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Ekosistem Media Modern Melalui Modifikasi Penyiar Menjadi Influencer Di TVRI Bengkulu Yuni, Yuni Puspita Sari; Gushevinalti; Neneng Cucu Marlina
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2025): Desember
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i2.1269

This research aims to explore the changes in the media ecosystem at TVRI Bengkulu brought about by the modification of broadcasters' roles into influencers within the context of modern media. This role transformation involves changes in how broadcasters interact with audiences and its impact on communication structures, work culture, and audience engagement in the digital world. The study employs a qualitative approach with a constructivist paradigm, utilizing in-depth interviews, observations, and document analysis related to TVRI Bengkulu's programs for data collection. The findings reveal that although broadcasters at TVRI Bengkulu have started using social media to build personal branding and engage with audiences, there are no formal regulations or policies supporting the development of this role. Nevertheless, broadcasters who have transitioned into influencers have successfully expanded their reach, particularly among the younger generation who are more active on social media. This transformation has impacted the media ecosystem at TVRI Bengkulu in terms of social interaction, content management, and shifts in work culture within the broadcasting organization. This study is expected to provide deeper insights into how the transformation of broadcasters into influencers influences the sustainability and relevance of broadcasting institutions in the digital era.

Evaluasi terhadap Penggunaan Sistem Informasi Pemerintahan Daerah dalam Penyusunan Rencana Kerja Pemerintah Daerah Studi di Sekretariat Daerah, Sekretariat DPRD, dan Dinas Perumahan Rakyat dan Kawasan Permukiman Kota Bengkulu Teddy Surya Rahmadi; Adityo Pratikno Ramadhan; Gushevinalti
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fahp7f40

Sistem Informasi Pemerintah Daerah (SIPD) merupakan sistem yang dibuat untuk menunjang seluruh kebutuhan dari pemerintah daerah salah satunya dalam penyusunan RKPD. Penggunaan dari sistem ini tentunya membawa banyak perubahan yang awalnya dilakukan secara manual menjadi serba digital. Oleh karena itu, peralihan sistem ini memerlukan evaluasi secara menyeluruh agar kegunaan dari SIPD sesuai dengan kebutuhan secara aktual. Penelitian ini menggunakan metode kualitatif deskriptif sehingga berfokus pada pendekatan pemaparan data yang didapat melalui wawancara, observasi, maupun dokumentasi yang RKPD pada Sekretariat Daerah, Sekretariat DPRD, serta Dinas Perumahan Rakyan dan Kawasan Permukiman di Kota Bengkulu Tahun 2024 yang menggunakan model evaluasi CIPP (Context, Input, Process, Product) yang dikemukakan oleh Stufflebeam & Shinkfield. Menggunakan model ini menjawab kendala, ketidaksesuaiaan, dan hambatan dari SIPD sehingga dapat ditingkatkan secara berkala dan menunjang kinerja dari Pemerintah Daerah Provinsi Bengkulu

Policy Communication In Protecting Women And Children: A Study Of Local Regulation Implementation By PPKBP3A Kepahiang District In Preventing Sexual Violence Ade Irawati; Sugeng Suharto; Gushevinalti
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 8 No. 1 (2026): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v8i1.1532

This article examines the communication dimensions of public policy implementation in the context of women and children's protection against sexual violence in Kepahiang District, Bengkulu Province, Indonesia. Using Local Regulation No. 10 of 2016 on Protection of Women and Children from Acts of Violence as the normative basis, this study analyzes how the Office of Population Control, Family Planning, Women's Empowerment and Child Protection (PPKBP3A) communicates prevention programs to the public, coordinates with stakeholders, and conveys policy messages to potential beneficiaries and the community at large. Drawing on Mazmanian and Sabatier's (1983) policy implementation framework and feminist communication theory, the study employs a qualitative-descriptive approach with in-depth interviews, participatory observation, and document analysis. Findings reveal that while institutional frameworks exist, critical communication gaps persist: gender-biased messaging, victim-blaming cultural narratives, and weak inter-agency information flows significantly reduce the effectiveness of prevention campaigns. The study further documents that in Bengkulu Province, 207 sexual violence cases involving children were recorded in 2024 by the Ministry of Women's Empowerment and Child Protection (KemenPPA), with Kepahiang District reporting 15 cases in early 2025. These figures point to a systemic failure where policy communication fails to disrupt patriarchal social structures that normalize violence. The article recommends a gender-responsive communication strategy, stronger coordination networks, and community-based messaging frameworks to enhance policy effectiveness.

