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Analysis of the Effect of Flash Sales, Lifestyle, Rating Product, and Influencer Endorse on Consumer Purchase Decisions in the Tiktokshop Application Pasaribu, Nurmayanti Septiarani; Simanjorang, Elida Florentina Sinaga; Siregar, Marlina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3885

Abstract

The Tiktokshop platform is currently very popular among Indonesians as a reference for online shopping. This is because Tiktokshop has developed product marketing creativity in the form of videos, live streaming, and holding price discounts (flash sales) to enable sales on Tiktokshop to use endorsed influencer services in introducing and promoting their products. This study aims to analyze the influence of flash sales, lifestyle, and product ratings, and endorse influencers on consumer purchasing decisions in the Tiktokshop application. The method used for data collection in research is through questionnaires. The number of samples taken was 100 respondents. This study used a non-probability sampling method, namely purposive sampling. Test data analysis using the SPSS program. The results of this study indicate that flash-sale and endorsed influencers have no significant effect on consumer purchasing decisions in the Tiktokshop application, but lifestyle and product ratings have a significant effect on consumer purchasing decisions in the Tiktokshop application.
Peningkatan Manajemen Belajar Dan Kompetensi Bahasa Inggris Dasar Bagi Siswa Umum Melalui Program Pengabdian Kepada Masyarakat Siregar, Marlina; Rika, Syahmewah; Budi Febriani; Yudi Prayoga
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13985

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan manajemen belajar dan kompetensi Bahasa Inggris dasar bagi siswa umum. Permasalahan utama yang dihadapi mitra meliputi rendahnya keterampilan pengelolaan waktu belajar, lemahnya motivasi belajar, serta keterbatasan kemampuan komunikasi Bahasa Inggris dasar. Kegiatan dilaksanakan secara offline melalui metode pelatihan, praktik langsung, dan pendampingan. Materi yang diberikan mencakup manajemen belajar, perencanaan tujuan pendidikan, serta penggunaan ungkapan Bahasa Inggris dasar dalam komunikasi sehari-hari. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap manajemen belajar, meningkatnya motivasi belajar, serta bertambahnya kepercayaan diri dalam menggunakan Bahasa Inggris dasar. Kegiatan ini diharapkan dapat memberikan kontribusi nyata dalam meningkatkan kualitas belajar siswa umum.