Article Per Year (5 Year)
p-Index From 2021 - 2026
4.129
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Proceeding International Conference on Information Technology and Business Jurnal Kebijakan dan Administrasi Publik JURNAL EKONOMI DAN BISNIS AIRLANGGA JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Jurnal Manajemen Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Computer Based Information System Journal Jurnal Manajemen Pemasaran Magisma: Jurnal Ilmiah Ekonomi dan Bisnis eCo-Buss SABDAMAS BENING JURNAL ILMIAH MAKSITEK Journal of Community Service and Empowerment Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Abdimas Bina Bangsa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Puan Indonesia Dinamika Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Entrepreneur and Business e-Jurnal Apresiasi Ekonomi International Journal of Multidisciplinary Approach Research and Science Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Jurnal Pengabdian Barelang JKAP (Jurnal Kebijakan dan Administrasi Publik) Jurnal Bisnis Dan Manajemen: Bisman SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Husda, Nur Elfi
Universitas Putera Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
THE INFLUENCE OF WORK DISCIPLINE, TURNOVER INTENTION AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT PAN BARUNA BATAM Tio, Frankie; Husda, Nur Elfi
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Volume 13 Nomor 2 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i2.9523

Abstract

This study aims to determine whether work discipline, turnover intention, and work motivation are influenced by employee performance at PT Pan Baruna Batam. The research method uses a descriptive quantitative method with a population and samples taken from respondents at PT with the approach used in the form of purposive sampling with a total sample of 102 people using saturated samples taken from all respondent results. The tests used in this study are validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient determinants, and partial tests using the SPSS tool with version 29. The results of this test indicate that discipline has a significant and positive effect on employee performance, turnover intention has a significant and positive effect on employee performance, and work motivation has a significant and positive effect on employee performance.  
PENGARUH VIRAL MARKETING, BRAND AMBASSADOR, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN NATASHA SKINCARE DI KOTA BATAM Artika Mulia Sari; Nur Elfi Husda
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10705

Abstract

Increasingly fierce business competition is driving companies to innovate in digital marketing strategies. One approach used is viral marketing, brand ambassadors, and building consumer trust to influence purchasing decisions. This study aims to determine whether influencer endorsements, customer reviews, and perceived quality influence purchasing decisions for Skintific products on TikTok Shop, both individually and collectively. A systematic and structured quantitative approach was used, located in Batu Aji District, Batam City. The population included all Natasha Skincare users in the area, and a sample of 100 people was determined using a purposive sampling method. Respondents were active users of Natasha Lightening Night Cream. Data were collected through a questionnaire and analyzed using multiple linear regression. Viral marketing has been proven effective in increasing purchase intention through the distribution of interactive content on social media. Brand ambassadors contribute to building a positive image and emotional attachment to the product. Consumer trust is formed from perceptions of quality, transparency, and previous experience, which strengthen the tendency to purchase. All three complement each other in forming stronger purchasing decisions
ANALISIS IMPLEMENTASI STRATEGI PEMASARAN DIGITAL MENGGUNAKAN MODEL SOSTAC PADA PT. ERHA KLINIK INDONESIA Sulistyowati, Tussi; Ansori, Ansori; Husda, Nur Elfi
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8707

Abstract

This research employs a qualitative, descriptive methodology to delve into PT. Erha Clinic Indonesia's digital marketing strategies. Through interviews, observations, and documentation, the study utilizes the SOSTAC model, analyzing Situation Analysis, Objectives, Strategy, Tactics, Actions, and Control to comprehensively assess the clinic's digital marketing strategy. The research begins by examining the current state of PT. Erha Clinic Indonesia's digital marketing efforts, aligning them with their objectives. The strategic plan outlines how the clinic targets middle to upper-class individuals throughout Indonesia, aiming to become a recognized leader in the beauty and skin health industry. Leveraging the 4Ps model, PT. Erha Clinic Indonesia offers dermatological services and beauty products with standardized pricing. Additionally, the clinic maintains a strong online presence, with multiple strategically located branches and promotional activities. The content creation process and advertising tools are integral to content dissemination. The clinic continuously monitors performance, ensuring alignment with objectives. In the suggestion section, recommendations are offered to enhance the clinic's digital marketing strategy, including responsive website development, localized social media profiles, content marketing, customer engagement, data analytics utilization, personalized services, and strategic online advertising. Recommendations for clinic customers emphasize staying connected through official platforms, sharing feedback, exploring informative content, and benefiting from seasonal offers. Future research suggestions encompass in-depth channel analysis, customer preference evaluation, competitive landscape exploration, offline marketing assessment, and a comprehensive study of digital marketing implications in the healthcare and skincare sector, including regulatory and ethical aspects.
PENGARUH VIRAL MARKETING, CELEBRITY ENDORSEMENT DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE PADA GEN Z WOMEN DI KOTA BATAM Muhammad Arif Rahman; Husda, Nur Elfi
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.9015

