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All Journal International Journal of Supply Chain Management Community Engagement and Emergence Journal (CEEJ) Operations Research: International Conference Series International Journal of Islamic Business and Management Review International Journal of Entrepreneurship and Business Management Asean International Journal of Business AbdimasMu UMTAS: Journal of Community Service
Ghazali, Puspa Liza
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Public Health Social Sciences Transportation Other

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Risk Indicator To Estimate The Potential In Business Abdul Hadi, Anis Aniza; Ghazali, Puspa Liza; Foziah, Nik Hazimi Mohamad; Ismail, Izzat; Zain, Eni Noreni Mohamad
Asean International Journal of Business Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.839 KB) | DOI: 10.54099/aijb.v1i2.127

Abstract

Purpose – This paper is to review the comparison of risk indicator in order to estimate the potential in business. While solving the challenges of budgetary wealth distribution in a work plan, the judgement might consider of not just the profitability and cost of the project, and perhaps its sustainable development. Methodology/approach – Our main contribution to this literature is to make the comparison of the results in previous research study for risk of indicator. Findings – The globe is facing severe ecological and sustainability difficulties as a result of the country's rapid urbanisation, depletion of natural resources, and the fight against climate change. As a result, there is a lot of hope in the notion of company improvement. The index was built utilising multi-criteria decision-making techniques. A development's synthesis impact assessment, which incorporates all of these characteristics, may indeed be helpful in analyzing the long-term viability of a company task and make judgments about construction management diversification and economic capital allocation. Novelty/value – While solving the challenges of budgetary wealth distribution in a work plan, the judgement might consider of not just the profitability and cost of the project, and perhaps its sustainable development. This study's insight should assist enterprises to actualize potential in business, which may also contribute to the long-term growth of organisations and so strengthen their competitive strength.
Patient Satisfaction as a Mediator Between Healthcare Staff Performance and Patient Loyalty in Jordan's Public Health Sector Alkawamleh, Salahaldeen; Ghazali, Puspa Liza; Abd , Mutia Sobihah Binti; Binti Karim, Fazida
Asean International Journal of Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v4i2.1192

Abstract

Purpose: This study aims to demonstrate the importance of patient satisfaction in the relationship between patient loyalty, staff performance, and the staff performance. Design / Methodology: A total of 357 patients from Jordanian government hospitals were required to complete the questionnaires in 11 government hospital in Jordan. Structure Equation Modeling (SEM) used to analyze the collected data. Findings: Findings that   providers in government hospital in Jordan are attempting to deliver well improved healthcare services to their customers. Results confirmed that better staff performance to build satisfaction and loyalty among patients. The staff performance (communication and knowledge)    are positively related with patient loyalty which is mediated through patient satisfaction.
Pengaruh Brand Image Dan Kemudahan Penggunaan Aplikasi Terhadap Kepuasan Pelanggan Traveloka Simon, Christine Winy; Leonardo, Jeffry; Guci, Dede Ansyari; Ghazali, Puspa Liza
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9917

Abstract

Pada era globalisasi saat ini, sektor pariwisata mengalami perkembangan yang sangat pesat, salah satunya didorong oleh kehadiran platform digital seperti Traveloka yang mempermudah masyarakat dalam merencanakan perjalanan. Sebagai salah satu pemimpin pasar, Traveloka dihadapkan pada persaingan ketat sehingga perlu memperhatikan faktor-faktor penting, di antaranya citra merek dan kemudahan penggunaan aplikasi. Citra merek berperan dalam menumbuhkan rasa percaya dan loyalitas konsumen, sementara kemudahan aplikasi mendukung terciptanya pengalaman pengguna yang menyenangkan. Penelitian ini dilakukan untuk menganalisis bagaimana pengaruh kedua faktor tersebut terhadap tingkat kepuasan pelanggan Traveloka, serta memberikan masukan strategis dalam upaya meningkatkan kualitas layanan dan memperkuat reputasi merek. Populasi penelitian mencakup seluruh pengguna Traveloka, meskipun jumlah pastinya tidak diketahui. Oleh karena itu, penentuan ukuran sampel menggunakan rumus Lemeshow dengan margin of error 10% dan tingkat kepercayaan 95% (Z=1,96), sehingga diperoleh 96 responden. Hasil penelitian memperlihatkan bahwa variabel Citra Merek (X1) dan Kemudahan Penggunaan (X2) memiliki pengaruh signifikan secara parsial terhadap Kepuasan Pelanggan. Hal ini ditunjukkan oleh nilai thitung masing-masing sebesar 4,056 dan 5,787, yang lebih tinggi dibandingkan dengan ttabel 1,987, serta nilai signifikansi 0,000 < 0,05. Secara bersama-sama, kedua variabel tersebut juga terbukti berpengaruh signifikan dengan nilai Fhitung 89,068 > Ftabel 2,70 serta signifikansi 0,000. Nilai Adjusted R Square sebesar 0,650 menandakan bahwa 65% variasi kepuasan pelanggan dapat dijelaskan oleh kedua variabel penelitian ini, sedangkan 35% sisanya dipengaruhi oleh faktor-faktor lain di luar model.
Pengaruh Digital Branding Dan Electronic Word Of Mouth Terhadap Daya Saing Produk UMKM Di Kota Medan Veronica, Angelin; Tanjaya, Jessica; Hung, Varen Jovanca; Guci, Dede Ansyari; Ghazali, Puspa Liza
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.10109

