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All Journal Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Social Science and Business Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Journal on Education Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen JAIM (Jurnal Abdi Masyarakat) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Manajemen Sains dan Organisasi (JMSO) Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Journal of Innovative and Creativity Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Pemasaran Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan As-Syirkah: Islamic Economic & Financial Journal
Nilna Muna
Universitas Pedidikan Nasional
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Public Health Social Sciences Other

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peran brand awareness sebagai mediasi pemasaran digital dan customer review terhadap keputusan pembelian di nesh navya Ni Kadek Denda Clarisa Faradita; I Gusti Ngurah Oka Ariwangsa; Nilna Muna; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to empirically test and analyze the strategic role of Brand Awareness as a mediating variable in influencing the relationship between Digital Marketing and Customer Reviews on Purchasing Decisions among Nesh Navya consumers. This study uses a quantitative approach with a survey method, where data is collected from respondents through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) through SmartPLS software. The results show that Digital Marketing and Customer Reviews have a significant positive influence on the formation of Brand Awareness, and Brand Awareness is also proven to be significant in driving Purchasing Decisions. Crucial findings confirm that Brand Awareness plays an effective partial mediation role; the combined effect of Digital Marketing and Customer Reviews on Purchasing Decisions becomes substantially stronger through the strengthening of Brand Awareness. Therefore, it is concluded that Brand Awareness at Nesh Navya is not only the result of marketing activities, but is a critical bridge that integrates digital initiatives and the credibility of consumer reviews into real transaction decisions, so the company is advised to continue prioritizing investment in strategies that strengthen brand visibility and awareness on an ongoing basis.
The Mediating Role of FoMO in the Influence of Discounts and Servicescape on Gym Membership Subscription Decisions Syadza Rafa Nafisah, Ghalda; Sri Manik Parasari, Nyoman; Muna, Nilna; Putu Nina Eka Lestari, Ni
Journal of Accounting and Finance Management Vol. 6 No. 5 (2025): Journal of Accounting and Finance Management (November - December 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i5.2835

Abstract

This study examines how the Fear of Missing Out (FoMO) functions as a mediating variable in the relationship between Discounts and Servicescape on consumers’ decisions to subscribe at Yes Fitness in Bali. Increasing rivalry within the fitness sector encourages companies to create more efficient marketing approaches, such as price-related promotions, an engaging physical environment, and psychological tactics that generate urgency. A quantitative approach was adopted using purposive sampling, resulting in 257 valid respondents. The dataset was analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that Discounts and Servicescape have a significant impact on FoMO, and all variables significantly influence subscription decisions. FoMO is also proven to partially mediate the effect of Discounts and Servicescape on consumer subscription behavior. These results emphasize the strategic value of limited-time promotional offers, well-designed and appealing servicescapes and urgency-based communication strategies in encouraging consumers’ willingness to subscribe. The practical implications suggest that fitness centers can enhance their competitiveness by improving promotional planning, optimizing physical layouts, and incorporating FoMO-driven communication approaches.
Co-Authors Adnyani, Ni Nyoman Dwi Agus Wahyudi Salasa Gama Ayu Swahastuti, Ida Chandi, Kaninta Christy, Nyoman Evayanti Dewi, Putu Tasya Villia Dhirgayusa, I Gede Perdana I G. N. Oka Ariwangsa I Gusti Ayu Cynthia Puspita Sari I Gusti Ngurah Widya Hadi Saputra I Putu Indra Wiguna I Putu Miartana Kadek Devi Kalfika Anggria Wardani Krismadhita, Angga Putera Laksmi P. , Kadek Wulandari Made Ratih Nurmalasari Maha Wiradharma, Putu Maheswari, Anak Agung Istri Agung Manuaba, Ida Ayu Mas Pramesthi Dharma Dewi Martini, I. A. Oka Ni Kadek Denda Clarisa Faradita Ni Putu Yulia Mawarisma Ni Wayan Eka Mitariani Nina Eka Lestari, Ni Putu Nyoman Sri Subawa Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pramana Putra, I Kadek Rio Purniari, Ni Kadek Tika Putri, Ni Putu Jelita Permata Putu Dyah Permatha Korry Putu Nina Eka Lestari, Ni Putu Sulistya Dewi, Ni Luh Putu Yuli Widya Astuti Ratih Swandewi, I Gusti Ayu Rosalinda Rosalinda Saber, Alexander Barro Saputra, I Made Dwija Adi Sari, Ni Putu Thrisna Wulan Syadza Rafa Nafisah, Ghalda trisna, Trisna Puspita Sari Wijaya, Gede Crisna Yoga, Putu Lina Kurnia