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All Journal BASASTRA Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengembangan Wiraswasta JURNAL MANAJEMEN BISNIS Journal Of Management Science (JMAS) Jurnal Pendidikan dan Konseling Jurnal Manajemen Kewirausahaan Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Historia Madania: Jurnal Ilmu Sejarah EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Arsitektur TERRACOTTA Jurnal Manajemen Bisnis dan Keuangan Journal La Edusci Jurnal Akuntansi Bisnis Pelita Bangsa Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Pajak dan Bisnis (Journal of Tax and Business) MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Innovation Research and Knowledge Journal of Mathematics Instruction, Social Research and Opinion Journal of Social And Economics Research Journal of Islamic Economics and Business Paradigma: Jurnal Kajian Budaya JPNM : Jurnal Pustaka Nusantara Multidisiplin MULTIPLE: Journal of Global and Multidisciplinary Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi GLOBAL: Jurnal Lentera BITEP Dinamika: Jurnal Pengabdian Masyarakat COSMOS Growth: Journal Management and Business SEMANIS
Heru Mulyanto
Universitas IPWIJA
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence of Capital Adequacy Ratio, Non-Performing Loans and BI Rate on Probability with Loan To Deposit Ratio as Moderating Variable Gea, Fransiskus; Mulyanto, Heru
Growth: Journal Management and Business Vol. 2 No. 01 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v2i01.435

Abstract

The purpose of this research is to determine the influence of the Capital Adequacy Ratio, Non-Performing Loan and BI Rate on the Probability with Loan To Deposit Ratio as a Moderating Variable in case studies at Bank Persero for the 2016-2023 period. The population in this research is all Persero Banks (Bank Mandiri, Bank Rakyat Indonesia, Bank Negara Indonesia and Bank Tabungan Negara Indonesia. This research uses secondary data and the data analysis method uses panel data regression analysis. The sample used in this research uses non- probability sampling using saturated sampling techniques, so that the number of samples is as large as the population, namely 4 banking companies. Data analysis uses descriptive tests, classical assumption tests, panel data regression analysis and hypothetical testing using the Eviesw 10 tool. Based on the research results, it shows that the Capital Adequacy Ratio has an effect. significantly on Return On Assets, Non Performing Loans have a significant effect with a negative relationship on Return On Assets and the BI Rate interest rate has no effect on Return On Assets. In moderation, the Loan To Deposit Ratio variable is not able to moderate the Capital Adequacy Rati and Non Performing Loan variables. Return On Assets, LDR variable is able to moderate the relationship between BI Rate and Return On Assets. the coefficient of determination (Adjusted R-Square) is 0.476412 which means the dependent variable, namely ROA, can be explained by the independent variables Capital Adequacy Ratio, Non-Performing Loans and BI Rate of 47.64% while the remaining 52.36% is explained by other variables in outside the research model.
Pengaruh Kompetensi Pedagogik, Motivasi dan Lingkungan Kerja Dalam Mempengaruhi Kinerja Guru di SMPN 27 Kota Bekasi Sumarsih, Yayuk; Mulyanto, Heru
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.107 KB) | DOI: 10.36418/syntax-literate.v8i2.11410

