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<![CDATA[PENGARUH RELATIONSHIP MARKETING, SERVICE QUALITY DAN FASILITAS TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kedai Kopi Sor Sawo Ponorogo) ]]>
<![CDATA[Anggun Pangastuti]]>;
<![CDATA[Edi Santoso]]>;
<![CDATA[Sri Hartono]]>
<![CDATA[ Jurnal Manajemen Vol 7 No 1 (2022): Volume 7 Nomor 1 Tahun 2022 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia ]]>
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DOI: 10.54964/manajemen.v7i1.236
<![CDATA[The development of the coffee shop business in Ponorogo is currently increasing, almost all over the city we can find coffee shops. The existence of a coffee shop for young people is an alternative to take advantage of free time, study or other purposes. The existence of a coffee shop or coffee shop that continues to increase makes the competition in this business market even tighter. The purpose of this study was to determine and examine the effect of Relationship Marketing, Service Quality and Facilities on Customer Loyalty (a case study at Sor Sawo Ponorogo coffee shop). The research used is quantitative research. Data collection in this study is primary data obtained from the distribution of questionnaires. The number of samples consisted of 100 people, using accidental sampling technique. The results showed that: (1) Relationship Marketing had a positive and significant effect on customer loyalty at the Sor Sawo Ponorogo coffee shop. The research used is quantitative research. Data collection in this study is primary data. (2) Service Quality has a positive and significant effect on customer loyalty at the Sor Sawo Ponorogo coffee shop. The research used is quantitative research. Data collection in this study is primary data. (3) Facilities have a positive and significant effect on customer loyalty at the Sor Sawo Ponorogo coffee shop.]]>
<![CDATA[Pengaruh Pengembangan Karir, Kompensasi dan Kepuasan Kerja Terhadap Retensi Karyawan PT. Sunwoo Garment Indonesia di Sukoharjo. ]]>
<![CDATA[Juwita Muntari Susanti]]>;
<![CDATA[Sri Hartono]]>;
<![CDATA[Istiqomah]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v5i6.1971
<![CDATA[The aim of this finding is to see (1) the influence of career development on worker retention. (2) to see the effect of compensation on worker retention. (3) to see the effect of job satisfaction on worker retention. These findings were applied to employees of PT. Sunwoo Garment Indonesia in Sukoharjo. The method is a quantitative method. Where the population is employees who do their work at PT. Sunwoo Garment Indonesia in Sukoharjo. The sample was 100 respondents with a non-probability sampling technique applying the purposive sampling method. The selection techniques include documentation, observation, questionnaires, questionnaires and literature studies. The analysis technique uses multiple linear regression tests, F tests, t tests and R2. Findings (1) Career development has a positive and significant influence on employee retention. (2) Compensation has a positive and significant influence on employee retention. (3) Job satisfaction has a positive and significant influence on employee retention. (4) The coefficient of determination is 46.2%. Where employee retention can be explained from career development, compensation, job satisfaction, there is 46.2%. Then other variables explain other variables outside of these findings.]]>
<![CDATA[Pengaruh Kualitas Jaringan Provider, Reputasi Perusahaan dan E-Service terhadap Perilaku Perpindahan Merek (Brand Switching) pada Kartu Perdana Telkomsel ]]>
<![CDATA[Anwar, Saiful]]>;
<![CDATA[Adi Santoso]]>;
<![CDATA[Sri Hartono]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.1480
<![CDATA[The purpose of this study is to determine the effect of Provider Network Quality, Company Reputation and E-Service on Brand Switching. Brand switching itself is done by leaving old products and replacing new products. This research is a quantitative research, multiple linear regression analysis is used in this research. The data in this study uses primary data, namely data obtained based on student Telkomsel card users. The population of this study were students of the Muhammadiyah Ponorogo University management study program class of 2018. The number of respondents who met the criteria was 51 respondents. The instrument in this study used a questionnaire with a Likert scale which had five alternative answers. Validity test is calculated using the product moment formula, while the reliability test uses Croncbach's Alpha formula and hypothesis testing uses multiple linear regression. According to the results of this study, it has a partial positive and significant effect on the Provider Network Quality (X1) and E-Service (X3) variables, while for Company Reputation (X2) it partially produces negative research. as well as all variables by simultaneously producing a significant value. This study produces a correlation coefficient (R) of 0.63 and a coefficienta determination of 0.397. This means that the ability of the independent variables consisting of Provider Network Quality, Company Reputation, and E-Service in explaining the dependent variable Brand Transfer is 39.7% and the remaining 60.3% is influenced by other factors.]]>
<![CDATA[Faktor Keamanan Pangan Padapemakaian Aplikasi Pengantaran Makanan (FDAs) Pada Era Pandemi di Jakarta ]]>
<![CDATA[Sri Hartono]]>;
