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<![CDATA[PENGARUH RELATIONSHIP MARKETING, SERVICE QUALITY DAN FASILITAS TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kedai Kopi Sor Sawo Ponorogo) ]]>
<![CDATA[Anggun Pangastuti]]>;
<![CDATA[Edi Santoso]]>;
<![CDATA[Sri Hartono]]>
<![CDATA[ Jurnal Manajemen Vol 7 No 1 (2022): Volume 7 Nomor 1 Tahun 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia ]]>
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DOI: 10.54964/manajemen.v7i1.236
<![CDATA[The development of the coffee shop business in Ponorogo is currently increasing, almost all over the city we can find coffee shops. The existence of a coffee shop for young people is an alternative to take advantage of free time, study or other purposes. The existence of a coffee shop or coffee shop that continues to increase makes the competition in this business market even tighter. The purpose of this study was to determine and examine the effect of Relationship Marketing, Service Quality and Facilities on Customer Loyalty (a case study at Sor Sawo Ponorogo coffee shop). The research used is quantitative research. Data collection in this study is primary data obtained from the distribution of questionnaires. The number of samples consisted of 100 people, using accidental sampling technique. The results showed that: (1) Relationship Marketing had a positive and significant effect on customer loyalty at the Sor Sawo Ponorogo coffee shop. The research used is quantitative research. Data collection in this study is primary data. (2) Service Quality has a positive and significant effect on customer loyalty at the Sor Sawo Ponorogo coffee shop. The research used is quantitative research. Data collection in this study is primary data. (3) Facilities have a positive and significant effect on customer loyalty at the Sor Sawo Ponorogo coffee shop.]]>
<![CDATA[ANALYSIS OF SATISFACTION OF NATIONAL HEALTH INSURANCE JKN PARTICIPANTS THROUGH QUALITY OF MOBILE SERVICES AND CONFIDENCE MEDIATED BY DECISION TO CHOOSE MOBILE JKN SERVICE ON BPJS KESEHATAN OF PEKANBARU ]]>
<![CDATA[Ichsani, Fitria]]>;
<![CDATA[Sri Hartono]]>
<![CDATA[ Dinasti International Journal of Education Management And Social Science Vol. 1 No. 3 (2020): Dinasti International Journal of Education Management and Social Science (Febru ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijemss.v1i3.145
<![CDATA[The purpose of this study is to find out how Analysis of Satisfaction of National Health Insurance JKN Participants through Quality of Mobile Services and Confidence Mediated by Decision to Choose Mobile JKN Service on BPJS Kesehatan of Pekanbaru, by measuring indicators that influence variables service quality, trust, decision and satisfaction. This research applies a descriptive research design using survey methods. Sampling uses certain criteria where the respondent is a health insurance participant as a sampling technique. This study was tested using the structural equation modeling (Lisrel) approach to test the significance of the significance of the overall model and predetermined pathway. The findings show that mobile service quality variables have a positive and significant effect on decisions, trust variables have a positive and significant effect on decisions, decision variables have a positive and significant effect on participant satisfaction, mobile service quality variables have a positive and significant effect on satisfaction and trust variables have a positive and significant effect on participant satisfaction.]]>
<![CDATA[STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA MELALUI EDUKASI ECOPRENEURSHIP BAGI IMIGRAN INDONESIA DI MALAYSIA ]]>
<![CDATA[Diana Pramudya Wardhani]]>;
<![CDATA[Hadi Soemarsono]]>;
<![CDATA[Naning Kristiyana]]>;
<![CDATA[Sri Hartono]]>;
<![CDATA[Wahna Widianingrum]]>;
<![CDATA[Rois, Adib Khusnul]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2025): Juni ]]>
Publisher : <![CDATA[Yayasan Nuraini Ibrahim Mandiri ]]>
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DOI: 10.70248/jpmebd.v2i2.2291
