusion and Implications – These findings emphasize the importance of trust, which can be enhanced through host credibility, visual marketing strategies, and clear and easily understandable product information. The implication of this research is that N’pure needs to improve the quality of live streaming, especially in building consumer trust to encourage higher purchase decisions. Keywords: Consumer Trust, Live Streaming, Purchasing Decisions
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Istri Agung Maheswari Chandi, Kaninta Desak Made Febri Purnama Sari Dhirgayusa, I Gede Perdana I G. N. Oka Ariwangsa I Gusti Ayu Cynthia Puspita Sari I Gusti Ayu Ratih Swandewi I Gusti Ngurah Widya Hadi Saputra I Putu Indra Wiguna I Putu Miartana I Wayan Wita Merta Ida Ayu Oka Martini Ida Bagus Raka Suardana Kadek Devi Kalfika Anggria Wardani Komang Sri Widiantari Krismadhita, Angga Putera Laksmi, Kadek Wulandari Made Mulyadi Made Ratih Nurmalasari Maha Wiradharma, Putu Manuaba, Ida Ayu Mas Pramesthi Dharma Dewi Martini, I. A. Oka Ni Kade Yenny Pratiwi Ni Kadek Denda Clarisa Faradita Ni Kadek Ika Darmayanti Ni Kadek Vera Dwi Lestari Ni Luh Gede Putri Antari Ni Luh Putu Sulistya Dewi Ni Nyoman Dwi Adnyani Ni Nyoman Raditya Juli Widiantari Ni Putu Nina Eka Lestari Ni Putu Yulia Mawarisma Ni Wayan Eka Mitariani Nyoman Dordy Surya Divana Putra Nyoman Evayanti Christy Nyoman Sri Subawa Pika, Putu Ayu Titha Paramita Pramana Putra, I Kadek Rio Purniari, Ni Kadek Tika Putri, Ni Putu Jelita Permata Putu Dyah Permatha Korry Putu Yuli Widya Astuti Rosalinda Rosalinda Saber, Alexander Barro Saputra, I Made Dwija Adi Sari, Ni Putu Thrisna Wulan trisna, Trisna Puspita Sari Wahyu Krisna Kerta Negara Wahyu Permana Wijaya, Gede Crisna Yoga, Putu Lina Kurnia