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Nurvita Trianasari
Universitas Telkom
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Pengaruh E- Service Quality Dan Customers Satisfaction Terhadap Customers Loyalty Pengguna M-Banking (Mybca) Saffanah, Azka; Trianasari, Nurvita; Kharisma, Mita
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengkaji pengaruh Kualitas Layanan E-Service dan Kepuasan Pelangganterhadap Loyalitas Pelanggan dalam layanan perbankan seluler. Teknologi seluler saat ini semakin berperan pentingdalam kehidupan sehari-hari, dengan perbankan seluler (M-Banking) yang tumbuh pesat seiring meningkatnya jumlahpengguna perangkat seluler. Bank-bank komersial berlomba untuk mengembangkan aplikasi perbankan seluler yanglebih mudah digunakan dan aman bagi pelanggan. Penelitian ini melibatkan 302 pengguna aplikasi MyBCA diIndonesia pada tahun 2024, dan menggunakan metode SEM untuk menganalisis dampak Kualitas Layanan E-Servicedan Kepuasan Pelanggan terhadap Loyalitas Pelanggan. Hasil penelitian menunjukkan bahwa Kualitas Layanan EService memiliki pengaruh yang signifikan terhadap Loyalitas Pelanggan, baik secara langsung maupun melaluiKepuasan Pelanggan. Selain itu, dimensi Responsiveness dari Kualitas Layanan E-Service memiliki pengaruh palingbesar, sementara dimensi Interface Design cenderung kurang berpengaruh. Penelitian ini memberikan wawasankepada peneliti, praktisi, dan manajer tentang pentingnya Kualitas Layanan E-Service dan Kepuasan Pelanggandalam membangun Loyalitas Pelanggan. Kata kunci-kualitas layanan elektronik, kepuasan pelanggan dan loyalitas pelanggan
Pelatihan Pembuatan Konten Grafis Menggunakan Canva di Yayasan Purba Danarta Semarang Trianasari, Nurvita; Sari, Puspita Kencana; Prasetio, Adhi
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 4 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i4.1735

Abstract

The Purba Danarta Foundation (YPD) carries out community development activities, particularly in the area of improving the economy of small communities and has many MSMEs assisted spread across various locations in Semarang. There are two main problems: the need for MSMEs to have graphic content creation skills to support their digital marketing and the lack of teaching resources to provide such materials. This community service activity aims to provide content creation training using Canva to MSMEs assisted. The training was conducted face-to-face and through direct practice, while test data was further evaluated using descriptive methods to determine the training's impact. The program was generally successful in increasing participants' knowledge of Canva. Participants demonstrated a good understanding of Canva's basic functions as a graphic design tool and the ability to produce output in various formats, as well as being able to master the important aspects of designing attractive visual content. There are areas that require more attention, especially related to collaboration features and the initial steps in creating an account.ABSTRAKYayasan Purba Danarta (YPD) menjalankan kegiatan pengembangan masyarakat, khususnya dalam bidang peningkatan ekonomi masyarakat kecil dan memiliki banyak UMKM binaan yang tersebar di berbagai lokasi di Semarang. Terdapat dua permasalahan utama yaitu kebutuhan UMKM untuk memiliki keterampilan membuat konten grafis untuk mendukung pemasaran digital mereka dan belum adanya sumber daya pengajar yang dapat memberikan materi tersebut. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan pembuatan konten menggunakan Canva pada UMKM binaannya. Pelatihan dilaksanakan secara tatap muka dan praktik langsung dengan jumlah peserta sebanyak 32 orang, sementara data hasil tes dievaluasi lebih lanjut menggunakan metode deskriptif untuk mengetahui dampak pelatihan. Program ini secara umum berhasil meningkatkan pengetahuan peserta tentang Canva. Peserta menunjukkan pemahaman yang baik tentang fungsi dasar Canva sebagai alat desain grafis dan kemampuan untuk menghasilkan luaran dalam berbagai format, serta mampu menguasai aspek-aspek penting dalam mendesain konten visual yang menarik. Hasil tersebut menunjukkan bahwa pelatihan yang dilakukan dapat menjawab permasalahan pada UMKM binaan YPD. Namun demikian masih terdapat area yang memerlukan perhatian lebih, terutama terkait dengan fitur-fitur kolaborasi dan langkah-langkah awal dalam membuat akun.
PENINGKATAN KESADARAN KEAMANAN SIBER MELALUI PELATIHAN KEPADA PELAKU UMKM BINAAN YAYASAN PURBA DANARTA SEMARANG Puspita Kencana Sari; Candiwan, Candiwan; Nurvita Trianasari; Adhi Prasetio4
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 4 (2025): Agustus
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i4.2574

