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All Journal Jurnal Pendidikan Indonesia Journal of Educational Research and Evaluation SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan International Journal of Business, Law, and Education International Journal of Economics, Business and Innovation Research
Simatupang, Sudung
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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MEDIA SOSIAL YOUTUBE DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN Simatupang, Sudung; Efendi, Efendi; Butarbutar, Marisi; Chandra, Erbin; Silalahi, Marto
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 8 No 2 (2022): Volume 8 Nomor 2 Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v8i2.494

Abstract

Kehadiran media sosial YouTube dewasa ini diharapkan mampu untuk memberikan kontribusi dalam pengambilan keputusan pembelian dari konsumen terhadap produk yang ditawarkan oleh perusahaan. Tujuan dari penelitian ini untuk mengetahui pengaruh media sosial YouTube terhadap keputusan pembelian. Hasil dari google form terhadap responden yang domisili Kota Pematangsiantar dan Kabupaten Simalungun diperoleh jumlah responden sebanyak 132 responden. Untuk butir instrument kuisioner diperoleh hasil analisa bahwa hasilnya memiliki kriteria valid dan reliabel, serta memiliki distribusi normal karena seluruh variabel penelitian memiliki nilai asymp. sig. (2-tailed) > probabilitas 0,05 dan koefisien determinasi dari media sosial YouTube terhadap keputusan pembelian nilainya 38% dengan nilai koefisien korelasi 61% yang artinya memiliki hubungan yang kuat. Selanjutnya untuk pesamaan regresi sederhana bahwa media sosial YouTube memiliki koefisien arah yang positif hal tersebut dapat dilihat pada persamaan Y = 8,044 + 0,524 X dan untuk hasil uji hipotesa parsial (uji t) bahwa media sosial YouTube memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.
ANALYSIS OF CUSTOMER SATISFACTION SOPO GORGA CAFE AND RESTAURANT PEMATANGSIANTAR Butarbutar, Marisi; Efendi, Efendi; Simatupang, Sudung; Sitompul, Rosalinda Septiani; Lumbanraja, Alex
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.664

Abstract

Abstract. This study aims to analyze customer satisfaction of Sopo Gorga Cafe and Resto Pematangsiantar. Research method with survey, data collection through interviews and questionnaires. The unit of analysis in this study was 42 customers as a sample. Data were analyzed with qualitative analysis. The results showed that customers were satisfied but not optimal, with the highest dimension on price, and the lowest dimension on product quality. To optimize customer satisfaction, it can be done by adding unique and interesting garnishes or toppings to the food or beverage products served. Keywords: analysis, satisfaction, and customers.Abstrak. Penelitian ini bertujuan menganalisis kepuasan pelanggan Sopo Gorga Cafe dan Resto Pematangsiantar. Metode penelitian dengan survei, pengumpulan data melalui wawancara dan kuesioner. Unit analisis pada penelitian ini adalah 42 orang pelanggan sebagai sampel. Data dianalisis dengan analisis kualitatif. Hasil penelitian menunjukkan bahwa pelanggan sudah puas namun belum optimal, dengan dimensi tertinggi pada harga, serta dimensi terendah pada kualitas produk. Untuk mengoptimalkan kepuasan pelanggan dapat dilakukan dengan menambah garnish atau topping yang unik dan menarik pada produk makanan atau minuman yang disajikan.Kata Kunci: analisis, kepuasan, dan pelanggan.
OPTIMIZING TECHNOLOGY-BASED TRAINING TO IMPROVE THE PERFORMANCE OF VOCATIONAL TRAINING INSTITUTE MEMBERS Butarbutar, Marisi; Efendi, Efendi; Ramadhan, Mhd; Simatupang, Sudung; Nainggolan, Anju Bherna D
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.739

Abstract

 Abstract. This study aims to analyze the optimization of technology-based training to improve the performance of members of vocational training institutions. The research method is descriptive qualitative method with data collection of interviews, observations, literature studies. Data were analyzed by thematic analysis. The results showed that not all dimensions of technology-based training were optimized by the institution in improving the performance of its members. To optimize technology-based training requires continuous member assistance during training, reviewing training programs by involving members, investing in technology-based training facilities and infrastructure, and collaborating with related parties.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL ZUL KELUARGA JAYA Prayogie, Zai; Lie, Darwin; Butarbutar, Marisi; Simatupang, Sudung
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 6 No. 2 (2018): Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.468 KB) | DOI: 10.37403/sultanist.v6i2.126

