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All Journal Jurnal Teknologi dan Manajemen Informatika Jurnal Al-Ijtimaiyyah Jurnal Mirai Management Jurnal Mitra Manajemen Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Dharma Laksana SURABAYA PHYSICAL MEDICINE AND REHABILITATION JOURNAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Journal of Applied Data Sciences ETNIK : Jurnal Ekonomi dan Teknik Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Locus Penelitian dan Pengabdian Jurnal Jaminan Kesehatan Nasional Journal of Social Studies, Arts and Humanities (JSSAH) JHeS (Journal of Health Studies) International Journal of Economics (IJEC) eProceedings of Management Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies International Journal of Digital Marketing Science
Nurvita Trianasari
Universitas Telkom
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The Effect Of Artificial Intelligence On Smart Customer Experience With Moderation Of Technology Readiness (Case Study On Go Food Application) Monica Irene Putri Bagaskara; Nurvita Trianasari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3. (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3..8029

Abstract

Artificial Intelligence in business creates great opportunities in the field of marketing because as it matures Artificial Intelligence makes it easier to identify and understand consumers. In 2015 Gojek launched an online-based food ordering application service under the name GoFood. Consumers can order food using Go Food by selecting the food or drink they want to buy. However, customer satisfaction is also influenced by the community's readiness to adapt to the fast development of technology, which is called Technology Readiness, where everyone has individual personality traits related to their use of technology. This study examines the dimensions of AI explaining the relationship between Artificial Intelligence (AI) stimuli and Smart Customer Experience. This type of research uses quantitative methods. In this research, the moderating variable is Technology Readiness, with the independent variable being AI stimuli and the dependent variable being Smart Customer Experience. There are findings in the research that the two dimensions of Artificial Intelligence (AI) (namely passion and utility) have a significant positive impact on the Smart Customer Experience; the moderating effect of the Technology Readiness dimension (ie optimism and discomfort) is significantly different, the Smart Customer Experience has a significant positive impact on consumer word-of-mouth (WOM) intentions.
Analisis Sentimen Media Sosial Terhadap Aplikasi Perbankan Untuk Mengetahui Kepuasan Pengguna Aplikasi: Studi Kasus Pada Livin by Mandiri dan BCA Mobile Symisius Lintang Ranataru; Nurvita Trianasari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.3805

Abstract

In this study, the researchers aimed to explore how sentiment expressed on social media platforms towards e-servqual provided by Livin' by Mandiri and BCA Mobile applications. This research uses sentiment analysis by collecting data from Twitter. Naïve Bayes is the method chosen for this research due to its user-friendly nature and ability to handle large datasets. Regarding the results of sentiment analysis on the e-servqual dimensions for the BCA Mobile application, overall opinions tend to be negative, although there are some positive opinions, especially on the variables of user friendliness, personal nedss, and efficiency. However, sentiments towards the dimensions of site organization, responsiveness, and reliability are mostly filled with negative sentiments. In contrast, sentiments towards the Livin by Mandiri application mostly contain positive sentiments. In the e-servqual dimension, Personal Needs, user frendlines and Responsiveness, and Site Organization all show positive sentiments, while, Efficiency, and Reliability show negative sentiments. In addition, based on the results of sentiment analysis, this research also examines topic modeling which is used to see what topics often appear in both applications.
The Influence Of E-Service Quality Dimensions On E-Customer Satisfaction And Its Impact On E-Customer Loyalty Tiket.Com Athallah Naufal, Muhammad; Millanyani, Heppy; Trianasari, Nurvita
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1025

Abstract

The problem that is often experienced by companies in the field of online transportation services such as travel agencies is the quality of service provided. Most consumers are dissatisfied with the services provided. These problems make researchers interested in further examining the level of consumer satisfaction with the services provided and analyzing consumer loyalty in using the travel agency application in the form of tiket.com. The implementation of this research implements a descriptive quantitative method with the data collection technique, namely a questionnaire. Then the sample selection method applies non-probability sampling of the purposive sampling type and 260 respondents are obtained. While the data analysis implements hypothesis testing in the form of SEM-PLS. Based on the test results and analysis conducted, it was found that 1) e-customer satisfaction is positively influenced insignificantly by site organization; 2) e-customer satisfaction is not positively influenced by efficiency; 3) e-customer satisfaction is positively influenced insignificantly by responsiveness; 4) e-customer satisfaction is positively influenced by user friendliness; 5) e-customer satisfaction is positively influenced insignificantly by personal needs; 6) e-customer satisfaction is positively influenced by fulfillment; and 7) e-customer satisfaction is positively influenced by security
The Effect of Social Media Marketing Activities Through Brand Awareness and Brand Image on Brand Loyalty and Emotional Attachment in Traveloka Nadino Rinaldi, Muhammad Adrian Daffa; Heppy Millanyani; Nurvita Trianasari
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1061

