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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengembangan Wiraswasta JURNAL MANAJEMEN BISNIS Jurnal Pendidikan dan Konseling Jurnal Manajemen Kewirausahaan Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Historia Madania: Jurnal Ilmu Sejarah Jurnal Kajian Ilmiah EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Arsitektur TERRACOTTA Jurnal Manajemen Bisnis dan Keuangan Jurnal Akuntansi Bisnis Pelita Bangsa Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Pajak dan Bisnis (Journal of Tax and Business) MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Social And Economics Research Journal of Islamic Economics and Business Paradigma: Jurnal Kajian Budaya JPNM : Jurnal Pustaka Nusantara Multidisiplin MULTIPLE: Journal of Global and Multidisciplinary GLOBAL: Jurnal Lentera BITEP Dinamika: Jurnal Pengabdian Masyarakat COSMOS GoodWill Journal of Economics, Management, and Accounting Growth: Journal Management and Business
Heru Mulyanto
Universitas IPWIJA
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Faktor Pengaruh Reputasi dan Kualitas Layanan Terhadap Minat Beli Ulang Konsumen Pada Platform E-commerce Shopee Nurmanto, David; Mulyanto, Heru; Wiyatno, Tri Ngudi; Purnamasari, Pupung; Putra, Hamzah Muhammad Mardi
Jurnal Kajian Ilmiah Vol. 24 No. 1 (2024): January 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/h1ctjy38

Abstract

The use of technology and the internet in the era of the industrial revolution 4.0 has the potential to improve product marketing strategies. E-commerce, as a product sales platform, is currently becoming popular and widely used. The number of e-commerce users continues to grow because of the ease of getting the desired product. Low interest in repurchasing needs to be considered in management's perspective to improve strategic planning and company services. The researchers point out that repurchase intentions are a much-studied topic in the current era of globalization. For this reason, this research will examine the influence of brand reputation and service quality on repurchase interest on the Shopee e-commerce platform. Data processing using SmartPLS software. The results of the validity and reliability tests for the indicators used showed validity and reliability and the results of the classical assumption test showed no multicollinearity in the variables. The results of the hypothesis test partially show that brand reputation does not have a significant influence on repurchase interest, while service quality has a significant influence on repurchase interest.
ORANG LAUT – BAJAK LAUT – RAJA LAUT: TEORI ADRIAN B. LAPIAN DALAM POLA MASYARAKAT MARITIM KERAJAAN SRIWIJAYA Mulyanto, Heru
Paradigma: Jurnal Kajian Budaya
Publisher : UI Scholars Hub

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Abstract

This short article attempts to apply Adrian B. Lapian's theory of three maritime community groups (Sea People, Pirates, & Sea Kings) in the context of the Srivijaya Kingdom other than the Sulu Islands which are the focus of Lapian's discussion. This article analyzes the involvement of the king in the recruitment of Pirates and the organizational structure of Pirates and Sea Kings in Srivijaya. Meanwhile, the Sea People group in the Srivijaya Kingdom is analyzed here by identifying their roles in trade and cooperation with Sea Raiders and Sea Lords according to Adrian B. Lapian's previous theory from the case study of the Sulu Sultanate. It was found that the novelty of the study was that there was a comparison of cases in the Riau-Bangka Belitung Islands Sea Region with the Sulawesi Sea and Sulu Islands in terms of the loyalty of the Sea People in Sulu and Srivijaya (Riau-Bangka Islands). Likewise, the organizational structure of the Sea Kings and the Pirate recruitment system in both regions had significant differences. This study uses a historical method that has four stages, namely heuristics, criticism, verification, and historiography.
The Influence of Transparency and Accountability on Parental Trust and Its Impact on Parental Loyalty of Students of Shidqia Islamic School Jatisari Middle School, Jatiasih , Bekasi City Muhammad Taufik; Heru Mulyanto
GoodWill Journal of Economics, Management, and Accounting Vol. 5 No. 2 (2025): October 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/tqq5c478

