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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Proceeding International Conference on Information Technology and Business Jurnal Kebijakan dan Administrasi Publik JURNAL EKONOMI DAN BISNIS AIRLANGGA JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Jurnal Manajemen Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Computer Based Information System Journal Jurnal Manajemen Pemasaran Magisma: Jurnal Ilmiah Ekonomi dan Bisnis eCo-Buss SABDAMAS BENING JURNAL ILMIAH MAKSITEK Journal of Community Service and Empowerment Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Abdimas Bina Bangsa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Puan Indonesia Dinamika Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Entrepreneur and Business e-Jurnal Apresiasi Ekonomi International Journal of Multidisciplinary Approach Research and Science Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Jurnal Pengabdian Barelang JKAP (Jurnal Kebijakan dan Administrasi Publik) Jurnal Bisnis Dan Manajemen: Bisman SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Husda, Nur Elfi
Universitas Putera Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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THE TRUST FACTOR: A COMPREHENSIVE REVIEW OF ANTECEDENTS AND THEIR ROLE IN SHAPING ONLINE PURCHASE INTENTIONS Sulistyowati, Tussi; Husda, Nur Elfi
Jurnal Ekonomi dan Bisnis Airlangga Vol. 33 No. 2 (2023): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V33I22023.229-244

Abstract

Introduction: This study investigates trust's impact on consumer buying decisions and trust levels within e-commerce, shedding light on trust antecedents and their role in shaping purchase intentions. Methods: This qualitative study, conducted on September 21, 2023, employed a systematic literature review approach. Using the Scopus database in conjunction with Harzing's Publish or Perish 8 tool, the study focused on 23 articles concerning trust and online purchases. These articles were meticulously selected from a pool of 775 papers published between 2019 and 2023. Results: E-commerce trust research reveals recurring themes like reputation, risk, information quality, and utility, along with social support, subjective norms, fulfillment, trustworthiness, and vendor reliability. Trust plays a central role by mitigating risk, mediating relationships, and predicting purchase intent, influenced by content quality and social presence. These findings emphasize trust's significance in shaping online purchase intentions. Conclusion and suggestion: Understanding trust's complexity and its various antecedents is vital for businesses to tailor effective strategies, influencing online sales and consumer decisions in e-commerce. This research enhances trust comprehension in e-commerce, especially in emerging markets, by identifying key antecedents and providing a comprehensive framework. However, limitations include potential exclusions based on title format criteria and reliance on specific titles from 2019-2023. Future research should incorporate current publications and explore broader dynamics of consumer behavior in e-commerce.
Pengaruh Kepercayaan, Kepuasan Konsumen dan Citra Merek Terhadap Loyalitas Konsumen Ms Glow di Kota Batam Vira Aulia Zakna; Nur Elfi Husda
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1826

Abstract

This research aims to analyze the influence of trust, customer satisfaction, and brand image on consumer loyalty to MS Glow in Batam City. The research uses a quantitative descriptive method because the population consists of consumers who have purchased or used Ms Glow products, with an unknown exact number. The sample size was determined using the Lemeshow formula, resulting in 100 respondents for data collection. The method used was non-probability sampling technique. (purposive sampling). The research results show that trust has an influence but is not significant on consumer loyalty, consumer satisfaction has a significant influence on consumer loyalty, and brand image has a significant influence on consumer loyalty. This research suggests that companies should focus on improving brand image and consumer satisfaction to enhance consumer loyalty.
PENGARUH CUSTMOR REVIEW, CUSTOMER RATING DAN PROMOSI GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN siregar, gusnaini; Husda, Nur Elfi
SCIENTIA JOURNAL Vol 5 No 5 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i5.8001

Abstract

This research was conducted to see the influence exerted on consumer purchasing decisions through online customer reviews, online customer ratings, and free shipping promotions. This study used a qualitative approach which is a data processing using the SPSS 22 application. The population in this study were shoppee users in Buliang Village, Batu Aji District, Batam City by taking Unknown Populations as a sample so that 96 respondents were rounded up and 100 people were rounded up. Data collection techniques in this study used multiple linear regression data techniques. The results of this study indicate that online customer reviews have a positive and significant effect on purchasing decisions. Online customer ratings have a positive and significant effect on purchasing decisions. Free shipping promotions have a positive and significant effect on purchasing decisions.
Pengaruh Citra Merek, Kepercayaan Dan Nilai Pelanggan Terhadap Kepuasan Pelanggan Pengguna Gojek Di Kota Batam Devy Anggraini; Husda, Nur Elfi
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i1.8580

