Claim Missing Document
Check
Articles

Found 37 Documents
Search

Teenagers Entertainment Satisfaction in Watching Talk Show Program through Youtube Haqqu, Rizca; Hastjarjo, Sri; Slamet, Yulius
Jurnal The Messenger Vol. 11 No. 1 (2019): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i1.969

Abstract

This study was conducted based on the results of research from several survey institutions which explained that there was an indication of shifting patterns from old media to the new media. The researchers wanted to know the level of satisfaction of the youth in using the new media among the community with the students of Universitas Sebelas Maret, generation 2015 to 2017. In this study, the researchers used the Uses and Gratification approaches. The researchers also use quantitative analysis and the Slovin formula to calculate samples of respondents from each generation. The frequency distribution analysis technique was used to calculate the frequency of data and then procentaged. The result of this study is that there is a high level of satisfaction where the majority of the respondents feel that they get the satisfaction they want or look for when watching talk show program through Youtube.
Internet Memes: An Approach to Building Customer Relationships in the Digital Age Putra, Made Dwi Pradnyana; Hastjarjo, Sri; Satyawan, Ignatius Agung
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.86358

Abstract

Using internet memes as a marketing tool is one strategy that every company can apply to market their products and reach their consumers in the current digital era. The aim of this research is to analyze the construction of meme messages and explain the function of using these memes in marketing on Netflixid and Vidiodotcom’s Instagram accounts. This research uses the concepts of content marketing and internet memes as a reference for analysis. The method used in this research is qualitative content analysis. A total of 25 uploads from each @netflixid and @vidiodotcom were analyzed using the meme dimension analysis model, including content, form, and stance. Based on the content analysis of dimensions in memes, the form dimension shows the most differences. Meme creators at each company take snippets of films, dramas, and series that are their own products. In terms of shape dimensions, there has been a change from what was originally a video format to a photo. The narrative built on memes is also different from the narrative in the original source. Apart from that, there are differences in the function of each meme in the two companies. On Netflixid Instagram account, memes are used to build relationships using the soft selling method. Meanwhile, Vidiodotcom’s Instagram account shows how memes are designed with the aim of building consumer relationships using soft selling and hard selling method.
Communicating Science: Insights from Indonesian Higher Education Institutions Saputro, Eko Prasetyo Nugroho; Nurhaeni, Ismi Dwi Astuti; Rahmanto, Andre N.; Hastjarjo, Sri
Proceedings Series on Social Sciences & Humanities Vol. 25 (2025): Proceedings of International Conference on Social Science (ICONESS)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v25i.1798

Abstract

This study investigates science communication processes at Universitas Indonesia (UI), Universitas Gadjah Mada (UGM), and Institut Teknologi Bandung (ITB) using a qualitative multiple case study design. Data were collected through in-depth interviews and document analysis, involving 15 key informants. Analysis employed an explanation-building approach in three stages—data collection, case profiling, and conclusion formulation—supported by triangulation through data cross-checking, member checks, and expert consultations to enhance reliability. Findings show that science communication in these universities forms an ecosystem that integrates communicators, messages, media, receivers, and feedback. Institutional actors act as strategic intermediaries, translating scientific knowledge into accessible, actionable forms. Messages align with national and global priorities and are tailored to audience needs. Communication channels combine formal academic outlets with digital media, public events, and community engagement, ensuring broad reach. Receivers—ranging from policymakers and industry to grassroots communities—participate actively, fostering two-way knowledge exchange and collaborative problem-solving. Feedback loops from internal teams and external stakeholders refine both research and its dissemination. Overall, the study highlights a holistic and impact-oriented framework for science communication in Indonesian higher education, bridging academia, industry, policymakers, and the public. This model strengthens national science communication capacity and offers a replicable strategy for linking research with societal needs.
News Framing of Low Immunization Coverage in Aceh: A Comparative Analysis of AJNN.net and Serambinews.com Coverage Pahlewi, Mhd. Reza; Pawito, Pawito; Hastjarjo, Sri
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.452

