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All Journal Cakrawala Pendidikan INFORMASI ANDHARUPA Jurnal The Messenger Communicatus: Jurnal Ilmu Komunikasi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Adi Widya : Jurnal Pengabdian Masyarakat International Journal of Social Science and Business Aspirasi : Jurnal Masalah-masalah Sosial COMMICAST BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Proceedings Series on Social Sciences & Humanities Jurnal Komunikasi Islam East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Science and Technology (FJST) Procedia of Social Sciences and Humanities Formosa Journal of Applied Sciences (FJAS) Journal of Social Interactions and Humanities (JSIH) Journal of International Conference Proceedings Dharma Sevanam : Jurnal Pengabdian Masyarakat Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Audiens Jurnal Komunikasi Indonesia Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Hastjarjo, Sri
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Komunikasi Dialogis dalam Rangka Penyelesaian Konflik antara Pelaku Industri Dengan Masyarakat Sabiati; Hastjarjo, Sri; Sudarmo
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.191

Abstract

Multi-group conflict occurs when community groups with different interests from other groups have a variety of priorities for each resource and the development of management policies. Likewise in the dynamics of conflict between industry players and the community in defending their every interest. Conflict complexity basically includes various combinations of power, value and economic resources. Related to complexity which is often beyond the authority of institutions in general and there are standard procedures that have been carried out so far, to build consensus from various stakeholders, it is necessary to have a resolution by conducting a collaborative approach involving various other constituents. This collaborative approach in groups needs to be carried out dialogically in order to get an understanding between the conflicting groups. Then, among others, they reach consensus to achieve the desired resolution between the interests of stakeholders.
Government public relations strategy in the digital age: Social Media Influencer (SMI) collaboration in building community participation in Madiun Regency Salsabila, Oka Lintang; Hastjarjo, Sri; Satyawan, Ignatius Agung
Informasi Vol. 54 No. 1 (2024): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v54i1.70577

Abstract

The Madiun District Government held the Bulan Timbang Serentak as a step to identify and prevent stunting early on. There is a problem of low participation in the program so a more effective promotion strategy is needed. However, there is a problem of low participation in participating in the program so a more effective promotion strategy is needed. In this case, the public relations department of the Madiun District Government collaborated with social media influencers/SMIs to help the Bulan Timbang Serentak campaign. The purpose of this study is to describe the Madiun Regency Government's Public Relations Strategy in campaigning for Bulan Timbang Serentak with Influencers to build public participation. The method used is descriptive qualitative with a case study research type. The research data was collected by interviewing authorized officials in the Madiun District Government, namely Madiun District Government Public Relations and one of the SMI account owners with the highest engagement who collaborated in campaigning for the Bulan Timbang Serentak. To explore the strategy, the researcher used the Four Steps of Public Relations Theory (Cutlip et al., 2006). In general, the results showed that the Madiun District Government Public Relations applied the Four Steps of Public Relations in conducting its strategy.
Penyuluhan Pemanfaatan Media untuk Penguatan Sinergitas Penanggulangan Kemiskinan Daerah Hastjarjo, Sri; Wahyunengseh, Rutiana Dwi
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 2 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i2.4377

Abstract

Pemanfaatan media Sosial oleh pemerintah daerah perlu dikuatkan di era tata kelola pemerintahan berbasis digital. Salah satu aspek penting adalah penguatan ketrampilan birokat menuliskan pesan dalam media sosial yang bersifat soft message, sehingga menarik untuk publik. Karakter birokrasi terbiasa formal, kaku, terbiasa dengan bentuk kalimat perintah, dan struktural. Sebaliknya media sosial memiliki karakter egaliter, persuasif, provokatif. Dua hal yang berbeda karakter ini dituntut menyatu di era industri 4.0. Solusi untuk meningkatkan efektivitas komunikasi publik di era 4.0 adalah meningkatkan ketrampilan pemerintah beradaptasi dengan karakter media sosial. Oleh karena itu PKM ini merancang penyuluhan kepada OPD di Kota Magelang supaya memanfaatkan media sosial dengan optimal untuk kebijakan penanggullangan kemiskinan. Metode PKM menggunakan prinsip transfer pengetahuan dan ketrampilan dari tim PKM kepada aparatur pemerintah kota Magelang. Metode dilakukan memenuhi aspek KAP (kognitif, dafektif, psikomotorik), dengan bentuk (a) diseminasi informasi; (b) Pelatihan; (c) Pendampingan; (d) Monitoring dan evaluasi. Hasilnya aparatur pemerintah kota mendapatkan pengetahuan tentang: (a) prinsip-prinsip budaya mendengar melalui posting isu kemiskinan di media sosial; (b) prinsip-prinsip budaya melayani dalam menanggapi komentar masyarakat dan menyelesaikan permasalahan masyarakat, terutama atas suara dari kelompok rentan yang cenderung voiceless. Kegiatan ini melembagakan model “New media governance”, yaitu pemanfaatan media sosial untuk mendukung implementasi kebijakan penanggulangan kemiskinan berdasarkan asas kemitraan, pemberdayaan masyarakat, evidence based, integratif, dan keberlanjutan.
Hijab Fantasy on Instagram: Community Fantasy Theme for Vanilla Hijab Brand Ramadhani, Amelia; Utari, Prahastiwi; Hastjarjo, Sri
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.949

