Article Per Year (5 Year)
p-Index From 2021 - 2026
5.123
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Social Science and Business Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Journal on Education Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Inovasi: Jurnal Ilmiah Ilmu Manajemen JAIM (Jurnal Abdi Masyarakat) Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis eCo-Buss Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Pemasaran Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan As-Syirkah: Islamic Economic & Financial Journal Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Nilna Muna
Universitas Pedidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
Optimalisasi Instagram sebagai Sarana Penyuluhan Pencegahan Penipuan Digital dengan Video Edukasi Di Kelurahan Penatih - Denpasar Nilna Muna; Wahyu Permana
Jurnal Abdimas Indonesia Vol. 5 No. 2 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i2.1696

Abstract

Kegiatan Kuliah Kerja Nyata ini bertujuan untuk mengoptimalkan pemanfaatan Instagram sebagai sarana penyuluhan pencegahan penipuan digital melalui video edukasi pada akun @kkn_penatihundiknas2025. Program ini mencakup pembuatan materi edukasi, produksi video, publikasi, dan evaluasi dampak. Metode pelaksanaannya meliputi identifikasi masalah dan kebutuhan masyarakat, perancangan materi edukasi, produksi video edukasi, publikasi dan penyebarluasan konten, serta evaluasi dan monitoring dampak program. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman masyarakat Kelurahan Penatih terkait modus penipuan digital dan pentingnya menjaga data pribadi. Video edukasi yang diunggah menerima 261 penayangan dan 28 suka, dengan tingkat keterlibatan 12%. Peningkatan ini mendukung efektivitas media sosial dalam menyebarkan informasi pencegahan penipuan digital secara luas dan fleksibel.
Peran Brand Image Memediasi Kredibilitas Influencer Dan Online Review Terhadap Minat Beli Pada Skincare ‘The Originote’ Nilna Muna; Nyoman Evayanti Christy; Ida Bagus Raka Suardana, Kadek Devi Kalfika Anggria Wardani
YUME : Journal of Management Vol 9, No 1 (2026)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v%vi%i.10641

Abstract

Dalam ekosistem industri kecantikan yang semakin terdigitalisasi, keputusan konsumen sangat dipengaruhi oleh eksposur media sosial. Penelitian ini secara spesifik menginvestigasi bagaimana kredibilitas influencer dan ulasan daring (online review) berkontribusi terhadap pembentukan minat beli pada produk perawatan kulit The Originote, dengan memposisikan citra merek (brand image) sebagai variabel mediasi strategis. Studi kuantitatif ini dilaksanakan di Kota Denpasar, Bali, dengan melibatkan 112 responden yang dipilih sebagai sampel representatif. Pengujian hipotesis dan analisis jalur dilakukan menggunakan perangkat lunak SmartPLS 4. Temuan empiris mengungkapkan bahwa baik kredibilitas influencer maupun ulasan daring memiliki dampak positif yang substansial dalam memperkuat citra merek dan mendorong intensi pembelian secara langsung. Lebih lanjut, penelitian ini mengonfirmasi peran krusial citra merek sebagai mekanisme perantara yang signifikan; variabel ini terbukti mampu menyerap dan menyalurkan pengaruh positif dari stimulus eksternal (ulasan dan influencer) menjadi dorongan pembelian yang nyata. Implikasi manajerial dari riset ini menyarankan agar manajemen The Originote tidak hanya fokus pada volume promosi, melainkan juga memprioritaskan manajemen reputasi melalui kolaborasi dengan figur yang kredibel serta penanganan ulasan konsumen yang responsif guna mempertahankan keunggulan kompetitif jangka panjang. Kata Kunci: Kredibilitas Influencer, Ulasan Daring, Citra Merek, Minat Beli.
Pengaruh Brand Image terhadap Purchase Intention Produk iPhone dengan Perceived Quality dan Trust sebagai Variabel Mediasi Ni Nyoman Raditya Juli Widiantari; Nilna Muna; Ida Ayu Oka Martini; Putu Ayu Titha Paramita Pika
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6116

Abstract

The objective of the research is to investigate how brand image affects the purchase intention of iPhone products towards considering perceived quality and trust as intervening variables. A quantitative method was used to gather data from 200 iPhone users or potential buyers in Bali, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that the brand image has no direct impact on purchase intention, which means that a strong brand image is not enough to persuade consumers to buy luxury products. Nonetheless, brand image plays an important role in the customers' cognitive and affective evaluations as it significantly affects perceived quality and trust. Perceived quality takes the lead among the factors with a direct effect on purchase intention, while trust comes next, which implies that the customers' intention to buy iPhone products is primarily motivated by their perception of product performance, features, reliability, and security. The roles of perceived quality and trust as mediators between the brand image and purchase intention are significant. Thus, the research brings to light thatmarketers dealing with premium technology products like the iPhone need to work on the perceived product quality and consumer trust to turn the intention to purchase into reality.
Pengaruh Persepsi Kemudahan Pengguna terhadap Minat Beli Ulang Produk Scarlett di Tiktok Shop Melalui Mediasi Emosi Positif I Wayan Wita Merta; Nilna Muna; Made Mulyadi; Putu Ayu Titha Paramita Pika
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6118

