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Efektivitas Humas dan Wartawan dalam Menyosialisasikan Program Website Layanan Aspirasi Diskominfo Labuhan Batu Sakti Tambak, Ahmad Budi; Saragih, M. Yoserizal; Abidin, Syahrul
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.849

Abstract

Communication is a need that cannot be separated from humans. In the develop of mass communication there was a development regarding mass media when the internet was discover. The aim to achieved through this research is: "to determine the effectiveness of public relations and journalists in socializing the aspiration service website program at Diskominfo Labuhan Batu". The type of research carried out in this research is qualitative research, namely research based on post-positivist philosophy, used to examine the condition of natural objects. The results of this research show that the uses of the Labuhan Batu Diskominfo website had been effective, because people with technological developments now demand that ASN/PNS are media literate. So automatically, previously the website might have been widely used by the private sector, now the government is using the website and social media too. Now people are more concern, especially government public relations, who are increasingly concerned that a website can be more representative or competent of the agency's image. The advantages of using the Labuhan Batu Diskominfo website include: we can better share data or public policy information by the Labuhan Batu Diskominfo, it can be use to image the Labuhan Batuc Diskominfo, the information provided is always up to date or the latest.
Strategi Komunikasi Pemasaran Produk UMKM ke Masyarakat di Era Digital melalui Media Sosial: Studi Kasus pada UMKM Rumah Mode Aqhita Abdillah, Baihaqi; Saragih, M. Yoserizal; Abidin, Syahrul
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.850

Abstract

This research is entitled Communication Strategy for Marketing MSME Products to the Community in the Digital Era Through Social Media (Case Study on MSMEs Aqhita Fashion House). The purpose of this study is to find out how the strategies carried out by MSMEs in the digital era, especially what happened to the Aqhita Fashion House. This research uses qualitative research approaches and types, and the theory used is AISAS Theory (Attention, Interest, Search, Action, Share). The object of this research is the strategy of MSMEs in marketing their products to the public through social media. This research is where in this analys there are five elements in doing good marketing in the digital era, namely Attention, Interest, Search, Action, Share. The result of this study is to find out the right strategy in marketing MSME products in the digital era. The message that can be take in this study is that we can better appreciate the work made by humans and should not underestimate the results of products from MSMEs that are still relatively small.
MENERAPKAN NILAI MODERASI MELALUI AJARAN AGAMA UNTUK MENGEMBANGKAN SIKAP DAN POTENSI MASYARAKAT DESA PAKAM KECAMATAN MEDANG DERAS KABUPATEN BATU BARA Ikhwansyah, Rizki; Manik, Alfia Rahman; Ferdiansyah, Veri; Virdinia, Thasya; Saragih, M. Yoserizal
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35283

Abstract

Desa Pakam merupakan Kecamatan Medang Deras, Kabupaten Batu Bara, Provinsi Sumatera Utara. Luas wilayah desa kurang lebih 1,86 km2 yang mencakup 2,84% luas wilayah Kabupaten Batu Bara. Moderasi beragama sangat penting dalam kehidupan bermasyarakat karena mengatur perilaku manusia dan membimbing manusia untuk berbuat baik di dunia. Tujuan dari penelitian ini adalah untuk memperoleh informasi dan membangun moderasi spiritual dan kedamaian beragama di Desa Pakam. Penelitian ini menggunakan penelitian lapangan dengan teknik pendekatan deskriptif kualitatif. Penelitian lapangan mengacu pada observasi langsung. Observasi lapangan dilakukan secara langsung melalui forum Wawancara di Desa Pakam, serta seminar yang diselenggarakan oleh KKN Kelompok 06 Kabupaten Batu Bara. Temuan penelitian menunjukkan bahwa moderasi beragama telah muncul di wilayah Desa Pakam, terbukti dari individu yang tetap menjalani kehidupan sehari-hari seperti biasa. Warga Desa Pakam sangat mendukung perdamaian antar umat beragama yang mencakup sikap saling menghormati dan menghormati keberagaman. Melalui penyelenggaraan KKN, kita dapat membangun masyarakat yang bermartabat melalui program kerja, khususnya di pedesaan Pakam. Masyarakat berdiskusi mengenai permasalahan yang ada kemudian mencari jawabannya dengan bantuan peserta KKN, menjalin kerjasama untuk mencapai prestasi. Tujuan dan sasaran program kerja yang diharapkan. Masyarakat Desa Pakam dapat dikatakan majemuk karena mewakili beragam ras, budaya, dan keyakinan agama. Keberagaman agama di Desa Pakam menumbuhkan nilai-nilai agama dan budaya, sehingga mengarah pada moderasi beragama dan kerjasama antar masyarakat.
Implementasi Layanan Bimbingan Konseling Untuk Mengatasi Ketimpangan Sosial Ekonomi Dalam Upaya Mendorong Mobilitas Sosial Peserta Didik Manurung, Afwan Syahril; Afifah, Nisa; Saragih, Yoserizal; Sururi, Zanniro
Effect : Jurnal Kajian Konseling Vol 4 No 3 (2025): Effect : Jurnal Kajian Konseling
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/effect.v4i3.1659