Abstract

Pengabdian ini bertujuan untuk meningkatkan kesadaran keamanan siber bagi pelaku UMKM binaan Yayasan Purba Danarta (YPD) Semarang melalui pelatihan yang difasilitasi oleh dosen Universitas Telkom. Metode pengabdian yang digunakan berupa pelatihan interaktif dengan pendekatan pre-test dan post-test kepada 34 peserta dari berbagai kecamatan di Semarang untuk mengukur peningkatan pengetahuan sebelum dan sesudah pelatihan. Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terhadap konsep dan praktik keamanan siber, dengan nilai rata-rata post-test sebesar 10,18 dibandingkan dengan pre-test sebesar 5,64 (nilai p < 0,05). Simpulan dari pengabdian ini adalah bahwa pelatihan keamanan siber efektif dalam meningkatkan kesadaran dan kesiapan pelaku UMKM dalam menghadapi ancaman siber di era digital. Kata Kunci: Keamanan Siber, Pelatihan, UMKM, Kesadaran, Ancaman Siber
Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Pada Produk Sabun Pembersih Wajah Kahf Dengan Brand Image Sebagai Variabel Intervening Orizaceta, Daffanda; Trianasari, Nurvita
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Abstract

Tren perawatan kulit wajah di Indonesia mengalami perkembangan yang pesat, baik di kalangan pria maupun wanita.Perlombaan sengit di antara perusahaan kecantikan dipicu oleh permintaan yang meningkat terhadap produk sabunpembersih wajah. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana brand image sabun pembersih wajahKahf, salah satu merek kecantikan untuk pria, memengaruhi keputusan pembelian konsumen. Dengan meningkatnyapengguna social media di Indonesia, Kahf dapat menggunakan social media untuk membentuk dan mempertahankancitra merek produk sabun pembersih wajahnya. Studi kuantitatif ini menggunakan sampel non-probability samplingdari 160 orang yang menggunakan produk sabun pembersih wajah Kahf dan aktif menggunakan media sosial. Datadikumpulkan melalui kuesioner online yang digunakan oleh Google Form, dan teknik analisis data PLS-SEMdigunakan. Hasil pengujian hipotesis menunjukkan bahwa brand image dan social media marketing memiliki efekpositif dan signifikan terhadap keputusan konsumen untuk membeli produk sabun pembersih wajah Kahf. Selain itu,brand image produk sabun pembersih wajah Kahf juga dipengaruhi oleh social media marketing. Kata Kunci-social media marketing, brand image, keputusan pembelian, sabun pembersih wajah pria
The Impact of Periodized Sit-to-Stand Exercises on Enhancing Gross Motor Skills and Balance in Children with Down Syndrome Prananta, Marietta Shanti; Sari, Dian Marta; Paramita, Ika Ayu; Trianasari, Nurvita; Wijaya, Laurentia Cindy Gani; Santoso, Patricia Helena Christiani
Surabaya Physical Medicine and Rehabilitation Journal Vol. 7 No. 2 (2025): SPMRJ, AUGUST 2025
Publisher : Faculty of Medicine, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/spmrj.v7i2.66296

