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All Journal INFORMASI ANDHARUPA Jurnal The Messenger Communicatus: Jurnal Ilmu Komunikasi E-Dimas: Jurnal Pengabdian kepada Masyarakat Adi Widya : Jurnal Pengabdian Masyarakat International Journal of Social Science and Business Aspirasi : Jurnal Masalah-masalah Sosial COMMICAST BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Komunikasi Islam East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Science and Technology (FJST) Procedia of Social Sciences and Humanities Formosa Journal of Applied Sciences (FJAS) Journal of Social Interactions and Humanities (JSIH) Journal of International Conference Proceedings Dharma Sevanam : Jurnal Pengabdian Masyarakat Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Audiens Jurnal Komunikasi Indonesia Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Hastjarjo, Sri
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Cancel Culture, Commodification Message, and Middle East War: Impact on Multinational Corporations in Indonesia Ramadhani, Amelia; Utari, Prahastiwi; Hastjarjo, Sri
Journal of Social Interactions and Humanities Vol. 3 No. 2 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v3i2.9261

Abstract

The ongoing conflict between the Palestinians and Israelis has prompted a range of attitudes among the countries with which they have relations. The emergence of the cancel culture phenomenon, a movement to boycott certain companies' products, has raised growing concerns. The paper analyzes the social media messages of multinational corporations regarding products that are boycotted by consumers who see them as haram and pro-American because of their alliance with Israel. Through an analysis of digital media content from several multinational companies related to Israeli attacks on Palestine and the issuance of MUI Fatwa No. 83/2023, two frames of controlled media content emerge.
Penguatan Kapasitas Pemasaran Online bagi Pelaku UMKM Pemustaka di Kota Magelang Provinsi Jawa Tengah Hastjarjo, Sri; Ayu, Aulia Suminar; Haryono, Novita; Arzil, Andrine Prima Afneta; Abisono, Firya Qurratu'ain; Pawito, Pawito; Haryanto, Haryanto; Arifin, Hamid; Kusumawati, Diah
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Desember 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v4i2.2676

Abstract

This article discusses an online marketing training program for Micro, Small, and Medium Enterprises (MSMEs) who are also library users in Magelang City. The program was part of a community service initiative by Universitas Sebelas Maret in collaboration with the Library and Archives Office of Magelang City. The background of the program is the low level of digital literacy and online marketing skills among MSME actors, which limits their market reach and product competitiveness. The one-day workshop adopted a hands-on practice approach with practical materials, including basic strategies for digital marketing through social media, optimization of Instagram and WhatsApp Business platforms, and the creation of engaging and effective promotional content. A key framework introduced was the "3K" strategy: Know your market, Consistent branding, and Active communication. Evaluation results showed significant improvements in participants’ understanding and skills in digital marketing. Moreover, the training reinforced the role of public libraries as centers of productive literacy, bridging access to information with community economic empowerment. This activity demonstrates that synergy between academic institutions, local government, and MSME communities can foster inclusive training models that are responsive to the real needs of small businesses in the digital era.
Komodifikasi Budaya Digital, Manipulasi Psikopolitik, dan Kolonialisme Data: Analisis Wacana Kritis Film The Great Hack (2019) Pahlewi, Mhd. Reza; Pawito, Pawito; Hastjarjo, Sri
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.717

Abstract

The phenomenon of using personal data as a digital commodity raises serious issues related to privacy, ethics, and global democracy. The documentary film The Great Hack (2019) portrays the Cambridge Analytica scandal, which revealed how the data of millions of Facebook users were collected and exploited for political purposes. This study aims to analyze the representation of digital cultural commodification in the film by employing the theories of Cultural Commodification and Surveillance Capitalism. The research method applied is a qualitative case study through Norman Fairclough’s Critical Discourse Analysis, which encompasses the dimensions of text, discourse practice, and social practice. The findings indicate that personal data are treated as strategic economic assets, processed into psychographic profiles, and utilized to influence voter behavior in a segmented manner. Digital commodification differs from traditional forms as it operates algorithmically, on a massive scale, and often without the awareness of users. The study concludes that such practices not only violate individual privacy but also threaten the legitimacy of democracy and highlight the dominance of technology corporations in global communication.
Konflik Diskursif Netizen Terkait Tragedi Jatuhnya Juliana Marins di Gunung Rinjani di Kolom Komentar Akun Instagram @sar_nasional Duhri, Moh Khodiq; Hastjarjo, Sri; Anshori, Mahfud
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.731

