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All Journal INFORMASI ANDHARUPA Communicatus: Jurnal Ilmu Komunikasi E-Dimas: Jurnal Pengabdian kepada Masyarakat Adi Widya : Jurnal Pengabdian Masyarakat International Journal of Social Science and Business Aspirasi : Jurnal Masalah-masalah Sosial COMMICAST BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Komunikasi Islam East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Science and Technology (FJST) Procedia of Social Sciences and Humanities Formosa Journal of Applied Sciences (FJAS) Journal of Social Interactions and Humanities (JSIH) Journal of International Conference Proceedings Dharma Sevanam : Jurnal Pengabdian Masyarakat Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Waisya : Jurnal Ekonomi Hindu Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Audiens Jurnal Komunikasi Indonesia Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Hastjarjo, Sri
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Mapping Survey of Public Acceptance on Development Nuclear Power Plant (NPP) in Bangka Belitung Province Kartono, Drajat Tri; Hastjarjo, Sri; Sajidan, Sajidan; Effendi, Bob Soelaiman; Ashari, Dhita Karunia; Wijayanto, Purbayakti Kusuma; Saraswati, Zahra Nadhila; Sulistyawan, Herwanto Gede; Andriani, Lutfi
Jurnal Aspirasi Vol 14, No 1 (2023)
Publisher : Pusat Analisis Keparlemenan Badan Keahlian Sekretariat Jenderal DPR RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46807/aspirasi.v14i1.3143

Abstract

Indonesia sebagai negara yang belum memiliki Pembangkit Listrik Tenaga Nuklir (PLTN) masih perlu melakukan riset untuk mengkaji penerimaan masyarakat. Bangka Belitung merupakan kandidat lokasi pembangunan PLTN oleh BATAN dan kepulauannya diprediksi akan menjadi pionir energi baru dan terbarukan dari mineral ringan yaitu torium. Oleh karena itu, penelitian di Bangka Belitung bertujuan untuk mengetahui penerimaan masyarakat terhadap pembangunan PLTN. Penelitian ini menggunakan metode gabungan (mixed-method), dan pengumpulan data dilakukan dengan survei pada 1.500 responden yang terdiri dari penduduk Bangka Belitung. Analisis kuantitatif dalam penelitian ini menggunakan statistik deskriptif dan uji Chi-Square, sedangkan analisis kualitatif dengan kualitatif deskriptif. Hasil penelitian menunjukkan bahwa sebagian besar masyarakat Bangka Belitung menyambut baik rencana pembangunan PLTN tersebut. Total penerimaan masyarakat di Provinsi Bangka Belitung sebesar 73,73 persen, yang didukung oleh persepsi masyarakat yang setuju dengan manfaat PLTN sebesar 94,27 persen, risiko PLTN sebesar 70,93 persen, itikad baik pengembang PLTN sebesar 92,53 persen, dan kompetensi operator PLTN sebesar 93,53 persen. Terkait jarak, masyarakat yang setuju pada pembangunan pembangkit listrik ini menginginkan jarak sejauh 30 km dari pemukiman penduduk. Belum ada indikasi fenomena not in my backyard di Bangka Belitung, tetapi masih ada kesalahan persepsi di masyarakat mengenai risiko PLTN. Dikarenakan peran pemerintah yang terbatas, Dewan Perwakilan Rakyat (DPR) perlu memfasilitasi pendampingan masyarakat dan mendorong pemerintah untuk mengimplementasikan strategi sosialisasi untuk mengedukasi manfaat dan risiko pembangkit listrik tenaga nuklir.AbstractIndonesia, as a country that does not have nuclear power plant (NPP), still requires research to examine public acceptance. Bangka Belitung is a candidate for NPP locations by BATAN, and the islands are predicted to become pioneers of new and renewable energy from a light mineral, thorium. Thus, research in Bangka Belitung aims to determine the public acceptance of an NPP development. This study used a mixed method, and the data were collected by survey with 1,500 respondents consisting of residents in Bangka Belitung. The quantitative analysis in this study was descriptive statistics and Chi-square test, while the qualitative analysis was with descriptive qualitative. The result showed that most Bangka Belitung people welcomed the NPP’s development plan. Total public acceptance in Bangka Belitung Province is 73.73 percent. Public perceptions agree with the benefits of NPP at 94.27 percent, the risks of NPP at 70.93 percent, the goodwill of NPP developers at 92.53 percent, and the competence of NPP operators at 93.53 percent. Regarding the distance, the neighbourhood wanted for this electric power plant to be 30 km away from the residential areas. There was no indication of the NIMBY phenomenon in Bangka Belitung, but there were still misperceptions in the community caused by perceptions of the risk of NPP. Due to the limited government role, the DPR RI must step in and facilitate community assistance while encouraging the government to devise effective strategies to develop a dissemination strategy to educate the benefits and risks of nuclear power plants.
REPRESENTATION OF CUSTOMER LOYALTY IN AQUA’s ADVERTISEMENT “SAMBUT KEBAIKAN RAMADHAN BERSAMA AQUA” Karim, Iklilul; Utari, Prahastiwi; Hastjarjo, Sri
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 10 No. 01 (2024): March 2024
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v10i01.8403