Abstract

Growth technology Which fast especially development Internet in Indonesia Which give Lots Of convenience for do interaction. See development Internet Which so fast proven with increasing Internet and social media use in Indonesia. The purpose of this research is to determine the influence of social media marketing activities on brand loyalty and emotional attachment and brand equity which includes brand awareness and brand equity mediates the relationship between the two variables. Traveloka is the object of this research is company Which move on field industry tourist. Method study Which used in study This is method quantitative by collecting data through questionnaires that use scales likert. The number of samples taken in this research was 250 respondents. Criteria Which used for respondents covers followers from Instagram Traveloka And Already do transaction minimum 2x. Analysis data use Structural Equation Modeling (SEM) and processed using Smart software PLS-SEM. Keywords: Social Media Marketing Activities, Brand Equity, SEM PLS, E-Tourism
PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION KONSUMEN BRAND SKINCARE AVOSKIN DI KOTA BANDUNG Pahlevi, Aqshel Reza; Trianasari, Nurvita
JURNAL AL-IJTIMAIYYAH Vol 9, No 2 (2023)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v9i2.19948

Abstract

Abstract: The post-modern business era has provided many opportunities such as social media and offers many challenges to business sustainability. Covering almost all age groups and different regions, the use of social media makes this digital platform a way to showcase a brand. To build its brand, Avoskin uses various digital platforms, such as social networks, websites and e-commerce. Social media marketing can influence consumer interests, interests, decisions, in choosing products or services, consumers choose products that are familiar or suitable. This research examines the influence of social media marketing on brand awareness and purchase intention of consumers of the Avoskin skincare brand in Bandung. The object of this research is consumers of the Avoskin skincare brand in Bandung. The method used in this research is quantitative with a Structural Equation Modeling (SEM) approach with a PLS approach with the help of data processing software SmrtPLS 4.0. Data collection uses an online questionnaire.Keywords: Social Media Marketing; Brand Awareness; Purchase Intention.Abstrak: Era bisnis pasca modern telah memberikan banyak peluang seperti adanya sosial media dan menawarkan banyak tantangan pada keberlanjutan bisnis. Mencakup hampir semua kelompok umur dan wilayah yang berbeda, penggunaan media sosial menjadikan platform digital ini sebagai cara untuk memamerkan sebuah brand. Untuk membangun mereknya, Avoskin menggunakan berbagai platform digital, seperti jejaring sosial, website, dan e-commerce. Social media marketing dapat mempengaruhi minat, ketertarikan, keputusan konsumen, dalam memilih produk atau jasa, konsumen memilih produk yang familiar atau cocok. Penelitian ini menguji pengaruh social media marketing terhadap brand awareness dan purchase intention konsumen brand skincare Avoskin di Bandung. Objek penelitian ini adalah konsumen brand skincare Avoskin di Bandung. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan Structural Equation Modeling (SEM) dengan pendekatan PLS dengan bantuan pengolahan data software SmrtPLS 4.0. Pengambilan data menggunakan kuesioner online.Kata Kunci: Social Media Marketing; Brand Awareness; Purchase Intention. 
Analysis Of Product Recommendation Models at Each Fixed Broadband Sales Location Using K-Means, DBSCAN, Hierarchical Clustering, SVM, RF, and ANN Trianasari, Nurvita; Permadi, Thifan Anjar
Journal of Applied Data Sciences Vol 5, No 2: MAY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i2.210

