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The Application Of Green Human Resource Management in Influencing The Environment Of Modern Organizations Simatupang, Sudung; Silalahi, Marto; Putra, Hendrick Sasimtan; Putri, Debi Eka; Butarbutar, Marisi
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2254

Abstract

Green Human Resources Management (GHRM) is a strategic approach to human resource management that integrates sustainability values and environmentally friendly practices within organizations. This study indicates that the implementation of GHRM has a positive and significant impact on the modern organizational environment by improving resource efficiency, reducing negative environmental impacts, and fostering a sustainability-oriented work culture. Furthermore, GHRM contributes to enhancing corporate image, employee loyalty, and organizational competitiveness in an era where social and ecological responsibility are highly demanded. Thus, GHRM can serve as a key pillar in building modern organizations that are adaptive, innovative, and oriented toward long-term sustainability.
SERVANT LEADERSHIP AND ITS INFLUENCE ON EMPLOYEE PERFORMANCE Silalahi, Marto; Candra, Vivi; Grace, Ernest; Simatupang, Sudung; Julyanthry, Julyanthry
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 2 (2022): March
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i2.232

Abstract

Servant leadership is currently emerging as a modern leadership style that is expected to produce good performance for the organization. The purpose of this study was conducted to determine whether service leadership is able to affect employee performance, the results of the study found that servant leadership has a positive and significant coefficient on performance, it is shown through the results of the equation Y = 7.610 + 0.492 X, then the results of the hypothesis show that service leadership has a positive and significant effect on performance. This means that leaders who are able to serve as servants for their members will be able to provide positive results on the performance of their members, and if leaders can become servants directly, they will create high loyalty for their members and reduce turnover rates for the organization.
Harga dan Kualitas Pelayanan Serta Pengaruhnya Terhadap Kepuasan Pelanggan Grace, Ernest; Onita Sari Sinaga; Silalahi, Marto; Ambarita, Marthin Hutler; Simatupang, Sudung
Poltanesa Vol 23 No 1 (2022): Juni 2022
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v23i1.931

Abstract

Kepuasan pelanggan merupakan faktor penting dalam kehidupan suatu bisnis, dan kepuasan tersebut dapat dipengaruhi oleh harga dan kualitas pelayanan. Tujuan dari penelitian ini untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan. Hasil penelitian ditemukan bahwa seluruh variabel dinyatakan valid dan reliabel. Variabel harga memiliki pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan, kualitas pelayanan memiliki pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan. Secara simultan bahwa harga dan kualitas pelayanan memiliki pengaruh positifdan signifikan terhadap kepuasan pelanggan. Kualitas pelayanan merupakan faktor yang paling dominan dibandingkan harga dalam mempengaruhi kepuasan pelanggan. Dengan harga yang baik dan kualitas pelayanan yang baik maka akan meningkatkan kepuasan pelanggan.
SISTEM PEMBAYARAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE Simatupang, Sudung; Susanti, Desi; Butarbutar, Marisi; Indajang, Kevin; Girsang, Rosita Manawari
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10711

Abstract

The development of digital technology has made the business world provide more innovative services in reaching a wider range of consumers, one of the systems that is expected to support these efforts is the Cash On Delivery (COD) service with the hope that it can support purchasing decisions. The results of the study found that there is a positive direction coefficient from Cash On Delivery on purchasing decisions, with the ability to explain Cash On delivery to purchasing decisions worth a strong correlation (R). The partial hypothesis test (Test) t shows a positive and significant effect of the Cash On Delivery variable on purchasing decisions. This means that Cash On Delivery is able to support the decision of consumers to make purchases when these consumers do not have a digital payment system, such as mobile banking, shoope pay, funds and so on.
Power Nap: The Secret Of A Simple 20-Minute Investment That Supports Employee Work Productivity Simatupang, Sudung; Aldiansah, Fadly Eka; Manurung, Herliana Maharani; Putra, Hendrick Sasimtan; Indajang, Kevin
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.3056

Abstract

This study aims to examine the effect of power naps on employee work productivity. A power nap refers to a short period of sleep taken during the day to restore physical and mental energy. This research employed a quantitative approach using simple regression analysis to determine the relationship between power naps as the independent variable and work productivity as the dependent variable. The data were collected through questionnaires distributed to employees at the research site. The results indicate that power naps have a positive and significant effect on employee productivity. Taking a short nap during working hours can help improve concentration, alertness, and reduce levels of work fatigue experienced by employees. These conditions allow employees to perform their tasks more effectively and efficiently. In addition, power naps contribute to maintaining employees’ physical and mental balance, enabling them to work more optimally.Therefore, the implementation of power naps can be considered as an alternative strategy to support a healthier work environment and enhance overall employee productivity
Branding Produk Lokal Kopi Kok Tong Serta Pengaruhnya Terhadap Kepuasan Konsumen Simatupang, Sudung; Grace, Ernest; Butarbutar, Marisi; Putri, Debi Eka; Girsang, Rosita Manawari
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5113

Abstract

Saat ini merek dari suatu produk merupakan modal utama dari perusahaan untuk mampu bersaing dan juga memberi kepuasan kepada konsumen, terutama merek dari produk lokal. Tujuan dari penelitian ini untuk mengetahui pengaruh dari branding produk lokal kopi Kok Tong terhadap kepuasan konsumen. Hasil untuk uji intrumen validitas dan reliabilitas ditemukan bahwa branding produk dan kepuasan konsumen memiliki kriteria valid, demikian juga untuk uji reliabilitas bahwa branding produk dan kepuasan konsumen memiliki kriteria handal. Untuk uji persamaan regresi ditemukan hasil bahwa Y = 37.600 + 0,377X, dimana dari persamaan ini terdapat suatu kesimpulan bahwa branding produk memiliki koefisien arah yang positif terhadap kepuasan konsumen. Kemudian untuk hipotesa dapat ditemukan suatau jawaban bahwa branding produk memiliki pengaruh yang positif dan signifikan terhadap kepuasan konsumen, hal ini berarti bahwa branding produk memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen karena branding yang kuat meningkatkan kepercayaan, kepuasan emosional, dan keseluruhan pengalaman konsumen terhadap produk.