Digital Literacy Movement Through Empowering Elderly Groups in Interacting on Digital Platforms in Bengkulu City Gushevinalti Gushevinalti; Mas Agus Firmansyah; Azahar Kasim
DIKDIMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): DIKDIMAS : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Asosiasi Profesi Multimedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/dikdimas.v2i3.215

In the increasingly advanced information technology era, digital literacy has become an important skill to face the challenges and opportunities offered by digital platforms. However, elderly people often face difficulties in developing these skills. Therefore, this service was carried out to explain and analyze the digital literacy movement involving groups empowering elderly people to interact on digital platforms in Bengkulu City. The service method used is a participatory fun education method, including peer group training, namely providing material through small groups of 10 people with one facilitator and demonstrating directly with props, as well as a mentoring method facilitated by the service team in the form of a WhatsApp group by including all Elderly participants including facilitators for 1 month. The research results show that the digital literacy movement through empowering elderly groups in Bengkulu City has had a positive impact. Through proper training and support, seniors can improve their knowledge and skills using digital platforms. They are able to overcome obstacles such as technological incomprehension, fear and physical limitations that they may face. This service also reveals the importance of an inclusive and sustainable approach in empowering the elderly group in digital literacy. Support from government, community institutions, and families is critical in ensuring older adults have adequate access to necessary training and resources. Apart from that, it was also found that the existence of community and collaboration between elderly people can be an important factor in facilitating the exchange of knowledge and experience in using digital platforms.

Portrait of Children's Media Literacy in Border Areas Gushevinalti Gushevinalti; Azahar Kasim
JENTIK : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 3 No. 1 (2024): Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/jentik.v3i1.268

This research aims to explore the digital literacy activities of students in border areas in Bengkulu. This research will be conducted in elementary schools in two border areas in the city of Bengkulu, namely State Elementary School 13 Babatan Seluma Regency and State Elementary School 54 Tanjung Sakti in Central Bengkulu Regency. Meanwhile, the respondents and informants of this study were elementary school students in grades 5 and 6. The selection of the research site was considered because the school's location was far from the city centre of Bengkulu and was on the outskirts of the border area. The research phase carried out is the identification of media impact problems among elementary school children (especially in schools that are the object of research), a Survey of consumption patterns, media access, media habits, and media utilization among elementary school children (at school and home); The literature review covers aspects of the elementary school curriculum and alternative development, and a literature study of the principles of media literacy applied to learning at the elementary school level. The results also showed that the questionnaire of this study was divided into five parts, namely introduction, self-identity, media behaviour, children's activities on social media and closing. Data captured in the answers of students or respondents illustrates that media activities, both audio-visual and digital, are very high in access. This is supported by their many opportunities for access to both media. In addition, parental supervision tends to be weak in controlling children's media behaviour.