<![CDATA[Ibu-ibu masyarakat Imigran Indonesia yang berad di Malaysia, dengan pekerjaan sehari-hari sebagian besar ibu rumah tangga, petani dan pedagang. Dimana mereka dapat menjadikan waktu disela sela keseharainnyauntuk mengembangkan sumber daya manusia dengan ecopreneurship. Ecopreneur yang dikembangkan dalam PkM ini adalah pengembangan produk bernilai tambah dari segi manfaat dan ekonominya yang bahan bakunya dari alam sekitar kita yang dianggap tidak/kurang bernilai ekonomis. Selain itu, kelompok juga didampingi dalam pembuatan produk dan media promosi serta pemasaran. Pada kegiatan PkM ini ecopreneurship damerupakan pendekatan yang potensial untuk digunakan dalam pengabdian kepada masyarakat yang berkelanjutan. Pengembangan sumber daya manusia melalui pelatihan ecopreneur ini pada ibu-ibu imigran Indonesia di Malaysia tersebut diharapkan mampu memberikan kreatifitas dan inovasi untuk menghasilkan produk yang ramah lingkungan dan bernilai ekonomis serta dapat meningkatkan pendapatan. Hasil akhir dengan adanya pelatihan ini para imigran berhasil membuat dan memanfaatkan media digital untuk promosi dan pemasaran.]]>
<![CDATA[Pengaruh Promosi,Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Toko Kue Pandan Wangi Cakery ]]>
<![CDATA[Maharani, Aira Tika]]>;
<![CDATA[Wijianto]]>;
<![CDATA[Sri Hartono]]>
<![CDATA[ Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July ]]>
Publisher : <![CDATA[STIE Amkop Makassar ]]>
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<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh promosi, citra merek, dan kualitas produk terhadap keputusan pembelian pada Toko Kue Pandan Wangi Cakery. Ketiga variabel tersebut dipandang sebagai elemen penting dalam membentuk preferensi konsumen. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling, terhadap 100 responden yang merupakan konsumen aktif dari toko kue tersebut. Instrumen penelitian berupa kuesioner dengan skala Likert lima poin. Hasil analisis menunjukkan bahwa secara parsial dan simultan promosi, citra merek, dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian. Promosi yang efektif, citra merek yang kuat, dan kualitas produk yang konsisten terbukti mampu meningkatkan keputusan pembelian konsumen. Hasil ini memberikan implikasi penting bagi strategi pemasaran toko kue lokal untuk membangun loyalitas pelanggan dan daya saing usaha. Kata Kunci: Promosi, Citra Merek, Kualitas Produk, Keputusan Pembelian.]]>
<![CDATA[Pengaruh Pengembangan Karir, Kompensasi dan Kepuasan Kerja Terhadap Retensi Karyawan PT. Sunwoo Garment Indonesia di Sukoharjo. ]]>
<![CDATA[Juwita Muntari Susanti]]>;
<![CDATA[Sri Hartono]]>;
<![CDATA[Istiqomah]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v5i6.1971
<![CDATA[The aim of this finding is to see (1) the influence of career development on worker retention. (2) to see the effect of compensation on worker retention. (3) to see the effect of job satisfaction on worker retention. These findings were applied to employees of PT. Sunwoo Garment Indonesia in Sukoharjo. The method is a quantitative method. Where the population is employees who do their work at PT. Sunwoo Garment Indonesia in Sukoharjo. The sample was 100 respondents with a non-probability sampling technique applying the purposive sampling method. The selection techniques include documentation, observation, questionnaires, questionnaires and literature studies. The analysis technique uses multiple linear regression tests, F tests, t tests and R2. Findings (1) Career development has a positive and significant influence on employee retention. (2) Compensation has a positive and significant influence on employee retention. (3) Job satisfaction has a positive and significant influence on employee retention. (4) The coefficient of determination is 46.2%. Where employee retention can be explained from career development, compensation, job satisfaction, there is 46.2%. Then other variables explain other variables outside of these findings.]]>