<![CDATA[Salim, Agus]]>;
<![CDATA[Alamsyah , Zeffry]]>
<![CDATA[ Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022 ]]>
Publisher : <![CDATA[School of Business, Bogor Agricultural University (SB-IPB) ]]>
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DOI: 10.17358/jabm.8.2.543
<![CDATA[The COVID-19 pandemic encourages people to use alternatives to reduce interaction barriers, one of which is using the internet network. The pandemic has given blessings to business people in the food sector, due to the increase in orders through food delivery applications or Food Delivery Apps (FDAs). This condition creates new problems related to the health aspects of the food delivered because of the potential for virus transmission in the food delivered. The research focuses on the level of customer satisfaction which is influenced by food safety, level of trust, performance expectations and technology suitability. The population in this study is 10 million people who live in Jakarta and the sample in this study is 210 respondents. The sampling technique used was convenience sampling. Smart PLS software is used to process the data. Based on the test result, the six hypotheses are all accepted, and this supports previous research. This study expands the knowledge and benefits of food delivery using food delivery applications or FDA which creates user perceptions and behavior, together with technological factors influencing consumer trust and satisfaction to use FDA in the COVID-19 pandemic conditions. Keywords: FDAs, food safety, satisfaction technology suitability, trust]]>
<![CDATA[Pelatihan Masyarakat Dusun Jubug Dalam Pembuatan Jamu Bubuk Instan di Desa Tonoboyo, Kabupaten Magelang ]]>
<![CDATA[Faza Deeva Az-Zahra]]>;
<![CDATA[Inge Firda Susanti]]>;
<![CDATA[Handika, Muhamad Reza]]>;
<![CDATA[Saringatun Mudrikah]]>;
<![CDATA[Sri Hartono]]>
<![CDATA[ Jurnal Bina Desa Vol. 6 No. 3 (2024): Vol 6 No 3 (2024) ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/jurnalbinadesa.v6i3.13068
<![CDATA[Jamu merupakan obat tradisional yang dikenal oleh khalayak masyarakat. Jamu juga merupakan salah satu minuman sehat yang masih dikonsumsi oleh masyarakat. Salah satu dusun di Desa Tonoboyo, Kecamatan Bandongan, Kabupaten Magelang yaitu Dusun Jubug merupakan dusun yang masyarakatnya mayoritas bermata pencaharian sebagai penjual jamu gendong. Penjual jamu di Dusun Jubug sendiri masih menjual jamu segar atau sekali minum sehingga ketahanan jamu tidak bertahan lama atau hanya beberapa hari saja. Hal tersebut memicu ide untuk melakukan pengembangan dan inovasi pelatihan pembuatan jamu bubuk instan khususnya pada jamu beras kencur. Dengan adanya pengembangan dan inovasi jamu bubuk instan maka memiliki ketahanan yang lama bisa sampai satu bulan lamanya. Mendemonstrasikan dengan praktik pelatihan pembuatan bubuk instan ini termasuk dalam memberikan efektivitas masyarakat dalam mengetahui bagaimana cara pembuatannya. Adanya pelatihan pembuatan jamu bubuk mendapatkan antusiasme masyarakat dalam mengimplementasikan penjualan jamu bubuk instan dengan proses penjualan lainnya]]>
<![CDATA[Keputusan Pembelian Produk MS Glow Skincare Ditinjau dari Celebrity Endorser, Citra Merek, dan Kepercayaan Konsumen: Studi pada Pengguna Produk MS Glow Skincare Store di Sukoharjo ]]>
<![CDATA[Yuliyanti Setyaningsih]]>;
<![CDATA[Sri Hartono]]>;
<![CDATA[Ibnu Suryo]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press) ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i6.1815
<![CDATA[This study will test and assess the relationship between consumer trust, brand image, and celebrity endorsement and its impact on purchase decisions. In this study, descriptive quantitative methods were employed. There were one hundred participants in the purposive sample method of data collection. Multiple linear regression analysis was performed using SPSS version 25 for data analysis. These results highlight the significant influence that celebrity endorsements have on consumers' decisions to buy MS Glow skin care products. The t-test carried out on the celebrity endorsement variable produces a value of 3.095 with a significance level of 0.003 below 0.05. This shows that the calculated t value exceeds the table t value. The brand image variable has a t value of 3.145 and a significance level of 0.002 which is below the limit of 0.05. The trust variable has a t value of 2.519 and a significance level of 0.013 which is below 0.05. In this regard, a conclusion can be drawn that positively and significantly the choice of purchasing MS Glow skin care products is influenced by brand image.]]>
<![CDATA[Kinerja Ditinjau dari Gaya Kepemimpinan, Lingkungan Kerja dan Beban Kerja: Studi Kasus pada Satlantas Polres Kabupaten Wonogiri ]]>
<![CDATA[JuwitaSari, Helmaliana]]>;
<![CDATA[Sri Hartono]]>;
<![CDATA[Istiqomah]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press) ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i6.1816
