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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Proceeding International Conference on Information Technology and Business Jurnal Kebijakan dan Administrasi Publik JURNAL EKONOMI DAN BISNIS AIRLANGGA JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Jurnal Manajemen Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Computer Based Information System Journal Jurnal Manajemen Pemasaran Magisma: Jurnal Ilmiah Ekonomi dan Bisnis eCo-Buss SABDAMAS BENING JURNAL ILMIAH MAKSITEK Journal of Community Service and Empowerment Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Abdimas Bina Bangsa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Puan Indonesia Dinamika Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Entrepreneur and Business e-Jurnal Apresiasi Ekonomi International Journal of Multidisciplinary Approach Research and Science Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Jurnal Pengabdian Barelang JKAP (Jurnal Kebijakan dan Administrasi Publik) Jurnal Bisnis Dan Manajemen: Bisman SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Husda, Nur Elfi
Universitas Putera Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Influence Of Brand Image, Product Innovation, And Word Of Mouth On Purchase Decisions For Ms Glow In Batam Mayleni; Nur Elfi Husda
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2735

Abstract

In the industrial era, there are many skincare companies that pay attention to current developments in producing products for sale. Each company has its own characteristics to attract consumer attention. Competition in the field of entrepreneurship is also increasingly diverse, there are more and more entrepreneurs in various industrial fields. In this research, we analyze the brand image of the Ms Glow product, in this competition the company must improve the product brand image so that the brand becomes the best, product innovation that influences sales of the Ms Glow product to innovate the Ms Glow product into a good product, and consumers will provide information from mouth to mouth. word of mouth to provide information from consumers to other consumers due to the use of the product. In this research, multiple linear regression analysis method was used. Based on the test results using the multiple linear regression analysis method with the help of SPSS 25, the results showed that brand image, product innovation and word of mouth had a significant effect on purchasing decisions.In the industrial era, there are many skincare companies that pay attention to current developments in producing products for sale. Each company has its own characteristics to attract consumer attention. Competition in the field of entrepreneurship is also increasingly diverse, there are more and more entrepreneurs in various industrial fields. In this research, we analyze the brand image of the Ms Glow product, in this competition the company must improve the product brand image so that the brand becomes the best, product innovation that influences sales of the Ms Glow product to innovate the Ms Glow product into a good product, and consumers will provide information from mouth to mouth. word of mouth to provide information from consumers to other consumers due to the use of the product. In this research, multiple linear regression analysis method was used. Based on the test results using the multiple linear regression analysis method with the help of SPSS 25, the results showed that brand image, product innovation and word of mouth had a significant effect on purchasing decisions.
Governance for Sustainable Development for Nickel Project in Indonesia Hairi, Muhammad Imam Akbar; Zukriadi, Diki; Wulung, Lingga Angling; Husda, Nur Elfi
JKAP (Jurnal Kebijakan dan Administrasi Publik) Vol 27, No 2 (2023): November
Publisher : Magister Ilmu Administrasi Publik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkap.87023

Abstract

The paper investigates the governance and administrative process in the nickel project in Indonesia and offers suggestions to apply governance for sustainable development concept for creating an eco-mobility industry in Indonesia. This paper is a case study using qualitative methodology and governance for sustainable development theoretical framework. In applying qualitative methodology, this paper is supported by previous research publications, local press publications, and interviews. The governance for sustainable development is used as a strategic guideline in mining project to develop Indonesia’s eco-mobility industry further. This paper has three findings. First, the nickel project in Indonesia is part of bilateral cooperation between Indonesia with the National Strategic Program and China with the Belt and Road Initiative program. Thus, the concept of governance is not only applied in domestic policy but also bilateral cooperation. Second, non-technical issues have been identified during the governance and administrative process of nickel project in Indonesia. The governance concept must be applied to resolve the project’s non-technical problems and make it sustainable. Third, all the governance stakeholders in the nickel project must adopt a sustainable governance development framework. Indonesia should avoid further setback and refrain from the previous oil-booming phenomenon in the 1970s. The governance sustainable development concept requires all the stakeholders in the mining project to cooperate inclusively. It comprises extraction, production, recycling-waste management, e-vehicle industry, social acceptance, and rehabilitating the environment (land, air, water, and the living beings) affected by mining activities. This paper highlights Indonesia’s experience in creating an eco-mobility industry, using the nickel project as the key driver under investigation.
Pelatihan Storytelling Dapat Meningkatkan Speaking Skills dan Literasi Siswa Afriana, Afriana; Oktavia, Yunisa; Husda, Nur Elfi; Hairi, Muhammad Imam Akbar
PUAN INDONESIA Vol. 6 No. 1 (2024): Jurnal Puan Indonesia vol 6 no 1 Juli 2024
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v6i1.282

