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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Proceeding International Conference on Information Technology and Business Jurnal Kebijakan dan Administrasi Publik JURNAL EKONOMI DAN BISNIS AIRLANGGA JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Jurnal Manajemen Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Computer Based Information System Journal Jurnal Manajemen Pemasaran Magisma: Jurnal Ilmiah Ekonomi dan Bisnis eCo-Buss SABDAMAS BENING JURNAL ILMIAH MAKSITEK Journal of Community Service and Empowerment Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Abdimas Bina Bangsa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Puan Indonesia Dinamika Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Entrepreneur and Business e-Jurnal Apresiasi Ekonomi International Journal of Multidisciplinary Approach Research and Science Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Jurnal Pengabdian Barelang JKAP (Jurnal Kebijakan dan Administrasi Publik) Jurnal Bisnis Dan Manajemen: Bisman SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Husda, Nur Elfi
Universitas Putera Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH SISTEM INFORMASI MANAJEMEN DAN CUSTOMER VALUE TERHADAP REPUTASI UNIVERSITAS SWASTA DI KOTA BATAM Nur Elfi Husda
BENING Vol 5, No 1 (2018): MEI 2018
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.391 KB) | DOI: 10.33373/bening.v5i1.1251

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Sistem InformasiManajemen dan customer value terhadap reputasi Universitas swasta di KotaBatam. Populasi penelitian adalah mahasiswa Universitas swasta pada programstudi Manajemen yang mempunyai akreditasi B di kota Batam. Teknik analisadata yang digunakan dalam menjelaskan fenomena dalam penelitian ini adalahStructural Equation Modeling (SEM). Hasil penelitian menunjukan bahwasemakin baik Sistem Informasi Manajemen akan semakin meningkatkan penilaianmahasiswa terhadap Universitas, demikian juga penilaian mahasiswa terhadapreputasi universitas, namun baik atau buruknya Sistem Informasi Manajementidak memengaruhi tinggi rendahnya reputasi universitas. Semakin baik SistemInformasi Manajemen, akan semakin meningkatkan reputasi universitas jikapenilaian mahasiswa terhadap universitas juga baik.Kata Kunci: Sistem Informasi Manajemen, customer value, reputasi perguruantinggi swasta
Customer Value And Customer Satisfaction As Mediation Of Mis And Service Quality To Brand Trust And Reputation Of Private Universities In Kepulauan Riau Province Nur Elfi Husda
Prosiding International conference on Information Technology and Business (ICITB) 2017: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 3
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

his study aims to test and analyze brand trust and reputation variables of private universities from the aspects that influence the Management Information System (MIS), service quality, customer value and customer satisfaction. Structural Equation Modeling is used to find out the conceptual model of brand trust and reputation of private universities. The population of this study are students from the study program of private university management in Kepulauan Riau Province in 2016 who have used Academic Information System and B accredited that is 3,513 students. The sample size is 360 which is distributed proportionally at each location at each private University. The results showed that the better the MIS in the college will be the better the college in students value, but good or bad the existing MIS does not determine the satisfaction or dissatisfaction of students to services provided by the university. Better service quality will make students satisfied and add good grades of college in students value. If the better the value of college for the students will further increase the students' trust toward the good name of the college and improve the reputation of the college for the students. The more satisfied of student will be satisfied for the services provided will also brand of trust of the college and improve the reputation of the college. Study of brand trust and reputation of the college that is influenced by Management Information System, the quality of service with customer value mediation and customer satisfaction variables is still infrequent, so with the present research can give a positive contribution to the development of private universities and to further improve the quality of universities high private sector in producing graduates who excel and competitiveness, especially with state universities. KeywordS : Brand Trust, MIS, Private Universities, Service Quality, and Reputation
EFFECT OF LOCATION AND PRODUCT QUALITY ON PURCHASE DECISION OF REXVIN HOUSING BATAM Deviyanti Deviyanti; Nur Elfi Husda
Jurnal Apresiasi Ekonomi Vol 6, No 2 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.445 KB) | DOI: 10.31846/jae.v6i2.76