Abstract

Education is a very strategic vehicle in improving the quality of human resources which is a determinant factor of development. In this case the teacher is not merely a teacher who transfers knowledge, but also as an educator who transfers knowledge, but also as an educator who transfers values ​​as well as a mentor who provides direction and guides students in learning. Factors that affect the performance of a teacher can come from within the individual itself and factors from outside the individual. One of them is pedagogic competence, motivation, and work environment. The purpose of this study was to determine the simultaneous effect of pedagogic abilities, motivation and work environment on teacher performance at SMPN 27 Bekasi City and to determine the partial effect between pedagogic competence, motivation and the work environment of teachers at SMPN 27 Bekasi City. This research was conducted at SMPN 27 Bekasi City. The research was conducted from February 2022 to May 2022. The variables studied were pedagogic competence, motivation and work environment. The instruments used as a means of collecting research data are library studies and field studies. The method used in this study is quantitative, namely research based on data in the form of numbers that are processed by statistical analysis to influence between variables and the sample used is 53 samples. Instrument testing with validation and reliability tests. Data analysis using SPSS software with four stages. First, testing data quality. The second stage, the classical assumption test, the third stage performs multiple regression analysis. And the fourth is to test the hypothesis. The results showed that simultaneously, pedagogic competence (X1), motivation (X2), and work environment (X3) had a positive and significant effect on teacher performance. Partially it is proven that there is an effect of pedagogic competence on teacher performance. Partially it is proven that there is an influence of motivation on teacher performance. Partially it is proven that there is an influence of the work environment on teacher performance.
Popularitas Ambassador Merek, Iklan Digital dan Citra Merek dalam Meningkatkan Minat Beli Konsumen: The Popularity of Brand Ambassadors, Digital Advertising and Brand Image in Increasing Consumer Buying Interest Putri, Shalsa Billa; Mulyanto, Heru
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 4 No. 01 (2023): Ekomabis Edisi Januari 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v4i01.395

Abstract

Minat beli konsumen mejadi satu hal yang harus diperhatikan dalam pemasaran produk dengan mengenali faktor yang dapat memicunya. Penelitian ini untuk mengetahui pengaruh popularitas ambassador merek, iklan digital dan citra merek dalam meningkatkan minat beli konsumen pada produk lemonilo. Penelitian melibatkan 200 yang merupakan penggemar NCT Dream sebagai ambassador merek. Data penelitian diperoleh dari kuesioner yang selanjutnya dianalisis menggunakan analisis regresi linier berganda pada taraf uji 5%. Penelitian menghasilkan temuan terdapatnya pengaruh popularitas ambassador merek, iklan digital dan citra merek terhadap minat beli. Yang menarik popularitas ambassador merek justru negatif dalam mepengaruhi minat beli konsumen. Consumer buying interest is one thing that must be considered in product marketing by recognizing the factors that can trigger it. This study is to determine the influence of brand ambassador popularity, digital advertising and brand image in increasing consumer buying interest in lemonilo products. The study involved 200 NCT Dream fans as brand ambassadors. The research data were obtained from questionnaires which were then analyzed using multiple linear regression analysis at a test level of 5%. The research found that there is an influence of brand ambassador popularity, digital advertising and brand image on buying interest. Interestingly, the popularity of brand ambassadors is actually negative in influencing consumer buying interest.
Peningkatan Kepuasan Fungsional dan Kepercayaan Kebajikan dengan Memberikan Layanan Berkualitas dalam Rangka Menjaga Loyalitas Pelanggan: The improvement of Functional Satisfaction and Benevolence Trust by Providing Quality Service in order to Maintain Customer Loyalty Sari, Diana Komala; Mulyanto, Heru
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 4 No. 02 (2023): Ekomabis Edisi Juli 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v4i02.887