Abstract

Background: Down syndrome (DS) is a congenital disorder with multiple chromosomal disorders. That causes growth disorders and changes the structure of the brain, like physical growth retardation, inability to learn, and other ailments of the cardiovascular system, thyroid glands, and blood cancer. The brain diminishes in size and maturation problems, and pathophysiological processes cause delayed motor development. Disorders often found in children with DS include hypotonia, ligamentous laxity, decreased muscle strength, postural control, proprioception, and cognitive disorders. Strengthening exercises in Down Syndrome children is thought to improve their motor and balance skills. The objective of this study was to assess the effect of periodic sit-to-stand strengthening exercises on Down Syndrome.Material and Methods: Children aged 7-12 years with Down Syndrome from Perhimpunan Orang Tua Anak Down Syndrome (POTADS) in Bandung participated in a seven-week sit-to-stand exercise intervention using a quasi-experimental design with a Pretest-Posttest Group approach (n=16). The initial load was 30% of body weight at 1 RM, progressively increasing to 70% by the seventh week, with adjustments based on re-measurements at week four. The intervention incorporated unloading and overloading phases and was performed thrice weekly at participants' homes. GMFM dimensions D and E and PBS were used to assess outcomes.Result: The result showed an increase in the D and E dimensions from the GMFM and PBS scores.Conclusion: Standing, walking, running, jumping motor, and balance skills in children with DS administered sit-to-stand exercise intervention with increased periodization.
The Effect Of Artificial Intelligence On Smart Customer Experience With Moderation Of Technology Readiness Bagaskara, Monica; Trianasari, Nurvita
Journal of Social Studies Arts and Humanities (JSSAH) Vol 4, No 1 (2024): Vol 4, No 1 (2024): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v4i1.9954

Abstract

Artificial Intelligence in business creates great opportunities in the field of marketing because as it matures Artificial Intelligence makes it easier to identify and understand consumers. In 2015 Gojek launched an online-based food ordering application service under the name GoFood. Consumers can order food using Go Food by selecting the food or drink they want to buy. However, customer satisfaction is also influenced by the community's readiness to adapt to the fast development of technology, which is called Technology Readiness, where everyone has individual personality traits related to their use of technology. This study examines the dimensions of AI explaining the relationship between Artificial Intelligence (AI) stimuli and Smart Customer Experience. This type of research uses quantitative methods. In this research, the moderating variable is Technology Readiness, with the independent variable being AI stimuli and the dependent variable being Smart Customer Experience. There are findings in the research that the two dimensions of Artificial Intelligence (AI) (namely passion and utility) have a significant positive impact on the Smart Customer Experience; the moderating effect of the Technology Readiness dimension (ie optimism and discomfort) is significantly different, the Smart Customer Experience has a significant positive impact on consumer word-of-mouth (WOM) intentions.
Pengaruh Ulasan Konsumen pada Media Sosial Twitter Terhadap Keputusan Pembelian di Shopee Fatih Adiyatma, Muhammad; Trianasari, Nurvita
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 9 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i9.106

Abstract

The development of the digital era in Indonesia has caused the internet to become a necessity for the Indonesian people. This makes Indonesia one of the largest online markets in Southeast Asia, with e-commerce as the main industry driver. Behind this high development, consumer behavior can be an important component in understanding business trends or business opportunities for business owners on e-commerce platforms. In addition, the dissemination of information on microblog services can be quickly spread, and this information can be easily searched by typing keywords or keywords from the information to be searched. In addition, the number of Twitter users in Indonesia has been at the top of the microblogging social media platform category in recent years. The purpose of this study is to explain how the influence of consumer reviews on Twitter social media on purchasing decisions at Shopee partially and simultaneously. The findings in this study were obtained using a quantitative method with a deductive type of research by distributing questionnaires to 385 respondents. Data processing using IBM SPSS Statistics software version 25, ranging from validity and reliability tests to data analysis techniques using multiple linear regression analysis techniques. The results of this study provide a quantitative description and show that behavioral perceptions, subjective norms, peer communication, emotional support, and parasocial interactions each have a positive and significant effect on purchasing decisions at Shopee Indonesia
PENGARUH USER GENERATED CONTENT TERHADAP NIAT BELI PRODUK WARDAH (STUDI KASUS PADA MEDIA SOSIAL YOUTUBE) Fitriani, Nadya; Trianasari, Nurvita
Jurnal Locus Penelitian dan Pengabdian Vol. 2 No. 8 (2023): Jurnal Locus Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v2i8.1561

