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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Manajemen dan Bisnis Journal of Management - Small and Medium Enterprises (SME's) Journal of Government and Politics (JGOP) Journal of Applied Data Sciences Jurnal Administrasi Pemerintahan Desa Journal of Education Research Jurnal of Applied Business and Banking (JABB) Apollo: Journal of Tourism and Business Research Horizon PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science Journal of Managerial Sciences and Studies Journal of Economic Growth and Development Review AURORA: Journal of Emerging Business Paradigms Advance Sustainable Science, Engineering and Technology (ASSET) KAMBOTI : Jurnal Sosial dan Humaniora
Iswanto, Dedy
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Journal : Scientia: Journal of Multi-Disciplinary Science

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Mobile-Based Marketing Innovation as an Effort to Increase Tourist Interaction and Engagement in the Tourism Industry Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal, Istiqlal
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 2 (2024): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i2.145

Abstract

This research aims to evaluate the influence of mobile-based marketing strategies on tourists' interaction with digital platforms in the tourism industry through a Systematic Literature Review (SLR) approach. The research process involved selecting literature from various academic databases, such as Google Scholar, Scopus, and DOAJ, with the keywords “mobile marketing,” “tourist interaction,” and “tourism” in the period 2014-2024. The research findings show that mobile technology significantly strengthens travelers' engagement with digital marketing tools, eases information access, and enhances a more personalized travel experience. Despite challenges related to data privacy and technological disruption, these strategies provide a competitive advantage for tourism destinations. This research also highlights the gaps in the application of mobile-based marketing in certain demographic segments, and the need for further research to formulate strategies that are inclusive and sustainable. Future research should focus on integrating digital marketing with traditional methods to create more meaningful and relevant tourism interactions.
The Role of Artificial Intelligence and Big Data in Improving Personalization of Tourism Marketing Campaigns to Maximize Tourist Experience Irsyad, Ziqrurrahman; Iswanto, Dedy; Istiqlal, Istiqlal
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 2 (2024): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i2.146

Abstract

This study aims to explore the integration of Artificial Intelligence (AI) and big data in the tourism industry to improve real-time interaction and traveler engagement on digital platforms through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Google Scholar, Scopus, and DOAJ, using keywords such as “AI,” “big data,” “tourism,” and “real-time interaction” within the time span of 2014-2024. The results showed that AI and big data significantly improved service personalization, accelerated decision-making, and increased operational efficiency in the tourism industry. Although the benefits are great, challenges in terms of data privacy, ethical use of consumer information, and shortage of skilled labor are still major barriers to implementation. This research highlights the gaps related to the integration of AI and big data alongside other technologies such as the Internet of Things (IoT) and robotics, and the importance of strategies to overcome organizational resistance to change. Future research should focus on professional skills development and solutions to data privacy challenges to accelerate the widespread adoption of these technologies in the tourism industry.
The Role of Digital Financial Inclusion in Improving The Sustainability of MSMEs Business after The Covid-19 Pandemic Fitria, Ramadhani Laila; Iswanto, Dedy; Gamri, Mohammad
SCIENTIA: Journal of Multi Disciplinary Science Vol. 4 No. 2 (2025): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v4i2.254

Abstract

This study aims to analyze the role of digital financial inclusion in improving the sustainability of Micro, Small, and Medium Enterprises (MSMEs) post-COVID-19 pandemic through a Systematic Literature Review approach. The literature was collected from indexed databases, Google Scholar, and DOAJ, with a publication period of 2016–2025. The study results indicate that digital transformation, fintech service integration, and digital financial literacy are key pillars that support each other in promoting financial inclusion and MSME sustainability. Digital transformation improves operational efficiency and financial performance, fintech services expand access to financing and promote transparency, while digital financial literacy serves as the foundation for the effective and equitable use of financial technology. However, the study also identified significant gaps in the form of varying MSME digital readiness, limited infrastructure, low digital literacy among vulnerable communities, and regulatory uncertainty that limit optimal implementation. These findings emphasize the need for an integrative strategy that combines digitalization, financial education, and supporting policies to promote more equitable financial inclusion and MSME sustainability post-pandemic.
Employee Perception of Digital Well-Being: A Study on Generation Z In Indonesia's Big Cities Affan, Mohammad Romdhon; Iswanto, Dedy; Fuzail, Muhammad
SCIENTIA: Journal of Multi Disciplinary Science Vol. 4 No. 2 (2025): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v4i2.257

Abstract

Employee well-being has become a strategic aspect of human resource management as it affects workforce performance, engagement, and retention. In the digital era, organizations are increasingly adopting technology-based wellness programs to respond to the dynamic needs of employees, especially Generation Z, known as digital natives. This generation demands flexibility, work-life balance, and attention to mental health through an easily accessible and personalized platform. In Indonesia's major cities such as Jakarta, Bandung, and Surabaya, the challenges of urbanization, work stress, and technological penetration reinforce the urgency of implementing digital welfare programs. However, research on Gen Z's perception of the effectiveness, ease of use, and value of these programs is still limited. This study aims to systematically review the literature to identify trends, challenges, and unmet needs in the implementation of digital health programs among Generation Z employees in urban areas of Indonesia. The results of this review are expected to provide a basis for the development of more adaptive, inclusive, and sustainable HR strategies in supporting the digital health of the younger generation in the modern workplace.
Co-Authors Abdurahman Abdurrahman Affan, Mohammad Romdhon Amil, Amil Amin Saleh, Amin Amol, Febriyanti Bahari, Astrid Octavia Baiq Reinelda Tri Yunarni Candra candra Catur Nugroho, Kuncoro Dominicus Wahyu Pradana Febria Lina, Lia Fitria, Ramadhani Laila Fuzail, Muhammad Gamri, Mohammad Gamri, Muhammad Gancar Candra Premananto Halawa, Forman Hidayanti, Nur Fitri Irsyad, Ziqrurrahman Istiqlal Istiqlal, Istiqlal Junaidi Junaidi K. Tobing, Diana Sulianti Maniza, Lalu Hendra Muchammad Saifuddin Nazwin, Asfarony Hendra Ningsih, Nurul Hidayati Indra Novia Suhastini Qusairi, Andri Al Rachman, M. Taufik Ramadhan, Miftahus Surur Rialmi, Zackharia Sarita, Rahma Sudarnice, Sudarnice Sudarta Sudarta, Sudarta Suwandi S. Sangadji Syaharuddin Syaharuddin Wasik, Zainul YUDI NUR SUPRIADI Zainul Wasik