Abstract

Penelitian bertujuan menganalisis upaya peningkatan kepuasan fungsional dan kepercayaan benevolence menggunakan kualitas layanan untuk mendorong loyalitas pelanggan angkringan. Penelitian dilakukan kepada pelanggan yang menikmati makanan di kota Bogor dengan sampel sebanyak 85 pelanggan. Data dikumpulkan dengan kuesioner, dianalisis secara struktural diolah menggunakan smartPLS. Kualitas layanan positif meningkatkan kepuasan fungsional yang selanjutnya mendorong loyalitas. Kepuasan fungsional memediasi kualitas layanan terhadap loyalitas. Kualitas layanan positif meningkatkan kepercayaan benevolence yang selanjutnya mendorong loyalitas. Kepercayaan benevolence tidak memediasi kualitas layanan terhadap loyalitas. The study aims to analyze efforts to increase functional satisfaction and benevolence trust using service quality to encourage angkringan customer loyalty. The study was conducted on customers who enjoyed food in the city of Bogor with a sample of 85 customers. Data were collected by questionnaire, analyzed structurally processed using smartPLS. Positive service quality increases functional satisfaction which further drives loyalty. Functional satisfaction mediates service quality against loyalty. Positive service quality increases benevolence confidence which further encourages loyalty. Trust benevolence does not mediate service quality against loyalty.
Minat Transaksional dalam Memediasi Digital Marketing dan Citra Merek Terhadap Keputusan Pembelian Konsumen Produk Eagle di Jakarta: Transactional Interest in Mediating Digital Marketing and Brand Image on Consumer Purchasing Decisions of Eagle Products in Jakarta Andrea, Debby; Mulyanto, Heru
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 5 No. 02 (2024): Ekomabis Edisi Juli 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v5i02.1225

Abstract

Proses keputusan pembelian konsumen menjadi satu yang harus diperhatikan di dalam upaya meningkatkan penjualan sepatu lokal. Penelitian ini mendalami digital marketing dan citra merek terhadap proses keputusan pembelian dengan penghubung minat transaksional. Penelitian melibatkan 98 responden yaitu konsumen produk Eagle. Data yang terkumpul diolah menggunakan smartPLS dan dianalisis menggunakan analisis structural pendekatan partial square. Penelitian menghasilkan temuan bahwa Digital Marketing dan Citra Merek berpengaruh terhadap Minat Transaksional dengan arah positif. Minat transaksional berpengaruh terhadap Proses Keputusan Pembelian dengan arah positif serta menjadi pemediasi Digital marketing dan citra merek terhadap Proses Keputusan Pembelian. The process of consumer purchasing decisions is one that must be considered in an effort to increase local shoe sales. This research will explore digital marketing and brand image in influencing the purchase decision process with transactional interest as an intervening. The study involved 98 respondents who had purchased Eagle products. The collected data is processed using smartPLS and analyzed using structural analysis with a partial square approach. The research resulted in findings that Digital Marketing and Brand Image affect Transactional Interest in a positive direction. Transactional interest influences the Purchase Decision Process in a positive direction. Transactional interest mediates the influence of Digital marketing and brand image on the Purchase Decision Process.
Implementasi Employee Engagement dalam Memediasi Kepuasan Kerja dan Work-life Balance terhadap Kinerja Karyawan: Implementation of Employee Engagement in Mediating Job Satisfaction and Work-life Balance on Performance Kurniawati, Marenda; Mulyanto, Heru
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 5 No. 01 (2024): Ekomabis Edisi Januari 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v5i01.1449

Abstract

Mengetahui bagaimana keterlibatan karyawan memediasi hubungan antara kepuasan kerja, keseimbangan kehidupan kerja, dan kinerja merupakan tujuan utama riset ini. Obyek penelitian ini adalah karyawan Binaa Enterprise yang berjumlah 35 orang. Pengumpulan informasi dilakukan dengan metode survei yang memakai platform Google Form. Alat statistik SmartPLS dipakai dalam riset ini. Temuan penelitian menunjukkan bahwa kepuasan dalam pekerjaan seseorang dan keseimbangan kehidupan kerja yang sehat memengaruhi kinerja. Hasil positif terhadap kinerja dapat dicapai melalui keterlibatan karyawan, yang pada gilirannya memengaruhi kepuasan kerja dan keseimbangan kehidupan kerja. Finding out how employee engagement mediates the relationship between job satisfaction, work-life balance, and performance is the primary goal of this research. The number of participants are 35 persons from Binaa Enterprise employer, who also made up the research population. Gathering information with a Google Form survey platform. The statistical tool SmartPLS is used in this investigation. The findings demonstrated that contentment in one's work and a healthy work-life balance affected performance. Positive results towards performance may be achieved via employee engagement, which in turn influences job satisfaction and work-life balance.
Academic Productivity of Private University Lecturers: Analysis of the Impact of Workload, Motivation, and Institutional Support Syaifulloh, Muhammad; Triputra, Dedi Romli; Riono, Slamet Bambang; Mulyanto, Heru; Wulandari, Anna; Utami, Suci Nur
Journal La Edusci Vol. 6 No. 5 (2025): Journal La Edusci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallaedusci.v6i5.2719

