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PENGARUH HARGA, KERAGAMAN PRODUK DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PT. INDEX SUKOHARJO Manab Semarang; Sri Hartono; Burhanudin Ahmad Yani
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.481

Abstract

The purpose is to know the effect off prices, product diversity and brands on product purchasing decisions at PT. Index Sukoharjo both simultan and partially. This research was conducted with a quantitative approach, collection data was done by distributing question naires and documentation. The sample used was 85 people. The analytical tool used is test data instruments, classic assumption tests and multiple linear regression. The results and have been found and proven that all research data include valid and realiable categories, so that the research data is feasible to continue in the subsequent data analysis process. The results of the hypothesis testing of this study using econometric tests in the form of multiple linear regression (multiple regression) obtained the equation: Y = - 0.587 +0.350X1 + 0.380X2 +0.315X3. Product diversity is the most dominant variable in influencing customer purchasing decisions on furniture products of PT. Index Sukoharjo. In the determination of price variables, product diversity, brands have an influence on product purchasing decisions by 66%. PT. Index needs to look for other factors that may also increase customer purchasing decisions on the furniture products offered. Based on the results of data analysis it is known that together and individually the price variable, product diversity, discipline and brand have a significant effect on the customer purchasing decisions of PT. Index Sukoharjo. Keywords: Brand, Price, Product Diversity, Purchasing Decision
ANALISIS KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN PADA PT AUTOMOBIL JAYA MANDIRI WULING DI SURAKARTA Endah Astuti; Eny Kustiyah; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.634

Abstract

The purpose of this study was to determine the effect of service quality on customer satisfaction PT. Automobil Jaya Mandiri Wuling Surakarta partially and simultaneously. Primary data sources were obtained from questionnaires distributed to consumers with a sample of 95 people, while secondary data were obtained from PT. Automboil Jaya Mandiri Wuling Surakarta. The analytical tool used is quantitative descriptive analysis. Based on the results of the t test, it can be concluded that there is a partial effect between tangible and assurance on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. F test results show that there is a simultaneous influence between tangible, reliable, responsible, assurance, empathyvvariables on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. The results of multiple linear regression tests obtained by the equation Y = 1,219 + 0.763 X1 - 0.064 X2 + 0.130 X3 + 0.748 X4 - 8.644X5 €. From the regression equation it can be seen that the most dominant variable influencing consumer satisfaction is the physical evidence variable with a coefficient of 0.763. R2 (R Square) test obtained a result of 0.609 or 60.9% which means that customer satisfaction with the Dealer of PT. Automobil Jaya Mandiri Wuling Surakarta is influenced by variable tangiable, reliable, responsible, assurance, empathy of 60.9%. And other factors that influence customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. of 0.391 (39.1%) expected by PT. Automobil Jaya Mandiri Wuling Surakarta needs to implement and develop aspects of service to consumer satisfaction which include tangible (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (empathy), empathy (empathy), so as to obtain a more market share well. Keywords: Service Quality, Tangible, Reliability, Responsiveness, Assurance, Empathy, and Customer Satisfaction
KEPUASAN NASABAH DITINJAU DARI KUALITAS PELAYANAN, REPUTASI PERUSAHAAN, DAN PERSEPSI KLAIM NASABAH (STUDI PADA KC AJAB BUMIPUTERA 1912 SURAKARTA) Yolanda Cahya Utami; Sri Hartono; Eny Kustiyah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.852