Abstract

This study aims to explore the effect of perceived ease of use on repurchase intention through the mediation of positive emotion among Scarlett consumers on TikTok Shop. This phenomenon emerges along with the increasing penetration of social media users, which drives these platforms to function not only as entertainment media but also as transaction channels. The transformation of social media into social commerce enables users to conduct various digital activities within a single platform. This research employs a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM), implemented with SmartPLS 4.0. A purposive sampling technique was applied to obtain 128 respondents who had purchased Scarlett products via TikTok Shop. The results indicate that perceived ease of use has a positive and significant effect on repurchase intention through the mediation of positive emotion. Positive emotion is found to act as a full mediator that strengthens the relationship between the independent variable and consumers’ repurchase intention. These findings confirm that feelings of enjoyment and satisfaction during shopping make consumers more likely to repurchase. Practically, this study highlights the importance of enhancing a pleasant shopping experience to elicit consumers’ positive emotions, which in turn reinforce repurchase intention toward a product on social commerce platforms.
THE ROLE OF WORK MOTIVATION AS A MEDIATING VARIABLE IN THE INFLUENCE OF WORK ORIENTATION AND COMPENSATION ON EMPLOYEE PERFORMANCE IN THE ERA OF DIGITALIZATION AND THE USE OF AI TECHNOLOGY AT MATA MATA HOSPITAL Ni Kadek Ika Darmayanti; Nilna Muna
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18459776

Abstract

The development of the era of digitalization and the use of artificial intelligence (AI) technology requires organizations, including hospitals, to have adaptive and high-performance human resources. Employee performance is influenced by various factors, including job orientation, compensation, and work motivation. This study aims to analyze the influence of work orientation and compensation on employee performance with work motivation as a mediating variable at Ramata Eye Hospital in the era of digitalization and the use of AI technology. This study uses a quantitative approach with a survey method. The population in this study is all employees of Mata Eye Hospital, with a sample of 136 respondents determined using saturated sampling techniques. Data collection was carried out through a questionnaire measured using the Likert scale. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). The results of the study show that work orientation and compensation have a positive and significant effect on employee performance. In addition, job orientation and compensation also have a positive and significant effect on work motivation. Work motivation has been shown to have a positive and significant effect on employee performance and acts as a partial mediating variable in the relationship between work orientation and compensation for employee performance. These findings show that improving employee performance depends not only on compensation and job orientation, but also on strengthening work motivation, especially in the face of the demands of technological adaptation and the digitalization of healthcare services. This research is expected to make a theoretical contribution to the development of human resource management as well as a practical contribution to the management of Ramata Eye Hospital in formulating strategies to improve employee performance in a sustainable manner.
Analysis of the Role of Customer Engagement in Mediating the Effect of Video Information Quality and Perceived Authenticity on Purchase Intention: A Study on Kick Avenue TikTok Nilna Muna; I Putu Indra Wiguna
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.8873

Abstract

The rapid development of social commerce on TikTok has changed consumer purchasing behavior in Indonesia, but the mediating role of customer engagement between video information quality, perceived authenticity, and purchase intention remains underexplored, especially for premium sneaker brands like Kick Avenue. This study aims to analyze the mediating effect of customer engagement on the influence of Video Information Quality (VIQ) and Perceived Authenticity (PA) on Purchase Intention (PI). Using an explanatory quantitative design with a cross-sectional online survey (n=240 purposive samples of TikTok users aged ≥17 who viewed Kick Avenue content), data were collected through a 20-item Likert-4 scale questionnaire adapted from validated sources and analyzed with SEM-PLS on SmartPLS 4.0. The results showed significant direct effects (VIQ→PI β=0.386; PA→PI β=0.450; CE→PI β=0.394, all p<0.001) and partial mediation (VIQ→CE→PI β=0.174; PA→CE→PI β=0.107, p<0.001), explaining 69.2% of the variance in CE and 41.8% of the variance in PI (Q²=0.821). In conclusion, quality and authentic video content drives engagement to increase purchase intention, providing guidance for TikTok strategies for retailers.
Pengaruh Social Media Marketing dan Kredibilitas Influencer terhadap Keputusan Pembelian Sepatu Lokal (Ventela) Bali Melalui Consumer Engagement sebagai Variabel Mediasi Nilna Muna; Nyoman Dordy Surya Divana Putra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11040