Solution Strategies for Digital Immigrants (Lecturers Aged 40+): The Ethics of Students’ Use of Artificial Intelligence (AI) in Learning Gushevinalti Gushevinalti; Nurul Renaningtias
IJOEM: Indonesian Journal of E-learning and Multimedia Vol. 5 No. 2 (2026): Indonesian Journal of E-learning and Multimedia
Publisher : CV. Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/ijoem.v5i2.670

Background: The findings of this study provide valuable evidence and practical implications. Lecturers, as educators, must enhance their capacity to foster students' reasoning and critical thinking skills. Lecturers need to integrate the ethics of AI use into the curriculum, helping students understand the moral and academic implications of relying on AI technology.Aims: This study aims to provide solution strategies for lecturers in the use of artificial intelligence (AI) in the academic world by students.Methods: This study employed a qualitative descriptive research design. This study involved 116 student informants who completed questionnaires and eight lecturers from eight faculties at the University of Bengkulu. Data were collected through questionnaires, focus group discussions (FGDs), observations, and documentation. The data analysis technique used the Miles and Huberman analysis model.Results: AI technology has become a very popular and influential tool among students in the academic world. Chatbot-based AI was the AI tool with which students were most familiar. Students use AI when they face specific challenges or obstacles that require fast and efficient solutions. Digital immigrant lecturers do not understand AI in depth, which poses both challenges and obstacles in academic supervision.Conclusion: By investigating the use of AI among students, this study has significantly contributed to lecturers' solution-oriented actions regarding the ethical use of AI among students.

Evaluasi terhadap Penggunaan Sistem Informasi Pemerintahan Daerah dalam Penyusunan Rencana Kerja Pemerintah Daerah Studi di Sekretariat Daerah, Sekretariat DPRD, dan Dinas Perumahan Rakyat dan Kawasan Permukiman Kota Bengkulu Teddy Surya Rahmadi; Adityo Pratikno Ramadhan; Gushevinalti
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/epbrvn45

Sistem Informasi Pemerintah Daerah (SIPD) merupakan sistem yang dibuat untuk menunjang seluruh kebutuhan dari pemerintah daerah salah satunya dalam penyusunan RKPD. Penggunaan dari sistem ini tentunya membawa banyak perubahan yang awalnya dilakukan secara manual menjadi serba digital. Oleh karena itu, peralihan sistem ini memerlukan evaluasi secara menyeluruh agar kegunaan dari SIPD sesuai dengan kebutuhan secara aktual. Penelitian ini menggunakan metode kualitatif deskriptif sehingga berfokus pada pendekatan pemaparan data yang didapat melalui wawancara, observasi, maupun dokumentasi yang RKPD pada Sekretariat Daerah, Sekretariat DPRD, serta Dinas Perumahan Rakyan dan Kawasan Permukiman di Kota Bengkulu Tahun 2024 yang menggunakan model evaluasi CIPP (Context, Input, Process, Product) yang dikemukakan oleh Stufflebeam & Shinkfield. Menggunakan model ini menjawab kendala, ketidaksesuaiaan, dan hambatan dari SIPD sehingga dapat ditingkatkan secara berkala dan menunjang kinerja dari Pemerintah Daerah Provinsi Bengkulu.

Evaluasi terhadap Penggunaan Sistem Informasi Pemerintahan Daerah dalam Penyusunan Rencana Kerja Pemerintah Daerah Studi di Sekretariat Daerah, Sekretariat DPRD, dan Dinas Perumahan Rakyat dan Kawasan Permukiman Kota Bengkulu Teddy Surya Rahmadi; Adityo Pratikno Ramadhan; Gushevinalti
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/zmma7t89

Sistem Informasi Pemerintah Daerah (SIPD) merupakan sistem yang dibuat untuk menunjang seluruh kebutuhan dari pemerintah daerah salah satunya dalam penyusunan RKPD. Penggunaan dari sistem ini tentunya membawa banyak perubahan yang awalnya dilakukan secara manual menjadi serba digital. Oleh karena itu, peralihan sistem ini memerlukan evaluasi secara menyeluruh agar kegunaan dari SIPD sesuai dengan kebutuhan secara aktual. Penelitian ini menggunakan metode kualitatif deskriptif sehingga berfokus pada pendekatan pemaparan data yang didapat melalui wawancara, observasi, maupun dokumentasi yang RKPD pada Sekretariat Daerah, Sekretariat DPRD, serta Dinas Perumahan Rakyan dan Kawasan Permukiman di Kota Bengkulu Tahun 2024 yang menggunakan model evaluasi CIPP (Context, Input, Process, Product) yang dikemukakan oleh Stufflebeam & Shinkfield. Menggunakan model ini menjawab kendala, ketidaksesuaiaan, dan hambatan dari SIPD sehingga dapat ditingkatkan secara berkala dan menunjang kinerja dari Pemerintah Daerah Provinsi Bengkulu.

