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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Ekonomi Undiksha Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) JUIMA : Jurnal Ilmu Manajemen Sinkron : Jurnal dan Penelitian Teknik Informatika Warmadewa Management and Business Journal (WMBJ) DHARMASMRTI: Jurnal Pascasarjana UNHI MABIS: Manajemen dan Bisnis Business Management Journal Program Studi Manajemen WIDYA MANAJEMEN Jurnal Sewaka Bhakti Journal of Social Science MEDIA BISNIS Daengku: Journal of Humanities and Social Sciences Innovation Implementasi Manajemen & Kewirausahaan Journal of Applied Management Studies EJOIN : Jurnal Pengabdian Masyarakat Journal of Social Science Jurnal Pengabdian Masyarakat Management and Applied Social Studies Review
I Gede Aryana Mahayasa
Program Studi Manajemen Fakultas Ekonomi Bisnis Dan Pariwisata Universitas Hindu Indonesia
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Journal : MEDIA BISNIS

 1 
Pengaruh Social Media Marketing Instagram dan Celebrity Endorser terhadap Minat Beli Konsumen: Studi pada Fashion Store Laxmii Id di Denpasar Pramesti, Kadek Diah Chandra; Trarintya, Mirah Ayu Putri; Mahayasa, I Gede Aryana
Media Bisnis Vol. 16 No. 2 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v16i2.2507

Abstract

This study aims to determine the influence of social media marketing, Instagram, and celebrity endorsers on buying interest. This research was conducted at the Fashion Store Laxmii Id in Denpasar using the purposive sampling method with a sample of 100 people. Primary data collection was carried out using a questionnaire. The data analysis techniques used were classical assumption test, multiple linear regression analysis, partial significance test (t-test), and simultaneous significance test (f-test). The results of the analysis show that 1) Instagram social media marketing has a positive and significant effect on consumer buying interest, 2) celebrity endorsers have a positive and significant effect on consumer buying interest, 3) Social media marketing, Instagram, and celebrity endorsers have a positive and significant effect on consumer buying interest. The advice that can be given is that Laxmii Id in Denpasar is expected to increase the activeness of Instagram social media as an advertising medium and then use an endorser who is better known by many people or a celebrity who has a positive image in the minds of consumers.
Faktor-Faktor yang Mempengaruhi Pengembangan Karir, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Pegawai pada PT XYZ I Nyoman Bagus; I Gede Aryana Mahayasa; Luh Nik Oktarini
Media Bisnis Vol. 17 No. 2 (2025): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/pdg91f37

Abstract

Factors including professional advancement opportunities, work disciplline, and a positive work environmen may have on impact on how well employees perform. A person's capacity to get their ideal job is enhanced via career development. The capacity to consistently and methodically complete tasks is what mean when we tallk about work discipliine. When workers go about their daily tasks, the workplace plays a significant role. This reserch ams to determin the impact of carier developmen, work disciplline, and enviroment an employe performancee, both individually and in combination. At PT XYZ, the research was caried out. The 38 employees were all included in the total for the pourpose of this studi. Saturation sampling was used to decide that a total of 38 persons would be include in the samplle. Data wass colected via interviews, written records, and questionnaires using Likert scales. This research made use of mulltiple linear regresion. The evidence shows that carer advancement opportunities, work disciplin, and a pleasant work enviroment have a favorable and substantial efect on employe performanc. When professional development possibilities, work disciplline, and the worrk environment are all taken into account simultaneously, they have a possitiv and substantial influence on employse performnce. It is recomended that career development options be expanded upon, the important of work disciplline be highlighted, and a good work environmen be maintained in order to promote continual improvement in employe performan.
Analisis Pengaruh Disiplin Kerja, Kompensasi Dan Motivasi Terhadap Kinerja Guru Dewi, Kadek Melda Trisna; Wimba, I Gusti Ayu; Mahayasa, I Gede Aryana
Media Bisnis Vol. 17 No. 1 (2025): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v17i1.2732

