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All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Equator Journal of Management and Entrepreneurship Asia-Pacific Management and Business Application JURNAL MANAJEMEN MOTIVASI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat International Journal of Financial, Accounting, and Management Revitalisasi : Jurnal Ilmu Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Health and Behavioral Science Journal of Entrepreneurship & Business Jurnal Ekonomi Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Dehasen Untuk Negeri Journal of International Conference Proceedings Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis The Manager Reveiew Multifinance Student Journal of Business and Management (SJBM) Management Analysis Journal
Hadi, Effed Darta
University Of Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Public Health Social Sciences Other

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Exploring the impact of social influence and halal certification on repurchase intention: The mediating role of trust in online purchases of imported halal food in Indonesia Syaefulloh, Syaefulloh; Alfansi, Lizar; Hadi, Effed Darta; Salim, Muhartini
International Journal of Financial, Accounting, and Management Vol. 6 No. 4 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v6i4.2848

Abstract

Purpose: This study aims to analyze the influence of Social Influence and Halal Certification on Repurchase Intention, with Trust as a moderating variable in the online purchase of imported halal food in Indonesia. Methods: The sample consisted of 260 consumers who made online purchases of imported halal food in Indonesia. Data collection was conducted via a Google Form survey distributed online to respondents. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to test the research hypotheses. Results: The results indicate that Performance Expectancy (PE) significantly positively influences trust (TR). Social Influence (SI) significantly impacts Trust (TR), strongly shaping consumer confidence. Halal Certification plays a significant role in enhancing consumer trust regarding online purchases of imported halal food. Consumer Trust (TR) significantly affects Repurchase Intention (RI). SI also significantly influenced RI. Although Halal Certification (HC) boosts consumer trust in product quality, its effect on RI is not significant. SI significantly impacts RI through the mediation of trust. HC significantly influenced RI, which was fully mediated by trust. Conclusions: Social Influence and Halal Certification both enhance consumer Trust, which significantly drives Repurchase Intention, with Trust fully mediating the effect of Halal Certification and partially mediating the effect of Social Influence, while Halal Certification alone does not directly influence repurchase behavior. Limitations: This study has limitations regarding the sample, which only includes consumers from urban areas, necessitating caution in generalizing the findings to rural populations. Additionally, cultural factors and religiosity impacting trust were not included as control variables.    Contribution: This study provides practical insights for e-commerce businesses and halal food importers regarding the importance of halal certification and social influence in shaping consumer trust and repurchase intention. Furthermore, it enriches the literature on Muslim consumer behavior in the digital context. Novelty: This research contributes new insights by examining the role of trust as a moderating variable in online purchases of imported halal food, a relatively under-researched area, particularly in Indonesia, the country with the largest Muslim population in the world.
ANALISIS CUSTOMER LOYALTY PADA SEKTOR PERBANKAN DI INDONESIA DITINJAU DARI BEBERAPA VARIABEL Frety, Novaria; Salim, Muhartini; Hadi, Effed Darta; Anggarawati, Sularsih
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 2 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i2.71979

Abstract

Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh service quality dan trust terhadap customer loyalty pada sektor perbankan di Indonesia khususnya pada 10 bank umum dan 3 bank digital terbesar berdasarkan dari total aset tahun 2022 dengan customer satisfaction sebagai variabel mediasi dengan jumlah sampel sebanyak 383 nasabah. Dalam penelitian ini, Structural Equation Model dengan Program Lisrel 8.8. Hasil penelitian menunjukkan bahwa: (1) service quality berpengaruh secara positif dan signifikan terhadap customer satisfaction, (2) trust berpengaruh secara positif dan signifikan terhadap customer satisfaction, (3) service quality berpengaruh secara positif dan signifikan terhadap customer loyalty, (4) trust berpengaruh secara negatif dan signifikan terhadap customer loyalty, (5) customer satisfaction berpengaruh secara positif dan signifikan terhadap customer loyalty, (6) Customer satisfaction dalam memediasi pengaruh service quality terhadap customer loyalty memiliki pengaruh yang signifikan.  Peran  mediasi  dari  variabel customer  satisfaction  dalam  menjembatani pengaruh antara variabel service quality terhadap customer loyalty adalah partial mediated. Oleh karena itu tanpa adanya variabel customer satisfaction sebagai mediasi, variabel  service  quality tetap  berpengaruh terhadap  customer  loyalty,  dan (6) Customer satisfaction memiliki pengaruh yang signifikan dalam memediasi pengaruh trust terhadap customer loyalty. Peran  mediasi  dari  variabel  customer satisfaction dalam  menjembatani  pengaruh antara variabel trust terhadap customer  loyalty  adalah  full  mediated.  Hasil  ini  menunjukkan  bahwa  variabel trust mampu memberikan pengaruh terhadap variabel customer  loyalty melalui mediasi variabel customer satisfaction.  
Green Perceived Quality Impact on Purchase Intention: Roles of Awareness and Value Alfina Priyanidewi, Pipin; Hadi, Effed Darta
Management Analysis Journal Vol. 14 No. 2 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i2.27601