<![CDATA[Pengaruh Kualitas Jaringan Provider, Reputasi Perusahaan dan E-Service terhadap Perilaku Perpindahan Merek (Brand Switching) pada Kartu Perdana Telkomsel ]]>
<![CDATA[Anwar, Saiful]]>;
<![CDATA[Adi Santoso]]>;
<![CDATA[Sri Hartono]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.1480
<![CDATA[The purpose of this study is to determine the effect of Provider Network Quality, Company Reputation and E-Service on Brand Switching. Brand switching itself is done by leaving old products and replacing new products. This research is a quantitative research, multiple linear regression analysis is used in this research. The data in this study uses primary data, namely data obtained based on student Telkomsel card users. The population of this study were students of the Muhammadiyah Ponorogo University management study program class of 2018. The number of respondents who met the criteria was 51 respondents. The instrument in this study used a questionnaire with a Likert scale which had five alternative answers. Validity test is calculated using the product moment formula, while the reliability test uses Croncbach's Alpha formula and hypothesis testing uses multiple linear regression. According to the results of this study, it has a partial positive and significant effect on the Provider Network Quality (X1) and E-Service (X3) variables, while for Company Reputation (X2) it partially produces negative research. as well as all variables by simultaneously producing a significant value. This study produces a correlation coefficient (R) of 0.63 and a coefficienta determination of 0.397. This means that the ability of the independent variables consisting of Provider Network Quality, Company Reputation, and E-Service in explaining the dependent variable Brand Transfer is 39.7% and the remaining 60.3% is influenced by other factors.]]>
<![CDATA[Faktor Keamanan Pangan Padapemakaian Aplikasi Pengantaran Makanan (FDAs) Pada Era Pandemi di Jakarta ]]>
<![CDATA[Sri Hartono]]>;
<![CDATA[Salim, Agus]]>;
<![CDATA[Alamsyah , Zeffry]]>
<![CDATA[ Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022 ]]>
Publisher : <![CDATA[School of Business, Bogor Agricultural University (SB-IPB) ]]>
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DOI: 10.17358/jabm.8.2.543
<![CDATA[The COVID-19 pandemic encourages people to use alternatives to reduce interaction barriers, one of which is using the internet network. The pandemic has given blessings to business people in the food sector, due to the increase in orders through food delivery applications or Food Delivery Apps (FDAs). This condition creates new problems related to the health aspects of the food delivered because of the potential for virus transmission in the food delivered. The research focuses on the level of customer satisfaction which is influenced by food safety, level of trust, performance expectations and technology suitability. The population in this study is 10 million people who live in Jakarta and the sample in this study is 210 respondents. The sampling technique used was convenience sampling. Smart PLS software is used to process the data. Based on the test result, the six hypotheses are all accepted, and this supports previous research. This study expands the knowledge and benefits of food delivery using food delivery applications or FDA which creates user perceptions and behavior, together with technological factors influencing consumer trust and satisfaction to use FDA in the COVID-19 pandemic conditions. Keywords: FDAs, food safety, satisfaction technology suitability, trust]]>
<![CDATA[Understanding of Consumer Behavior Toward Environmental Sustainability on Electric Vehicle Purchase Intentions in Indonesia ]]>
<![CDATA[Sri Hartono]]>;
<![CDATA[Sabri, Mohamad Fazli]]>;
<![CDATA[Purwanto, Agustinus Hariadi Djoko]]>
<![CDATA[ Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024 ]]>
Publisher : <![CDATA[School of Business, Bogor Agricultural University (SB-IPB) ]]>
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DOI: 10.17358/jabm.10.2.469