Abstract

The large number of skincare products and brands that have emerged has created a high level of competition. Every company is required to reach the desired target market. The target market can be achieved through consumer purchasing decisions. This target can be achieved with various factors, some of which are Viral Marketing, Celebrity Endorsement and Brand Image. This research aims to determine the influence of Viral Marketing, Celebrity Endorsement, and Brand Image on Purchasing Decisions for Gen Z Women's Skincare Products in Batam City. This type of research is descriptive quantitative. The research method is multiple linear regression. The sampling technique uses non-probability sampling techniques. The research sample was 97 respondents. Data was processed using the SPSS v25 program. The research results show that Viral Marketing does not have a positive and significant effect on Purchasing Decisions, Celebrity Endorsement has a positive and significant effect on Purchasing Decisions and Brand Image has a positive and significant effect on Purchasing Decisions. The magnitude of the influence of Viral Marketing, Celebrity Endorsement and Brand Image in explaining the Purchasing Decision variable is 70.6%.
Pengaruh Online Customer Review dan Online Customer Rating Terhadap Minat Beli pada Zalora di Kota Batam Febrianti, Rosi; Husda, Nur Elfi
Jurnal Disrupsi Bisnis Vol. 8 No. 1 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i1.47488

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap minat beli pada e-commerce Zalora di kota Batam. Sampel pada penelitian ini berjumlah 100 orang responden pengguna toko online Zalora. Teknik pengambilan sampel menggunakan pendekatan purposive sampling. Metode yang digunakan pada penelitian ini adalah analisis regresi linier berganda. Penelitian ini menggunakan program SPSS 25. Hasil pengujian reliabilitas menunjukkan bahwa nilai Cronbach’s Alpha pada variabel online customer review sebesar 0,898, online customer rating 0,896, dan minat beli sebesar 0,907. Hasil uji T pada penelitian ini menujukkan bahwa pada variabel online customer review berpengaruh signifikan terhadap minat beli, sedangkan variabel online customer rating tidak memiliki pengaruh signifikan terhadap minat beli. Akan tetapi pada uji F dihasilkan nilai F hitung 260,110> F tabel 3,09 dapat disimpulkan bahwa terdapat pengaruh yang signifikan secara bersamaan antara variabel online customer review dan online customer rating terhadap minat beli.
THE INFLUENCE OF PRODUCT KNOWLEDGE, PRODUCT VARIATIONS AND SALES PROMOTION ON PURCHASING DECISIONS AT PT SAN TRACO ADIDAYA BATAM Diksen, Diksen; Husda, Nur Elfi
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10716

Abstract

Penelitian ini dilakukan pada PT San Traco Adidaya. Permasalahan yang didapati dari perusahaan ini adalah konsumen masih kurang memahami secara luas produk Blasting Helmet yang akan dibeli. Permasalahan selanjutnya yang didapati adalah variasi produk Blasting Helmet yang dijual kurang bervariasi dengan pesaingnya. Permasalahan lainnya yang didapati adalah promosi penjualan Blasting Helmet yang dilakukan tidak terealisasi dengan baik sesuai dengan jumlah target konsumen yang diharapkan. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, variasi produk, dan promosi penjualan terhadap keputusan pembelian di PT San Traco Adidaya. Dengan menggunakan sampel sebanyak 105 responden dan menerapkan teknik non probability sampling yaitu sampel jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner dan analisis data menggunakan uji kualitas data, seperti uji validitas, uji reliabilitas, dan uji asumsi klasik termasuk uji normalitas, uji multikolinieritas, serta uji heteroskedastisitas. Uji pengaruh melibatkan analisis regresi linier berganda dan analisis koefisien determinan, sementara uji hipotesis melibatkan uji t. Hasil penelitian menunjukkan pengetahuan produk, variasi produk dan promosi penjualan secara parsial terhadap keputusan pembelian di PT San Traco Adidaya.
Co-Authors Afriana, Afriana Anggraeni, Novi ansori ansori Artika Mulia Sari Belan, Monika Samanthawina Billy Fransiscus Darsono Darsono Deviyanti Deviyanti Devy Anggraini Diki Zukriadi Diksen, Diksen Fabiola, Fanie Febrianti, Rosi Feni Maryati Hairi, Muhammad Imam Akbar Hartadi, Nikie Hendrison Hendrison Jupriyatmoko Jupriyatmoko Juwintar Febriani Arwan Khairudin Khairudin Kiki Sumanti LA ODE MUHAMMAD TAUHA Lingga Angling Wulung Maryati, Feni Mayleni Muhammad Arif Rahman Muhammad Imam Akbar Hairi Nuramaliafitrah . Nurhabsyina, Nurhabsyina Oktavia, Yunisa Okto Nopita Girsang Rasid Ridho, Muhammad Rexy Mainaki Rorong, Michael Jibrael Septi Heksiana Sinaga, Angelika Rouli siregar, gusnaini Sitompul, Nova Julianti Br Suhardianto Suhardianto Suhardianto Suhardianto Sulistyowati, Tussi Tio, Frankie Tussi Sulistyowati Vira Aulia Zakna Wulung, Lingga Angling You, Hendry Yunisa Oktavia Yunisa Oktavia Zukriadi, Diki