Abstract

This study examines the influence of green perceived quality on green purchase intention in the skincare industry. As consumers increasingly demand environmentally responsible products, understanding the drivers of green consumer behavior becomes essential. This research investigates the relationship between green perceived quality and green purchase intention through green perceived value, with environmental awareness acting as a moderating variable. A quantitative method was employed through an online survey distributed to 270 purposively selected consumers of Avoskin, a skincare brand in Indonesia. Data were analyzed using Structural Equation Modeling with Partial Least Squares. The results indicate that green perceived quality significantly effects green purchase intention, both directly and through green perceived value. Moreover, environmental Awareness strengthens the relationship between Green Perceived Quality and Green Purchase Intention. This study contributes to the understanding of green consumer behavior by highlighting the dual role of Green Perceived Value and Environmental Awareness. Practical implications include guidance for skincare marketers to enhance consumer perception and awareness, thereby increasing purchase intention toward sustainable cosmetic products.
Pengaruh Product Quality dan Brand Image Terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Produk Skincare Skintific di Indonesia Aprina, Natasya; Hadi, Effed Darta
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1452

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh product quality dan brand image terhadap repurchase intention yang dimediasi oleh customer satisfaction. Penelitian ini merupakan jenis penelitian kuantitatif yang menggunakan teknik pengumpulan data berupa kuesioner atau survey yang hasilnya dianalisis secara statistik dengan menggunakan model analisis data SEM oleh software smartPLS 4.0. Sampel pada penelitian ini berjumlah 222 dengan responden yang berkategori pernah melakukan pembelian produk Skincare Skintific. Hasil penelitian menunjukkan bahwasanya brand image memiliki peran penting dalam membentuk repurchase intention. Sedangkan variabel product quality dalam penelitian ini tidak mempunyai pengaruh secara langsung terhadap repurchase intention. Variabel product quality mempunyai pengaruh tidak langsung terhadap repurchase intention, dalam hal ini dimediasi oleh variabel customer satisfaction.
Pengaruh Flash Sale, Live Streaming Dan Hedonic Shopping Motivation Terhadap Impulse Buying (Study Pembelian Produk Berrybenka Pada Pengguna Aplikasi Shopee) Septiyani, Septiyani; Hadi, Effed Darta
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1505

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh flash sale, live streaming dan hedonic shopping motivation terhadap impulse buying pada pembelian produk berrybenka pada pengguna aplikasi shopee. Sampel dalam penelitian ini sebanyak 220 orang konsumen yang melakukan pembelian produk Berrybenka, pengumpulan data dilakukan dengan menggunakan kuesioner melalui google form. Hasil penelitian flash sale memiliki pengaruh positif tidak signifikan terhadap impulse buying hal ini mengindiaksikan bahwaya flash sale yang dilakukan Berrybenka belum mampu meningkatkan pembelian impulse karena waktu yang pendek dan produk yang terbatas. Live streaming mampu meningkatkan impulse buying konsumen karena dengan adanya interaksi lansung antara streamer dengan konsumen dapat menciptkan pembelian impulse. Hedonic shopping motivasion mempengaruhi konsumen dalam impulse buying karena konsumen akan langsung membeli produk jika mereka merasakan kebahagian dan kesenangan terhadap produk tersebut.
The influence of price, brand awareness, perceived quality and brand loyalty on consumer purchase intention on Adidas shoe products at Shopee Alghaniyu, Ahmad; Hadi , Effed Darta
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the influence of each independent variable: price, brand awareness, perceived quality, and brand loyalty on the purchase intention of consumers of Adidas shoes, the research method used in this study is quantitative, the population in this study is consumers who have used adidas shoes in Indonesia and the sample has been obtained as many as 200 respondents. Primary data were obtained using questionnaires and secondary data were obtained from journal studies, primary data that had been obtained was processed using SmartPLS version 3. The results showed that the variables price, brand awareness, perceived quality, and brand loyalty had a positive influence on consumer purchase intention variables
Antecedents to Websıte E-Commerce Satısfactıon and Loyalty Darta, Effed; Daulay, Muhammad Yasser Iqbal; Abdillah, Willy
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.009.02.4

Abstract

This study explores the major determinants of feedback on shopping satisfaction. This research is essential to provide empirical evidence about the factors that can ensure customer satisfaction and loyalty. By surveying respondents that are users of e-commerce website services, this study uses the construct validity test using the Partial Least Square (PLS) method with SmartPLS software application version 2.0. The results explain the visual involvement variable does not correlate with customer satisfaction and loyalty. The interactivity website variable has a strong relationship with customer satisfaction and loyalty. Therefore, customers need service communication interactivity for service providers and merchants. This research contributes to the development of consumer experience theory and online consumer experience.
The Influence of Proactive Personality and Emotional Intelligence on Career Adaptability Through Self-Efficacy as a Mediator Febrianti, Nelvita; Widodo, Slamet; Hadi, Effed Darta
Journal of Entrepreneurship & Business Vol. 7 No. 1 (2026): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.8051

