Article Per Year (5 Year)
p-Index From 2020 - 2025
4.232
P-Index
This Author published in this journals
All Journal KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Disrupsi Bisnis International Journal of Engagement and Empowerment (IJE2) International Journal of Business and Applied Economics (IJBAE) Journal of Research and Publication Innovation Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Ilmiah Ekonomi dan Manajemen JUMANDIK Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Manajemen & Pendidikan Jurnal Pengabdian Tangerang Selatan
Septiani, Fauziah
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Manajemen

 1 
Pengaruh Kegiatan Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Menggunakan Jasa Pengiriman Pada J&T Express Cabang Graha Raya Serpong Kota Tangerang Selatan Muhaimin As, Ahmadi; Septiani, Fauziah
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 3 No 1 (2024): Jurnal Manajemen & Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:3.No:1.2024.62.Hal:11-20

Abstract

Abstract. The aim of this research is to determine the influence of promotional activities and service quality on consumer purchasing decisions in using delivery services at the J&T Express Graha Raya Serpong Branch, South Tangerang City. The method used is quantitative. The sampling technique used the Slovin formula and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that promotional activities have a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (9.543 > 1.985). Service quality has a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (8.824 > 1.985). Promotional activities and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2. The correlation coefficient value is 0.787 or has a strong level of relationship with determination of 62.0% while the remaining 38.0% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (78.337 > 2.700).
Pengaruh Kegiatan Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Menggunakan Jasa Pengiriman Pada J&T Express Cabang Graha Raya Serpong Kota Tangerang Selatan Muhaimin As, Ahmadi; Septiani, Fauziah
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 3 No 3 (2024): Jurnal Manajemen & Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jmp.Volume:3.No:1.2024.62.Hal:11-20

Abstract

Abstract. The aim of this research is to determine the influence of promotional activities and service quality on consumer purchasing decisions in using delivery services at the J&T Express Graha Raya Serpong Branch, South Tangerang City. The method used is quantitative. The sampling technique used the Slovin formula and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The results of this research are that promotional activities have a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (9.543 > 1.985). Service quality has a significant effect on purchasing decisions, this is proven by hypothesis testing, obtained t count > t table or (8.824 > 1.985). Promotional activities and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 7.153 + 0.442X1 + 0.391X2. The correlation coefficient value is 0.787 or has a strong level of relationship with determination of 62.0% while the remaining 38.0% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (78.337 > 2.700).
Co-Authors Abdurahim, Adedi Agung Setyo Wicaksono, Agung Setyo Agus Setyo Pranowo Al Wani, Gigis Anggraini, Rr Renny Armansyah Armansyah Elburdah, Risza Putri Fadillah Fadillah Gandung, Muhammad Gista, Ega Septiani Prama Hanny, Risa Hastono . Helisa, Ferdina Hernawati, Sri Purni Hidayat, Nandang Jamaludin . Kencana, Putri Nilam Krisnaldy, Krisnaldy Lisdawati Lisdawati Lismiatun, Lismiatun Metarini, Raden Roro Ayu Metarini, Rr. Ayu Michael Michael Muhaimin As, Ahmadi Muharam, Hari Mulyani, Nani Nabila Jahro , Asri Novia Susanti Nurmin Arianto, Nurmin Oktavia , Jean Pasaribu, Veta Lidya Pasaribu, Veta Lidya Delimah Permana, Ajis Putranto, Agung Tri Rahayu, Suharni Robianto, Robianto Saputera, Heri Senen Senen Septiani, Anggi Soewarto Hardhienata Sofi’i, Imam Solihin, Dede Sularmi, Lili Sunarto, Ading Syamsudin, Rahmi Andini Utomo, Styo Budi Virbi, Shelby Virby, Shelby Widia Astuti Widodo, Arif Siaha Wihartika, Doni yusnita, nancy