<![CDATA[The research was conducted to determine the influence of leadership style, work environment and workload on the performance of the Wonogiri Regency Police Traffic Unit. This type of research uses quantitative descriptive research. The sampling technique was carried out using a saturated sampling technique (census) with a total of 83 respondents taken from all members of the Wonogiri Regency Police Traffic Unit. The data analysis technique uses multiple linear regression tests. The test results show that the leadership style with tcount 2.567 > ttable 1.990 has a significant effect on the performance of the Wonogiri Police Traffic Unit. The test results show that a work environment with tcount 2.888 > ttable 1.990 has a significant effect on the performance of the Wonogiri Police Traffic Unit. The test results show that the workload with tcount 2.820 > ttable 1.990 has a significant effect on the performance of the Wonogiri Police Traffic Unit. The results of the research state that leadership style, work environment and workload have a positive and significant influence on the performance of the Wonogiri District Police Traffic Unit.]]>
<![CDATA[Keputusan Pembelian Ditinjau dari Lifestyle, Brand Image dan Kualitas Produk Kosmetik Merk Emina di Cabang Distributor Sinar Kosmetik Surakarta ]]>
<![CDATA[Maylan Nur Arifin]]>;
<![CDATA[Sri Hartono]]>;
<![CDATA[Suparwi Pawenang]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press) ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i6.1850
<![CDATA[This research aims to determine (1) the influence of Lifestyle on the decision to purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store, (2) the influence of Brand Image on the decision to purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store, (3) the influence of Product Quality on decisions purchase Emina brand cosmetic products at the Sinar Kosmetik Surakarta store. A quantitative descriptive design was used for this research. The population was taken from sales data for the last 3 months, with a sample size of 100 respondents. This research uses a purposive sampling technique. Data collection uses a questionnaire. The data analysis techniques used are statistical analysis, namely multiple linear regression test, F test, t test and coefficient of determination. The results show that Lifestyle has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta. Brand Image has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta. Product quality has a significant influence on purchasing decisions for Emina brand cosmetic products at the Sinar Kosmetik Distributor Branch in Surakarta]]>
<![CDATA[Pengaruh Pengembangan Karir, Kompensasi dan Kepuasan Kerja Terhadap Retensi Karyawan PT. Sunwoo Garment Indonesia di Sukoharjo. ]]>
<![CDATA[Juwita Muntari Susanti]]>;
<![CDATA[Sri Hartono]]>;
<![CDATA[Istiqomah]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v5i6.1971
<![CDATA[The aim of this finding is to see (1) the influence of career development on worker retention. (2) to see the effect of compensation on worker retention. (3) to see the effect of job satisfaction on worker retention. These findings were applied to employees of PT. Sunwoo Garment Indonesia in Sukoharjo. The method is a quantitative method. Where the population is employees who do their work at PT. Sunwoo Garment Indonesia in Sukoharjo. The sample was 100 respondents with a non-probability sampling technique applying the purposive sampling method. The selection techniques include documentation, observation, questionnaires, questionnaires and literature studies. The analysis technique uses multiple linear regression tests, F tests, t tests and R2. Findings (1) Career development has a positive and significant influence on employee retention. (2) Compensation has a positive and significant influence on employee retention. (3) Job satisfaction has a positive and significant influence on employee retention. (4) The coefficient of determination is 46.2%. Where employee retention can be explained from career development, compensation, job satisfaction, there is 46.2%. Then other variables explain other variables outside of these findings.]]>
<![CDATA[Pengaruh Kualitas Produk, Review Pelanggan, Harga dan Label Halal Terhadap Keputusan Pembelian Make Up Viva Cosmetics di Shopee (Studi Pada Konsumen Pensil Alis Viva Di Kramat Jati Jakarta Timur) ]]>
<![CDATA[Chandira Arini]]>;
<![CDATA[Sri Hartono]]>
<![CDATA[ Journal of Fundamental Management (JFM) Vol. 5 No. 3 (2025): NOVEMBER 2025 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jfm.v5i3.30308
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, review pelanggan, harga dan label halal terhadap keputusan pembelian make up Viva Cosmetic di Shopee dengan studi pada konsumen pensil alis Viva di wilayah Jati Jakarta Timur yang mengalami kesulitan dalam bersaing di pasar kecantikan. Penelitian ini menggunakan metode kuantitatif dengan objek populasi dalam penelitian ini adalah konsumen yang pernah membeli produk pensil alis viva yang berada di daerah Kecamatan Kramat Jati Jakarta Timur. Jumlah sampel penelitian ini berjumlah 150 responden dengan metode pengumpulan data adalah metode survey dan instrumen penelitian adalah kuesioner. Pendekatan analisis data yang digunakan di penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis menggunakan software Smart-PLS. Hasil penelitian menunjukkan bahwa kualitas produk dan review pelanggan tidak berpengaruh signifikan terhadap keputusan pembelian, sementara harga dan label halal berpengaruh positif dan signifikan. Dari hasil penelitian ini, penulis menyarankan perusahaan untuk meningkatkan kualitas produk, memperbaiki sistem review pelanggan, meninjau ulang strategi harga agar lebih kompetitif, serta memperjelas informasi dan jangkauan media komunikasi tentang sertifikat halal untuk meningkatkan kepercayaan konsumen.]]>
