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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Of Management Science (JMAS) Jurnal Edueco Jurnal Mantik Maker: Jurnal Manajemen Jurnal Kesmas Prima Indonesia Majalah Ilmiah Warta Dharmawangsa Jurnal Manajemen Journal of Research in Business, Economics, and Education Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Bisnis Manajemen Prima Target : Jurnal Manajemen Bisnis Journal of Management and Bussines (JOMB) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Akrab Juara : Jurnal Ilmu-ilmu Sosial SOSEK: Jurnal Sosial dan Ekonomi International Journal Of Science, Technology & Management (IJSTM) Insight Management Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ekonomika Dan Bisnis International Journal Of Economics Social And Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Management and Social Sciences International Journal of Economics, Business and Innovation Research Rahmah
Marpaung, Fenny Krisna
Universitas Prima Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Manajemen

 1 
PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN INDOMIE PADA PT. ALAMJAYA WIRASENTOSA KABANJAHE Fenny Krisna Marpaung; Markus Willy Arnold Simarmata; Asyifa Sofira; Silvia Aloyna
JURNAL MANAJEMEN Jurnal Manajemen Volume 7 Nomor 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

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This study aims to determine the effect of price, promotion and product quality on purchasing decisions. In this study, primary data was obtained by giving a questionnaire by asking a number of questions to the respondent. The number of respondents in this study were 115 people. The data analysis technique used multiple linear analysis. The value of Adjusted R Square was 56.7%. This means independent variables; price (X1), promotion (X2) and product quality (X3) can explain 56.7% on the purchasing decisions variable (Y). Meanwhile, the remaining 43.3% is explained by other factors not included in this study. Based on the results of the statistical analysis, partially shows that price, promotion and product quality have a positive and significant influence on purchasing decisions. Based on the F test it can be seen that Fhitung (50.667) > Ftabel (2.69) and the significance level is 0.000 <α (0.05). This means, simultaneously showing that there is a significant influence between price, promotion and product quality on purchasing decisions.
PENGARUH HARGA, PROMOSI DAN MEREK TERHADAP KEPUASAN KONSUMEN MENGGUNAKAN SKIN CARE HIMALAYA PADA PT. THE HIMALAYA DRUG COMPANY DI MEDAN Fenny Krisna Marpaung; Marisi Anastasia Samosir; Enda Ferbina; Lusiana Girsang; Irma Ndraha
JURNAL MANAJEMEN Jurnal Manajemen Volume 6 Nomor 2 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

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The purpose of this study was to determine the effect of price, promotion and brand on consumer decisions using Himalayan skin care at PT. The Himalaya Drug Company Medan. This research method is a quantitative approach research that focuses on symptoms that have certain characteristics in human life which are called variables. The population in this study were 122 employees of PT. Himalaya Drug Company Medan. Primary data will use questionnaires, interviews, and secondary data. The results of the study based on the F test showed that the results of Fcount > Ftable (34.409> 3.07) showed that the independent variables of price, promotion and brand simultaneously had a positive and significant effect on the dependent variable of consumer satisfaction. Partially (t-test) shows that price, promotion and brand have a positive and significant effect on customer satisfaction. Adjusted R Square (R2) 45.3% of the consumer satisfaction variable could be explained by price, promotion and brand variables, while 54.7% could be explained by other variables not examined in this study.
PENGARUH PENGEMBANGAN KARIR DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. ANGKASA PURA II MEDAN Fenny Krisna Marpaung; Dhita Adriani Rangkuti; Al Fa Ridho Ryantono; William William
JURNAL MANAJEMEN Jurnal Manajemen Volume 5 Nomor 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