Abstract

This study examines the relationship between workload, motivation, institutional support, and academic productivity among lecturers in private universities. Despite the growing emphasis on research output and academic productivity in higher education institutions, private university lecturers face unique challenges that may impact their productivity. Using a quantitative approach with a cross-sectional survey design, this study collected data from 217 full-time lecturers from 7 private universities across Brebes Regency, Tegal City, and Tegal Regency. The research employed stratified random sampling and utilized validated questionnaires measuring workload dimensions, academic motivation, perceived institutional support, and academic productivity indicators. Multiple regression analysis revealed that workload has a significant negative effect on academic productivity (β = -0.342, p < 0.01), while motivation (β = 0.418, p < 0.001) and institutional support (β = 0.376, p < 0.001) both demonstrated significant positive effects. Institutional support was found to moderate the relationship between workload and productivity, suggesting that strong institutional support can mitigate the negative effects of high workload. Path analysis indicated that motivation partially mediates the relationship between institutional support and academic productivity. The findings highlight the importance of balanced workload allocation, motivational strategies, and institutional support systems in enhancing academic productivity. This research contributes to the growing literature on academic productivity determinants in private higher education institutions in Indonesia and provides practical implications for institutional policy development aimed at fostering productive academic environments.
PENGARUH ELECTRONIC WORD OF MOUTH, ONLINE CUSTOMER REVIEW, KUALITAS PRODUK, DAN COUNTRY OF ORIGIN TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA PRODUK SKINCARE NATURE REPUBLIC DI E-COMMERCE SHOPEE Annisa Devia Islami; Anna Wulandari; Heru Mulyanto
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 3 No. 1 (2025): Februari 2025
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Electronic Word of Mouth merupakan bentuk komunikasi positif atau negatif terkait dengan produk dan layanan yang dibagikan oleh konsumen setelah menggunakan produk atau jasa yang dibeli oleh konsumen lain melalui platform E-Commerce. Seperti Pembelian pada umumnya, konsumen akan memperhatikan ulasan-ulasan dari pembeli sebelumnya dengan tujuan agar mereka mengetahui apa keunggulan serta kelemahan dari produk yang di beli. Penelitian ini bertujuan untuk menguji dan menganalisis apakah Electronic Word of Mouth (e-WOM), Online Customer Review, Kualitas Produk, dan Country of Origin terhadap keputusan pembelian generasi Z berpengaruh pada produk Skincare Nature Republic di platform E-Commerce Shopee. Analisis regresi linier ganda dilakukan menggunakan bantuan software SPSS. Penelitian ini menyimpulkan bahwa Country of Origin dan Online Customer Review tidak berpengaruh terhadap keputusan pembelian Generasi Z terhadap keputusan pembelian Produk Skincare Nature Republic, sedangkan E-WOM dan Kualitas Produk berpengaruh secara positif terhadap keputusan pembelian Generasi Z pada Produk Skincare NatureRepublic.
From Environmental Beliefs to Ecotourism Intention: The Mediating Role of Ecodestination Image in Sustainable Tourism Behavior Anna Wulandari; Heru Mulyanto; Hamzah Muhammad Mardi Putra; Arief Teguh Nugraha
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.1292