Abstract

The purpose of this study is to determine whether there is a significant influence between the variable quality of service, company reputation, and customer claims perception and customer satisfaction. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing customer satisfaction at KC AJB Bumiputera 1912 Surakarta. The method used is a method based on quantitative descriptive, where the sampling technique uses Random Sampling, which is a random sampling technique, regardless of the level contained in the population. The data used are primary data and secondary data with data collection techniques: questionnaires, observations, interviews, and literature study. Data analysis techniques in this study used multiple linear, determination test (R2), F test, and t test. The results of the study can be concluded that: 1) There is an effect of service quality, company reputation, and simultaneous perception of customer claims on customer satisfaction at KC AJB Bumiputera 1912 Surakarta, 2) There is an influence of service quality on customer satisfaction at KC AJB Bumiputera 1912 Surakarta Batik in the City of Solo, 3) There is an influence of company reputation on customer satisfaction in KC AJB Bumiputera 1912 Surakarta, 4) There is an influence of customer perception perceptions of customer satisfaction on KC AJB Bumiputera 1912 Surakarta. Keywords: Service Quality, Company Reputation, Customer Claim Perception, and Customer Satisfaction
Analisis Kualitas Pelayanan Terhadap Kepuasan Nasabah PT. WOM Finance Wonogiri Aris Susanto; Bambang Mursito; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.630

Abstract

Analysis of Service Quality Towards Customer Satisfaction PT. WOM Finance Wonogiri. Thesis, Management Study Program (S1). Surakarta Batik Islamic University, 2019. This study aims to determine the effect of service quality consisting of tangibles, reliability, responsiveness, assurance, empathy simultaneously and partially on customer satisfaction at PT WOM Finance Wonogiri.. This research uses quantitative research methods. Data sources used in this study were respondents or people who responded or answered the researchers' questions, namely customers of PT. WOM Finance Wonogiri. Data collection methods used observation, questionnaire, and documentation. This study uses classical assumption test techniques, multiple linear regression analysis, and hypothesis testing (t test,f test, and coefficient of determination). The results of data analysis obtained there are tangibles,reliability, responsiveness, assurance,empathy effect simultaneously and partially to customer satisfaction at PT WOM Finance Wonogiri. Keywords: tangibles, reliability, responsiveness, assurance, empathy (empathy), customer satisfaction
KINERJA KARYAWAN DITINJAU DARI PROMOSI JABATAN , KOMPETENSI , DAN INSENTIF PADA KARYAWAN PT POS INDONESIA (PERSERO) CABANG SURAKARTA Rizka Nur Hidayah; Eny Kustiyah; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.813

Abstract

Tujuan dari penelitian ini adalah: 1) Untuk mengetahui pengaruh promosi jabatan , kompetensi , dan insentif secara simultan terhadap kinerja karyawan PT Pos Indonesia (persero) cabang Surakarta. 2) Untuk mengetahui pengaruh promosi jabatan , kompetensi , dan insentif terhadap kinerja karyawan PT Pos Indonesia (persero) cabang Surakarta. Metode pengumpulan data yang digunakan adalah metode kuesioner kepada 58 karyawan sebagai responden. Teknik pengambilan sampel yang digunakan adalah metode insidental sampling. Metode analisis data yang digunakan meliputi: instrumen uji ( validitas dan reliabilitas ), pengujian hipotesis ( analisis regresi linier berganda, uji-t, f dan koefisien determinasi ( R2 ). Hasil Analisis deskriptif menunjukkan bahwa responden berjenis kelamin laki-laki ( 55,2 % ) dan perempuan (44,8%) . Semua data dari kuesioner telah lulus instrumen tes. Untuk pengujian hasil uji f bahwa nilai F ( 14,158 )> F tabel (2,78) dengan probabilitas 0,000 ( p ttabel ( 2,004 ) dengan nilai signifikansi >α ( 0,05 ). Variabel kompetensi juga berpengaruh positif dan signifikan terhadap kinerja karyawan. Ini karena thitung ( 3,439 )> ttabel ( 2.004 ) dengan nilai signifikansi ttabel ( 2.004 ) dengan nilai signifikansi
KEPUASAN PELANGGAN DITINJAU DARI STORE ATMOSPHERE, VARIASI MENU, DAN PELAYANAN PADA COFFEE SHOP KAPAL KOPI KARANGANYAR Rico Dwi Saputro; Siti Maryam; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.1924