Abstract

Teachers' performance is the result of work achieved in accordance with their responsibilities and authority to achieve goals effectively. Several factors influence the improvement of teacher performance, such as work discipline, compensation, and motivation. Work discipline refers to the actions of a teacher in adhering to the regulations that have been mutually agreed upon. Compensation is something received in return for the services contributed to their work. Meanwhile, motivation is something that creates an urge to achieve a goal. This research aims to determine the effect of work discipline, compensation, and motivation on teacher performance both partially and simultaneously. The research was conducted at SMK PGRI 1 Gianyar. The population of the study consists of 52 teachers from SMK PGRI 1 Gianyar. The sample was determined using a saturated sampling technique, resulting in 52 samples. Data were collected through interviews, documentation, and questionnaires measured with a Likert scale. The analysis technique used was multiple linear regression. The results show that work discipline has a positive and significant effect on teacher performance, compensation has a positive and significant effect on teacher performance, motivation has a positive and significant effect on teacher performance, and the independent variables simultaneously have a positive and significant effect on the dependent variable. The recommendation given is to improve work discipline, adjust compensation, and motivate teachers to enhance their performance at SMK PGRI 1 Gianyar.
Co-Authors ., NI PUTU YENI YULIANTARI Anak Agung Istri Agung Maheswari Anggariani, Ni Made Dwi Apsari, Ni Made Tina Arsha, I Made Risma M Budi, I Made Agus Setia Cokorda Gde Bayu Putra Desak Ketut Sintaasih Dewi, Ida Ayu Sasmita Dewi, Kadek Melda Trisna Diputra, Gede Indra Surya Gde Indra Surya Diputra Gede Ardi Putra Kresmawan Gede, I Komang Gusti Ayu Agung Anik Pramiari Dewi Gusti Ayu Made Rina Widiyaniti I Gede Agus Ari Eka Budi Pratama I Gede Agus Ari Eka Budi Pratama I Gede Putu Kawiana I Gusti Ayu Hari Prihantini Devi I Gusti Ayu Wimba I Kadek Adi Kresna Cakra Wibawa I Kadek Agus Widiatmika I Kadek Deni Arta I Kadek Yogi Dwi Astina I Komang Gede I Komang Gede I Made Agus Setia Budi I Made Astrama I Made Endra Lesmana Putra I Made Purba Astakoni I Made Suasti Puja I Made Suati Puja I Nyoman Bagus I Putu Fery Karyada I Putu Putra Astawa I Wayan Budi Satriya I Wayan Suartina I WAYAN SUDIANA I Wayan Surtha I Wayan Surtha Ida Ayu Arik Anggari Putri Ida Ayu Putu Widani Sugianingrat Ida Bagus Gede Parandita Ida I Dewa Ayu Yayati Wilyadewi Kadek Dwi Ambarawati Karyada, I Putu Ferry Kawiana, I Gede Putu Kusumawati, Ni Putu Ayu Luh Nik Oktarini Made Gede Arthadana Made Surya Putra Maitarini, Ida Ayu Nadia Mirah Ayu Putri Trarintya, Mirah Ayu Putri N M. Putri Martayanti Ni Kadek Ari Dipta Wardani Ni Kadek Evita Noviantari Ni Kadek Lolik Anawati Ni Kadek Sintha Rila Cahyani Ni Ketut Muliati Ni Komang Mia Widiastini Ni Komang Sumadi Ni Komang Sumadi Ni Komang Sumadi Ni Komang Sumandi Ni Luh Adisti Abiyoga Wulandari Ni Luh Adisti Abiyoga Wulandari Ni Luh Eva Riantini Ni Made Tia Purnama Dewi Ni Made Tina Apsari Ni Nyoman Adityarini Abiyoga Vena Swara Ni Putu Dewi Eka Sapitri Ni Putu Trisna Windika Pratiwi Ni Wayan Yuniari Oktarini, Luh Nik Oky Sanjaya, Kadek Pande Nyoman Santi Ardani Paramita, I Gusti Agung Pramesti, Kadek Diah Chandra Puja, I Made Suasti Putra, I Gusti Ngurah Andika Putu Cita Ayu Putu Cita Ayu Putu Deddy Samtika Putra Putu Prasitaning Ayu Saraswati Putu Yudy Wijaya Sunny, Milla Permata Swara, Ni Putu Kesya Krista Bela Pangky TJOK ISTRI TUTY I Wardani, Sri Wayan Andhika Putrayasa Wijaya, Putu Yudy