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All Journal Jurnal Pendidikan Indonesia Journal of Educational Research and Evaluation SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan International Journal of Business, Law, and Education International Journal of Economics, Business and Innovation Research
Simatupang, Sudung
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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GEN Z DOOM SPENDING LIFESTYLE THAT INFLUENCES IMPULSIVE CONSUMER SHOPPING BEHAVIOR Simatupang, Sudung; Butarbutar, Marisi; Susanti, Desi; Putri, Debi Eka
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i1.695

Abstract

Changes in consumer behavior from generation Z today have experienced a significant shift to impulsive buying behavior and led to doom spending. The purpose of this study is to determine the impulsive behavior influenced by generation Z's lifestyle. The results found that all lifestyle and consumer behavior research variables have valid and reliable criteria. The regression equation used is a simple regression where the equation results are Y = 13.175 + 0.517X, From the results of this equation the correlation coefficient of lifestyle on impulsive consumer behavior has a positive contribution, this means that if the correlation coefficient shows a positive contribution, it means that there is a unidirectional relationship between lifestyle and impulsive consumption behavior. Then the partial hypothesis results show that there is a positive and significant effect on impulsive buying consumer behavior. This means that when lifestyle increases, impulsive buying consumer behavior will also increase.Keywords: Lifestyle, Doom Spending, Impulse Buying
The Application Of Green Human Resource Management in Influencing The Environment Of Modern Organizations Simatupang, Sudung; Silalahi, Marto; Putra, Hendrick Sasimtan; Putri, Debi Eka; Butarbutar, Marisi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2254

Abstract

Green Human Resources Management (GHRM) is a strategic approach to human resource management that integrates sustainability values and environmentally friendly practices within organizations. This study indicates that the implementation of GHRM has a positive and significant impact on the modern organizational environment by improving resource efficiency, reducing negative environmental impacts, and fostering a sustainability-oriented work culture. Furthermore, GHRM contributes to enhancing corporate image, employee loyalty, and organizational competitiveness in an era where social and ecological responsibility are highly demanded. Thus, GHRM can serve as a key pillar in building modern organizations that are adaptive, innovative, and oriented toward long-term sustainability.
Co-Authors Acai Sudirman Andy Wijaya Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Chairani, Pinky Darwin Lie Debi Eka Putri Desi Susanti Dharma, Edy Efendi Efendi Erbin Chandra Hadikusumo, Reina A. Hendrick Sasimtan Putra Julyanthry, Julyanthry Kartini harahap Lumbanraja, Alex Maludin Panjaitan Marto Silalahi Nainggolan, Anju Bherna D Pertiwi, Yulia Prayogie, Zai Ramadhan, Mhd Romy, Elly Rosalinda Septiani Sitompul Sianturi, Midun Sihite, Lia Kristiani SIMANJUNTAK, MARKUS DODDY Sinurat, Devany Naomi Situmeang, Bonar Sahala Sofiyan Sri Harini Wahyu, Bagus Habi Zulkarnaen, Syafira