Abstract

This study aims to determine the effect of location and product quality on the purchase decision at PT Rexvin Propertindo in Batam. This study has a population of 322 people, that is Rexvin Boulevard housing buyers who make purchases in 2014-2016 is 322 people, with a total sample of 178 people with sampling technique is simple random sampling. The data analysis technique used is multiple linear regression analysis using SPSS program. Based on the test results coefficient of determination (R2) of 51% indicates that the location and quality of the product influence the purchase decision. The result of t test shows that t value on location variable is 2,464 and t value on product quality variable is 7,743. Both values t arithmetic greater than the value of t table with a value of 1.974, so that each variable has a positive and significant effect on purchasing decisions. So it can be concluded that the location and quality of products together have a positive and significant impact on purchasing decisions
OPTIMASI STRATEGI PEMASARAN DIGITAL PADA UMKM UCI GARDEN Tussi Sulistyowati; Nur Elfi Husda
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Pandemi Covid-19 telah memukul perekonomian Indonesia, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM). Survei menunjukkan bahwa sebagian besar UMKM mengalami penurunan penjualan. Selain itu, perilaku konsumen juga berubah menjadi lebih mengandalkan belanja online. Pemasaran digital menjadi alternatif yang baik bagi UMKM untuk menjangkau pasar yang lebih luas dengan biaya yang terjangkau. Namun, pemasaran digital memerlukan personel yang memiliki keterampilan digital, dan perusahaan harus menciptakan pengalaman pelanggan yang inovatif melalui strategi pemasaran yang khusus. Studi kasus dilakukan pada UMKM Uci Garden yang mengalami penurunan penjualan tanaman hias pada masa pasca pandemi Covid-19, dan penulis merumuskan strategi pemasaran SOSTAC yang tepat bagi UMKM tersebut untuk meningkatkan penjualannya.. Untuk itu dalam penelitian ini peneliti melakukan analisa mengenai pemasaran digital tanaman hias dengan menggunakan analisa SOSTAC yang diterapkan oleh UMKM Uci Garden. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Kesimpulan dari penelitian ini adalah website www.ucigarden.com masih perlu ditingkatkan performanya dalam menarik perhatian pengunjung dengan memperkaya konten yang ditawarkan. Performance akun Facebook sudah cukup baik namun dapat lebih ditingkatkan lagi. Sementara itu, Instagram Ucibatamflora dapat meningkatkan daya tarik postingannya agar dapat menarik pengunjung yang bukan follower, sehingga memperluas jangkauan pengaruh akun Instagram tersebut. Dalam hal pemasaran digital, penggunaan Google Analytics, Facebook, dan Instagram dapat membantu UMKM seperti Uci Garden dalam mengukur performa dan memperbaiki strategi pemasaran digitalnya.
PKM PEMBEKALAN MEMASUKI DUNIA KERJA ATAU KULIAH Nur Elfi Husda
Jurnal Pengabdian Barelang Vol 1 No 02 (2019): Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jpb.v1i02.1044

Abstract

Besides being able to work directly, vocational school graduates (SMK) can also continue to higher levels of education is universities, but choosing majors in higher education certainly adjusts to the interests and abilities of students. The problem that often occurs is the lack of students' knowledge about future plans so that many SMK graduates are actually unemployed, this is due to a lack of knowledge about preparing to enter the workforce and if they want to a student of univerities a lack of information about the majors to take and how to choose a good and right universities. To deal with these problems need to be given guidance to students about preparing to enter the world of work or college. The service method that is carried out is discourse method with two meetings and four different speakers. The first meeting was about how to get job information, how to make a cover letter, interview techniques and job interviews and how to choose the right major in universities. The second meeting with material about financial reporting using MYOB. From the distributed questionnaire the results show that students are satisfied with the lesson given and hope to become a regular agenda at school before students finish their education.
PEMBIMBINGAN PEMBUATAN STANDAR OPERASIONAL PROSEDUR (SOP) PADA USAHA BATU BATA DI KOTA BATAM Nur Elfi Husda
Jurnal Pengabdian Barelang Vol 1 No 3 (2019): Jurnal Pengabdian Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jpb.v1i3.1365

