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Afifah, Siti
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Journal : Investama : Jurnal Ekonomi dan Bisnis

 1 
PENGARUH PEER ATTCHMENT DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KONSUMTIF (FASHION) PADA MAHASISWA PENGGUNA SHOPEE Haque, Alya Dita Mazaya; Zulfan, Abiyyu Fadhil; Afifah, Siti; Fahmy, Zulfa; Zikrinawati, Khairani
Investama : Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2023): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v9i2.918

Abstract

As we know, clothing or fashion is a necessity for all people, one of which is for some students who have a high sensitivity to a trend and consider it something very important. The purpose of this research is intended to; 1) know that there is an influence between Peer attachment on consumptive behavior, 2) there is an influence between hedonism and consumptive behavior, 3) there is an influence between peer attachment and hedonism on consumptive behavior. This research is quantitative research with purposive sampling as a sample collection method. The subjects in this study were students using the Shopee application with an age range of 17-28 years. The data obtained is the result of distributing questionnaires to the subject, namely, there is a simultaneous significant effect between Peer Attachment and Hedonic lifestyle on consumptive behavior with a sig value. 0.000<0.05. However, the Peer Attachment variable partially does not have a significant effect on the consumptive variable with a sig value. 0.807> 0.05, and the hedonic variable has a sig value. 0.000 <0.05 which means that the hedonic variable has a significant effect on the consumptive variable partially.
Co-Authors AA Sudharmawan, AA Alawi, Faiz Arif Rahman Hakim Bahran Baihakki, Fajar Basyir, Turmudzi Damayanti, Rismi Desyana, Gita Djunita Permata Indah Dwi Andriani, Dwi Fadli Fadli Fatria, Mega Fisnia Pratami Fitria, Rima Haidorizal, Rifkan Hamzani, Umiaty Hapsari Titi Palupi Haque, Alya Dita Mazaya Imam Shofwan Indra Irawan Irawan . Ismail, Khafid Khoirun Nikmah, Siti Khristina Yunita Kiki Puspitasari Maya Sari, Widiya Meirita Herawati Meli Damayanti, Meli Miftakhur Rohmah, Miftakhur Ningsih, Nurtia Nisa, Yahdiatun Nur Amalia Nurrohmah, Meizza Priyono, Sigit Ramadhani, Rafika Riswanda, Noor Akhmad Safira, Liana Safitri, Erlinda Septia Salasiah Saputra, M Rizky Yuanda Saputra, M. Rizky Yuanda Sari, Epita Sari, Nindy Devita Shofa, Ulviyatus Sinta B, Vovi Siti Arifah Supitri, Eka Susanti, Mey Zhafira, Ananda Salma ZIKRINAWATI, KHAIRANI Zulaikah Zulaikah Zulfa Fahmy Zulfan, Abiyyu Fadhil