Abstract

This study aims to prove the simultaneous and partial effect of Customer Satisfaction in terms of store atmosphere, menu variations and service on Coffee Shop Kapal Kopi Karanganyar. This research is quantitative descriptive. The population is all Coffee Shop Kapal Kopi Karanganyar buyers. The number of samples used by Sugiyono's guidelines, amounting to 100 respondents, the sample was taken by purposive sampling technique. The data analysis technique used in this study was multiple linear regression analysis. The concluded of this researched is store atmosphere, menu variations and service significantly towards customer satisfaction for Coffee Shop Kapal Kopi Karanganyar. Keywords : Customer Satisfaction, Store Atmosphere, Menu Variations, Service.
ANALISIS PERBANDINGAN CITRA MERK DAN DESAIN PRODUK PADA MOTOR MATIC HONDA BEAT DAN YAMAHA MIO DI KOTA SURAKARTA Iqbal Rizky Firmansya; Sri Hartono; Djumali Djumali
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.828

Abstract

Abstrack: Persaingan bisnis transportasi sepeda motor sangat kompetitif inovasi yang baru Penelitian dilakukan untuk menguji perbedaan citra merk dan desain produk pada motor matic honda beat dan yamaha mio di kota surakarta. Sampel penelitian mengunakan masing-masing 50 sampel. uji yang digunakan adalah Independent T Test. Hasil penelitian menunjukkan terjadi perbedaan yang signifikan pada citra merek dan desain produk motor matic Honda Beat dan Yamaha Mio di kota Surakarta. Nilai probabilitas atau nilai signifikansi (Sig. 2-tailed) sebesar 0,036 < 0.05 dan desain produk sebesar 0,037 < 0.05 dan nilai signifikansi kurang dari 0.05 yang berarti Ho ditolak. Nilai mean pada citra merek honda 21.84 dan yamaha 21.00, Standart Deviation nilai citra merek pada honda beat 1.910 dan yamaha 2.030 dan Standart Error Mean nilai citra merek pada honda beat 0.270 dan citra merek yamaha 0.287, bahwa nilai Mean citra merek Honda Beat lebih tinggi daripada citra merek Yamaha Mio. Nilai mean desain produk Honda sebesar 20.55 dan Yamaha 21.33, Standart Deviation nilai desain produk pada Honda Beat 1.969 dan Yamaha Mio 1.705 dan Standart Error Mean pada Honda Beat 0.281 dan Yamaha Mio 0.239, bahwa nilai mean desain produk Yamaha Mio lebih tinggi daripada desain produk Honda Beat. .
PENGARUH KEDISIPLINAN, PELATIHAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN BALAI BESAR WILAYAH SUNGAI BENGAWAN SOLO Toto Wahono; Ida Aryati; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 3, No 01 (2019): EDUNOMIKA, Vol. 03, No. 01, Februari 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i01.475

Abstract

Concrete efforts that can support the improvement of the quality of professional performance of employees are training, motivation, and work discipline. These three factors are considered very decisive, because if they are observed and done well, it will have a positive impact on improving the quality of human resources or employee performance. The purpose of the study is to analyze the influence of discipline, training and work motivation simultaneously on employee performance of Big Hall Region Bengawan Solo River. Research is a descriptive study with a quantitative approach. The population of the study was all employees of the Central Bengawan Solo River Region of 600 employees, using Simple Random Sampling taken 25%, obtained a sample of 150 employees. The technique of collecting data using a questionnaire. The analysis tool uses multiple linear regression analysis. The results of linear regression analysis indicate that discipline, training and work motivation both partially and simultaneously have a significant positive effect on employee performance (p value
PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KẸPUTUSAN PEMBELIAN BUKU DI SHOWROOM PT. TIGA SERANGKAI SURAKARTA Prasetya Hendri Pratama; Djumali Djumali; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.671

