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Teenagers Entertainment Satisfaction in Watching Talk Show Program through Youtube Haqqu, Rizca; Hastjarjo, Sri; Slamet, Yulius
Jurnal The Messenger Vol. 11 No. 1 (2019): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i1.969

Abstract

This study was conducted based on the results of research from several survey institutions which explained that there was an indication of shifting patterns from old media to the new media. The researchers wanted to know the level of satisfaction of the youth in using the new media among the community with the students of Universitas Sebelas Maret, generation 2015 to 2017. In this study, the researchers used the Uses and Gratification approaches. The researchers also use quantitative analysis and the Slovin formula to calculate samples of respondents from each generation. The frequency distribution analysis technique was used to calculate the frequency of data and then procentaged. The result of this study is that there is a high level of satisfaction where the majority of the respondents feel that they get the satisfaction they want or look for when watching talk show program through Youtube.
Internet Memes: An Approach to Building Customer Relationships in the Digital Age Putra, Made Dwi Pradnyana; Hastjarjo, Sri; Satyawan, Ignatius Agung
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.86358

Abstract

Using internet memes as a marketing tool is one strategy that every company can apply to market their products and reach their consumers in the current digital era. The aim of this research is to analyze the construction of meme messages and explain the function of using these memes in marketing on Netflixid and Vidiodotcom’s Instagram accounts. This research uses the concepts of content marketing and internet memes as a reference for analysis. The method used in this research is qualitative content analysis. A total of 25 uploads from each @netflixid and @vidiodotcom were analyzed using the meme dimension analysis model, including content, form, and stance. Based on the content analysis of dimensions in memes, the form dimension shows the most differences. Meme creators at each company take snippets of films, dramas, and series that are their own products. In terms of shape dimensions, there has been a change from what was originally a video format to a photo. The narrative built on memes is also different from the narrative in the original source. Apart from that, there are differences in the function of each meme in the two companies. On Netflixid Instagram account, memes are used to build relationships using the soft selling method. Meanwhile, Vidiodotcom’s Instagram account shows how memes are designed with the aim of building consumer relationships using soft selling and hard selling method.
News Framing of Low Immunization Coverage in Aceh: A Comparative Analysis of AJNN.net and Serambinews.com Coverage Pahlewi, Mhd. Reza; Pawito, Pawito; Hastjarjo, Sri
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.452

Abstract

Aceh is currently experiencing a public health crisis, with outbreaks of infectious diseases, including three cases of VDPV2 polio and a significant rise in diphtheria cases in 2023. Immunization plays a vital role in preventing and controlling diseases like polio and diphtheria. However, over the past five years, immunization coverage in Aceh has steadily declined, positioning it as the lowest in Indonesia. This study aims to explore how two local news outlets, Ajnn.net and Serambinews.com, frame news coverage regarding the low immunization rates in Aceh. Using a qualitative approach, the study applies Robert N. Entman’s framing analysis, which focuses on issue selection and salience. The findings reveal a notable difference in how the two media outlets frame the issue of low immunization coverage. Ajnn.net frames the issue by highlighting the root causes of the declining immunization rates, such as socio-economic factors and inadequate healthcare services. In contrast, Serambinews.com emphasizes the consequences of insufficient immunization, focusing on the potential health risks, outbreaks, and increased mortality rates among children. Despite their differing approaches, both outlets rely primarily on government sources for their reporting. This reliance makes their coverage less balanced and objective, as the perspectives of other stakeholders, such as local health experts, parents, and community organizations, are largely excluded. The analysis suggests that while Ajnn.net sheds light on the underlying causes of low immunization rates, Serambinews.com underscores the dire consequences. Both outlets, however, could enhance their reporting by incorporating a wider range of sources to offer a more comprehensive and investigative view of the issue.
Komunikasi Dialektis Masyarakat Beda Agama di Bojonegoro Fahrudin, Nanang; Hastjarjo, Sri; Satyawan, Agung
Jurnal Komunikasi Islam Vol. 8 No. 1 (2018): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.315 KB) | DOI: 10.15642/jki.2018.8.1.67-85

