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All Journal Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Social Science and Business Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Journal on Education Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen Business Management Analysis Journal (BMAJ) JAIM (Jurnal Abdi Masyarakat) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis eCo-Buss Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Empathy Pengabdian Kepada Masyarakat Quantitative Economics and Management Studies Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Journal of Innovative and Creativity Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Pemasaran Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan As-Syirkah: Islamic Economic & Financial Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Nilna Muna
Universitas Pedidikan Nasional
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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THE ROLE OF WORK MOTIVATION AS A MEDIATING VARIABLE IN THE INFLUENCE OF WORK ORIENTATION AND COMPENSATION ON EMPLOYEE PERFORMANCE IN THE ERA OF DIGITALIZATION AND THE USE OF AI TECHNOLOGY AT MATA MATA HOSPITAL Darmayanti, Ni Kadek Ika; Nilna Muna
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18459776

Abstract

The development of the era of digitalization and the use of artificial intelligence (AI) technology requires organizations, including hospitals, to have adaptive and high-performance human resources. Employee performance is influenced by various factors, including job orientation, compensation, and work motivation. This study aims to analyze the influence of work orientation and compensation on employee performance with work motivation as a mediating variable at Ramata Eye Hospital in the era of digitalization and the use of AI technology. This study uses a quantitative approach with a survey method. The population in this study is all employees of Mata Eye Hospital, with a sample of 136 respondents determined using saturated sampling techniques. Data collection was carried out through a questionnaire measured using the Likert scale. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). The results of the study show that work orientation and compensation have a positive and significant effect on employee performance. In addition, job orientation and compensation also have a positive and significant effect on work motivation. Work motivation has been shown to have a positive and significant effect on employee performance and acts as a partial mediating variable in the relationship between work orientation and compensation for employee performance. These findings show that improving employee performance depends not only on compensation and job orientation, but also on strengthening work motivation, especially in the face of the demands of technological adaptation and the digitalization of healthcare services. This research is expected to make a theoretical contribution to the development of human resource management as well as a practical contribution to the management of Ramata Eye Hospital in formulating strategies to improve employee performance in a sustainable manner.
Hambatan Minat Beli Kosmetik Hijau Generasi Z di Denpasar: Analisis Pengaruh Hambatan Psikologis dan Fungsional Ni Luh Gede Putri Antari; Kadek Devi Kalfika Anggria Wardani; Nilna Muna; Ida Bagus Raka Suardana
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3324

Abstract

Perubahan preferensi konsumen menuju produk berkelanjutan mendorong pertumbuhan industri kosmetik hijau. Namun, adopsi produk ini di kalangan Generasi Z, khususnya di Denpasar, masih rendah. Studi ini bertujuan mengidentifikasi pengaruh hambatan psikologis dan hambatan fungsional pada minat beli produk kosmetik ramah lingkungan. Sampel terdiri dari 100 responden berusia 15–24 tahun yang memahami dan pernah menggunakan produk kosmetik hijau. Instrumen penelitian berupa kuesioner dengan skala Likert 1–5. Analisis data mencakup uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji F, uji t, dan koefisien determinasi. Hasil mengindikasikan bahwa hambatan psikologis dan hambatan fungsional berkontribusi positif dan signifikan pada minat beli, baik secara parsial maupun simultan. Nilai koefisien determinasi (R²) sebesar 0,506 mengindikasikan bahwa kedua variabel independen menjelaskan 50,6% variasi minat beli. Temuan ini menegaskan bahwa meskipun hambatan dianggap sebagai penghalang adopsi, persepsi pada hambatan tersebut justru dapat memicu evaluasi rasional yang mendorong niat membeli. Penelitian selanjutnya disarankan menambahkan variabel lain seperti kesadaran lingkungan, citra merek, atau kepercayaan konsumen guna memperkaya pemodelan perilaku pro-lingkungan di sektor kosmetik.
Peran Trust Dalam Memediasi Pengaruh Service Quality dan Store Atmosphere Terhadap Loyalitas Pelanggan Nilna Muna; Ni Kadek Vera Dwi Lestari
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3412