Abstract

Aceh is currently experiencing a public health crisis, with outbreaks of infectious diseases, including three cases of VDPV2 polio and a significant rise in diphtheria cases in 2023. Immunization plays a vital role in preventing and controlling diseases like polio and diphtheria. However, over the past five years, immunization coverage in Aceh has steadily declined, positioning it as the lowest in Indonesia. This study aims to explore how two local news outlets, Ajnn.net and Serambinews.com, frame news coverage regarding the low immunization rates in Aceh. Using a qualitative approach, the study applies Robert N. Entman’s framing analysis, which focuses on issue selection and salience. The findings reveal a notable difference in how the two media outlets frame the issue of low immunization coverage. Ajnn.net frames the issue by highlighting the root causes of the declining immunization rates, such as socio-economic factors and inadequate healthcare services. In contrast, Serambinews.com emphasizes the consequences of insufficient immunization, focusing on the potential health risks, outbreaks, and increased mortality rates among children. Despite their differing approaches, both outlets rely primarily on government sources for their reporting. This reliance makes their coverage less balanced and objective, as the perspectives of other stakeholders, such as local health experts, parents, and community organizations, are largely excluded. The analysis suggests that while Ajnn.net sheds light on the underlying causes of low immunization rates, Serambinews.com underscores the dire consequences. Both outlets, however, could enhance their reporting by incorporating a wider range of sources to offer a more comprehensive and investigative view of the issue.
Komunikasi Dialektis Masyarakat Beda Agama di Bojonegoro Fahrudin, Nanang; Hastjarjo, Sri; Satyawan, Agung
Jurnal Komunikasi Islam Vol. 8 No. 1 (2018): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.315 KB) | DOI: 10.15642/jki.2018.8.1.67-85

Abstract

This study discusses the manner in which villagers of "Kampung Kristen" Leran Village, Bojonegoro decide how to interact within religious heterogeneous society in order to construct social harmony. Using ethnographic of communi­ca­tion approach, the findings have revealed that within so­cial communication of Leran villagers, they always face dy­na­­­mic interplay between integration and separation, stability and change, expression and nonexpression. Hence, they de­ci­de to have a cautious attitude towards verbalizing ideas and emotions in words, particularly related to religious is­sues. In general, they prefer and are more concerned with pre­­­ser­­­ving social harmony than arguing their religious beliefs.
Kritik Politik dengan Menggelitik: Analisis Retorika Penampilan Stand-up Comedy Pandji Pragiwaksono Putranto, Wahyu Gilang; Hastjarjo, Sri; Anshori, Mahfud
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 1 (2025): September 2025
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/232sjq40

Abstract

Stand-up comedy mulai berkembang dan mendapat tempat tersendiri di panggung hiburan Indonesia. Sebagai media komunikasi, stand-up comedy turut menghadirkan berbagai muatan pesan termasuk pesan politik. Muatan politik dalam stand-up comedy termasuk dalam konsep politainment, yaitu penggabungan antara politik dan hiburan. Salah satu komika yang dikenal kerap membawakan tema politik dalam penampilan stand-up comedy adalah Pandji Pragiwaksono. Termasuk penampilan Pandji Pragiwaksono yang mengkritik berbagai langkah yang diambil Partai Solidaritas Indonesia (PSI). Penelitian ini menggunakan metode kualitatif untuk menganalisis retorika yang digunakan Pandji Pragiwaksono dalam penampilan stand-up comedy. Kesimpulan penelitian ini menunjukkan Pandji Pragiwaksono mampu menyampaikan pesan berisi kritik berbalut komedi dengan baik kepada audiens menggunakan gaya retorika yang terdiri dari ethos, pathos, dan logos.
The Framing Analysis of Gibran Rakabuming Raka's Coverage as Vice Presidential Candidate on Tribunnews.com Rochmawati, Novia; Pawito, Pawito; Hastjarjo, Sri
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.7005