Abstract

Storytelling is the scope of public speaking which concerns the way and art of speaking to other people or the public/audience. Therefore, telling stories requires repeated practice so that the speaker is confident and able to control himself and his audience. There are several things included in storytelling, namely MC/Host, Speech, Rhetoric, and so on. In conveying storytelling in public, you need skills in speaking and also literacy. Therefore, it is very important for speakers to master the material and stage by carrying out various kinds of training to develop literacy and grow self-confidence. To become a good speaker, you need to practice these two things. With storytelling training, speaking skills and literacy can be improved, especially for students in Batam, Riau Islands. This service looks at storytelling in improving students' speaking and literacy skills, exploring issues related to language learning and improving education. The design used is a qualitative research method. Data is collected through students' speaking and writing skills, as well as surveys and interviews with educators and students. In addition, community service activities are held to overcome barriers to language learning. Results showed that students who participated in storytelling activities showed significant improvements in speaking fluency, vocabulary use, and ability to compose detailed and clear literary descriptions.
The effect of the marketing mix on purchase decisions and customer satisfaction Sinaga, Angelika Rouli; Husda, Nur Elfi
Journal of Community Service and Empowerment Vol. 4 No. 3 (2023): December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v4i3.29154

Abstract

Purchasing decisions and customer satisfaction are what determine marketing. This study aimed to analyze the effect of marketing mix variables of price, place, and promotion on purchase decisions and customer satisfaction at SDS Nusantara of Batam City. The research method used was quantitative method with data collected using questionnaires distributed directly to 150 respondents and using accidental sampling. The data processing analysis used in this research was SemPLS 3.2.9 application. The results of this study found that the price, place and promotion variables had a positive and significant effect, then the price, place and promotion variables also had significant and positive effect on customer satisfaction, finally the purchase decision had a positive and significant effect on customer satisfaction.
SOSTAC framework analysis for enhancing digital marketing in Yogyakarta's Art Music Today Anggraeni, Novi; Sulistyowati, Tussi; Husda, Nur Elfi
Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i1.30521

Abstract

This research utilizes a qualitative descriptive methodology, employing the SOSTAC model to analyze Art Music Today (AMT). The study follows six structured steps, starting with a SWOT-based Situation Analysis highlighting AMT's strengths as a unique Yogyakarta entity. Strategic objectives are set using the 5s Framework, focusing on digital marketing elements like online sales optimization and user experience. The Strategy phase emphasizes STP marketing, presenting AMT as a tailored music information center. Tactics, guided by the 7P framework, include product diversification and pricing strategies, contributing to an enhanced user experience. An 18-month action plan, depicted in a Gantt chart, guides implementation from content creation to streamlined processes. The Control phase involves monitoring with Google Analytics and social media evaluation. Through leveraging strengths and addressing weaknesses, AMT positions itself for growth in the digital landscape, using the SOSTAC model as a robust framework for digital marketing excellence.  As a suggestion, through a proactive approach to leveraging inherent strengths and addressing weaknesses, AMT aims for significant growth in the dynamic digital environment. Aligning its digital marketing efforts with the SOSTAC model, which covers Situational Analysis, Objectives, Strategy, Tactics, Action, and Control, ensures a comprehensive understanding of current market dynamics. This strategic alignment establishes the foundation for a well-defined and actionable digital marketing strategy.
PERAN CUSTOMER SATISFACTION DALAM MEMEDIASI PENGARUH SIM TERHADAP REPUTASI PERGURUAN TINGGI Husda, Nur Elfi
Bisman - Jurnal Bisnis & Manajemen Vol 2 No 02 (2016): Desember
Publisher : P3M- Politeknik Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to examine the effect of Information Management System to customersatisfaction and reputation as well as see if there is a direct or indirect influence of the ManagementInformation System and reputation by using Structural Equation Modeling. Samples was studentsof Management as many as 360 of private universityin the city of Batam. The results showed thatthe Management Information System to significantly affect customer satisfaction, customersatisfaction significantly affect the standing, Management Information Systems significantly affectthe standing, Management Information Systems indirect effect on the reputation through customersatisfaction.
Influence Of Service Quality And Prices Towards Customer Loyalty Of Cahaya Garden Pharmacy In Batam Septi Heksiana; Nur Elfi Husda
Journal of Entrepreneur and Business Vol. 2 No. 2 (2024): Journal of Entrepreneur and Business
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/joeb.v2i2.56

Abstract

Customer loyalty is required in the business world, special in pharmaceutical companies such as pharmacies. The purpose of this study was to choose the impact of the quality and price of the service on patient loyalty at the park's lighting pharmacy. The analysis solution used in this study is a multiplex analysis method. This survey is a quantitative survey using survey methods. This survey is intended for customers who have visited several times. The sampling solution uses targeted sampling by a total of 162 respondents. The data investigation solution used to answer the hypotheses is the multiple regression analysis method. The results of the survey explained that the quality of service variables had a positive and significant impact on customer loyalty. This is clear from the important quality of service values, and the calculated t value is more important than the table value t. Price variables have a significant positive impact on customer loyalty. This is important and is evident from the value t being more important than the value of table t. Based on this study, the Cahaya Garden pharmacy can improve the quality of services and monitor prices, so it must maintain stability and competitiveness and retain its customers. Keywords: service quality, price, customer loyalty.
MENGATASI CYBERBULLYING DAN HOAX DENGAN LITERASI DIGITAL BAGI SISWA SEKOLAH MENENGAH Husda, Nur Elfi; Rorong, Michael Jibrael; Rasid Ridho, Muhammad; Nurhabsyina, Nurhabsyina; Fabiola, Fanie; Khairudin, Khairudin
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1490