<![CDATA[Background: Indonesia is currently facing a significant problem of air pollution caused by vehicle emissions, which severely impacts both health and the economy. With the depletion of natural resources, the cost of gasoline is on the rise. Purpose: To address this issue, a study was conducted to investigate consumer behavior and their awareness of environmental sustainability when purchasing electric vehicles. Design/methodology/approach: A purposive sampling method was used, and the survey was conducted on 140 individuals who own fossil fuel-powered vehicles. The research utilized Smart PLS for data processing. Findings/Result: The results confirmed two hypotheses and refuted two based on prior research.Conclusion: Findings indicate environmental awareness, but barriers to EV adoption persist.Originality/value (State of the art): Adds new evidence on EV purchase decisions in emerging markets. Keywords: environmental concern, attitude, subjective norm, behavior control, electric vehicle purchase intention]]>
<![CDATA[Pelatihan Masyarakat Dusun Jubug Dalam Pembuatan Jamu Bubuk Instan di Desa Tonoboyo, Kabupaten Magelang ]]>
<![CDATA[Faza Deeva Az-Zahra]]>;
<![CDATA[Inge Firda Susanti]]>;
<![CDATA[Handika, Muhamad Reza]]>;
<![CDATA[Saringatun Mudrikah]]>;
<![CDATA[Sri Hartono]]>
<![CDATA[ Jurnal Bina Desa Vol. 6 No. 3 (2024): Vol 6 No 3 (2024) ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/jurnalbinadesa.v6i3.13068
<![CDATA[Jamu merupakan obat tradisional yang dikenal oleh khalayak masyarakat. Jamu juga merupakan salah satu minuman sehat yang masih dikonsumsi oleh masyarakat. Salah satu dusun di Desa Tonoboyo, Kecamatan Bandongan, Kabupaten Magelang yaitu Dusun Jubug merupakan dusun yang masyarakatnya mayoritas bermata pencaharian sebagai penjual jamu gendong. Penjual jamu di Dusun Jubug sendiri masih menjual jamu segar atau sekali minum sehingga ketahanan jamu tidak bertahan lama atau hanya beberapa hari saja. Hal tersebut memicu ide untuk melakukan pengembangan dan inovasi pelatihan pembuatan jamu bubuk instan khususnya pada jamu beras kencur. Dengan adanya pengembangan dan inovasi jamu bubuk instan maka memiliki ketahanan yang lama bisa sampai satu bulan lamanya. Mendemonstrasikan dengan praktik pelatihan pembuatan bubuk instan ini termasuk dalam memberikan efektivitas masyarakat dalam mengetahui bagaimana cara pembuatannya. Adanya pelatihan pembuatan jamu bubuk mendapatkan antusiasme masyarakat dalam mengimplementasikan penjualan jamu bubuk instan dengan proses penjualan lainnya]]>
<![CDATA[Keputusan Pembelian Produk MS Glow Skincare Ditinjau dari Celebrity Endorser, Citra Merek, dan Kepercayaan Konsumen: Studi pada Pengguna Produk MS Glow Skincare Store di Sukoharjo ]]>
<![CDATA[Yuliyanti Setyaningsih]]>;
<![CDATA[Sri Hartono]]>;
<![CDATA[Ibnu Suryo]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press) ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i6.1815
<![CDATA[This study will test and assess the relationship between consumer trust, brand image, and celebrity endorsement and its impact on purchase decisions. In this study, descriptive quantitative methods were employed. There were one hundred participants in the purposive sample method of data collection. Multiple linear regression analysis was performed using SPSS version 25 for data analysis. These results highlight the significant influence that celebrity endorsements have on consumers' decisions to buy MS Glow skin care products. The t-test carried out on the celebrity endorsement variable produces a value of 3.095 with a significance level of 0.003 below 0.05. This shows that the calculated t value exceeds the table t value. The brand image variable has a t value of 3.145 and a significance level of 0.002 which is below the limit of 0.05. The trust variable has a t value of 2.519 and a significance level of 0.013 which is below 0.05. In this regard, a conclusion can be drawn that positively and significantly the choice of purchasing MS Glow skin care products is influenced by brand image.]]>