Impression Management in Building Personal Branding by Bengkulu Influencers Through the Reels Feature on Instagram Messy Elvina; Gushevinalti Gushevinalti; Wahyu Widiastuti
IJOEM: Indonesian Journal of E-learning and Multimedia Vol. 3 No. 1 (2024): Indonesian Journal of E-learning and Multimedia
Publisher : CV. Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/ijoem.v3i1.219

Personal Branding merupakan suatu proses yang dilakukan untuk menunjukkan serta mempertahankan kesan positif tentang diri sendiri berdasarkan ciri khas tertentu kepada orang lain. Personal branding yang dibangun oleh Influencer Instagram Bengkulu diwujudkan dengan melakukan pengelolaan kesan melalui akun Instagram milik masing-masing Influencer Bengkulu. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengelolaan kesan dalam membangun personal branding oleh influencer melalui fitur reels di Instagram. Jenis penelitian yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi, serta mencari referensi melalui buku, jurnal, skripsi dan artikel yang berhubungan dengan penelitian. Penelitian ini juga menggunakan teknik analisis data melalui pengumpulan data, reduksi data, display data, dan verifikasi serta penarikan kesimpulan. Informan penelitian ini diperoleh dengan menggunakan teknik purposive sampling. Teori yang digunakan dalam penelitian ini adalah teori pengelolaan kesan (impression management theory) dengan berakar dari dua cakupan yang terdiri dari presentasi diri dan pengelolaan identitas sosial. Hasil penelitian menunjukkan bahwa para Influencer Bengkulu melakukan diferensiasi guna membangun personal branding dengan mengunggah konten video dengan harapan umpan balik dari pengikut. Kemudian, kategori kelompok rata-rata usia remaja dan dewasa menjadi sasaran dalam mendapatkan keuntungan dari personal branding yang dibangun.

TPACK-Based Learning Management Training at PEKERTI Batch 3, Bengkulu University in 2024 Eko Risdianto; Funny Farady Coastera; Gushevinalti Gushevinalti; Muhammad Fiqih Rizqi Chandra; Juli Simon Macariola; Sm Farooque
Aktual: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): Aktual: Jurnal Pengabdian Kepada Masyarakat May 2024
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/aktual.v2i2.187

Most lecturers have difficulty adapting to technological advances, including in implementing the TPACK (Technological Pedagogical Content Knowledge) framework. Therefore, one solution is to hold training packaged in a program called the PEKERTI Program (Basic Instructional Engineering Skills Improvement). The 2024 Batch 3 PEKERTI program at Bengkulu University was implemented with the aim of training lecturers in carrying out TPACK-based learning management. This activity, which was held in January 2024, was attended by 39 lecturers. A closed questionnaire with 4 answer choices was used as a research tool. Descriptive statistical analysis is the data analysis method used. PEKERTI participants' answers to the implementation of the training were analyzed using data collected in the form of percentages which were the results of calculations using a modified Likert Scale. The research results show that 100% of respondents are in the Strongly Agree category based on the guidelines in table 4 of the Likert scale interpretation. Meanwhile, for the agree, disagree and strongly disagree categories, there were 0 respondents. So, it can be concluded that the TPACK-based learning management training for Pekerti Batch 3 in 2024 at Bengkulu University received a positive response from participants.

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