Abstract

This research seeks to explore the influence of brand image, trust and customer value on customersatisfaction of Gojek users in Batam City. This research is an associative type with a quantitative approach.Focus on the Gojek consumer population in Batam City, with a total of 6,180 customers. The samplingtechnique chosen was based on the Slovin formula, producing 376 respondents. By using a multiple linearregression approach, the data analysis process includes various tests, such as data quality tests, classicalassumption tests, influence tests, and hypothesis tests. The results of multiple linear regression analysishave been able to show that brand image has an influence of 23.7% on customer satisfaction. Trust showsan influence of 27.9% on customer satisfaction. Customer value can have a big influence of 28.3% oncustomer satisfaction. The test results contained in the analysis of the coefficient of determination (R2)underline the collective explanatory power of brand image, trust and customer value, which accounted for70.7% of the observed variation in customer satisfaction of Gojek users in Batam City. Apart from that, thefindings are also strengthened by using the t test and F test showing that brand image, trust and overallcustomer value have a positive and significant influence both partially and simultaneously on customersatisfaction of Gojek users in Batam City
Digital Marketing Sosial Media Gaming Berbayar Kiki Sumanti; Nur Elfi Husda; Juwintar Febriani Arwan
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sosial media is very effective and efficient in digital marketing in this modern era. In the world of gaming, sosial media is also functioned as an additional facility to give additional comfort and function to user. This paper is written to discuss and understand the concept of paid sosial media gaming, the right strategy to paid sosial media gaming, implantation of marketing mix to paid sosial media gaming, and marketing communication to paid sosial media gaming. The methodology used in this paper is descriptive analysis with literature research to describe the purpose of this research. The result of this study discusses about the characteristics of paid sosial media gaming, marketing strategy of paid sosial media gaming, marketing mix of paid sosial media gaming, and marketing communication for paid sosial media gaming. The result of this paper also discuesses about the design of canvas model of paid sosial media gaming and the SOSTAC of the application of the paid sosial media gaming called MaYo!! so that the business can be launched. MaYo!! is made for gamers to interact with one other as other sosial medias do which are adding friends and chatting with other gamers. Through MaYo!! players account can also be played by jockey until a certain level that customer requested and players can also pick other available MaYo pro-players to play along with to gain victory
Pengaruh Brand Image, Promosi Penjualan Dan Duta Merek Terhadap Minat beli Konsumen E-Commerce Blibli Pada Masyarakat Kota Batam Billy Fransiscus; Nur Elfi Husda
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Along with the rapid development of technology and computer communication networks and become a medium to meet and make it easier for people to find their needs. The development of this technology is in the form of e-commerce. E-commerce refers to the processing of agreements in the sale and purchase of a commodity by utilizing computer networks or the internet. This makes e-commerce competition very tight, especially on the influence of the company's brand image, sales promotions and brand ambassadors will have an impact on consumer buying interest. The purpose of this study is to understand whether there is an influence between the variables of brand image, sales promotion, and brand ambassadors on the buying interest of Blibli e-commerce consumers in the Batam city community. The data collection technique was by distributing questionnaires to 100 respondents. The data analysis method used is descriptive analysis using SPSS version 26 program tools, namely validity test, reliability test, coefficient of determination test, multiple linear regression analysis, t test, F test. The results of this study indicate that brand image (X1) has an effect negative and significant effect on buying interest (Y), while sales promotion (X2) and brand ambassadors (X3) have a positive and significant effect on buying interest (Y). Simultaneously, the variable brand image (X1), sales promotion (X2) and brand ambassadors (X3) have a positive and significant effect with an F table value of 14,887 > 2.70 F table with a significance value of 0.00 less than 0.05 on interest buying (Y) consumers in the city of Batam.
Analisis Implementasi Strategi Pemasaran Digital dengan Pendekatan Model SOSTAC di Universitas Putera Batam Tussi Sulistyowati; Nur Elfi Husda
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8062

Abstract

Digital marketing has become a crucial element in the marketing strategy of higher education institutions. This research, adopting a qualitative descriptive research approach and conducted on September 2-3, 2023, aims to provide an in-depth understanding of the practical application of the SOSTAC Model within the framework of Universitas Putera Batam. The research results indicate that the social media performance of Universitas Putera Batam is excellent. On YouTube, there are 428 videos ranking first in terms of video content quantity, along with 1,970 subscribers ranking third among private universities in the Riau Islands. On Instagram, there are 2,887 posts and 11,400 followers, while the Facebook account has 7,500 likes and 7,900 followers, demonstrating excellent performance across all platforms. To enhance engagement, Universitas Putera Batam can take several strategic steps. On the YouTube channel, they can create more informative content that piques the interest of prospective students, such as admission announcement videos. On Instagram, the focus can be directed towards increasing the number of likes by organizing contests or campaigns involving followers to boost engagement. Meanwhile, on Facebook, it is crucial to respond promptly to comments and follower messages and consider sharing more diversified content to improve user interaction. By leveraging the SOSTAC Model and continuously monitoring digital media performance, Universitas Putera Batam can maximize the impact of digital marketing strategies in achieving marketing goals and maintaining attractiveness in the competitive higher education market.
PENGARUH DIGITAL MARKETING, EELCTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN THE ORIGINOTE DI KOTA BATAM Belan, Monika Samanthawina; Husda, Nur Elfi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e4c76018