Abstract

Usaha batu bata merupakan industri yang cukup lama ada di Kota Batam, yang diperkirakan sudah ada sejak tahun 1898 dan saat itu bersaing ketat dengan produksi batu bata di negara Singapura. Salah satu tempat usaha batu bata adalah di Kelurahan Tanjung Piayu, Kecamatan Sei Beduk, Batam. hal ini dikarenakan di lokasi ini banyak terdapat lahan kosong yang mengandung tanah liat yang baik untuk dasar pembuatan batu bata. Usaha batu bata yang ada sebagian besar dilakukan oleh home industry dan usaha keluarga. Proses yang dilakukan oleh mitra pengabdian adalah dengan cara manual dan belum ada panduan standar untuk melaksanakan proses pengerjaan batu bata sehingga terkadang pekerja menjadi kelelahan dan jika ada kesalahan, pekerja akan kesulitan menemukan pada tahap mana kesalahan dilakukan. Hal ini karena tidak adanya Standar Operasional Prosedur (SOP) sebagai panduan dalam bekerja. Untuk itu tim pengabdian melaksanakan pembimbingan dan pelatihan tentang SOP agar pemilik dan pekerja dapat memahami dan dapat membuat prosedur dari setiap tahapan-tahapan pekerjaan yang dilakukan. Hasil pelaksanaan pengabdian yang sudah dilakukan adalah pemilik dan pekerja menjadi memahami langkah pembuatan SOP serta telah adanya beberapa SOP dari tahapan pelaksanaan pekerjaan pembuatan batu bata dari awal sampai dengan akhir yaitu sampai batu bata dikirimkan kepada suplier.
Governance for Sustainable Development for Nickel Project in Indonesia Muhammad Imam Akbar Hairi; Diki Zukriadi; Lingga Angling Wulung; Nur Elfi Husda
JKAP (Jurnal Kebijakan dan Administrasi Publik) Vol 27, No 2 (2023): November
Publisher : Magister Ilmu Administrasi Publik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkap.87023

Abstract

The paper investigates the governance and administrative process in the nickel project in Indonesia and offers suggestions to apply governance for sustainable development concept for creating an eco-mobility industry in Indonesia. This paper is a case study using qualitative methodology and governance for sustainable development theoretical framework. In applying qualitative methodology, this paper is supported by previous research publications, local press publications, and interviews. The governance for sustainable development is used as a strategic guideline in mining project to develop Indonesia’s eco-mobility industry further. This paper has three findings. First, the nickel project in Indonesia is part of bilateral cooperation between Indonesia with the National Strategic Program and China with the Belt and Road Initiative program. Thus, the concept of governance is not only applied in domestic policy but also bilateral cooperation. Second, non-technical issues have been identified during the governance and administrative process of nickel project in Indonesia. The governance concept must be applied to resolve the project’s non-technical problems and make it sustainable. Third, all the governance stakeholders in the nickel project must adopt a sustainable governance development framework. Indonesia should avoid further setback and refrain from the previous oil-booming phenomenon in the 1970s. The governance sustainable development concept requires all the stakeholders in the mining project to cooperate inclusively. It comprises extraction, production, recycling-waste management, e-vehicle industry, social acceptance, and rehabilitating the environment (land, air, water, and the living beings) affected by mining activities. This paper highlights Indonesia’s experience in creating an eco-mobility industry, using the nickel project as the key driver under investigation.
Pengaruh Media Sosial, Kepercayaan dan Citra Merek Terhadap Keputusan Pembelian Pada E-Commerce Bukalapak di Kota Batam Okto Nopita Girsang; Nur Elfi Husda
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1495