Abstract

This study discusses the manner in which villagers of "Kampung Kristen" Leran Village, Bojonegoro decide how to interact within religious heterogeneous society in order to construct social harmony. Using ethnographic of communi­ca­tion approach, the findings have revealed that within so­cial communication of Leran villagers, they always face dy­na­­­mic interplay between integration and separation, stability and change, expression and nonexpression. Hence, they de­ci­de to have a cautious attitude towards verbalizing ideas and emotions in words, particularly related to religious is­sues. In general, they prefer and are more concerned with pre­­­ser­­­ving social harmony than arguing their religious beliefs.
The Framing Analysis of Gibran Rakabuming Raka's Coverage as Vice Presidential Candidate on Tribunnews.com Rochmawati, Novia; Pawito, Pawito; Hastjarjo, Sri
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.7005

Abstract

The media shapes diverse political messages, influencing public opinion significantly. Mass media, deeply involved in political discourse creation, presents politically generated news of high value. Framing, a mass media process, influences public opinion. This study analyzes framing in Gibran Rakabuming Raka's coverage on Tribunnews.com post his candidacy as Vice President in the 2024 Election. Employing a qualitative approach based on Zhongdang Pan and Gerald M. Kosick's framework, it examines syntactic, script, thematic, and rhetorical structures. The findings highlight the emphasis on factual presentation via quotations (syntactic), compliance with the 5W+1H elements (script), Gibran's thematic emphasis on evidence addressing public queries, and Tribunnews.com's journalists' tendency to portray actual conditions, including statistical data (rhetoric).
Framing Analysis of Policy News Analog Switch off (ASO) on Medcom.id and Okezone.com Jalil, Abdul; Utari, Prahastiwi; Hastjarjo, Sri
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.10944

Abstract

This study examines how Okezone.com and Medcom.id construct reality in their reporting on ASO policies using Robert N. Entman's framing analysis. A qualitative descriptive method was used, focusing on eight news articles (four from each outlet). This study analyzes how the media defines the implementation of ASO policies, diagnoses the causes, makes moral judgments, and proposes solutions. The findings point to a different framing strategy: Medcom.id, which is connected to Surya Paloh, the chairman of the NasDem Party, supports the policy through sources connected to the government. On the contrary, Hery Tanoesoedibjo's Okezone.com criticized the ASO policy so that it affected negative framing and the selection of critical sources. These different approaches describe how the construction of media reality is shaped by external factors and ideological influences. Understanding these dynamics encourages critical news consumption and awareness of media bias in shaping public opinion.
Communication of Rituals and Traditional Ceremonies Dayak Ngaju Community in Central Kalimantan Kurniawati, Dwi Putri Mishari; Hastjarjo, Sri; Slamet, Yulius
Formosa Journal of Science and Technology Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i1.7533

Abstract

Dayak Ngaju community, traditional rituals, and ceremonies cannot be separated. This research is essensial because no research summarized the traditional rituals and ceremonies of the Dayak Ngaju community using a communication science approach. The theory of Prayer as Rhetoric initiated by William Fitzgerald is the basis for this study. Use qualitative research Miles and Huberman's interactive model through data process, collection, reduction, display, and conclusions. This study describes 4 (four) traditional rituals and ceremonies held by the Dayak Ngaju community such as traditional wedding ceremonies, nyaki tihi ceremonies, farming rituals, and laluhan ceremonies. The result is Dayak Ngaju community in Kuala Kapuas Regency holds traditional ceremonies and rituals as a form of communication with The Creator with the aim of petition, thanksgiving, and confession completed by meaningful symbols.
Komunikasi Dialogis dalam Rangka Penyelesaian Konflik antara Pelaku Industri Dengan Masyarakat Sabiati; Hastjarjo, Sri; Sudarmo
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.191