Abstract

The formulation of this research problem is how the influence of price and quality of service to customer satisfaction at Bengkel Zul Keluarga Jaya. The research method used in this paper is literature research and field research. The population is employees of Bengkel Zul Keluarga Jaya amounting to 30 customers. The data used are data by qualitative and qualitative data, and data collection techniques by questionnaire, interview and documentation. Then the technique of data analysis using qualitative descriptive method and quantitative descriptive method.                Results of analysis of multiple linear regression is Ŷ = 3.629 + 0.386 X1 + 0.299 X2 means there is a positive influence between price and quality of service to customer satisfaction. The strength of the relationship of the three variables is very strong, ie r = 0.826. From the coefficient of determination can be explained high low customer satisfaction 46.6%, and the remaining 53.4% explained by other factors that are not discussed in this study. From the results of processing and calculation of the questionnaire, the authors to get the conclusion that the price and quality of service applied Bengkel Zul Keluarga Jaya positive and significant impact on customer satisfaction. This is proven by hypothesis testing simultaneously, where the test result Fhitung (11,802)> Ftabel (3,35) with significance level 0,000 <alpha 0,05
PENGARUH KOMUNIKASI INTERPERSONAL DAN KOMPENSASI TERHADAP KEPUASAN KERJA PADA PT PERKEBUNAN NUSANTARA III (PERSERO) KEBUN BANGUN Pertiwi, Yulia; Efendi, Efendi; Wijaya, Andy; Simatupang, Sudung
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 7 No. 2 (2019): Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v7i2.149

Abstract

Tingkat kepuasan kerja karyawan PT Perkebunan Nusantara III (Persero) Kebun Bangun masih belum optimal dilihat dari implementasi beberapa indikator yang belum maksimal. Tujuan penelitian ini adalah untuk mengetahui gambaran dan pengaruh komunikasi interpersonal, kompensasi dan kepuasan kerja karyawan pada PT Perkebunan Nusantara III (Persero) Kebun Bangun. Penelitian ini dilakukan dengan menggunakan desain penelitian, kepustakaan dan lapangan. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan data kuantitatif. Sumber data adalah primer dan data sekunder. Populasi pada penelitian ini adalah sebanyak 50 orang dan seluruhnya merupakan karyawan tetap kantor PT Perkebunan Nusantara III (Persero) Kebun Bangun. Pengumpulan data dilakukan dengan kuesioner, wawancara dan dokumentasi. Teknik analisis yang digunakan adalah uji asumsi klasik, analisis deskriptif kualitatif dan deskriptif kuantitatif dengan linear berganda, analisis korelasi, koefisien determinasi dan uji hipotesis. Hasil penelitian menemukan H0 ditolak, artinya komunikasi interpersonal dan kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan pada PT Perkebunan Nusantara III (Persero) Kebun Bangun baik secara simultan maupun parsial.
DAMPAK KARAKTERISTIK INDIVIDU TERHADAP KINERJA PEGAWAI PADA DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA PEMATANGSIANTAR Lie, Darwin; Efendi, Efendi; Simatupang, Sudung; Zulkarnaen, Syafira; Sofiyan, Sofiyan
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 9 No. 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v9i1.252

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh karakteristik individu terhadap kinerja pegawai pada Dinas Kependudukan dan Pencatatan Sipil Pematangsiantar yang dilakukan dengan pendekatan parsial. Pengumpulan data dilakukan dengan kuesioner, wawancara dan dokumentasi. Uji instrumen penelitian yang digunakan adalah uji validitas dan reliabilitas. Teknik analisis data terdiri dari uji normalitas, analisis deskriptif kualitatif dan deskriptif kuantitatif. Hasil dari penelitian dapat dijabarkan sebagai berikut: Disiplin kerja, karakteristik individu dan kinerja pegawai sudah baik. Terdapat pengaruh positif dan signifikan antara dari karakteristik individu terhadap kinerja pegawai pada Kantor Dinas Kependudukan dan Pencatatan Sipil Pematangsiantar. Terdapat hubungan yang kuat dan positif antara karakteristik individu terhadap kinerja pegawai The purpose of this study was to determine the effect of individual characteristics on employee performance at the Pematangsiantar Department of Population and Civil Registration both simultaneously and partially. Data collection was carried out by means of questionnaires, interviews and documentation. The research instrument test used was the validity and reliability test. The data analysis technique consisted of normality test, qualitative descriptive analysis and quantitative descriptive analysis. The results of the research can be described as follows: Work discipline, individual characteristics and employee performance are good. There is a positive and significant influence between individual characteristics on employee performance at the Pematangsiantar Office of Population and Civil Registration. There is a strong and positive relationship between individual characteristics and employee performance.
The Influence of Ethical Leadership on Employee Engagement: Analyzing the Role of Work-Life Balance as a Mediating Variable Silalahi, Marto; Hadikusumo, Reina A.; Simatupang, Sudung; Putra, Hendrick Sasimtan; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.915

Abstract

In the context of the creative economy industry, which is often characterized by a dynamic work environment and high work expectations, employee engagement is crucial to increase productivity and retain the best talent. This study aims to analyze the effect of ethical leadership on employee engagement by considering work-life balance as a mediating variable in the creative economy industry in Indonesia. The sample used was 150 respondents, determined by the purposive sampling method, and then analyzed using the SEM-PLS method. The results of this study confirm that ethical leadership has a positive and significant effect on work-life balance. Furthermore, ethical leadership and work-life balance positively and significantly affect employee engagement. The mediation effect analysis also proves that work-life balance can mediate the relationship between ethical leadership and employee engagement. This study is expected to provide new insights into how ethical leadership can effectively increase employee engagement through work-life balance and provide practical recommendations for leaders to support employee well-being in this competitive industry.
Can Job Satisfaction Mediate the Relationship between Emotional Intelligence and Spiritual Intelligence on Teacher Performance? Efendi, Efendi; Harini, Sri; Simatupang, Sudung; Silalahi, Marto; Sudirman, Acai
Journal of Education Reseach and Evaluation Vol 5 No 1 (2021): February
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.445 KB) | DOI: 10.23887/jere.v5i1.31712

