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All Journal Jurnal Pendidikan Karakter Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan Jurnal Keuangan dan Perbankan Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Briliant: Jurnal Riset dan Konseptual Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi Jambura Economic Education Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) International Journal of Economics, Business and Accounting Research (IJEBAR) Cakrawala Repositori Imwi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Orientasi Bisnis dan Entrepreneurship Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Community Service (IJCS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management, Economic, and Financial Indonesian Journal of Economics, Business, Accounting, and Management
Kusumawardhani, Ratih
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Journal : International Journal of Community Service (IJCS)

 1 
Implementation of “Ngerti, Ngrasa, Nglakoni” in The Leadership of Sono Hamlet Youth Organization Jamaluddin, Akmal; Nurjana, Anisa; Noperian, Jogi; Dewi, Esta Lestariana; Putrisia, Ezdwima; Kusumawardhani, Ratih
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.1161

Abstract

The main objective of this program is to provide provision and guidance that operates in the social and environmental fields with the main focus on the development of young people. Community Service was carried out on October 15 2024 in Sono Hamlet, Kretek District, Bantul Regency. This Community Service ran smoothly and was attended by 11 young people out of 15 invited people. The material presented is related to the concept of student gardens, namely Tri Nga "Understanding, Ngrasa, and Nglakoni" which is certainly relevant to the needs of young people, most of whom face problems related to consistency and discipline in participating in social activities in the community. During the activity, the young people were very enthusiastic in participating in the coaching activity until the end. The young people hope that this community service activity will be carried out regularly. The coaching results show that young women are more disciplined than young people in participating in activities.
Digital Marketing Challenges: Damar Batik Jogja and Utilizing the Shopee, Tiktok, and Instagram Platforms Lasera, Greis; Anjelika, Aviva; Ariantanto, Wimar; Lero, Stevani; Pratama, Dandi Yoga; Kusumawardhani, Ratih
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.1165

Abstract

The large number of internet users in Indonesia is a major factor for UMKM Damar Batik business actors to utilize digital marketing to reach wider consumers. Damar Batik, as one of the prominent brands in batik products, needs to optimize its digital marketing strategy in order to compete in an increasingly competitive market. In this community service program, the focus is directed at utilizing digital marketing to build brand awareness for Damar Batik. The results of this service show that the use of digital marketing through social media, e-commerce, has great potential to build brand awareness for Damar Batik. The use of consistent slogans or messages can help shape public perception of Damar Batik as a strong brand rooted in local batik culture. Platforms such as shope, tiktok and Instagram and e-commerce are considered to play an important role in strengthening the position of the Damar Batik brand in the eyes of the public as an authentic batik brand that is relevant to the times.
Implementation of Business Model Canvas Development Based on Ngandel, Kendel, Bandel, Kandel to Overcome Marketing and Productivity Problems in Yogyakarta's Typical Jumputan Craft MSME Pradana, Reza Yudha; Krisnawan, Andik Damar; Ramadhanti, Ardita Puri; Handayani, Laras Rizki; Wulandari, Hana; Kusumawardhani, Ratih
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.1181

Abstract

This community service was aimed at helping Sanggar Jumputan Maharani, founded by Mrs. Surani, in facing the challenge of declining sales, especially among young people. In addition, this service is a form of community service to introduce the business model canvas method and the application of Ki Hadjar's teachings in the business world. The approach used in this service is ethnography, where the researcher not only conducts interviews with several informants but also observations and participates in carrying out a series of production activities of Sanggar Jumputan Maharani UMKM such as observing, helping if needed during the production process, participating in the jumputan making process. From the results of interviews and observations obtained, the authors found various phenomena in internal and external factors. In addition, the author tried to provide Business Model Canvas training at Sanggar Jumputan Maharani which was used as a bridge to improve the marketing and productivity of these MSMEs. The results of the service showed that Sanggar Jumputan Maharani has its own advantages compared to other MSMEs. As well as superior in design, product quality and quantity, and the number of exhibitions that have been participated in. However, Sanggar Jumputan Maharani needs to increase the collection of motif designs according to supply and demand, as well as register the distinctive designs of Sanggar Jumputan Maharani in HAKI, as well as increase the number of human resources and increase jumputan production in order to reach more market segmentations with the Business Model Canvas method.
Co-Authors Alfiatul Maulida, Alfiatul Aliyah, Aliyah Alvita, Devi Anjelika, Aviva Ari Setiawan Ariantanto, Wimar Arnoldus, Rensiana Cabelita Astuti, Nuryani Dwi Aziz, Mohd Kasturi Nor Abd Damanik, Johannes Maysan Damanika, Johannes Maysan Dewi, Esta Lestariana Fadhilah, Anisah Salma Farom, Sogun Al Gendro Wiyono Handayani, Laras Rizki Harefa, Ade Candra Hartono, Arif Ismalia, Dhiah Alda Jamaluddin, Akmal Krisnawan, Andik Damar Lamak, Rositha Lusia Lema Lasera, Greis Lero, Stevani Maenaka, Ardha Gunung Maha Putri, Virginia Athadhita Mami Hajaroh Marzuki Marzuki Mubarokah, Saidah Najong, Fransiska Jesika Noperian, Jogi Novi Puspitasari Nurjana, Anisa Nurkamilah Nurkamilah Pamungkas , Oscar Pesireron, Johannes Martin Pradana, Reza Yudha Pratama, Dandi Yoga Pratama, Dimas Yogi Prihatin, Wijiasih Prima Sari, Pristin Putrisia, Ezdwima Ramadhanti, Ardita Puri Rinofa, Rizal Risal Rinofah, Risal Riyana, Nita Romadhany, Desvyana Ruron, Priska Lolita Saleh, Chicih Sandika, Eugenius Flaviano Sari, Pristin Prima Shefyana, Ricka Sri Hermuningsih Taek, Wilhelmus Tua, Sahat Mangahut Viki Yuni Astuti Wahyuningtias, Eko Wulandari, Hana Yulaiha, Ambar Ilham Yuli Prihatni Yuninda, Yuninda Yusmeco, Vito Alviandri