Abstract

The rapid development of information technology today must be anticipated by paying attention to both the positive and negative impacts it brings. One essential skill for society, especially school students or teenagers, is digital literacy in their daily lives, whether at school or in the community. This is increasingly important as cases of cyberbullying among teenagers are rising, as well as the spread of hoaxes, which, if not properly understood, can have harmful effects on students. Therefore, the purpose of this community service initiative is to improve digital literacy among high school students to enhance the positive impacts and reduce the negative impacts of information technology advancements. This activity is conducted in the form of a seminar. The seminar results show that students gain an understanding of the dangers of cyberbullying and develop a good grasp of digital literacy.
The effect of price and customer satisfaction on online orchid purchase decisions in Batam City Sulistyowati, Tussi; Husda, Nur Elfi
Journal of Community Service and Empowerment Vol. 5 No. 3 (2024): December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i3.34799

Abstract

This study highlights the crucial role of price and customer satisfaction in influencing purchase decisions within the online orchid market in Batam City. Utilizing SEM-PLS analysis with 112 purposively sample respondents, the research reveals a significant impact of price on both customer satisfaction and purchase decisions. Although trust was found to have a less direct effect on purchase decisions, its role in shaping customer satisfaction underscores the complexity of consumer behavior. The study’s limitations include its focus on a specific sample from Batam City, which may limit the generalizability of the findings to other regions or markets. Future research should aim to broaden the sample size, include participants from various geographic locations, and examine additional variables that might influence consumer behavior. These insights suggest that MSMEs should prioritize optimizing pricing strategies, enhancing customer satisfaction through superior service, and tailoring marketing efforts to local market conditions. Addressing these factors will help businesses better meet customer expectations, build loyalty, and achieve sustained success in niche markets such as online orchids.
Pengaruh Quality Product, Social Network, dan Celebrity Endorsement terhadap Purchase Intention terhadap Kopi Kenangan Megamall Batam You, Hendry; Husda, Nur Elfi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1942

Abstract

Increasingly tight business competition requires companies to continue to innovate in their marketing strategies. Kopi Kenangan is one of the many coffee shops that are easy to find, especially in big cities. Therefore, Kopi Kenangan needs to understand the factors that influence purchase intention in order to maintain and increase their market share. This study aims to analyze the influence of social networks, product quality, and celebrity endorsements on purchase intention at Kopi Kenangan Megamall Batam. This study uses a quantitative approach with a survey method. Sampling was carried out using the Slovin formula, resulting in 100 respondents as research samples. The data collection instrument was a questionnaire with a Likert scale designed to measure the variables of social networks, product quality, celebrity endorsements, and purchase intention. The results of this study indicate that social networks do not affect purchase intention, while product quality and celebrity endorsements have a significant effect on purchase intention. Therefore, Kopi Kenangan needs to develop a promotional strategy through social networks and improve product quality to increase customer purchase intention towards Kopi Kenangan.
Co-Authors Afriana, Afriana Anggraeni, Novi ansori ansori Artika Mulia Sari Belan, Monika Samanthawina Billy Fransiscus Darsono Darsono Deviyanti Deviyanti Devy Anggraini Diki Zukriadi Diksen, Diksen Fabiola, Fanie Febrianti, Rosi Feni Maryati Hairi, Muhammad Imam Akbar Hartadi, Nikie Hendrison Hendrison Jupriyatmoko Jupriyatmoko Juwintar Febriani Arwan Khairudin Khairudin Kiki Sumanti LA ODE MUHAMMAD TAUHA Lingga Angling Wulung Maryati, Feni Mayleni Muhammad Arif Rahman Muhammad Imam Akbar Hairi Nuramaliafitrah . Nurhabsyina, Nurhabsyina Oktavia, Yunisa Okto Nopita Girsang Rasid Ridho, Muhammad Rexy Mainaki Rorong, Michael Jibrael Septi Heksiana Sinaga, Angelika Rouli siregar, gusnaini Sitompul, Nova Julianti Br Suhardianto Suhardianto Suhardianto Suhardianto Sulistyowati, Tussi Tio, Frankie Tussi Sulistyowati Vira Aulia Zakna Wulung, Lingga Angling You, Hendry Yunisa Oktavia Yunisa Oktavia Zukriadi, Diki