Abstract

The tragedy of a Brazilian tourist’s fall on Mount Rinjani in June 2025 triggered discursive conflict in the comment section of Instagram account @sar_nasional, shifting the space from sympathy to a site of narrative clashes between Indonesian and Brazilian netizens. This qualitative case study examines how the two groups constructed competing narratives by analyzing 56 relevant comments using Framing Theory and Symbolic Interactionism. Brazilian netizens framed the incident as “systemic negligence” by highlighting delayed response and infrastructural weaknesses, while Indonesian netizens countered with a frame of “volunteer heroism in extreme terrain,” emphasizing geographical challenges and the dedication of SAR teams. The interactions did not evolve into dialogue but instead functioned as rituals of identity affirmation that deepened polarization. This study demonstrates how a humanitarian tragedy can transform into a cross-national narrative conflict at the grassroots level. Practically, the findings underscore the need for rescue institutions to apply crisis management strategies grounded in cross-language communication to prevent escalation, and to develop digital “micro-diplomacy” practices through rapid clarification, contextual explanations, and empathic responses to ease tensions in digital platform comment spaces.  
A Systematic Literature Review and Bibliometric Analysis of Crisis Communication in Digital Media (2015–2025): Mapping Trends and Intellectual Structures Waskito Aji, Tofa; Hastjarjo, Sri; Hermawati, Tanti
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.732

Abstract

This study maps the trends and conceptual structure of crisis communication in digital media (2015–2025). Anchored in crisis/risk communication, platform/medium perspectives, and trust-building, we conduct a PRISMA-guided systematic literature review using Covidence. A Scopus query produced 76 records; after screening, 19 journal articles met the inclusion criteria (English, OA, article, final stage). We perform bibliometric mapping using VOSviewer and code outlet quartile, research method, organization type, social media platform, and yearly output. Four reproducible clusters emerge: (i) a public-health core (public health, epidemiology, procedures); (ii) social-media–trust–netnography; (iii) crisis management/risk communication with network analysis and fake news; and (iv) public relations/digital communication. Reflecting a significant pandemic-driven surge (84.2% of publications during 2021–2025), high-quality (Q1/Q2) research predominantly employs computational and netnographic methods on Twitter/X and multi-platform settings to address COVID-19 as a thematic anchor linking health communication, platform orchestration, and disinformation. The synthesized literature highlights orchestration-on-platform, trust-by-design, and evidence-based counter-misinformation as critical pillars emphasized for navigating digital crises; future research should extend to non-health crises, short-form/video platforms, and causal/longitudinal designs.
Science Journalism in the Post-COVID-19 Landscape: A Bibliometric Systematic Review Through the Lens of Post-Normal Science Saputro, Imam; Hastjarjo, Sri; Anggreni, Likha Sari
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i1.741