Abstract

Purpose: his study examines how proactive personality and emotional intelligence influence career adaptability, with self-efficacy as a mediating variable among employees of Bank Bengkulu. The research offers novelty by integrating both personal traits and emotional competencies within a single framework to explain adaptive career behavior in a highly dynamic banking environment. Method: A quantitative explanatory design was employed using a survey of 440 employees from 10 Bank Bengkulu branches. Data were analyzed through Partial Least Squares Structural Equation Modeling (SEM-PLS) to test direct and mediating relationships among proactive personality, emotional intelligence, self-efficacy, and career adaptability. Result: The findings reveal that proactive personality and emotional intelligence positively affect career adaptability, both directly and indirectly through self-efficacy. Self-efficacy serves as a significant psychological bridge linking personal traits to adaptive career outcomes. Future research should explore this model across different organizational contexts and include additional mediating factors such as resilience or organizational support.
Analisis Pengaruh Service Quality, Perceived Value Dan Institution Image Terhadap Kepuasan Mahasiswa Universitas Bengkulu Saputra, Kurniawan; Hadi, Effed Darta; Anggarawati, Sularsih
Student Journal of Business and Management Vol. 8 No. 2 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i2.33274

Abstract

This research was conducted to obtain an overview of service quality at Bengkulu University by linking it to various aspects as implications of the implementation of quality services. The aim of this research is to analyze the influence of service quality, perceived value, and institutional image on student satisfaction at Bengkulu University. The population of this research is Bengkulu University students from various faculties who have studied for at least 2 semesters (third semester and above). The sampling method that collects data is purposive. The sample size was 268 respondents. The research results found that: 1) Service quality has a positive and significant influence on student satisfaction at Bengkulu University. This means that the better the quality of educational services, the better the satisfaction of Bengkulu University students. 2). Perceived value has a positive influence on student satisfaction at Bengkulu University. This means that if the perceived value increases, student satisfaction will increase. 3). The image of the institution has a positive effect on student satisfaction at Bengkulu University. This means that improving the image of the institution will have an impact on increasing student satisfaction at Bengkulu University. 4). Service quality, perceived value, and institutional image have a positive influence on Bengkulu University student satisfaction.
Exploring the Green Purchase Intention of Generation Z personal care products: The Role of Environmental Consciousness, Consumer Attitudes, and Religiosity Sari, Putri Ruspida; Hadi, Effed Darta
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7946

Abstract

This study aims to examine the impact of environmental consciousness on green purchasing intentions, as well as the mediating effect of consumer attitudes on the relationship between environmental consciousness and green purchasing intentions. Additionally, it investigates the moderating effect of religiosity on the relationship between consumer attitudes and green purchasing intentions among Generation Z in Indonesia regarding environmentally friendly personal care products. This study utilised quantitative methods, employing a survey administered through Google Forms for data collection. This study utilised a non-probability sampling method, specifically purposive selection, to select 349 respondents from Generation Z in Indonesia, with data analysed using Smart PLS software version 4.1.1.2. This study's findings indicate that environmental consciousness positively and significantly influences green purchasing intentions and consumer sentiments. Consumer attitudes exert a favorable and significant influence on green purchasing intentions and can mitigate the link between environmental consciousness and green purchase intentions. Nonetheless, religiosity exerts a negligible and insignificant influence on moderating the link between consumer views and intentions to purchase green products.
Co-Authors Akram Harmoni Wiardi Akram Harmoni Wiardi Alfansi, Lizar Alfina Priyanidewi, Pipin Alghaniyu, Ahmad Aprina, Natasya Aprisella, Rhienta Bisma, Reindra Prasista Chaniago, Bunga Daulay, Muhammad Yasser Iqbal Ekaputri, Seprianti Fadilla Riska Rahayu Fakhirah Febriani Putri, Annisa Febrianti, Nelvita Febzi Fiona Febzi Fiona Fiona, Febzi Frety, Novaria Hayadi, Ilsya Indriani, Reni Kurniawan Saputra Lizar Alfansi M. Zulkarnain Yuliarso, M. Zulkarnain Muhartini Salim Muhartini Salim Nasution Nasution Pareke, Fachrudin JS Pefriyadi, Pefriyadi Praningrum, Praningrum Putri, Indri Destika Putri, Nuraisyah Rina Suthia Hayu Rina Suthia Hayu Rina Sutia Hayu Sari, Putri Ruspida Septiyani Septiyani, Septiyani Slamet Widodo Sri Adji Prabawa Sri Adji Prabawa, Sri Adji Sularsih Anggarawati Syaefulloh Syoraya, Indah Tiara Shely Winata Trisna Murni Vebriyanto, Sigit Veybitha, Yolanda Wahyu Handono, Wahyu Willy Abdillah Yolanda Veybitha Zein, Fikrul Umam