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Abstract

Tujuan penelitian ini adalah menguji dan menganalisis pengaruh pengembangan karir dan disiplin kerja terhadap kinerja karyawan pada PT. Angkasa Pura II Medan. Populasi dalam penelitian ini sebanyak 150 karyawan PT. Angkasa Pura II Medan. Sampel penelitian sebanyak 109 responden di PT. Angkasa Pura II Medan Analisis data regresi linier berganda dan pengujian asumsi klasik yaitu normalitas, multikolinieritas dan heterokedastisitas. Hasil penelitian ini adalah pengembangan karir berpengaruh signifikan terhadap kinerja karyawan pada PT. Angkasa Pura II Medan. Disiplin kerja berpengaruh signifikan terhadap kinerja karyawan pada PT. Angkasa Pura II Medan. Pengembangan karir dan disiplin kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan pada PT Angkasa Pura II Medan.
Co-Authors Abdul Latif Abdul Wahab Acai Sudirman Agil Nanang Guswara Al Fa Ridho Ryantono Alex Tribuana Sutanto Alex Tribuana Sutanto Almusahwir, M. Agung Andini Alfin Andre Andrian Chandra Simin Anjani Alfin Ariesa, Yeni Aritonang Simare- mare, Vanessa Ashary Arnita Shintia Sari Sirait Asyifa Sofira Ayu Lestari Sinambela Ayub Millennium Simare Mare Beatrice Beatrice Bella Agustri Leo betty betty Chandra, Dhenysa Chandra, Hiunarto Chelsa Audi Mahira Christin, Valecia Christopher Alexander Mahidin Chyntia Hilda Cindy Monica, Cindy Cindy Trinovita Br Perangin Angin David David Delvin Fransisco La’ia Derrick Darma Yuniharta Dewi. EM. Sormin Dhenysa Chandra Dheybie Zelina Situmorang Dhita Adriani Rangkuti Dhiva Azzriel Dhinda Shavitry Dian Saputra Harahap Diki Abramsa Putra Ginting Edi Winata Efendy Pakpahan Enda Ferbina Erbert Lorenzo Lo Ernest Grace Eva Margareth Sarah Fania, Bona Faomasi Ndruru - Fauzi Fauzi Felicia Austin Holando Fitria Halim Floren Natalia br. Surbakti Franfer Lie Girsang, Christin Imelda Grassella Hutasoit H. Siregar, Lamhoras Hardy Hardy Hendra Jonathan Sibarani Hendri Hendri Hendri Hendri Hendro Wijaya Hendry . Holan Dianju Melva Meinaria Sitanggang Indah Rahmi Irma Ndraha Irwanto Lim Jeffry Julian Tandela Jeremi Siahaan, Nico Jessica Apriani Simbolon Jessica Thengio Juan Felix Hutabarat Juli Meliza Juniarlina Sianipar Kelvin Kevin Wijaya Kirsni Hareyani Lamtota Togatorop Latif , Abdul Lili Nova Natalia Br Perangin Angin Lim, Irwanto Lusiana Girsang Maria Sugiat Mariana Tinambunan, Maria Marisi Anastasia Samosir Markus Willy Arnold Simarmata Marselli Chandra Matodang, Sofiyan Michael Fernando Sihombing Michael Yosua Toni Sitompul Milka Rositi Sianipar N. Hutagalung, Irma Nagian Toni Namirah, Yuni Natalia Angkasa Nialindawaty, Nialindawaty Nigel Alvio Chrislando Nurhidayah, Adillah Nyimpado, Gregori Datiar Onita Sari Sinaga Pakpahan, Efendy Pua Merari Br Lubis Putra, Ganda Putri, Gaby Anissha Reni Shinta Dewi Riski Juniati Rizki Ari Wibowo Rizki Aulia, Muhammad Ronatio Afriani Lumban Tobing Rosita Rosita Rosita Rosita Saputra, Vandi saragih, elima Sarah Elisabeth Sitohang Sekali, Karolus Karo Selvy Chairunnisa Septiani, Bella Shapira Evani Sihaloho, Ezra Amanda Silvia Aloyna Simanjuntak, Philif Marganda Simanullang, Andry Simon Ginting Siska A. Siahaan Stephanie Virginia Surbakti , Floren Natalia br. Suriati Tirawani Sutanti, Hesti Syaifuddin Syaifuddin Telaumbanua, Syahputra Toni, Nagian Trimartha Sihombing - Tuty Nainggolan Usandra, Silvia Vandi Saputra Vanessa Ashary Aritonang Simare- mare Vincent Vincent Virginia, Stephanie Vrancois Salim Wang, Robby William Paulus William Queteres William William William William Wu, Rubern Yeni Rafita Sihombing Yuli Elena Zendra Natalina Br. Sitompul Zuhri Zuhri, Zuhri