Abstract

This research was conducted in Denpasar City at Ventela Bali, located on Serma Mendra Street, Denpasar, Bali. Ventela Bali operates as a distributor of local footwear products in Denpasar. The study aimed to analyze the influence of Social Media Marketing and Influencer Credibility on Purchase Decisions through Consumer Engagement at Ventela Bali. This study employed a quantitative research approach with a sample of 92 respondents. Both quantitative and qualitative data were utilized, obtained from primary and secondary sources. Data were collected through documentation, questionnaires, and online data searching. The data were analyzed using the Partial Least Squares (PLS) method with SmartPLS 4 software. The results revealed that Social Media Marketing had a positive and significant direct effect on the purchase decisions of Ventela local shoes. Influencer Credibility had a positive but insignificant direct effect on purchase decisions. Likewise, Consumer Engagement had a positive but insignificant direct effect on purchase decisions. Furthermore, Social Media Marketing had a positive and significant direct effect on Consumer Engagement, while Influencer Credibility also had a positive and significant direct effect on Consumer Engagement. Regarding the indirect effects, Consumer Engagement showed a positive but insignificant mediating role in the relationship between Social Media Marketing and Purchase Decisions. Similarly, Consumer Engagement demonstrated a positive but insignificant mediating role in the relationship between Influencer Credibility and Purchase Decisions at Ventela Bali.
peran brand awareness sebagai mediasi pemasaran digital dan customer review terhadap keputusan pembelian di nesh navya Ni Kadek Denda Clarisa Faradita; I Gusti Ngurah Oka Ariwangsa; Nilna Muna; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to empirically test and analyze the strategic role of Brand Awareness as a mediating variable in influencing the relationship between Digital Marketing and Customer Reviews on Purchasing Decisions among Nesh Navya consumers. This study uses a quantitative approach with a survey method, where data is collected from respondents through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) through SmartPLS software. The results show that Digital Marketing and Customer Reviews have a significant positive influence on the formation of Brand Awareness, and Brand Awareness is also proven to be significant in driving Purchasing Decisions. Crucial findings confirm that Brand Awareness plays an effective partial mediation role; the combined effect of Digital Marketing and Customer Reviews on Purchasing Decisions becomes substantially stronger through the strengthening of Brand Awareness. Therefore, it is concluded that Brand Awareness at Nesh Navya is not only the result of marketing activities, but is a critical bridge that integrates digital initiatives and the credibility of consumer reviews into real transaction decisions, so the company is advised to continue prioritizing investment in strategies that strengthen brand visibility and awareness on an ongoing basis.
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Istri Agung Maheswari Chandi, Kaninta Desak Made Febri Purnama Sari Dhirgayusa, I Gede Perdana I G. N. Oka Ariwangsa I Gusti Ayu Cynthia Puspita Sari I Gusti Ayu Ratih Swandewi I Gusti Ngurah Widya Hadi Saputra I Putu Indra Wiguna I Putu Miartana I Wayan Wita Merta Ida Ayu Oka Martini Ida Bagus Raka Suardana Kadek Devi Kalfika Anggria Wardani Komang Sri Widiantari Krismadhita, Angga Putera Laksmi, Kadek Wulandari Made Mulyadi Made Ratih Nurmalasari Maha Wiradharma, Putu Manuaba, Ida Ayu Mas Pramesthi Dharma Dewi Martini, I. A. Oka Ni Kade Yenny Pratiwi Ni Kadek Denda Clarisa Faradita Ni Kadek Ika Darmayanti Ni Kadek Vera Dwi Lestari Ni Luh Gede Putri Antari Ni Luh Putu Sulistya Dewi Ni Nyoman Dwi Adnyani Ni Nyoman Raditya Juli Widiantari Ni Putu Nina Eka Lestari Ni Putu Yulia Mawarisma Ni Wayan Eka Mitariani Nyoman Dordy Surya Divana Putra Nyoman Evayanti Christy Nyoman Sri Subawa Pika, Putu Ayu Titha Paramita Pramana Putra, I Kadek Rio Purniari, Ni Kadek Tika Putri, Ni Putu Jelita Permata Putu Dyah Permatha Korry Putu Yuli Widya Astuti Rosalinda Rosalinda Saber, Alexander Barro Saputra, I Made Dwija Adi Sari, Ni Putu Thrisna Wulan trisna, Trisna Puspita Sari Wahyu Krisna Kerta Negara Wahyu Permana Wijaya, Gede Crisna Yoga, Putu Lina Kurnia