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All Journal Primanomics : Jurnal Ekonomi & Bisnis MENDIDIK: Jurnal Kajian Pendidikan dan Pengajaran Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Progress: Jurnal Pendidikan, Akuntansi dan Keuangan JURNAL RISET AKUNTANSI TIRTAYASA Jurnal Pengabdian Dharma Wacana Jurnal Pengabdian kepada Masyarakat
Sev Rahmiyanti
Universitas Banten Jaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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Pendampingan Literasi Keuangan Digital Bagi UMKM Digital Di Kelurahan Tembong Kota Serang Sev Rahmiyanti; Bambang Arianto
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol 1 No 3 (2023): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v1i3.621

Abstract

The era of digitalization makes the use of digital financial applications contribute to the development of MSME businesses, especially from a financial aspect. MSME activists can actually use advances in digital financial technology to finance and strengthen business capital. However, the lack of digital financial literacy makes it difficult for MSME activists, especially digital ones, to use digital financial services properly, so that many are exposed to illegal online loans. In community service in the Tembong Village, Serang City which was held on 5th March 2023, assistance was provided on the importance of digital financial literacy for digital-based MSME activists. From the results of this activity it is known that MSME activists still have low understanding regarding digital financial literacy. This makes it difficult for some digital MSME activists to develop and worsens business performance. The success of this activity can be seen from digital MSME activists who have utilized various digital financial applications to increase working capital through digital financial financing patterns. MSME activists can also get to know digital financial governance, so they can carry out digital transactions as an effort to strengthen the financial aspects and digital business ecosystem.
Pemanfaatan Media Sosial Bagi Penguatan Bisnis UMKM di Desa Petir Kabupaten Serang Sev Rahmiyanti; Bambang Arianto; Bekti Handayani
Jurnal Pengabdian Dharma Wacana Vol 4, No 1 (2023): Jurnal Pengabdian Dharma Wacana
Publisher : Yayasan Pendidikan dan Kebudayaan Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37295/jpdw.v4i1.401

Abstract

Media sosial telah berkontribusi sebagai sarana informasi, interaksi dan komunikasi bisnis kewargaan. Media sosial bisa digunakan sebagai sarana penguatan bisnis Usaha Mikro Kecil dan Menengah (UMKM) terutama aspek pemasaran digital dan komunikasi bisnis. Dalam pengabdian masyarakat di Desa Petir Kabupaten Serang yang dilaksanakan pada tanggal 1 April 2023, telah diberikan pendampingan pemanfaatan media sosial sebagai sarana penguatan bisnis bagi para pegiat UMKM. Dalam pendampingan ini telah diberikan materi tata kelola media sosial dan pembuatan konten kreatif bagi penguatan bisnis UMKM. Dari hasil kegiatan ini diketahui bahwa pendampingan tata kelola media sosial membuat para pegiat UMKM bisa memanfaatkan media sosial sebagai sarana penguatan bisnis UMKM. Keberhasilan kegiatan ini tampak dari para pegiat UMKM Desa Petir yang bisa memanfaatkan media sosial sebagai sarana komunikasi bisnis dan pemasaran digital. Selanjutnya para pegiat UMKM di Desa Petir Kabupaten Serang telah memahami bahwa media sosial dapat berperan penting bagi pengembangan dan penguatan bisnis UMKM.
Co-Authors Ajeng Muhayani Ihdina Aziz Setyawan Nugroho Bambang Arianto Bekti Handayani Didit Prasetyo Hasanudin, Agus Ismaya Nizar Ahwaz Saputra Rohaelis Nur Aisiah Rohaelis Nuraisiah