Abstract

Multi-group conflict occurs when community groups with different interests from other groups have a variety of priorities for each resource and the development of management policies. Likewise in the dynamics of conflict between industry players and the community in defending their every interest. Conflict complexity basically includes various combinations of power, value and economic resources. Related to complexity which is often beyond the authority of institutions in general and there are standard procedures that have been carried out so far, to build consensus from various stakeholders, it is necessary to have a resolution by conducting a collaborative approach involving various other constituents. This collaborative approach in groups needs to be carried out dialogically in order to get an understanding between the conflicting groups. Then, among others, they reach consensus to achieve the desired resolution between the interests of stakeholders.
Government public relations strategy in the digital age: Social Media Influencer (SMI) collaboration in building community participation in Madiun Regency Salsabila, Oka Lintang; Hastjarjo, Sri; Satyawan, Ignatius Agung
Informasi Vol. 54 No. 1 (2024): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v54i1.70577

Abstract

The Madiun District Government held the Bulan Timbang Serentak as a step to identify and prevent stunting early on. There is a problem of low participation in the program so a more effective promotion strategy is needed. However, there is a problem of low participation in participating in the program so a more effective promotion strategy is needed. In this case, the public relations department of the Madiun District Government collaborated with social media influencers/SMIs to help the Bulan Timbang Serentak campaign. The purpose of this study is to describe the Madiun Regency Government's Public Relations Strategy in campaigning for Bulan Timbang Serentak with Influencers to build public participation. The method used is descriptive qualitative with a case study research type. The research data was collected by interviewing authorized officials in the Madiun District Government, namely Madiun District Government Public Relations and one of the SMI account owners with the highest engagement who collaborated in campaigning for the Bulan Timbang Serentak. To explore the strategy, the researcher used the Four Steps of Public Relations Theory (Cutlip et al., 2006). In general, the results showed that the Madiun District Government Public Relations applied the Four Steps of Public Relations in conducting its strategy.
Penyuluhan Pemanfaatan Media untuk Penguatan Sinergitas Penanggulangan Kemiskinan Daerah Hastjarjo, Sri; Wahyunengseh, Rutiana Dwi
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 11, No 2 (2020): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v11i2.4377

Abstract

Pemanfaatan media Sosial oleh pemerintah daerah perlu dikuatkan di era tata kelola pemerintahan berbasis digital. Salah satu aspek penting adalah penguatan ketrampilan birokat menuliskan pesan dalam media sosial yang bersifat soft message, sehingga menarik untuk publik. Karakter birokrasi terbiasa formal, kaku, terbiasa dengan bentuk kalimat perintah, dan struktural. Sebaliknya media sosial memiliki karakter egaliter, persuasif, provokatif. Dua hal yang berbeda karakter ini dituntut menyatu di era industri 4.0. Solusi untuk meningkatkan efektivitas komunikasi publik di era 4.0 adalah meningkatkan ketrampilan pemerintah beradaptasi dengan karakter media sosial. Oleh karena itu PKM ini merancang penyuluhan kepada OPD di Kota Magelang supaya memanfaatkan media sosial dengan optimal untuk kebijakan penanggullangan kemiskinan. Metode PKM menggunakan prinsip transfer pengetahuan dan ketrampilan dari tim PKM kepada aparatur pemerintah kota Magelang. Metode dilakukan memenuhi aspek KAP (kognitif, dafektif, psikomotorik), dengan bentuk (a) diseminasi informasi; (b) Pelatihan; (c) Pendampingan; (d) Monitoring dan evaluasi. Hasilnya aparatur pemerintah kota mendapatkan pengetahuan tentang: (a) prinsip-prinsip budaya mendengar melalui posting isu kemiskinan di media sosial; (b) prinsip-prinsip budaya melayani dalam menanggapi komentar masyarakat dan menyelesaikan permasalahan masyarakat, terutama atas suara dari kelompok rentan yang cenderung voiceless. Kegiatan ini melembagakan model “New media governance”, yaitu pemanfaatan media sosial untuk mendukung implementasi kebijakan penanggulangan kemiskinan berdasarkan asas kemitraan, pemberdayaan masyarakat, evidence based, integratif, dan keberlanjutan.