Abstract

Unggahan review mengenai produk kecantikan melalui platform media sosial Youtube ternyata mempengaruhi niat beli konsumen terhadap produk yang di review. Hal ini merupakan salah satu bentuk dari User Generated Content serta dapat dikategorikan sebagai strategi pemasaran secara digital (Digital Marketing) yang secara tidak langsung konten buatan pengguna mengenai produk yang di review merupakan salah satu bentuk pemasaran terhadap produk yang di review. Penelitian ini dilakukan untuk mengetahui pengaruh User Generated Content (Online Review) menggunakan teori uses and gratification melalui consumer resonance terhadap niat beli produk Wardah. Tujuan dari penelitian ini yaitu untuk mengetahui seberapa besar pengaruh User Generated Content atau konten buatan pengguna yang biasa kita ketahui dengan online review terhadap niat beli konsumen pada produk Wardah. Metode yang dilakukan dalam penelitian ini yaitu menggunakan metode kuantitatif dengan jenis penelitian yang bersifat deskriptif dan kausal. Data yang digunakan pada penelitian ini adalah data primer dan Penelitian ini menggunakan metode cross section dimana data dikumpulkan hanya sekali.Berdasarkan hasil penelitian dan analisis yang dilakukan diperoleh hasil bahwa Content gratification secara signifikan berpengaruh terhadap consumer resonance dengan arah negatif, Social relation gratification secara positif dan signifikan berpengaruh terhadap consumer resonance, Self presentation gratification secara positif dan signifikan berpengaruh terhadap consumer resonance dan Consumer resonance secara positif dan signifikan berpengaruh terhadap niat beli.
Peran Aktivitas Pemasaran Media Sosial Instagram dan Ekuitas Merek Terhadap Respon Pelanggan Bhisa Sulthan Rafi Arissaputra Soebandono; Nurvita Trianasari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4990

Abstract

Current technological developments occur in various sectors, one of which is marketing with increasing marketing activities carried out on social media such as Instagram. This is influenced by various factors such as the increase in internet users and the time each person uses the internet. In response to this development, as one of the transportation service providers, PT BST with one of its integrated products, namely Bhisa, uses Instagram social media to market its products and services. The use of Instagram with the username Bhisa.id is PT BST's effort to continue to compete with its competitors. This study aims to determine the influence of Social Media Marketing Activities carried out by PT BST on brand awareness, brand image, EWOM, and commitment both directly and indirectly. This study uses a quantitative causal research method by testing survey data from 180 respondents of Bhisa.id Instagram followers. Testing in the study will use the SEM PLS model which will be tested using the Smart PLS 3 application. The results of the study show that the SMMA variable has a positive influence on brand equity consisting of brand awareness and brand image and has a positive and significant effect on customer responses, namely e-WOM and commitment. Furthermore, strong brand equity contributes positively to customer responses, such as E-WOM and commitment to the Bhisa brand. This study concludes that effective marketing strategies on social media, especially Instagram, can increase brand equity and, in turn, generate better customer responses. The recommendation for marketing practitioners is to continue to utilize Instagram as a primary marketing tool and focus on
PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION KONSUMEN BRAND SKINCARE AVOSKIN DI KOTA BANDUNG Pahlevi, Aqshel Reza; Trianasari, Nurvita
JURNAL AL-IJTIMAIYYAH Vol. 9 No. 2 (2023)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v9i2.19948