Abstract

In the contemporary era, the hijab is no longer exclusively associated with a specific demographic. Its meaning has evolved and is now widely accepted within the community. While the hijab is a mandatory practice for Muslim women, it has also become a fashion statement. The growing acceptance of hijab has led to the emergence of local hijab brands. This article examines the use of social media, particularly Instagram, to examine communication between groups of hijab users, focusing on customers of a particular brand of hijab, namely Vanilla Hijab. Observing this group behavior used fantasy, emphasizing how individuals achieve a shared reality through communication. Individuals in the group conducted shared reality-seeing behavior among individuals guided by stories that reflect how reality is confirmed. The reinforcement of shared reality is repeated through personal, group, or community achievements and takes the form of stories or tales. In examining the theme of hijab customer group fantasy, the researcher employed a qualitative case study research method by conducting interviews with female Vanila Hijab customers. Producers use Instagram social media not only to inform the public about Vanilla Hijab's activities and introduce its products but also to build community involvement and receive input from a segmented audience. The findings indicate that group members added numerous fantasy themes to maintain group communication and foster group culture.
Cancel Culture, Commodification Message, and Middle East War: Impact on Multinational Corporations in Indonesia Ramadhani, Amelia; Utari, Prahastiwi; Hastjarjo, Sri
Journal of Social Interactions and Humanities Vol. 3 No. 2 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v3i2.9261

Abstract

The ongoing conflict between the Palestinians and Israelis has prompted a range of attitudes among the countries with which they have relations. The emergence of the cancel culture phenomenon, a movement to boycott certain companies' products, has raised growing concerns. The paper analyzes the social media messages of multinational corporations regarding products that are boycotted by consumers who see them as haram and pro-American because of their alliance with Israel. Through an analysis of digital media content from several multinational companies related to Israeli attacks on Palestine and the issuance of MUI Fatwa No. 83/2023, two frames of controlled media content emerge.
Penguatan Kapasitas Pemasaran Online bagi Pelaku UMKM Pemustaka di Kota Magelang Provinsi Jawa Tengah Hastjarjo, Sri; Ayu, Aulia Suminar; Haryono, Novita; Arzil, Andrine Prima Afneta; Abisono, Firya Qurratu'ain; Pawito, Pawito; Haryanto, Haryanto; Arifin, Hamid; Kusumawati, Diah
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Desember 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v4i2.2676

Abstract

This article discusses an online marketing training program for Micro, Small, and Medium Enterprises (MSMEs) who are also library users in Magelang City. The program was part of a community service initiative by Universitas Sebelas Maret in collaboration with the Library and Archives Office of Magelang City. The background of the program is the low level of digital literacy and online marketing skills among MSME actors, which limits their market reach and product competitiveness. The one-day workshop adopted a hands-on practice approach with practical materials, including basic strategies for digital marketing through social media, optimization of Instagram and WhatsApp Business platforms, and the creation of engaging and effective promotional content. A key framework introduced was the "3K" strategy: Know your market, Consistent branding, and Active communication. Evaluation results showed significant improvements in participants’ understanding and skills in digital marketing. Moreover, the training reinforced the role of public libraries as centers of productive literacy, bridging access to information with community economic empowerment. This activity demonstrates that synergy between academic institutions, local government, and MSME communities can foster inclusive training models that are responsive to the real needs of small businesses in the digital era.
Local Journalists' Perception of the Use of Artificial Intelligence in News Production: A Case Study in Surakarta City Hastjarjo, Sri; Dewi, Sabila Soraya
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1231

Abstract

The development of artificial intelligence (AI) technology has significantly impacted journalistic practices, including at the local level. This study explores the perceptions of journalists in Surakarta City regarding the benefits, challenges, and ethical implications of AI use in news production. Using a qualitative case study approach, data were collected through in-depth interviews with five journalists from various media platforms. The findings reveal that journalists view AI as a supporting tool that accelerates work processes and enhances production efficiency. However, concerns about the degradation of information quality and potential violations of journalistic ethics remain critical issues. AI acceptance is influenced by perceived usefulness, ease of use, and the professionalism values upheld by journalists. This study recommends strengthening digital literacy and updating journalistic ethical regulations to address the challenges of media transformation in the era of artificial intelligence
Komodifikasi Budaya Digital, Manipulasi Psikopolitik, dan Kolonialisme Data: Analisis Wacana Kritis Film The Great Hack (2019) Pahlewi, Mhd. Reza; Pawito, Pawito; Hastjarjo, Sri
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.717

