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All Journal MIX : Jurnal Ilmiah Manajemen JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Panrita Abdi - Jurnal Pengabdian pada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Abditani : Jurnal Pengabdian Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Mantik Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis Enrichment : Journal of Management International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Berajah Journal MANAJEMEN Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Dharma: Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Al-Zayn: Jurnal Ilmu Sosial & Hukum JIMEK Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Made Mulyadi
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : jimek

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Peran Brand Awareness dalam Memediasi Pengaruh Digital Advertising dan Flash Sale terhadap Keputusan Pembelian di TikTok Shop Giovvani Angela Gunawan; Kadek Devi Kalfika Anggria Wardani; Made Mulyadi; Kadek Wulandari Laksmi P.
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.10035

Abstract

This study aims to examine the role of brand awareness in mediating the effect of digital advertising and flash sale promotions on purchase decisions on TikTok Shop. Along with the shift in shopping behavior toward digital platforms, social commerce platforms such as TikTok Shop have become highly competitive arenas that require a comprehensive understanding of the factors driving consumer transactions. This research adopts a quantitative approach, with data collected through questionnaires distributed to 190 TikTok Shop users in Denpasar City. The sampling technique employed was proportional stratified random sampling across four districts in Denpasar City. The collected data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach through SmartPLS 4.0 software. The results indicate that digital advertising and flash sale promotions have a positive and significant effect on purchase decisions. In addition, both variables also have a positive and significant effect on TikTok Shop platform brand awareness. TikTok Shop brand awareness is proven to have a positive and significant effect on purchase decisions and serves as a partial mediating variable in the relationship between digital advertising and flash sale promotions and users’ purchase decisions on TikTok Shop.
Pengaruh Kualitas Layanan Digital Dan Trust Terhadap Loyalitas Pelanggan PT. Ace Hardware Di Kota Denpasar I Gusti Ngurah Lanang Pradnyana; Made Mulyadi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.10098

Abstract

The development of modern retail supported by digital transformation requires companies to improve the quality of digital services and build customer trust to maintain loyalty. This study aims to analyze the influence of digital service quality and trust on customer loyalty at PT Ace Hardware in Denpasar City. The study used a quantitative approach with a survey method, where data were collected through distributing questionnaires to 120 respondents who were customers of PT Ace Hardware in Denpasar City. The data analysis technique used was multiple linear regression analysis. The results of the study indicate that digital service quality has a positive and significant effect on customer loyalty, trust has a positive and significant effect on customer loyalty, and digital service quality and trust simultaneously have a positive and significant effect on customer loyalty. These findings indicate that increasing ease of access to digital services, signal systems, transaction security, and customer trust can encourage sustainable customer loyalty. The implications of this study are expected to be a basis for PT Ace Hardware in designing strategies to increase customer loyalty through strengthening digital services and customer trust.
Co-Authors Arniti, Ketut De Jesus Assuncao, Mazarello Maria Luz Desak Made Febri Purnama Sari dewi, Ida Ayu Kusuma Divany, Kadek Ratih Putri Galung Indra Kiswara, Putu Giovvani Angela Gunawan I Gede Fery Surya Tapa I Gusti Ayu Tirtayani I Gusti Ngurah Lanang Pradnyana I Kadek Agus Windu Adi I Komang Rama Surya Narendra Sanggrani I Made Suidarma I Nengah Dasi Astawa I Nengah Wirsa I Nyoman Gede Arya Diatmika I Nyoman Rasmen Adi I Wayan Meryawan I Wayan Wita Merta Ida Bagus Teja Pramana Indrayani, Luh Wulan Widi Kadek Devi Kalfika Anggria Wardani Kadek Wulandari Laksmi P. Komang Adi Tresna Putra Komang Irvan Komang Junita Widhipratiwi Komang Widhya Sedana Putra P Luh Gede Elvina Adi Saputri luh putu mela dewanti Made Ratih Nurmalasari Mahesa Adi Putra, I Kadek Mahyuni, Luh Putu Meryawan, I Wayan Nengah Wirsa, I Ni Kadek Ayu Rasita Dewi Ni Kadek Nolla Hari Saputri Ni Ketut Anjani Ni Komang Sri Juniastrini Ni Luh Ayu Puspayanti Ni Luh Putu Rahayu Mardiana Sari Ni Made Anggun Dhanu Ariesandi Ni Made Ayu Paramitha Ni Putu Bayu Widhi Antari Ni Putu Nina Eka Lestari Nilna Muna Parasari , Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pucangan, Ni Kadek Rainita Putri Putra, I Putu Nadha Ambara Putra, Ida Bagus Aditya Dharma Putri Virgiantari, Ni Made Putu Bagus Panji Mataram Putu Putri Prawitasari Rahayu Candra Dewi, Ni Made Sadwistri Adhityasari, Ni Made Said Agil Harris Setianingsih, Made Apriani Setini, Made Susanto Adi Swastika, I Kadek Fajar Dwi Wirati Adriati, IGA