Abstract

Abstract. Relize or not, advertising is very close to human life. Mass media can display tens or even hundreds of advertisements every day. Therefore, effective and attractive advertisements are needed to attract customers. In general, advertising uses the hard selling method, but now it has turned into soft selling, which does not introduce or sell products directly. Therefore, this research will discuss the representation of customer loyalty in AQUA's advertisement "Sambut Kebaikan Ramadan Bersama AQUA". The method used is qualitative with Roland Barthes semiotic analysis. The results of this study show that AQUA's advertisement "Sambut Kebaikan Ramadan Bersama AQUA'' successfully portrays customer loyalty through the usage of strong signs and hidden meanings. At the denotative level, this AQUA advertisement presents an image of loyal AQUA customers who consume AQUA products joyfully during Ramadan. At the connotative level, this advertisement connects the usage of AQUA products with the values of kindness, spirituality, and brotherhood associated with Ramadan. At the mythological level, this AQUA advertisement builds a narrative that describes AQUA’s customers as part of a solid and loving community. In this context, customer loyalty is represented as a form of adherence to the values embraced by the community, which is signified by the consumption of AQUA’s products.Keywords: Advertisement, Representation, Loyalty, Semiotic
Digital Literacy Landscape of Novice Voters in the 2024 Election in Indonesia Abisono, Firya Qurratu'ain; Hastjarjo, Sri; Destyani, Vincentia Ardhana
Informasi Vol. 54 No. 2 (2024): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v54i2.71246

Abstract

Elections are one of the times when Indonesian democracy runs because the people themselves will choose a pair of president and vice president candidates along with the existing legislature. Voters need to have enough information about the candidates in order to choose the best among them, especially novice voters. Novice voters need to have good digital literacy in facing the upcoming 2024 elections. The 2024 election itself is mostly from young people who are novice voters. The purpose of this study is to determine the digital literacy readiness of novice voters in 2024 elections. In addition, it will also be known what factors influence this readiness and the impact of the readiness of novice voters on their participation in the election later. This study uses a quantitative approach with descriptive methods. Data collection was carried out using questionnaires as primary data and literature studies as secondary data. The results and conclusions obtained in this study are that the majority of novice voters use social media as an information platform about the 2024 elections with varying levels of trust in the information. Most of the respondents chose not to share the information obtained related to the verification of uncertain news.
Content Analysis through TikTok Social Media Comments: Use of Herbal Medicine Oktaviana, Felicia; Hastjarjo, Sri; Rahmanto, Andre
Formosa Journal of Applied Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i11.12042

Abstract

Obesity is a condition where there is excessive accumulation of body fat so that a person's weight is far above normal, this is caused by an imbalance in energy intake and expenditure. The high number of Tiktok users in Indonesia makes Tiktok an effective social media application. This makes the content on Tiktok easily attract the attention of viewers in the field of health and healthy lifestyles in the comments column. This study wants to find out how the audience receives messages from health content creator Dr. Rianti Maharani with the account name @dr.riantiherbal through the comments column. This study uses a qualitative descriptive method with reception analysis theory. The subjects in this study were 17-45 years old, were viewers and provided comments on the @drriantiherbal account. The results of the study found that opposite comments appeared a lot in the comments column, namely 41 comment samples.
Digital Literacy Competence in Intercultural Interaction in the Dayan Gunung Community, North Lombok, Indonesia Sutama, I Wayan; Pawito, Pawito; Hastjarjo, Sri; Demartoto, Argyo
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 14 No 1 (2025): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v14i1.9561