Abstract

The phenomenon of using personal data as a digital commodity raises serious issues related to privacy, ethics, and global democracy. The documentary film The Great Hack (2019) portrays the Cambridge Analytica scandal, which revealed how the data of millions of Facebook users were collected and exploited for political purposes. This study aims to analyze the representation of digital cultural commodification in the film by employing the theories of Cultural Commodification and Surveillance Capitalism. The research method applied is a qualitative case study through Norman Fairclough’s Critical Discourse Analysis, which encompasses the dimensions of text, discourse practice, and social practice. The findings indicate that personal data are treated as strategic economic assets, processed into psychographic profiles, and utilized to influence voter behavior in a segmented manner. Digital commodification differs from traditional forms as it operates algorithmically, on a massive scale, and often without the awareness of users. The study concludes that such practices not only violate individual privacy but also threaten the legitimacy of democracy and highlight the dominance of technology corporations in global communication.
Konflik Diskursif Netizen Terkait Tragedi Jatuhnya Juliana Marins di Gunung Rinjani di Kolom Komentar Akun Instagram @sar_nasional Duhri, Moh Khodiq; Hastjarjo, Sri; Anshori, Mahfud
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.731

Abstract

The tragedy of a Brazilian tourist’s fall on Mount Rinjani in June 2025 triggered discursive conflict in the comment section of Instagram account @sar_nasional, shifting the space from sympathy to a site of narrative clashes between Indonesian and Brazilian netizens. This qualitative case study examines how the two groups constructed competing narratives by analyzing 56 relevant comments using Framing Theory and Symbolic Interactionism. Brazilian netizens framed the incident as “systemic negligence” by highlighting delayed response and infrastructural weaknesses, while Indonesian netizens countered with a frame of “volunteer heroism in extreme terrain,” emphasizing geographical challenges and the dedication of SAR teams. The interactions did not evolve into dialogue but instead functioned as rituals of identity affirmation that deepened polarization. This study demonstrates how a humanitarian tragedy can transform into a cross-national narrative conflict at the grassroots level. Practically, the findings underscore the need for rescue institutions to apply crisis management strategies grounded in cross-language communication to prevent escalation, and to develop digital “micro-diplomacy” practices through rapid clarification, contextual explanations, and empathic responses to ease tensions in digital platform comment spaces.  
Science communication models in research downstreaming at Indonesian universities Saputro, Eko Prasetyo Nugroho; Nurhaeni, Ismi Dwi Astuti; Rahmanto , Andre N.; Hastjarjo, Sri
Jurnal Cakrawala Pendidikan Vol. 45 No. 1 (2026): Cakrawala Pendidikan (Februari 2026)
Publisher : LPMPP Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/cp.v45i1.86044

Abstract

Indonesian universities are mandated to disseminate research and innovations to support national development; however,  a gap persists between knowledge production and its broader societal utilization. This study examines how science communication models operate within research downstreaming at Universitas Indonesia (UI), Universitas Gadjah Mada (UGM), and Institut Teknologi Bandung (ITB) using the deficit, contextual, lay expertise, public engagement, and hybrid models. A qualitative multiple-case study was conducted from September 2024 to January 2025 through in-depth interviews with 15 institutional informants and document analysis. Findings indicate that early downstreaming is largely dominated by deficit-oriented communication through journal outputs and institutional websites that prioritize academic validation and performance indicators, while later stages increasingly employ contextual, participation, and lay expertise models through cross-sector forums, policy interfaces, digital platforms, innovation events, and community service. Importantly, hybrid (multimodel) practices are present across both early and advanced stages, indicating that universities flexibly combine models to meet shifting objectives and stakeholder configurations from validation to adoption. The study concludes that downstreaming involves a communicative reconfiguration where adaptive multimodel strategies are essential to secure credibility, relevance, and uptake.
Co-Authors Abdul jalil Abisono, Firya Qurratu'ain Adhiarso, Dendy Suseno Amelia Ramadhani, Amelia Andre Rahmanto, Andre Andriani, Lutfi Andrik Purwasito Anshori, Mahfud Argyo Demartoto, Argyo Arifin, Hamid Aripin, Zaenul Arzil, Andrine Prima Afneta Ashari, Dhita Karunia Ayu, Aulia Suminar Daniel Happy Putra Destyani, Vincentia Ardhana Dewi, Sabila Soraya Diah Kusumawati, Diah Didik G. Suharto, Didik G. Drajat Tri Kartono Duhri, Moh Khodiq Effendi, Bob Soelaiman Fahrudin, Nanang Hanif Prahita Pramana Haryanto Haryanto Haryono, Novita Heni Pujiastuti I Wayan Sutama Johan, Rediaz Rakhman Karim, Iklilul Kurniawati, Dwi Putri Mishari Laili, Nisful Novia Rochmawati Oktaviana, Felicia Pahlewi, Mhd. Reza Pawito Pawito Putra, Made Dwi Pradnyana Putranto, Wahyu Gilang Rahmanto , Andre N. Rahmanto, Andre N. Rizca Haqqu Rutiana Dwi Wahyunengseh Sabiati Sajidan Sajidan Salsabila, Oka Lintang Saputro, Eko Prasetyo Nugroho Saraswati, Zahra Nadhila Satyawan, Agung Satyawan, Ignatius Agung Slamet, Yulius Sudarmo sudarmo sudarmo Sulistyawan, Herwanto Gede Suminar Ayu, Aulia Utari, Prahastiwi Wahyunengseh, Rutiana D