Abstract

Education is an important element in developing quality human resources. In the formal education system, schools not only function as a place of learning but also as an institution that builds collaboration between students, teachers, and parents. The success of an educational institution is not only determined by the academic achievements of students, but also by the harmonious relationship between the institution and its stakeholders, especially parents. Parents' trust and loyalty to educational institutions are important keys in creating productive relationships and supporting the sustainability and development of schools. This study aims to analyze the effect of openness and accountability on parental trust and its impact on parental loyalty. This study was conducted at SMP Shidqia Islamic School, located at Jl. Suryadharma No. 1A, Aerospace Earth Permai Housing, Jatisari , Jatiasih , Bekasi City. The approach used in this study was quantitative, with a data collection method through distributing questionnaires to 87 parents using a simple random sampling technique. The data obtained were analyzed using descriptive statistical techniques to provide an overview of the research variables, as well as the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS) approach. Data analysis was conducted using SmartPLS software with three main stages, namely evaluation of the measurement model (outer model), evaluation of the structural model (inner model), and hypothesis testing to identify direct and indirect influences, including the role of mediating variables. The results of this study indicate that openness and accountability each have a positive and significant effect on the trust and loyalty of parents of students. In addition, parental trust also has a positive and significant effect on the loyalty of parents of students. However, the variable of parental trust does not act as a mediator in the relationship between openness and accountability on the loyalty of parents of students at SMP Shidqia Islamic School. Overall, the independent variables in this study are able to explain the dependent variable by 68.2%.
Pengembangan Bisnis dan Tata Kelola Keuangan melalui Pendampingan UMKM Desa Serang Baru Yahya, Adibah; Wulandari, Anna; Mulyanto, Heru; Kamela, Hurian; Permana, Adam Dede
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 8, No 1: Juli 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v8i1.4576

Abstract

The mentoring activities for business development and financial governance of MSMEs in Serang Baru Village aim to increase the capacity of business actors in managing their businesses effectively. Through training covering financial management, business planning, and technology utilisation, participants are expected to understand the importance of financial records and business development strategies. Monitoring and evaluation results showed a significant improvement in the understanding and skills of MSME players, which was reflected in better financial management and increased competitiveness of local products. Participants were able to record financial transactions more accurately and manage cash flow, thereby monitoring the financial health of their businesses. This activity is expected to contribute to business sustainability and local economic growth in Serang Baru Village and encourage MSME players to continue to innovate and improve the quality of their products.
Examining The Mediation Of Trust and Reputation In the Relationship Between Transaction Security And Purchase Intention Wulandari, Anna; Mulyanto, Heru
Journal of Islamic Economics and Business Vol. 5 No. 1 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

This study explores the mediating roles of trust and reputation in the relationship between transaction security and purchase intention on Shopee. As online shopping becomes increasingly common, understanding how security influences consumer behavior is essential for e-commerce growth. The research investigates how transaction security affects purchase intention through trust and reputation, addressing the question: How does transaction security influence purchase intention via trust and reputation on Shopee?. This study offers novelty by analyzing trust and reputation simultaneously as mediators an approach rarely explored together in existing research. Using a quantitative method and structural equation modeling (SEM), data were collected from 161 Shopee users. The results show that transaction security significantly increases both trust and reputation. However, while reputation positively affects purchase intention, trust alone does not show a significant direct influence. The findings imply that improving transaction security must be accompanied by strong reputation management to effectively drive consumer purchasing decisions. For platforms like Shopee, integrating security measures with visible, trustworthy reputation systems is key to enhancing user confidence and boosting engagement. The study concludes that robust transaction security must be complemented by effective reputation management to increase purchase intention. E-commerce platforms like Shopee should prioritize both security protocols and user reputation systems to foster consumer confidence and drive engagement.
Intellectual Capital Disclosure in the Lens of Corporate Governance: The Role of Firm Age and Size Nurjanah, Rina; Yahya, Adibah; Mulyanto, Heru
Jurnal Manajemen Bisnis Vol. 12 No. 2 (2025): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i2.1113

Abstract

This study examines the effects of company size, age, and ownership concentration on Intellectual Capital Disclosure (ICD) in manufacturing firms listed on the Indonesia Stock Exchange. Using quantitative methods and secondary data from annual reports, the findings indicate that company size and age do not significantly affect ICD. Furthermore, ownership concentration does not act as a moderating variable. These results imply that ownership structure and stakeholder pressure are more influential in shaping disclosure practices. Consequently, companies should enhance governance and transparency in their intellectual capital reporting to better align with stakeholder expectations.
Penguatan Usaha Mikro Melalui Pengelolaan Biaya Kualitas dalam Meningkatkan Mutu Produk dan Layanan Fauziah, Ela; Hidayat, Taufik; Mulyanto, Heru; Yahya, Adibah; Budiarto, Yessa Oktavia; Natalia, Deli
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 5 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i5.2183

