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All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Equator Journal of Management and Entrepreneurship Asia-Pacific Management and Business Application JURNAL MANAJEMEN MOTIVASI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat International Journal of Financial, Accounting, and Management Revitalisasi : Jurnal Ilmu Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Health and Behavioral Science Journal of Entrepreneurship & Business Jurnal Ekonomi Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Dehasen Untuk Negeri Journal of International Conference Proceedings Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis The Manager Reveiew Multifinance Student Journal of Business and Management (SJBM) Management Analysis Journal
Hadi, Effed Darta
University Of Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Public Health Social Sciences Other

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The Role Of Brand Trust In Product Quality In Influencing Repurchase Intention For Skintific Products (A Study of Generation Z Consumers) Tiara Shely Winata; Hadi, Effed Darta
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8905

Abstract

This study investigates the relationship between product quality, brand trust, and repurchase intention among Generation Z consumers of Skintific products. Using a quantitative approach, data were collected through an online survey with a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The findings show that product quality positively and significantly influences both brand trust and repurchase intention. Brand trust also partially mediates the relationship between product quality and repurchase intention. These results emphasize the importance of maintaining product quality and strengthening brand trust to encourage customer loyalty. Keywords: Product Quality; Brand Trust; Repurchase Intention
Co-Authors Akram Harmoni Wiardi Akram Harmoni Wiardi Alfansi, Lizar Alfina Priyanidewi, Pipin Alghaniyu, Ahmad Aprina, Natasya Aprisella, Rhienta Bisma, Reindra Prasista Chaniago, Bunga Daulay, Muhammad Yasser Iqbal Ekaputri, Seprianti Fadilla Riska Rahayu Fakhirah Febriani Putri, Annisa Febrianti, Nelvita Febzi Fiona Febzi Fiona Fiona, Febzi Frety, Novaria Hayadi, Ilsya Indriani, Reni Kurniawan Saputra Lizar Alfansi M. Zulkarnain Yuliarso, M. Zulkarnain Muhartini Salim Muhartini Salim Nasution Nasution Pareke, Fachrudin JS Pefriyadi, Pefriyadi Praningrum, Praningrum Putri, Indri Destika Putri, Nuraisyah Rina Suthia Hayu Rina Suthia Hayu Rina Sutia Hayu Sari, Putri Ruspida Septiyani Septiyani, Septiyani Slamet Widodo Sri Adji Prabawa Sri Adji Prabawa, Sri Adji Sularsih Anggarawati Syaefulloh Syoraya, Indah Tiara Shely Winata Trisna Murni Vebriyanto, Sigit Veybitha, Yolanda Wahyu Handono, Wahyu Willy Abdillah Yolanda Veybitha Zein, Fikrul Umam