Abstract

Penelitian ini bertujuan untuk menganalisis peran pendidikan dalam mendorong mobilitas sosial serta mengkaji bagaimana layanan Bimbingan Konseling (BK) dapat berfungsi sebagai intervensi strategis untuk mengatasi ketimpangan sosial ekonomi peserta didik. Penelitian menggunakan pendekatan kualitatif dengan metode studi kepustakaan (library research), melalui analisis terhadap enam jurnal relevan, buku akademik, serta dokumen kebijakan pendidikan nasional. Hasil kajian menunjukkan bahwa pendidikan memiliki kontribusi signifikan terhadap mobilitas sosial melalui peningkatan akses pekerjaan, pendapatan, dan partisipasi sosial. Namun, berbagai hambatan struktural masih menghambat fungsi pendidikan sebagai alat mobilitas, termasuk ketimpangan ekonomi, disparitas geografis, perbedaan modal budaya, serta kesenjangan kualitas pendidikan. Temuan penelitian menegaskan bahwa layanan BK berperan penting dalam memberikan asesmen psikologis, konseling individual/kelompok, pendampingan akademik, manajemen stres, advokasi akses beasiswa, dan perencanaan karier bagi peserta didik dari keluarga kurang mampu. Layanan BK juga berfungsi menjembatani siswa dengan berbagai kebijakan pemerintah seperti KIP, BOS, Wajib Belajar 12 Tahun, dan Merdeka Belajar. Studi ini menyimpulkan bahwa integrasi antara pendidikan yang berkualitas, kebijakan publik yang inklusif, serta layanan BK yang profesional merupakan kunci untuk mendorong mobilitas sosial yang lebih adil dan merata di Indonesia.
The Use of Journalistic Media in Students and Lecturers of State Universities in Medan City Saragih, M Yoserizal; Sikumbang, Ahmad Tamrin; Kustiawan, Winda
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.1151

Abstract

The rapid expansion of digital media has transformed journalistic media consumption patterns in higher education, raising concerns about information credibility and increasing vulnerability to misinformation. This study aims to analyse differences in patterns, preferences, and objectives of journalistic media use between university students and lecturers in Medan City. The research employed a qualitative descriptive approach, with data collected through in-depth interviews, observations, and documentation involving students and lecturers from several higher education institutions. The findings reveal clear differences between the two groups. Students tend to rely on social media platforms and digital news portals due to their speed, ease of access, and compatibility with digital lifestyles. At the same time, lecturers predominantly use more credible and analytical journalistic sources, such as Kompas.com, Tempo.co, and academic journals to support teaching and research activities. Variations influence these differences in digital literacy levels, information needs, and attitudes toward misinformation. Students are found to be more vulnerable to hoaxes, whereas lecturers demonstrate more critical and selective information practices. The study highlights the importance of strengthening media literacy in higher education through curriculum integration, targeted training, and collaboration with media professionals to foster a credible and educational digital information ecosystem.
The Augmented Science Journalist: A Human-in-the-Loop Framework for AI Integration Belay Sitotaw Goshu; M. Yoserizal saragih; Muhammad Ridwan
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 13 No 1 (2026): Konfrontasi, March
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Algorithmic bias in healthcare systems has emerged as a critical threat to equitable patient care, with growing evidence that machine learning models perpetuate racial and ethnic disparities in clinical decision-making. This study aimed to investigate the extent, evolution, and real-world consequences of bias in healthcare algorithms through an innovative human-in-the-loop (HITL) investigative journalism framework. The methodology integrated AI-driven discovery, automated code repository auditing, and in-depth human investigation across three phases. AI tools analyzed temporal bias trends from 2015–2023, audited over 50 public GitHub repositories, and quantified disparities, while human journalists conducted expert interviews, impact assessments, and narrative synthesis to ensure contextual accuracy and ethical framing. Key findings revealed persistent and severe biases: Black and Native American patients experienced 2–3 times higher bias scores than White patients, with diagnostic and risk-prediction algorithms showing the greatest disparities. Only 33% of analyzed repositories included explicit bias testing, despite high adoption rates. Consequential impacts included false negative rates up to 73.7% for Black patients needing care, elevated treatment disparities, poorer health outcomes, and substantial economic costs from excess hospitalizations. The novelty lies in the scalable HITL synergy that enabled longitudinal, multi-source analysis previously infeasible manually, translating technical artifacts into actionable public knowledge. In conclusion, unchecked algorithmic bias systematically harms marginalized communities. We recommend mandatory bias audits, regulatory oversight of proprietary systems, and participatory governance involving affected patients.
THE CONTRIBUTION OF NETIZENS TO FLASH FLOOD JOURNALISM IN SUMATRA THROUGH THE INSTAGRAM ACCOUNT @kitabisacom Pratiwi, Tria; Saragih, M. Yoserizal
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.28947

Abstract

The flash floods in Sumatra in 2025 not only presented a humanitarian crisis but also demonstrated the strengthening of participatory journalism practices on social media. This study aims to analyze netizens' contributions to disaster journalism through the Instagram account @kitabisacom, while explaining how these contributions are framed into narratives of humanity and digital solidarity. The study uses a constructivist paradigm with a descriptive qualitative approach and Robert N. Entman's framing analysis. Data were obtained from netizens' posts, captions, and comments on content related to the flash floods, then tested through triangulation of sources and theories. The results show that @kitabisacom consistently framed the floods as an urgent humanitarian crisis by highlighting the conditions of victims, volunteer activities, and the urgency of aid. Netizens are not present merely as audiences, but as contributors of information, reinforcers of meaning, and drivers of digital solidarity through comments, message distribution, and donation support. The novelty of this study lies in explaining how the contributions of digital citizens curated by philanthropic platforms shape the construction of collective meaning in disaster journalism on Instagram. These findings confirm that social media functions not only as an information channel, but also as a space for mobilizing empathy and collective action in disaster situations.