Abstract

Industri salon kecantikan mengalami pertumbuhan pesat di tengah tingkat persaingan yang semakin intens. Tujuan penelitian untuk mengkaji pengaruh kualitas pelayanan dan suasana toko terhadap kepercayaan merek dan loyalitas pelanggan, dengan kepercayaan merek sebagai variabel mediasi. Data dikumpulkan melalui penyebaran kuesioner pada 120 pelanggan She Glow Beauty Salon di Bali menggunakan metode purposive sampling, kemudian dianalisis dengan SEM – PLS melalui SmartPLS.  Hasil penelitian membuktikan bahwa kualitas pelayanan dan suasana toko berpengaruh signifikan terhadap kepercayaan merek dan tingkat loyalitas pelanggan. Kepercayaan merek juga menunjukkan pengaruh signifikan terhadap loyalitas pelanggan, serta memiliki fungsi mediasi yang memperkuat hubungan kualitas layanan dengan loyalitas pelanggan. Namun demikian, fungsi mediasi kepercayaan merek belum menunjukkan efektivitas yang kuat pada hubungan antara suasana toko dan loyalitas pelanggan. Secara komprehensif, dapat diambil kesimpulan bahwa temuan penelitian menegaskan pentingnya penyedia layanan untuk memberikan pengalaman terbaik dan menciptakan suasana nyaman agar dapat membangun kepercayaan dan tingkat loyalitas jangka panjang di pasar yang kompetitif.
Analisis Strategi Pemasaran Digital Tokopedia pada Keputusan Pembelian Konsumen di Kota Denpasar Wahyu Krisna Kerta Negara; Komang Sri Widiantari; Nilna Muna; Desak Made Febri Purnama Sari
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3414

Abstract

Penelitian ini menganalisis pengaruh influencer marketing, service quality, dan media sosial pada keputusan pembelian konsumen Tokopedia di Kota Denpasar. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Sampel ditentukan melalui purposive sampling berjumlah 170 responden yang berdomisili di Denpasar, pernah melakukan transaksi minimal satu kali, dan aktif menggunakan media sosial. Data dikumpulkan menggunakan kuesioner berskala Likert dan diuji melalui uji validitas, reliabilitas, serta uji asumsi klasik. Analisis regresi linier berganda digunakan untuk menguji hubungan antarvariabel. Hasil pengujian menunjukkan bahwa influencer marketing berkontribusi positif dan signifikan pada keputusan pembelian, begitu pula service quality dan media sosial. Secara simultan, ketiga variabel tersebut berkontribusi signifikan pada keputusan pembelian dengan nilai determinasi menunjukkan bahwa sebagian besar variasi keputusan pembelian dapat dijelaskan oleh model. Temuan ini menegaskan bahwa optimalisasi strategi pemasaran digital, peningkatan kualitas layanan, serta pemanfaatan media sosial memiliki peran strategis dalam mendorong keputusan pembelian konsumen lokal. Hasil penelitian memberikan kontribusi empiris dan rekomendasi strategis bagi penguatan pemasaran digital di industri e-commerce.
Gen Z And E-Bikes: The Impact Of Environmental Awareness Ni Nyoman Dwi Adnyani; Nilna Muna
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8074

Abstract

Growing environmental awareness is driving interest in green transportation such as electric bicycles. Generation Z, with their environmental concerns and technological prowess, is a key market, yet research on their purchasing behavior is limited. This study aims to analyze the influence of Environmental Awareness and Green Perceived Value on Green Purchase Intention in the purchase of electric bicycles among Generation Z in Bali, with Green Attitude as a mediating variable. This research uses a quantitative approach with the Partial Least Squares (PLS) analysis method. ========= Data were collected through a structured questionnaire from 128 respondents selected by purposive sampling method. The results showed that Environmental Awarenes and Green Perceived Value have a significant effect on Green Purchase Intention, with Green Attitude as a mediating variable. These findings contribute to the understanding of green consumer behavior, especially among Generation Z.
Peran Impulsive Buying Memediasi Beauty Influencer dan Price Perception terhadap Purchase Intention pada Produk Emina Nilna Muna; Ni Kade Yenny Pratiwi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3291

Abstract

Studi ini bertujuan untuk mengeksplorasi pengaruh beauty influencer dan persepsi harga (price perception) terhadap niat beli (purchase intention) produk Emina, dengan menempatkan impulsive buying sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif yang melibatkan 128 responden Generasi Z (usia 15-25 tahun) di Kota Denpasar, yang dipilih karena keaktifan mereka di media sosial dan pengalaman pembelian produk terkait. Melalui analisis data menggunakan Structural Equation Modeling (SEM) berbasis SmartPLS 4, hasil penelitian mengungkap temuan empiris bahwa beauty influencer dan persepsi harga memiliki dampak positif dan signifikan dalam memicu impulsive buying serta meningkatkan purchase intention. Analisis lebih lanjut mengonfirmasi bahwa impulsive buying berperan signifikan sebagai mediator yang menjembatani pengaruh beauty influencer dan persepsi harga terhadap niat beli. Berdasarkan temuan ini, disarankan bagi Emina untuk memperkuat kolaborasi dengan influencer yang informatif serta merumuskan strategi harga yang kompetitif guna menstimulasi keputusan pembelian konsumen.
Empowering Posyandu Cadres: Psychoeducation on the Psychological Role of Parents in Preventing Childhood Stunting Nilna Muna; Muna, Nilna; Pratiwi, Nuke Aulia; Jannah, Qomarullah Agustiya; Ummah, Risalatul; Ardiansyah, Sultan Fadillah; Yulianti, Uyunun Nadhira Rahma; Abrorry, Lucky; Zuardin, Zuardin; Fauziyah, Nailatin
Jurnal Empathy Pengabdian Kepada Masyarakat Jurnal Empathy Pengabdian Kepada Masyarakat Volume 7 Number 1 Year 2026
Publisher : Poltekkes Kemenkes Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37341/jurnalempathy.v7i1.191