Abstract

This study aims to analyze the role of job satisfaction in mediating the relationship between emotional intelligence and intellectual intelligence on the performance of the high school teachers. This study uses a research design with an associative quantitative approach. Data was collected through documentation and online questionnaires. This study used a sample of 39 respondents with the determination of the sample size using the saturated sample formula. Partial least square is applied to examine the relationship between teacher performance, job satisfaction, emotional intelligence and intellectual intelligence. The results of this study indicate that of the seven hypotheses developed there are two accepted hypotheses, that is, for the effect of emotional intelligence on job satisfaction, it is obtained that the results of a significant effect and the influence of spiritual intelligence on teacher performance are also obtained significant results. Meanwhile, the other 5 hypotheses developed were not significant. Through the findings of this study, it is hoped that it can provide additional information for various parties, especially the school, to pay attention to the factors that affect teacher performance and job satisfaction, so that teachers gain comfort and confidence to continue to improve their performance in implementing learning in schools.
Analysis of Teacher Performance Assessed from the Aspects of Organizational Culture, Motivation, and Competence Silalahi, Marto; Simatupang, Sudung; Romy, Elly; Candra, Vivi; Sudirman, Acai
Journal of Education Reseach and Evaluation Vol 5 No 3 (2021): August
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.55 KB) | DOI: 10.23887/jere.v5i3.33617

Abstract

To support the optimal implementation of education, every educational institution, including schools, strives to improve the performance of their teachers. The stimulus that can be given to make this happen can be in the form of implementing organizational culture, providing motivation, and increasing competence. The substance of this study is to determine the effect of organizational culture, motivation, and competence on teacher performance. The sample in this study amounted to 215 respondents who were determined by the purposive sampling approach. Data analysis using the SPSS application by displaying the results of data processing through test research instruments with validity and reliability, multiple regression analysis, the coefficient of determination, and hypothesis testing. The results of this study indicate that of the three developed hypotheses, all hypotheses are accepted. The first hypothesis shows that there is a significant influence of organizational culture on teacher performance. This is important for schools to pay attention to regarding the application of organizational culture. The implementation of an organizational culture that is too rigid will lead to a less than optimal work culture. Furthermore, the second hypothesis shows that motivation has a significant effect on teacher performance. To be able to increase the motivation of teachers, the school can give appreciation for their work so that teachers are more enthusiastic and can improve the quality of their work, it is better if teachers increase their enthusiasm so that whatever work is assigned can be completed with satisfactory results. Then, the third hypothesis shows that there is a significant effect of competence on teacher performance. There needs to be encouragement from the school for teachers to improve their competence. It is better if school principals need to motivate teachers, especially senior teachers, to participate in training and develop their competencies.
Determinants of Career Development on Employee Performance Panjaitan, Maludin; Simatupang, Sudung; Silalahi, Marto; Julyanthry; Simanjuntak, Markus Doddy
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3180

Abstract

Career development contributes significantly to organizational success by driving improved employee performance. Thus, this study aims to examine the impact of career development on employee performance. This study used a quantitative approach, involving 32 employees from the transmission and distribution engineering department. Data were collected through questionnaires. To evaluate the relationship between career development and employee performance, simple linear regression and partial hypothesis testing (t-test) were conducted using SPSS software. The research findings revealed that the instruments for career development and employee performance met the standards of validity and reliability. The regression analysis showed a positive coefficient, indicating that an increase in career development directly improves employee performance. Further partial hypothesis testing confirmed a statistically significant positive effect of career development on performance. Consequently, organizations should prioritize career development initiatives, supported by dedicated leadership and well-structured policies. By encouraging employee growth and well-being, companies can cultivate a motivated workforce, leading to a more productive and satisfying workplace.
Co-Authors Acai Sudirman Andy Wijaya Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Chairani, Pinky Darwin Lie Debi Eka Putri Desi Susanti Dharma, Edy Efendi Efendi Erbin Chandra Hadikusumo, Reina A. Hendrick Sasimtan Putra Julyanthry, Julyanthry Kartini harahap Lumbanraja, Alex Maludin Panjaitan Marto Silalahi Nainggolan, Anju Bherna D Pertiwi, Yulia Prayogie, Zai Ramadhan, Mhd Romy, Elly Rosalinda Septiani Sitompul Sianturi, Midun Sihite, Lia Kristiani SIMANJUNTAK, MARKUS DODDY Sinurat, Devany Naomi Situmeang, Bonar Sahala Sofiyan Sri Harini Wahyu, Bagus Habi Zulkarnaen, Syafira