Abstract

This study aims to explore publication in science communication in collaboration with journalism. Using a Bibliometric-Systematic Literature Review (B-SLR) with the PRISMA protocol, bibliometric data were collected from the Scopus database and analyzed using Bibliometrix and VOSviewer tools to visualize citation networks, co-authorship, and thematic clusters. The analysis covered 85 peer-reviewed articles published between 2007 until 2025. Results reveal a steady rise in publication volume, with a significant surge between 2020 and 2023, coinciding with the COVID-19 pandemic and the heightened need for credible, evidence-based science journalism. Major contributors are concentrated in the Global North, particularly the United States, Germany, and the United Kingdom, while Asia’s participation especially Japan, China, and India are growing. Southeast Asian countries, including Indonesia, remain underrepresented. Thematically, five main clusters emerge: pandemic communication, methodological and public trust studies, science journalism training, media perception, and storytelling approaches. The main finding of this study is that science communication is undergoing a paradigm shift towards a Post-Normal Science model, but this transformation remains dominated by the Global North and has not been balanced by an inclusive epistemic distribution, especially in Southeast Asia. Overall, science communication has evolved into an increasingly inclusive and multidisciplinary international research field. Nonetheless, this study is limited by its reliance on indexed publications, which may introduce geographical and linguistic bias, especially the underrepresentation of non-English publications.
From Domination to Negotiation: A Transformative Face Negotiation Framework for Government–Community Communication in North Lombok’s 3T Regions Putra, Sandi Justitia; Hastjarjo, Sri; Rahmanto, Andre Noevi; Hermawati, Tanti
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.810

Abstract

This study examines the transformation of government–community communication in 3T regions, focusing on North Lombok Regency, through the lens of Face Negotiation Theory. It aims to explain how communication shifts from domination toward negotiation within structurally constrained and culturally embedded contexts. Drawing on an interpretive qualitative approach, the study employs in-depth interviews, participant observation, and document analysis to capture interactional dynamics in public communication forums. The findings reveal that communication remains largely dominated by top-down practices that generate systemic face threat and limit meaningful participation. However, situational facework—manifested through local mediators, culturally resonant language, and informal interaction spaces—emerges as an adaptive mechanism that reduces relational tension and enables limited dialogue. Despite these developments, negotiation remains predominantly procedural rather than substantive, as public input rarely influences decision-making outcomes. Consequently, communication transformation occurs in a gradual, partial, and contested manner. The study contributes by extending Face Negotiation Theory, developed by Stella Ting-Toomey, into the institutional domain through a Transformative Face Negotiation Framework, which integrates relational, cultural, and structural dimensions of communication. This framework highlights communication as a dynamic process shaped by the interplay between domination, adaptation, and constrained negotiation, offering a nuanced understanding of governance communication in marginalized contexts.
Co-Authors Abdul jalil Adhiarso, Dendy Suseno Amelia Ramadhani, Amelia Andre Noevi Rahmanto Andre Rahmanto, Andre Andriani, Lutfi Andrik Purwasito Anshori, Mahfud Argyo Demartoto, Argyo Arifin, Hamid Aripin, Zaenul Arzil, Andrine Prima Afneta Ashari, Dhita Karunia Ayu, Aulia Suminar Daniel Happy Putra Destyani, Vincentia Ardhana Dewi, Sabila Soraya Diah Kusumawati, Diah Didik G. Suharto, Didik G. Drajat Tri Kartono Duhri, Moh Khodiq Effendi, Bob Soelaiman Fahrudin, Nanang Firya Qurratu’ain Abisono Hanif Prahita Pramana Haryanto Haryanto Heni Pujiastuti Hermawati, Tanti I Wayan Sutama Johan, Rediaz Rakhman Karim, Iklilul Kurniawati, Dwi Putri Mishari Laili, Nisful Likha Sari Anggreni Novia Rochmawati Novita Haryono Oktaviana, Felicia Pahlewi, Mhd. Reza Pawito Pawito Putra, Made Dwi Pradnyana Putra, Sandi Justitia Rizca Haqqu Rutiana Dwi Wahyunengseh Sabiati Sajidan Salsabila, Oka Lintang Saputro, Imam Saraswati, Zahra Nadhila Satyawan, Agung Satyawan, Ignatius Agung Slamet, Yulius Sudarmo sudarmo sudarmo Sulistyawan, Herwanto Gede Suminar Ayu, Aulia Utari, Prahastiwi Wahyunengseh, Rutiana D Waskito Aji, Tofa