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Simatupang, Sudung
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The Application Of Green Human Resource Management in Influencing The Environment Of Modern Organizations Simatupang, Sudung; Silalahi, Marto; Putra, Hendrick Sasimtan; Putri, Debi Eka; Butarbutar, Marisi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2254

Abstract

Green Human Resources Management (GHRM) is a strategic approach to human resource management that integrates sustainability values and environmentally friendly practices within organizations. This study indicates that the implementation of GHRM has a positive and significant impact on the modern organizational environment by improving resource efficiency, reducing negative environmental impacts, and fostering a sustainability-oriented work culture. Furthermore, GHRM contributes to enhancing corporate image, employee loyalty, and organizational competitiveness in an era where social and ecological responsibility are highly demanded. Thus, GHRM can serve as a key pillar in building modern organizations that are adaptive, innovative, and oriented toward long-term sustainability.
SERVANT LEADERSHIP AND ITS INFLUENCE ON EMPLOYEE PERFORMANCE Silalahi, Marto; Candra, Vivi; Grace, Ernest; Simatupang, Sudung; Julyanthry, Julyanthry
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 2 (2022): March
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i2.232

Abstract

Servant leadership is currently emerging as a modern leadership style that is expected to produce good performance for the organization. The purpose of this study was conducted to determine whether service leadership is able to affect employee performance, the results of the study found that servant leadership has a positive and significant coefficient on performance, it is shown through the results of the equation Y = 7.610 + 0.492 X, then the results of the hypothesis show that service leadership has a positive and significant effect on performance. This means that leaders who are able to serve as servants for their members will be able to provide positive results on the performance of their members, and if leaders can become servants directly, they will create high loyalty for their members and reduce turnover rates for the organization.
KEPUASAN KONSUMEN YANG DIPENGARUHI OLEH KUALITAS PELAYANAN PADA CAFÉ JERAPAH KOTA PEMATANG SIANTAR Grace, Ernest; Indajang, Kevin; Sasimtan Putra, Hendrick; Candra, Vivi; Simatupang, Sudung
Jurnal Ilmiah Satyagraha Vol. 8 No. 2 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

Abstrak – Peningkatan kualitas pelayanan merupakan langkah strategis bagi perusahaan untuk menjamin kepuasan konsumen, khususnya apabila pelayanan yang diterima dan dirasakan (perceived service) sesuai dengan harapan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan konsumen pada Café Jerapah di Kota Pematang Siantar. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan analisis regresi linear sederhana. Hasil uji validitas menunjukkan bahwa instrumen untuk variabel kualitas pelayanan dan kepuasan konsumen memenuhi standar validitas. Uji reliabilitas juga menunjukkan bahwa kedua variabel tersebut reliabel. Hasil analisis regresi menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Dengan demikian, peningkatan kualitas pelayanan secara langsung berpengaruh dan dapat meningkatkan kepuasan konsumen di Café Jerapah.   Kata kunci: kualitas pelayanan, kepuasan konsumen, café     Abstract – Improving service quality is a strategic step for companies to ensure customer satisfaction, particularly when the services received and perceived align with customer expectations. This study aims to examine the influence of service quality on customer satisfaction at Café Jerapah in Pematang Siantar City. The research employed a quantitative method with a descriptive approach and simple linear regression analysis. The validity test results indicated that the instruments for both service quality and customer satisfaction variables met the validity standards. The reliability tests also showed that both variables were reliable. The regression analysis revealed that service quality has a positive and significant effect on customer satisfaction. Therefore, enhancing service quality can directly give effect and improve customer satisfaction at Café Jerapah.   Keywords: service quality, customer satisfaction, café
Harga dan Kualitas Pelayanan Serta Pengaruhnya Terhadap Kepuasan Pelanggan Grace, Ernest; Onita Sari Sinaga; Silalahi, Marto; Ambarita, Marthin Hutler; Simatupang, Sudung
Poltanesa Vol 23 No 1 (2022): Juni 2022
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v23i1.931

Abstract

Kepuasan pelanggan merupakan faktor penting dalam kehidupan suatu bisnis, dan kepuasan tersebut dapat dipengaruhi oleh harga dan kualitas pelayanan. Tujuan dari penelitian ini untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan. Hasil penelitian ditemukan bahwa seluruh variabel dinyatakan valid dan reliabel. Variabel harga memiliki pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan, kualitas pelayanan memiliki pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan. Secara simultan bahwa harga dan kualitas pelayanan memiliki pengaruh positifdan signifikan terhadap kepuasan pelanggan. Kualitas pelayanan merupakan faktor yang paling dominan dibandingkan harga dalam mempengaruhi kepuasan pelanggan. Dengan harga yang baik dan kualitas pelayanan yang baik maka akan meningkatkan kepuasan pelanggan.
SISTEM PEMBAYARAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE Simatupang, Sudung; Susanti, Desi; Butarbutar, Marisi; Indajang, Kevin; Girsang, Rosita Manawari
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10711

Abstract

The development of digital technology has made the business world provide more innovative services in reaching a wider range of consumers, one of the systems that is expected to support these efforts is the Cash On Delivery (COD) service with the hope that it can support purchasing decisions. The results of the study found that there is a positive direction coefficient from Cash On Delivery on purchasing decisions, with the ability to explain Cash On delivery to purchasing decisions worth a strong correlation (R). The partial hypothesis test (Test) t shows a positive and significant effect of the Cash On Delivery variable on purchasing decisions. This means that Cash On Delivery is able to support the decision of consumers to make purchases when these consumers do not have a digital payment system, such as mobile banking, shoope pay, funds and so on.
Co-Authors Acai Sudirman Andy Wijaya Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Chairani, Pinky Darwin Lie Debi Eka Putri Desi Susanti Dharma, Edy Efendi Efendi Erbin Chandra Ernest Grace Girsang, Rosita Manawari Hadikusumo, Reina A. Hendrick Sasimtan Putra Julyanthry, Julyanthry Kartini harahap Kevin Indajang Lumbanraja, Alex Marthin Hutler Ambarita Marto Silalahi Nainggolan, Anju Bherna D Onita Sari Sinaga Pertiwi, Yulia Prayogie, Zai Romy, Elly Rosalinda Septiani Sitompul Sasimtan Putra, Hendrick Sianturi, Midun Sihite, Lia Kristiani Sinurat, Devany Naomi Situmeang, Bonar Sahala Sofiyan Sri Harini Wahyu, Bagus Habi Zulkarnaen, Syafira