Abstract

This research aims to explains digital literacy competencies based on multicultural and traditional knowledge and their implications for community interaction in Dayan Gunung North Lombok. This research uses a qualitative method with a phenomenological approach. Data were collected through limited observation and interviews. The results show that it is necessary to develop digital literacy and intercultural interaction competencies through (1) understanding and appreciating cultural differences in intercultural interactions, (2) adjusting communication strategies and behaviors to accommodate cultural differences through cultural sensitivity, (3) critically evaluating and analyzing information and media content, (4) collaborating and working together effectively for a common goal, and (5) developing an understanding and practice of digital ethics that promotes inclusivity, equity, and responsible digital citizenship for all multicultural communities. The implication of this study is that to ensure that digitalization brings maximum benefits to traditional communities, a holistic approach is needed, including improved access to technology, digital literacy training, and policies that protect and promote local culture.
Cultivation Analysis of Toxic Gamer Attitudes in Gaming Youtuber Content : (Analysis of the Effect of Media Content Cultivation on the Oura Gaming Channel) Aripin, Zaenul; Purwasito, Andrik; Hastjarjo, Sri
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12820

Abstract

The popularity of the game Mobile Legends: Bang Bang (MLBB) among Indonesian teenagers has encouraged many content creators to upload videos on social media platforms such as YouTube. One of the leading creators is Oura Gaming, a gaming YouTuber with 8.2 million subscribers. This large number of subscribers indicates that many people enjoy the content presented. However, most of the uploaded videos contain toxic elements that serve as entertainment for young viewers, potentially influencing their behavior in social interactions. This study aims to analyze Oura Gaming's YouTube content consumption patterns using Gerbner's cultivation theory, which emphasizes the role of mainstreaming and resonance in shaping individual social experiences. This research uses a qualitative method with a phenomenological approach to explore individuals' experiences after watching content containing toxic messages. Participants consisted of two students who were active MLBB players and loyal viewers of Oura Gaming.  The results showed that both participants had high viewing intensity, enjoyed the aggressiveness and toxic elements in the content, and tended to imitate the toxic language they watched in their daily social interactions. These findings indicate that the consumption of negatively charged content can affect individuals' communication patterns and social behavior. This research contributes to the understanding of the impact of digital media on adolescent behavior and provides insights for digital literacy policy development.  
PARTICIPATORY MARKETING COMMUNICATION: IMPROVE THE IMAGE OF TOURISM DESTINATIONS IN NORTH LOMBOK Sutama, I Wayan; Pawito, Pawito; Hastjarjo, Sri; Demartoto, Argyo
Waisya : Jurnal Ekonomi Hindu Vol 4 No 1 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v4i1.2418

Abstract

As a tourist destination, North Lombok possesses substantial natural and cultural potential; however, the challenges in constructing the destination's image are primarily associated with the digital literacy of the local populace. This article examines the efficacy of participatory marketing communication in integrating the image of tourism destinations in North Lombok through community empowerment and community-based digital strategies. Utilizing a case study approach, this research investigates the effectiveness of community-based marketing in reinforcing destination branding. The study's findings indicate that the community's active engagement in promoting tourism plays a crucial role in shaping destination branding, wherein destinations that combine natural and cultural elements exhibit significant potential for development as sustainable tourism assets. Furthermore, the suboptimal synergy among government entities, the community, and tourism industry stakeholders represents a considerable impediment to achieving integrated and sustainable destination promotion. The wisdom of Wetu Telu serves as a foundation for fostering social harmony amidst diversity and multiculturalism, maintaining social stability, and encouraging the development of a tolerant society prepared to accommodate diverse tourist backgrounds in inclusive and sustainable tourism development.
ANTARA PELUANG DAN ANCAMAN: PENGGUNAAN ARTIFICIAL INTELLIGENCE (AI) DALAM PROSES PRODUKSI BERITA MEDIA LOKAL DI KOTA SURAKARTA Hastjarjo, Sri; Dewi, Sabila Soraya
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 4 No 1 (2025): Samvada Mei 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i1.2497

Abstract

The development of artificial intelligence (AI) technology has significantly impacted journalistic practices, including at the local level. This study explores the perceptions of journalists in Surakarta City regarding the benefits, challenges, and ethical implications of AI use in news production. Using a qualitative case study approach, data were collected through in-depth interviews with five journalists from various media platforms. The findings reveal that journalists view AI as a supporting tool that accelerates work processes and enhances production efficiency. However, concerns about the degradation of information quality and potential violations of journalistic ethics remain critical issues. AI acceptance is influenced by perceived usefulness, ease of use, and the professionalism values upheld by journalists. This study recommends strengthening digital literacy and updating journalistic ethical regulations to address the challenges of media transformation in the era of artificial intelligence.
Internet Memes: An Approach to Building Customer Relationships in the Digital Age Putra, Made Dwi Pradnyana; Hastjarjo, Sri; Satyawan, Ignatius Agung
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.86358