Abstract

The media shapes diverse political messages, influencing public opinion significantly. Mass media, deeply involved in political discourse creation, presents politically generated news of high value. Framing, a mass media process, influences public opinion. This study analyzes framing in Gibran Rakabuming Raka's coverage on Tribunnews.com post his candidacy as Vice President in the 2024 Election. Employing a qualitative approach based on Zhongdang Pan and Gerald M. Kosick's framework, it examines syntactic, script, thematic, and rhetorical structures. The findings highlight the emphasis on factual presentation via quotations (syntactic), compliance with the 5W+1H elements (script), Gibran's thematic emphasis on evidence addressing public queries, and Tribunnews.com's journalists' tendency to portray actual conditions, including statistical data (rhetoric).
Framing Analysis of Policy News Analog Switch off (ASO) on Medcom.id and Okezone.com Jalil, Abdul; Utari, Prahastiwi; Hastjarjo, Sri
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.10944

Abstract

This study examines how Okezone.com and Medcom.id construct reality in their reporting on ASO policies using Robert N. Entman's framing analysis. A qualitative descriptive method was used, focusing on eight news articles (four from each outlet). This study analyzes how the media defines the implementation of ASO policies, diagnoses the causes, makes moral judgments, and proposes solutions. The findings point to a different framing strategy: Medcom.id, which is connected to Surya Paloh, the chairman of the NasDem Party, supports the policy through sources connected to the government. On the contrary, Hery Tanoesoedibjo's Okezone.com criticized the ASO policy so that it affected negative framing and the selection of critical sources. These different approaches describe how the construction of media reality is shaped by external factors and ideological influences. Understanding these dynamics encourages critical news consumption and awareness of media bias in shaping public opinion.
The Image Politics of Puan Maharani in the Podcast ROSI Laili, Nisful; Pawito, Pawito; Hastjarjo, Sri
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.33458

Abstract

Podcasts are typically employed by political figures to attract public attention and build a political image. Puan Maharani, a chair of the House of Representatives, who has a bad image in society, uses this media to build a positive image with clarification content. This research aims to analyze the podcast ROSI by KompasTV with a guest Puan Maharani, allegedly intended to build a positive image. This is qualitative research with Fairclaugh analysis at three levels, micro, meso, and macro. At the micro level, we found representations of the texts delivered by Puan Maharani; at the meso level, we found that the existing representations were discourses to build her political image; and at the macro level, we revealed a deep understanding of the use of podcasts for creating and improving a positive political image. Puan's clarification was conveyed well in the podcast. Apart from that, regarding the issue of Megawati’s interference in Puan's position as the Indonesian House of Representatives, Puan clarified no interference at all.
Communication of Rituals and Traditional Ceremonies Dayak Ngaju Community in Central Kalimantan Kurniawati, Dwi Putri Mishari; Hastjarjo, Sri; Slamet, Yulius
Formosa Journal of Science and Technology Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i1.7533

Abstract

Dayak Ngaju community, traditional rituals, and ceremonies cannot be separated. This research is essensial because no research summarized the traditional rituals and ceremonies of the Dayak Ngaju community using a communication science approach. The theory of Prayer as Rhetoric initiated by William Fitzgerald is the basis for this study. Use qualitative research Miles and Huberman's interactive model through data process, collection, reduction, display, and conclusions. This study describes 4 (four) traditional rituals and ceremonies held by the Dayak Ngaju community such as traditional wedding ceremonies, nyaki tihi ceremonies, farming rituals, and laluhan ceremonies. The result is Dayak Ngaju community in Kuala Kapuas Regency holds traditional ceremonies and rituals as a form of communication with The Creator with the aim of petition, thanksgiving, and confession completed by meaningful symbols.