Abstract

MSMEs play a strategic role in the Indonesian economy, but quality inconsistency remains a major challenge, often stemming from inadequate quality cost management. This service activity aims to strengthen micro-enterprises, especially Warteg Punya Selera (WPS) MSMEs, by increasing their knowledge and practical skills in managing the four components of Quality Cost (Prevention, Assessment, Internal Failure, and External Failure) to improve product and service quality. The method employed consisted of three stages: pre-test assessment, interactive training with a hands-on approach, and post-test evaluation. The results showed an increase in overall understanding of quality cost management by 76.8%. The highest improvement was recorded in the understanding of the external cost of failure (99.1%) and the internal cost of failure (84.9%). This significant improvement indicates that the training was successful in shifting the mindset of micro businesses from reactive to proactive, leading to a greater commitment to allocate resources to preventive costs. Proper quality cost management is an important strategic step for WPS MSMEs to achieve optimal cost efficiency, consistent product quality, and long-term business sustainabilityABSTRAKUMKM memiliki peran yang strategis dalam perekonomian Indonesia, namun inkonsistensi mutu masih menjadi tantangan utama, yang seringkali berasal dari pengelolaan biaya kualitas yang belum memadai. Kegiatan pengabdian ini bertujuan untuk memperkuat usaha mikro, khususnya UMKM Warteg Punya Selera (WPS), dengan meningkatkan pengetahuan dan keterampilan praktis mereka dalam mengelola empat komponen. Biaya Kualitas (Pencegahan, Penilaian, Kegagalan Internal, dan Kegagalan Eksternal) guna meningkatkan mutu produk dan layanan. Metode yang digunakan meliputi tiga tahapan: asesmen pre-test, pelatihan interaktif dengan pendekatan hands-on, dan evaluasi post-test. Hasil menunjukkan peningkatan pemahaman keseluruhan mengenai pengelolaan biaya kualitas sebesar 76,8%. Peningkatan tertinggi tercatat pada pemahaman Biaya Kegagalan Eksternal (99,1%) dan Biaya Kegagalan Internal (84,9%). Peningkatan signifikan ini mengindikasikan bahwa pelatihan berhasil mengubah pola pikir pelaku usaha mikro dari reaktif menjadi proaktif, yang mengarah pada komitmen yang lebih besar untuk mengalokasikan sumber daya bagi biaya pencegahan. Pengelolaan biaya kualitas yang tepat merupakan langkah strategis penting bagi UMKM WPS untuk mencapai efisiensi biaya optimal, mutu produk yang konsisten, dan keberlanjutan usaha yang berjangka panjang.
Co-Authors Aditya Nugraha Pratamahanu Aep Nurbani Agnes Ashanti Ariska Dewi Ocktavia Ariska Dwi Ocktavia Asral Baskoro A. Pamungkas Bastanta, Andreas Riski Budiarto, Yessa Oktavia Debby Andrea Dewi, Melani Citra Diana Komala Sari Djumakking, Widyastuti Elin Herlina Elysabeth Elysabeth Fauziah, Ela Fransiskus Gea Gautama Utama, Hartanto Hamzah Muhammad Mardi Putra harisandi, Prasetyo Ida Ayu Putu Sri Widnyani Indra Wibowo Ipril Trinasanthi Irawanty, Wulan Sergi Irfal Irfal Kamela, Hurian Layla Fauziah Lubis, Dewi Afriani Marenda Kurniawati Meli Andriyani MUHAMMAD TAUFIK Muhsoni, Ridwan Mulyati Ichsan Mulyati Mulyati Mursida Kusuma Wardani Natalia, Deli Nugroho, Arief Teguh Nurjanah, Rina Nurmanto, David Nurpatimah, Shinta Permana, Adam Dede Pitria Pitria Prasetyo, Dimas Bayu Pupung Purnamasari Rasipan, Rasipan Rizki Maulana Raharjo Rosari Minar Cahyani Shalsa Billa Putri Sri Lestari Prasilowati Sukmadayanti, Lutfiah Supriatal, Supriatal Suprihatin Lestariningsih Sutarmi Taufik Hidayat Tri Ngudi Wiyatno Turmudzi Vivih Shapira Wulandari, Anna Yahya, Adibah Yayuk Sumarsih