Abstract

Ecotourism has become a key approach to promoting sustainable tourism and environmental conservation, yet the psychological mechanisms driving tourists’ participation remain insufficiently understood. This study addresses this gap by examining how environmental beliefs influence ecotourism intention through the mediating roles of ecodestination image and perceived value among tourists in West Java. A quantitative research design was employed using survey data collected from 280 tourists who had previously visited natural destinations in the region. Data were gathered from an online questionnaire using a bipolar 1–10 scale and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS 3.0. The findings reveal that environmental beliefs significantly influence ecotourism intention both directly and indirectly through ecodestination image. Ecodestination image emerges as a key mediating mechanism, linking internal environmental values to behavioral intention and significantly enhancing perceived value. In contrast, perceived value does not significantly predict ecotourism intention, indicating that environmentally driven psychological factors and destination-related perceptions are more influential than utilitarian evaluations in shaping sustainable travel behavior. These results highlight the critical role of destination-specific perceptions, integrating environmental belief perspectives with tourism marketing constructs. In practice, the study suggests that destination managers should prioritize strengthening the environmental image through sustainability communication and environmental education initiatives. Such strategies can enhance tourists’ pro-environmental attitudes, encourage responsible travel behavior, and support the long-term development of sustainable tourism.
Linking product differentiation and hybrid innovation to enterprise performance: The mediating role of competitive advantage in the automotive components industry Dudi, Dudi; Mulyanto, Heru
Junal Ilmu Manajemen Vol 9 No 2 (2026): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of product differentiation and hybrid innovation on the performance of companies with competitive advantages as a mediating variable in the automotive component industry. The phenomenon of declining market share of PT XYZ, Bogor is the background for the urgency of this research. Using a quantitative approach, data was collected through a questionnaire from 100 respondents using a snowball sampling technique. Data analysis was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method through SmartPLS 4 software. The results of the study show that product differentiation has a significant positive effect on the company's performance directly. In contrast, hybrid innovation does not have a direct effect on performance, but has a significant influence through the mediation of competitive advantage. These findings confirm that competitive advantage serves as a perfect mediator for hybrid innovation in boosting business performance. Practically, the company is advised to strengthen its competitive position through the integration of technology and product added value to achieve sustainable superior performance in the dynamic automotive market.
Co-Authors Aditya Nugraha Pratamahanu Aep Nurbani Agnes Ashanti Andrea, Debby Annisa Devia Islami Ariska Dewi Ocktavia Ariska Dwi Ocktavia Asral Baskoro A. Pamungkas Bastanta, Andreas Riski Budiarto, Yessa Oktavia Cahyani, Rosari Minar Dedi Romli Triputra Dewi, Melani Citra Djumakking, Widyastuti dudi, dudi Ela Fauziah Elin Herlina Elysabeth, Elysabeth Eny Agustyn Fauziah, Ela Fauziah, Layla Gautama Utama, Hartanto gea, Fransiskus Hamzah Muhammad Mardi Putra harisandi, Prasetyo Ichsan, Mulyati Ida Ayu Putu Sri Widnyani Indra Wibowo Ipril Trinasanthi Irawanty, Wulan Sergi Irfal Irfal Kamela, Hurian Khoiriyah, Laila Kurniawati, Marenda Lubis, Dewi Afriani Meli Andriyani MUHAMMAD SYAIFULLOH MUHAMMAD TAUFIK Muhammad Wildan Al Kautsar Muhsoni, Ridwan Mulyati Mulyati Mursida Kusuma Wardani Natalia, Deli Nugroho, Arief Teguh Nurjanah, Rina Nurpatimah, Shinta Permana, Adam Dede Pitria Pitria Prasetyo, Dimas Bayu Putri, Shalsa Billa Rasipan, Rasipan Riono, Slamet Bambang Rizki Maulana Raharjo Samsuri Samsuri Sari, Diana Komala Sri Lestari Prasilowati Suci Nur Utami Sukmadayanti, Lutfiah Sumarsih, Yayuk Supriatal, Supriatal Suprihatin Lestariningsih Sutarmi Taufik Hidayat Turmudzi Vivih Shapira Wicaksono, Affan Rafi Eko Wulandari, Anna Yahya, Adibah