Abstract

The telecommunications industry proliferates in the digitalization era, especially Fixed Broadband services. Fast and stable internet access is essential, especially at sales locations with appropriate products. This research aims to develop an optimal product recommendation model for each sales location, using machine learning with a mixed method approach, with a combination method of clustering and classification, where the clustering method is used for the geographic segmentation stage. Then, the results of each cluster from the geographic segmentation are used as input for the classification method, which is a stage called sales forecasting. Next, the performance analysis measured the accuracy level of each combination of models. The best model combines clustering and classification models, which, on average, across all clusters, gives the best accuracy value. The data used in this research is GIS-based POI data and sales history data, which is internal data from a telecommunications company in Indonesia. From the tests carried out in this research, the best model combination is the K-Means and the Random Forest models, with an accuracy value of 82.08%. Meanwhile, the lowest performance resulted from a combination of the K-Means and ANN models with an accuracy value of 79.50%. With an average combination model performance above 80%, this research shows that using mixed methods with clustering and classification can provide valuable insights in subsequent research, especially in the context of the telecommunications industry, especially in fixed broadband services.
Pengaruh Influencer Media Sosial Instagram terhadap Niat Beli Konsumen Produk Scarlett yang Dimediasi oleh Kredibilitas Sabella, Ressa Yolanda; Trianasari, Nurvita
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.11195

Abstract

This study aims to explore the influence of Instagram social media influencers on consumer purchase intentions of Scarlett products, with influencer credibility as a mediating variable. A quantitative approach with descriptive and causal methods was used in this study. Data analysis was carried out using SmartPLS 4.0. The results showed that influencer credibility significantly mediates the relationship between the influence of social media influencers and consumer purchase intentions of Scarlett products. Conclusion, 1) Respondents rated the variables of Instagram social media influencers, influencer credibility, and purchase intentions of Scarlett products in the good category. 2) Instagram social media influencers have a positive and significant influence on consumer purchase intentions of Scarlett products. 3) Influencer credibility also has a positive and significant influence on purchase intentions. 4) Influencer credibility effectively mediates the positive influence of Instagram social media influencers on consumer purchase intentions of Scarlett products. Keywords: Social Media Influencers, Credibility, Purchase Intention
PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES, BRAND EQUITY, EWOM TERHADAP PURCHASE INTENTION PADA PRODUK SOMETHINC (STUDI KASUS PADA TIKTOK SOMETHINC) Resky Ramadhani; Nurvita Trianasari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.11841

Abstract

Saat ini, berpenampilan menarik menjadi prioritas utama bagi sebagian besar orang, terutama para wanita yang identik dengan kecantikan. Riasan dan perawatan kulit sudah menjadi kebutuhan sehari-hari yang penting bagi wanita. Takkhanya dengan menawarkan produk yang unik dan berkualitas, promosi yang gencar dan tepat sasaran juga sangat dibutuhkan untuk meningkatkan daya saing. Oleh karena itu berbagai brand kecantikan marak melakukan pemasaran melalui sosial media. Penelitian ini menggunakan metode penelitian kuantitatif, proses pengumpulan sampel dalam penelitian ini menggunakan teknik non probability sampling dengan jumlah sampel sebesar 385 orang responden. Teknik pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan google form dan software IBM SPSS Statistics 26.0 & SmartPLS. Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing activities di tiktok terhadap purchase intention pada produk somethinc, baik pengaruh secara langsung maupun tidak langsung. Hasil penelitian ini menunujukkan bahwa Social Media Marketing activities memiliki pengaruh positif dan signifikan terhadap Brand Equity, Brand Equity memiliki pengaruh positif dan signifikan terhadap EWOM, EWOM memiliki pengaruh positif dan signifikan terhadap Purchase Intention, Social Media Marketing activities memiliki pengaruh positif dan signifikan terhadap Purchase Intention.
THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION DECISION PRODUCT by.U: THE MEDIATING ROLE OF BRAND IMAGE, BRAND AWARENESS AND BRAND EQUITTY Rafsanjani, Ali Akbar; Rachawati, Indira; Trianasari, Nurvita
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i6.7193