Abstract

Background: Stunting affects approximately 149 million children globally, with Indonesia reporting 24% prevalence in 2022. Inappropriate parenting practices and parental psychological factors significantly contribute to stunting. This community service aimed to enhance community knowledge about the psychological role of parents in stunting prevention through psychoeducation intervention. Methods: Participatory Action Research (PAR) method was employed involving 20 posyandu cadres from Pagesangan sub-district, Surabaya. The intervention consisted of a 90-minute psychoeducation session, accompanied by leaflet distribution. The research stages included intake process, assessment, psychoeducation implementation, and evaluation. Pre-test and post-test assessments were administered verbally to measure knowledge changes. Results: Significant knowledge improvement was observed. Pre-test showed 85% of participants understood stunting only as malnutrition, while post-test revealed 100% could comprehensively explain stunting as multifaceted growth failure. All participants (100%) demonstrated improved understanding of psychological factors including psychosocial stimulation, parenting practices, and maternal mental health. Knowledge about stunting risks increased substantially, with all participants identifying cognitive, motor, and verbal developmental impairments. Follow-up assessment indicated 93% of participants disseminated information to their communities and 80% implemented preventive measures in posyandu activities. Conclusion: Psychoeducation effectively increased community knowledge about parental psychological aspects in stunting prevention. This community-based approach can be implemented to reduce stunting rates through empowering posyandu cadres as health information disseminators.
Empowering Posyandu Cadres: Psychoeducation on the Psychological Role of Parents in Preventing Childhood Stunting Nilna Muna; Muna, Nilna; Pratiwi, Nuke Aulia; Jannah, Qomarullah Agustiya; Ummah, Risalatul; Ardiansyah, Sultan Fadillah; Yulianti, Uyunun Nadhira Rahma; Abrorry, Lucky; Zuardin, Zuardin; Fauziyah, Nailatin
Jurnal Empathy Pengabdian Kepada Masyarakat Jurnal Empathy Pengabdian Kepada Masyarakat Volume 7 Number 1 Year 2026
Publisher : Poltekkes Kemenkes Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37341/jurnalempathy.v7i1.191

Abstract

Background: Stunting affects approximately 149 million children globally, with Indonesia reporting 24% prevalence in 2022. Inappropriate parenting practices and parental psychological factors significantly contribute to stunting. This community service aimed to enhance community knowledge about the psychological role of parents in stunting prevention through psychoeducation intervention. Methods: Participatory Action Research (PAR) method was employed involving 20 posyandu cadres from Pagesangan sub-district, Surabaya. The intervention consisted of a 90-minute psychoeducation session, accompanied by leaflet distribution. The research stages included intake process, assessment, psychoeducation implementation, and evaluation. Pre-test and post-test assessments were administered verbally to measure knowledge changes. Results: Significant knowledge improvement was observed. Pre-test showed 85% of participants understood stunting only as malnutrition, while post-test revealed 100% could comprehensively explain stunting as multifaceted growth failure. All participants (100%) demonstrated improved understanding of psychological factors including psychosocial stimulation, parenting practices, and maternal mental health. Knowledge about stunting risks increased substantially, with all participants identifying cognitive, motor, and verbal developmental impairments. Follow-up assessment indicated 93% of participants disseminated information to their communities and 80% implemented preventive measures in posyandu activities. Conclusion: Psychoeducation effectively increased community knowledge about parental psychological aspects in stunting prevention. This community-based approach can be implemented to reduce stunting rates through empowering posyandu cadres as health information disseminators.
THE ROLE OF CONSUMER TRUST MEDIATES THE INFLUENCE OF LIVE STREAMING ON PURCHASING DECISIONS FOR N’PURE PRODUCTS ON TIKTOK SHOP Nilna Muna; Ni Luh Putu Sulistya Dewi
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 3 (2024): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v5i3.17771