Abstract

Abstract: The post-modern business era has provided many opportunities such as social media and offers many challenges to business sustainability. Covering almost all age groups and different regions, the use of social media makes this digital platform a way to showcase a brand. To build its brand, Avoskin uses various digital platforms, such as social networks, websites and e-commerce. Social media marketing can influence consumer interests, interests, decisions, in choosing products or services, consumers choose products that are familiar or suitable. This research examines the influence of social media marketing on brand awareness and purchase intention of consumers of the Avoskin skincare brand in Bandung. The object of this research is consumers of the Avoskin skincare brand in Bandung. The method used in this research is quantitative with a Structural Equation Modeling (SEM) approach with a PLS approach with the help of data processing software SmrtPLS 4.0. Data collection uses an online questionnaire.Keywords: Social Media Marketing; Brand Awareness; Purchase Intention.Abstrak: Era bisnis pasca modern telah memberikan banyak peluang seperti adanya sosial media dan menawarkan banyak tantangan pada keberlanjutan bisnis. Mencakup hampir semua kelompok umur dan wilayah yang berbeda, penggunaan media sosial menjadikan platform digital ini sebagai cara untuk memamerkan sebuah brand. Untuk membangun mereknya, Avoskin menggunakan berbagai platform digital, seperti jejaring sosial, website, dan e-commerce. Social media marketing dapat mempengaruhi minat, ketertarikan, keputusan konsumen, dalam memilih produk atau jasa, konsumen memilih produk yang familiar atau cocok. Penelitian ini menguji pengaruh social media marketing terhadap brand awareness dan purchase intention konsumen brand skincare Avoskin di Bandung. Objek penelitian ini adalah konsumen brand skincare Avoskin di Bandung. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan Structural Equation Modeling (SEM) dengan pendekatan PLS dengan bantuan pengolahan data software SmrtPLS 4.0. Pengambilan data menggunakan kuesioner online.Kata Kunci: Social Media Marketing; Brand Awareness; Purchase Intention. 
Co-Authors Abdul Rahman La Ede Achmad Manshur Ali Suyanto Achmad, Muhammad Aqirah Adhi Prasetio Ahnaf, Muhammad Farrel Amalia, Gina Ilma Amin, Muhammad Khoirurizal Anggreini, Nadyya Aqsha, Muhammad Rivaldi Ardio Sagita Arjun Dhuan Pambayu Arya, Tommy Athallah Naufal, Muhammad Aulia Ferina Sendhitasari Aulia Ferina Sendhitasari Azlia Tiara Putri Bagaskara, Monica Budhiana, Johan Bunga Aisyah Ravissangeta Yansari Candiwan Cliffadika Aqshal Winata Purba Deannes Isynuwardhana Dedi Iskamto Dian Marta Sari Dian Puteri Ramadhani Eky Novrizon Elly Suryani Eva Nurhazizah Farida Titik Kristanti Fathimatuz, Zahra Fatih Adiyatma, Muhammad Fawwaz, Rifki Baihaqi Febrianta, Mochammad Yudha Fitriani, Nadya Hasnabillah, Tazkia Heppy Millanyani Ilmanizar, Moch Syahdan Ken Dheanis Adhine Salsabila Kharisma, Mita Kusumajaya, Zulkifli Tri Maria Sugiat Monica Irene Putri Bagaskara Nadia Salsafira Nadino Rinaldi, Muhammad Adrian Daffa Navila, Yuniar Saidatul Qisan Nurul Novtiana Sabilah Orizaceta, Daffanda Pahlevi, Aqshel Reza Paramita, Ika Ayu Paripurna, Yoga Permadi, Thifan Anjar Prananta, Marietta Shanti Puspita Kencana Sari Puspitasari, Cinthya Dwi Cahyani Rachawati, Indira Rafiansyah, Muhammad Rafsanjani, Ali Akbar Raziqan, Rifqi Resky Ramadhani Riski Taufik Hidayah Rizky Fernando Rosliana Dewi Ruri Octari Dinata Sabella, Ressa Yolanda Saffanah, Azka Santoso, Patricia Helena Christiani Sonia Cipta Wahyurini Sri Rahayu Sulthan Rafi Arissaputra Soebandono Symisius Lintang Ranataru Wianadhira Nur Hasna Wijaya, Laurentia Cindy Gani Yusza Reditya Murti