Abstract

The by.U product is the first digital prepaid cellular service in Indonesia that provides an end-to-end digital experience for all telecommunications needs. by.U was developed specifically for the Gen Z segment in Indonesia, which at that time was projected to number around 44 million people. The company continues to market this product so that it becomes the choice of consumers, including by implementing several marketing methods which will be studied in this research. This research aims to determine the description of social media marketing activities, brand image, brand awareness and Brand Equity at by.U based on respondents' opinions. This study uses quantitative data collected based on filling out questionnaires carried out by 272 respondents who have used or are currently using by.U products, with the criteria that people who follow or have followed by.U social media have the desire to buy byU products in the future come. Sampling was carried out by purposive sampling. Data analysis was carried out using SEM techniques via the SmartPLS application. This study shows that social media marketing activities have a significant influence on brand awareness and brand image, which in turn contribute positively to brand equity and purchase intention. Apart from that, brand awareness and brand image are proven to play an important role in increasing brand equity and consumer purchasing interest in by.U products.
ENHANCING CONTINUED INTENTION TO USE LAPERS BOT TELEGRAM THROUGH FACTORS INFLUENCING UTILITARIAN VALUE, CONFIRMATION, AND SATISFACTION Amalia, Gina Ilma; Hidayah, Riski Taufik; Trianasari, Nurvita
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 6 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i6.9039

Abstract

The telecommunications industry faces challenges in providing reliable applications for users. In the Customer Insight Management Division of PT Telekomunikasi Selular, the Lapers Bot Telegram is used as an alternative during U2020 maintenance, but its usage has declined significantly, indicating dissatisfaction with its performance, which could affect overall operations. This study analyzes the factors influencing employee preferences for both applications and provides recommendations to improve Lapers Bot Telegram for better effectiveness and operational efficiency. Using a quantitative approach with Partial Least Squares Structural Equation Modelling (PLS-SEM), data from 183 active Lapers Bot Telegram users was analyzed to examine variable relationships. The findings show that System Quality, Service Quality, Privacy and Security Concerns, Performance Expectancy, Facilitating Conditions, Utilitarian Value, Confirmation, Satisfaction, and Continued Intention to Use significantly influence the use of Lapers Bot Telegram, while Social Influence on Confirmation, Service Quality on Confirmation, and Information Quality on Confirmation do not. These insights help evaluate Lapers Bot Telegram’s role in supporting employee performance and guide the development of more efficient applications to enhance user satisfaction and operational effectiveness.
Co-Authors Abdul Rahman La Ede Achmad Manshur Ali Suyanto Achmad, Muhammad Aqirah Adhi Prasetio Ahnaf, Muhammad Farrel Amalia, Gina Ilma Amin, Muhammad Khoirurizal Anggreini, Nadyya Aqsha, Muhammad Rivaldi Ardio Sagita Arief, Rafly Mochamad Arjun Dhuan Pambayu Arya, Tommy Athallah Naufal, Muhammad Aulia Ferina Sendhitasari Aulia Ferina Sendhitasari Azlia Tiara Putri Bagaskara, Monica Budhiana, Johan Bunga Aisyah Ravissangeta Yansari Candiwan Cliffadika Aqshal Winata Purba Deannes Isynuwardhana Dedi Iskamto Dian Marta Sari Dian Puteri Ramadhani Eky Novrizon Elly Suryani Eris Dianawati Eva Nurhazizah Farida Titik Kristanti Fathimatuz, Zahra Fatih Adiyatma, Muhammad Fawwaz, Rifki Baihaqi Febrianta, Mochammad Yudha Fitriani, Nadya Hasnabillah, Tazkia Heppy Millanyani Ilmanizar, Moch Syahdan Izzah, Fina Nailatul Ken Dheanis Adhine Salsabila Kharisma, Mita Kusumajaya, Zulkifli Tri lestari, intan ayu Maria Sugiat Monica Irene Putri Bagaskara Nadia Salsafira Nadino Rinaldi, Muhammad Adrian Daffa Navila, Yuniar Saidatul Qisan Nurul Novtiana Sabilah Orizaceta, Daffanda Pahlevi, Aqshel Reza Paramita, Ika Ayu Paripurna, Yoga Permadi, Thifan Anjar Prananta, Marietta Shanti Puspita Kencana Sari Puspitasari, Cinthya Dwi Cahyani Rachawati, Indira Rafiansyah, Muhammad Rafsanjani, Ali Akbar Raziqan, Rifqi Resky Ramadhani Riski Taufik Hidayah Rizky Fernando Rosliana Dewi Ruri Octari Dinata Sabella, Ressa Yolanda Saffanah, Azka Santoso, Patricia Helena Christiani Sendhitasari, Aulia Ferina Sonia Cipta Wahyurini Sri Rahayu Sulthan Rafi Arissaputra Soebandono Symisius Lintang Ranataru Wianadhira Nur Hasna Wijaya, Laurentia Cindy Gani Yusza Reditya Murti