Abstract

Using internet memes as a marketing tool is one strategy that every company can apply to market their products and reach their consumers in the current digital era. The aim of this research is to analyze the construction of meme messages and explain the function of using these memes in marketing on Netflixid and Vidiodotcom’s Instagram accounts. This research uses the concepts of content marketing and internet memes as a reference for analysis. The method used in this research is qualitative content analysis. A total of 25 uploads from each @netflixid and @vidiodotcom were analyzed using the meme dimension analysis model, including content, form, and stance. Based on the content analysis of dimensions in memes, the form dimension shows the most differences. Meme creators at each company take snippets of films, dramas, and series that are their own products. In terms of shape dimensions, there has been a change from what was originally a video format to a photo. The narrative built on memes is also different from the narrative in the original source. Apart from that, there are differences in the function of each meme in the two companies. On Netflixid Instagram account, memes are used to build relationships using the soft selling method. Meanwhile, Vidiodotcom’s Instagram account shows how memes are designed with the aim of building consumer relationships using soft selling and hard selling method.
News Framing of Low Immunization Coverage in Aceh: A Comparative Analysis of AJNN.net and Serambinews.com Coverage Pahlewi, Mhd. Reza; Pawito, Pawito; Hastjarjo, Sri
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.452

Abstract

Aceh is currently experiencing a public health crisis, with outbreaks of infectious diseases, including three cases of VDPV2 polio and a significant rise in diphtheria cases in 2023. Immunization plays a vital role in preventing and controlling diseases like polio and diphtheria. However, over the past five years, immunization coverage in Aceh has steadily declined, positioning it as the lowest in Indonesia. This study aims to explore how two local news outlets, Ajnn.net and Serambinews.com, frame news coverage regarding the low immunization rates in Aceh. Using a qualitative approach, the study applies Robert N. Entman’s framing analysis, which focuses on issue selection and salience. The findings reveal a notable difference in how the two media outlets frame the issue of low immunization coverage. Ajnn.net frames the issue by highlighting the root causes of the declining immunization rates, such as socio-economic factors and inadequate healthcare services. In contrast, Serambinews.com emphasizes the consequences of insufficient immunization, focusing on the potential health risks, outbreaks, and increased mortality rates among children. Despite their differing approaches, both outlets rely primarily on government sources for their reporting. This reliance makes their coverage less balanced and objective, as the perspectives of other stakeholders, such as local health experts, parents, and community organizations, are largely excluded. The analysis suggests that while Ajnn.net sheds light on the underlying causes of low immunization rates, Serambinews.com underscores the dire consequences. Both outlets, however, could enhance their reporting by incorporating a wider range of sources to offer a more comprehensive and investigative view of the issue.
Co-Authors Abdul jalil Amelia Ramadhani, Amelia Andre Noevi Rahmanto Andre Rahmanto, Andre Andriani, Lutfi Andrik Purwasito Anshori, Mahfud Argyo Demartoto, Argyo Arifin, Hamid Aripin, Zaenul Arzil, Andrine Prima Afneta Ashari, Dhita Karunia Ayu, Aulia Suminar Daniel Happy Putra Destyani, Vincentia Ardhana Dewi, Sabila Soraya Diah Kusumawati, Diah Didik G. Suharto, Didik G. Drajat Tri Kartono Duhri, Moh Khodiq Effendi, Bob Soelaiman Fahrudin, Nanang Firya Qurratu’ain Abisono Hanif Prahita Pramana Haryanto Haryanto Heni Pujiastuti Hermawati, Tanti I Wayan Sutama Johan, Rediaz Rakhman Karim, Iklilul Kurniawati, Dwi Putri Mishari Laili, Nisful Likha Sari Anggreni Novia Rochmawati Novita Haryono Oktaviana, Felicia Pahlewi, Mhd. Reza Pawito Pawito Putra, Made Dwi Pradnyana Putra, Sandi Justitia Rutiana Dwi Wahyunengseh Sabiati Sajidan Salsabila, Oka Lintang Saputro, Imam Saraswati, Zahra Nadhila Satyawan, Agung Satyawan, Ignatius Agung Slamet, Yulius Sudarmo sudarmo sudarmo Sulistyawan, Herwanto Gede Suminar Ayu, Aulia Utari, Prahastiwi Wahyunengseh, Rutiana D Waskito Aji, Tofa