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital branding dan electronic word of mouth (e-WOM) terhadap daya saing produk Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Medan. Digital branding berperan dalam membangun identitas merek secara online, sementara e-WOM menciptakan rekomendasi berbasis pengalaman konsumen yang dapat memengaruhi citra produk. Hasil penelitian menunjukkan bahwa digital branding dan e-WOM berpengaruh positif dan signifikan terhadap daya saing produk UMKM. Strategi digital branding membantu meningkatkan merek, loyalitas konsumen dan memperluas jangkauan pasar sedangkan e-WOM memberikan dampak signifikan melalui ulasan positif dan rekomendasi konsumen. Studi ini merekomendasikan UMKM untuk memaksimalkan platform digital sebagai bagian dari strategi pemasaran guna meningkatkan daya saing di era digital.
Co-Authors A, Rifa Abd , Mutia Sobihah Binti Abdul Hadi, Anis Aniza Afthanorhan , Wan Mohamad Asyraf Bin Wan Afthanorhan, Asraf Agus Santoso Alkawamleh, Salahaldeen Am, Deratih Fauzy Andriana Pratama, Widy Anggia Suci Pratiwi Ansyari, Dede Ardianto, Mughty Asyari, Utep Aulia R, Vina Betty Subartini Binti Karim, Fazida Budi Hendrawan Budi Santosa Budi Santosa Dedi Iskamto eka rahmawati F, Nanda Laelatul Fadlur Rohman, Rivan Faisal A, Faisal Fauziah, Gaitsa Fernanda Badrussalam, Rio Rizky Firdaus, Aef Ridwa Foziah, Nik Hazimi Mohamad Guci, Dede Ansyari H, Nissa Harisman, Gani Hendi P Herlina Napitupulu Hermadianti, Nisa Hung, Varen Jovanca Ismail, Izzat Juhariyah, Lohana Komala Sari, Siti Nur Kurniasih, Sinta Leonardo, Jeffry Lusiyanti, Ayang M, Afta M, Zanet Miftahul Falah Missalam, Talam Mohammad Zain, Eni Noreni Muhammad Fakhri Mujiarto, Mujiarto N, Fikri Narti, Seflira Nopianto, Dera Trisna Novitasari, Ela Nuraeni, Neng Melly Putri Krisnadi, Sri Nur Rizki Putri Wardani, Jihan Nabilah R, Rini Rahayu, Asri Rahim, Mohamad Zulkifli Bin Abdul Riaman Riaman, Riaman Rifaldi, Ari S M, Imelda S, Egi Saputra, Jumadil Selvia, Popi Siahaan, Fransisca Carmelia Simon, Christine Winy Sintia, Tia Sugara, Sugara Sukono Sukono Sunanih Sutarman, Frisilla Dwi Syihatinal A, Ahlis Tanjaya, Jessica Tauhid, Rijal Ulfatmi, Ristifani Veronica, Angelin Wahyuni, Ismi Wan Daud, Wan Mohd Nazri Zain, Eni Noreni Mohamad