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh digital marketing, electronic word of mouth dan brand image terhadap keputusan pembelian skincare The Originote di Kota Batam. Penelitian ini menggunakan teknik kuantitatif dan sampel diambil dari 105 responden yang pernah membeli sunscreen The Originote. Teknik pengumpulan data melalui kuesioner dan menggunakan software SPSS versi 29 untuk analisis data meliputi uji kualitas, uji asumsi klasik, uji pengaruh dan uji hipotesis. Nilai Adjusted R Square sebesar 82,1% menunjukkan bahwa faktor digital marketing, electronic word of Mouth dan brand image secara bersama-sama mempunyai pengaruh yang signifikan terhadap keputusan pembelian. Adanya variabel lain yang tidak diperhitungkan dalam penelitian ini ditunjukkan oleh sisanya sebesar 17,9%. Hasil uji parsial menunjukkan bahwa ketiga variabel independen yaitu digital marketing, electronic word ofmouth dan brand image mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian The Originote di Kota Batam.
PENGARUH MEDIA SOSIAL, WORD OF MOUTH, DAN EFEKTIVITAS IKLAN TERHADAP MINAT BELI PADA TEH GELAS DI KOTA BATAM Sitompul, Nova Julianti Br; Husda, Nur Elfi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/3whvr933

Abstract

The rise of technology and social media has transformed product promotion and marketing in the digital era. Social media, word of mouth (WOM), and advertising effectiveness significantly influence consumer buying interest. This study examines their impact on buying interest in Teh Gelas products in Batam City using a quantitative descriptive approach. With a sample size of 100 respondents determined via the Lameshow formula, the study targeted Teh Gelas consumers who had tried the product at least once in 2023. Data was collected through an online questionnaire and analyzed using SPSS. Results indicate that social media, WOM, and advertising effectiveness each positively and significantly affect buying interest in Teh Gelas.
The Effectiveness of Customer Experience and Customer Value on Customer Loyalty at Cinepolis Batam with Customer Satisfaction as an Intervening Variable Rexy Mainaki; Nur Elfi Husda
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol. 11 No. 1 (2025): Mei 2025
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v11i1.14162

Abstract

The entertainment industry is currently experiencing significant growth and is increasingly in demand by both individuals and society. This study applies the theory of service marketing and customer behavior, which focuses on marketing concepts and the behavior of customers during transactions. The purpose of this research is to assess the impact of customer experience and customer value on customer loyalty, with customer satisfaction acting as an intervening variable at Cinepolis Mall Botania 2 Batam during March 2024. The population for this study consists of individuals who purchased tickets, food, and beverages during March 2024, totaling 9,083 people. The sample includes 293 respondents, representing the average audience for that period. The data analysis method involves a quantitative approach used a questionnaire and SmartPLS analysis tool. The tests conducted include validity and reliability assessments using the outer model and inner model. The findings from the data tests indicate that while customer experience does not influence customer loyalty, other hypotheses examined in the study do show a significant impact
Co-Authors Afriana, Afriana Anggraeni, Novi ansori ansori Artika Mulia Sari Belan, Monika Samanthawina Billy Fransiscus Darsono Darsono Deviyanti Deviyanti Devy Anggraini Diki Zukriadi Diksen, Diksen Fabiola, Fanie Febrianti, Rosi Feni Maryati Hairi, Muhammad Imam Akbar Hartadi, Nikie Hendrison Hendrison Jupriyatmoko Jupriyatmoko Juwintar Febriani Arwan Khairudin Khairudin Kiki Sumanti LA ODE MUHAMMAD TAUHA Lingga Angling Wulung Maryati, Feni Mayleni Muhammad Arif Rahman Muhammad Imam Akbar Hairi Nuramaliafitrah . Nurhabsyina, Nurhabsyina Oktavia, Yunisa Okto Nopita Girsang Rasid Ridho, Muhammad Rexy Mainaki Rorong, Michael Jibrael Septi Heksiana Sinaga, Angelika Rouli siregar, gusnaini Sitompul, Nova Julianti Br Suhardianto Suhardianto Suhardianto Suhardianto Sulistyowati, Tussi Tio, Frankie Tussi Sulistyowati Vira Aulia Zakna Wulung, Lingga Angling You, Hendry Yunisa Oktavia Yunisa Oktavia Zukriadi, Diki