Abstract

Thẹapurposẹ of thisastudy was to dẹtẹrminẹ thẹ ẹffẹct of pricẹ, promotion and product quality on book purchaseadẹcisions at Showroom PT. Tiga Sẹrangkai Surakarta. This study usẹs survẹy dẹsign. Thẹapopulation of thisarẹsẹarch is allaconsumẹrs of PT. Tiga Sẹrangkai Surakarta. Thẹ sampling tẹchniquẹ in thẹ study usẹd purposivẹasampling soathat thẹ numbẹraof samplẹsatakẹn in thisastudy wẹrẹ 100 rẹspondẹnts. Dataacollẹction tẹchniquẹsausẹd in thisastudy wẹrẹaquẹstionnairẹs, obsẹrvationaandadocumẹntation. Dataaanalysis was pẹrformẹd usingamultiplẹ linẹararẹgrẹssion. Thẹarẹsults showẹdathat thẹ pricẹ, promotionaand quality of products simultanẹouslyahad a significantaẹffẹct on sufficiẹnt purchasing dẹcisions at PT. Tiga Sẹrangkai Surakarta. Basẹd on thẹ rẹsultsaof thẹat tẹst, thẹaproduct hasaa positivẹaand significantaẹffẹct on thẹ pricẹ ofapurchasing dẹcisionsaand has a positivẹaand significantaẹffẹct on purchasingaadẹcisions in thẹ book at PT. Tiga Sẹrangkai Surakarta, this is bẹcausẹ consumẹrs can fẹẹl thẹ bẹnẹfits of thẹ products thẹy havẹ bought and consumẹrs will bẹ satisfiẹd if thẹ bẹnẹfits thẹy gẹt arẹ comparablẹ or ẹvẹn highẹr than thẹ nominal monẹy thẹy spẹnd. Promotionahas a positivẹaand significantaẹffẹct onapurchasing dẹcisionsain books at PT. Tiga Sẹrangkai Surakarta, thisais bẹcausẹapromotion is onẹaof thẹ importantaaspẹcts inamarkẹting managẹmẹntabẹcausẹ promotionacan makẹ consumẹrsawho arẹ not initiallyaintẹrẹstẹd in a productachangẹ thẹir mindsaand bẹcomẹaintẹrẹstẹd in thẹaproduct. Product qualityahas a positivẹaand significant ẹffẹct on purchasing dẹcisions in books at PT. Tiga Sẹrangkai Surakarta, thisais duẹ to thẹ conditionaof customẹrs whoaarẹ incrẹasingly critical in tẹrms of quality alsoaforcing companiẹsato bẹ ablẹ to maintainaand improvẹ thẹaquality of thẹir products in ordẹr to avoidaclaims or dissatisfaction with thẹ company's customẹrs in ordẹr to compẹtẹ with othẹr similar companiẹs. Variation in purchasing dẹcisions in books at PT. Tiga Sẹrangkai Surakarta can bẹ ẹxplainẹdaby changẹsain pricẹ, promotion and product quality by 46.0%, whilẹathẹarẹmaining 54.0% is ẹxplainẹdaby othẹrafactors notaobsẹrvẹd, such as imagẹs, brands, and so on. Kẹywords: pricẹ, promotion, product quality, purchasing dẹcision.
ANALISIS KINERJA KARYAWAN DI CV REGAR SPORT KABUPATEN WONOGIRI Tribun Siti Ambari; Sri Hartono; Sudarwati Sudarwati
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.472

Abstract

This study is intended to find the effect of work discipline, motivation and work environment on employee performance at CV REGAR SPORT, Wonogiri Regency. With the random sampling method the respondents used were 60 employees. With multiple linear regression analysis using IBM SPSS statistics 23, the results of the study have a significant effect on work discipline, motivation and work environment on employee performance at CV REGAR SPORT, Wonogiri Regency. There is a significant effect of work discipline on employee performance at the Regar Sport CV and there is an influence but not significant motivation and work environment on employee performance at the CV. Regar Sport. Keywords: discipline, employee performance