Abstract

This study aims to determine the influence of social media, trust, and brand image on purchase decisions in Bukalapak e-commerce in Batam City. Utilizing an associative method with a quantitative approach, the population under study consists of consumers actively using Bukalapak Nutrition e-commerce in Batam in 2024. The sample size was determined using the Jacob Cohen formula, resulting in 204 respondents selected randomly through purposive sampling. The data analysis process encompasses several stages, including data quality testing, classical assumption testing, influence testing, and hypothesis testing to assess the significance of each variable's influence, all processed using the SPSS program. The results of the multiple linear regression analysis indicate that social media contributes 18.3% to the variability of purchase decisions, trust contributes 40.8%, and brand image contributes 23.5%. The analysis of the coefficient of determination (R²) shows that 72.9% of the variation in purchase decisions is explained by the combined influence of social media, trust, and brand image. Additionally, the t-test results confirm the partial and significant effects of each variable on purchase decisions. Social media has a t-value of 4.216, greater than the t-table value of 1.971, with a significance value of 0.00 (<0.05), indicating a significant effect on purchase decisions. Trust shows a t-value of 9.465, also greater than the t-table value of 1.971, with a significance value of 0.00 (<0.05), confirming its significant impact. Similarly, brand image has a t-value of 6.408, exceeding the t-table value of 1.971, with a significance value of 0.00 (<0.05), demonstrating a significant effect on purchase decisions.
Optimizing Marketing Strategies and Brand Image with SOSTAC: A Study of ZETTAMIND STUDIOS Jupriyatmoko Jupriyatmoko; Tussi Sulistyowati; Nur Elfi Husda
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol. 4 No. 1 (2024): The 4th Conference on Management, Business, Innovation, Education and Social Sc
Publisher : Universitas Internasional Batam

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Abstract

This research utilizes the SOSTAC methodology to tackle Zettamind Studios' social media challenges. Beginning with Situation Analysis, it decodes the current landscape through meticulous customer and competitor scrutiny. Framed within the 5S framework, the objectives aim at cinema-goers, IMDb ratings, and post-film social media growth. Strategy emphasizes nationwide cinema distribution, influencer collaborations, and service planning. Tactics deploy flexible, short-term goals in digital marketing. The comprehensive SOSTAC strategy ensures a targeted social media presence, aligning with audience preferences. The findings provide actionable insights, and recommendations guide Zettamind Studios toward a more impactful and adaptive digital presence.
A Global Outlook on Sustainable Plant Acquisition: A Review of Scholarly Works Sulistyowati, Tussi; Husda, Nur Elfi
International Journal of Multidisciplinary Approach Research and Science Том 1 № 03 (2023): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v1i03.286

Abstract

In today's horticultural landscape, plant acquisition is under scrutiny due to sustainability concerns and the desire to enhance the consumer experience. This study employs a qualitative literature review methodology spanning 2019 to 2023, using the Scopus database and Harzing's Publish or Perish tool to ensure article relevance and timeliness. Employing keywords like "plant buying," "plant purchase," "plant shop," "buying plant," "plant shopping," "plant procurement," and "purchasing plants," the search yielded 42 articles, with 10 selected for their relevance, reputable sources, and empirical or theoretical contributions. This research explores two key aspects: the variation in plant purchasing behaviors among different countries and the role of technology in shaping plant acquisition in the digital era. Across nations, disparities in plant purchasing behaviors emerge, shaped by cultural norms, economic conditions, and technological advancements. Technological innovations like garden design apps, QR codes, and cloud-based solutions streamline the plant acquisition process, enhancing garden planning, information accessibility, and supply chain management, promoting efficiency and sustainability in horticulture.
Co-Authors Afriana, Afriana Anggraeni, Novi ansori ansori Artika Mulia Sari Belan, Monika Samanthawina Billy Fransiscus Darsono Darsono Deviyanti Deviyanti Devy Anggraini Diki Zukriadi Diksen, Diksen Fabiola, Fanie Febrianti, Rosi Feni Maryati Hairi, Muhammad Imam Akbar Hartadi, Nikie Hendrison Hendrison Jupriyatmoko Jupriyatmoko Juwintar Febriani Arwan Khairudin Khairudin Kiki Sumanti LA ODE MUHAMMAD TAUHA Lingga Angling Wulung Maryati, Feni Mayleni Muhammad Arif Rahman Muhammad Imam Akbar Hairi Nuramaliafitrah . Nurhabsyina, Nurhabsyina Oktavia, Yunisa Okto Nopita Girsang Rasid Ridho, Muhammad Rexy Mainaki Rorong, Michael Jibrael Septi Heksiana Sinaga, Angelika Rouli siregar, gusnaini Sitompul, Nova Julianti Br Suhardianto Suhardianto Suhardianto Suhardianto Sulistyowati, Tussi Tio, Frankie Tussi Sulistyowati Vira Aulia Zakna Wulung, Lingga Angling You, Hendry Yunisa Oktavia Yunisa Oktavia Zukriadi, Diki