Abstract

Objective – This research aims to identify the role of consumer trust in mediating the influence of live streaming on the purchase decision of N’pure products on TikTok shop.Design/Methodology/Approach – The sample in this study consisted of 108 respondents, with the sample selection conducted through purposive sampling. Data were collected using a questionnaire distributed online via Google Form and analyzed with descriptive statistical analysis to describe the collected data and inferential statistical analysis using the Partial Least Square-based Structural Equation Modeling method with SmartPLS 4.1.Findings – The research results show that 1) Live streaming does not have a significant effect on Purchase Decisions, 2) Live streaming has a positive and significant effect on consumer trust, 3) Consumer trust has a positive and significant effect on Purchase Decisions, and 4) Consumer trust has a positive and significant effect in mediating Live Streaming on Purchase Decisions.Conclusion and Implications – These findings emphasize the importance of trust, which can be enhanced through host credibility, visual marketing strategies, and clear and easily understandable product information. The implication of this research is that N’pure needs to improve the quality of live streaming, especially in building consumer trust to encourage higher purchase decisions. Keywords: Consumer Trust, Live Streaming, Purchasing Decisions
Optimalisasi Instagram sebagai Sarana Penyuluhan Pencegahan Penipuan Digital dengan Video Edukasi Di Kelurahan Penatih - Denpasar Nilna Muna; Wahyu Permana
Jurnal Abdimas Indonesia Vol. 5 No. 2 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i2.1696

Abstract

Kegiatan Kuliah Kerja Nyata ini bertujuan untuk mengoptimalkan pemanfaatan Instagram sebagai sarana penyuluhan pencegahan penipuan digital melalui video edukasi pada akun @kkn_penatihundiknas2025. Program ini mencakup pembuatan materi edukasi, produksi video, publikasi, dan evaluasi dampak. Metode pelaksanaannya meliputi identifikasi masalah dan kebutuhan masyarakat, perancangan materi edukasi, produksi video edukasi, publikasi dan penyebarluasan konten, serta evaluasi dan monitoring dampak program. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman masyarakat Kelurahan Penatih terkait modus penipuan digital dan pentingnya menjaga data pribadi. Video edukasi yang diunggah menerima 261 penayangan dan 28 suka, dengan tingkat keterlibatan 12%. Peningkatan ini mendukung efektivitas media sosial dalam menyebarkan informasi pencegahan penipuan digital secara luas dan fleksibel.
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Istri Agung Maheswari Ardiansyah, Sultan Fadillah Ayu Swahastuti, Ida Chandi, Kaninta Chasyim, Melati Ayu Darmayanti, Ni Kadek Ika Desak Made Febri Purnama Sari Dewi, Putu Tasya Villia Dhirgayusa, I Gede Perdana I G. N. Oka Ariwangsa I Gusti Ayu Cynthia Puspita Sari I Gusti Ayu Ratih Swandewi I Gusti Ngurah Widya Hadi Saputra I Putu Indra Wiguna I Putu Miartana Ida Bagus Raka Suardana Ida Bagus Raka Suardana, Kadek Devi Kalfika Anggria Wardani Jannah, Qomarullah Agustiya Kadek Devi Kalfika Anggria Wardani Komang Sri Widiantari Krismadhita, Angga Putera Laksmi, Kadek Wulandari Lucky Abrorry Made Ratih Nurmalasari Maha Wiradharma, Putu Manuaba, Ida Ayu Mas Pramesthi Dharma Dewi Martini, I. A. Oka Nailatin Fauziyah Ni Kade Yenny Pratiwi Ni Kadek Denda Clarisa Faradita Ni Kadek Vera Dwi Lestari Ni Luh Gede Putri Antari Ni Luh Putu Sulistya Dewi Ni Nyoman Dwi Adnyani Ni Putu Nina Eka Lestari Ni Putu Yulia Mawarisma Ni Wayan Eka Mitariani Nyoman Evayanti Christy Nyoman Sri Subawa Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pramana Putra, I Kadek Rio Pratiwi, Nuke Aulia Purniari, Ni Kadek Tika Putri, Ni Putu Jelita Permata Putu Dyah Permatha Korry Putu Nina Eka Lestari, Ni Putu Yuli Widya Astuti Retnasamy, Vithyacharan Rosalinda Rosalinda Saber, Alexander Barro Saputra, I Made Dwija Adi Sari, Ni Putu Thrisna Wulan Syadza Rafa Nafisah, Ghalda trisna, Trisna Puspita Sari Ummah, Risalatul Wahyu Krisna Kerta Negara Wahyu Permana Wijaya, Gede Crisna Yoga, Putu Lina Kurnia Yulianti, Uyunun Nadhira Rahma Zuardin, Zuardin