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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Jurnal Dinamika Ekonomi dan Bisnis JEM17: Jurnal Ekonomi Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) WIDYA MANAJEMEN Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat JUKESHUM: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Golden Ratio of Human Resource Management Economic Education Analysis Journal
Lazuarni, Shafiera
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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STRATEGI BRANDING UNTUK MENINGKATKAN DAYA SAING PETERNAKAN AYAM PETELUR DI DESA TAPUS Ginting, Daniel; Nurkholis, Kgs, M.; Lazuarni, Shafiera; Haidar, Hala
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5219-5223

Abstract

Jaya Baru Farm telah berhasil mengelola sumber daya peternakannya, namun menghadapi kendala dalam branding, khususnya karena belum memiliki logo selama tiga tahun beroperasi. Logo merupakan elemen penting untuk meningkatkan pengakuan, identitas, dan loyalitas pelanggan, serta membedakan usaha dari pesaing. Untuk mengatasi masalah ini, dilakukan perancangan logo dan banner pemasaran bagi Jaya Baru Farm, bertujuan memperkuat citra merek dan meningkatkan daya saing. Evaluasi keberhasilan dilakukan melalui wawancara langsung untuk memahami dampak positif dari implementasi branding terhadap pertumbuhan usaha.
Pengaruh Celebrity Endorser, E-Advertisement, dan E-Service Quality Terhadap Keputusan Pembelian Goddesskin by Athena di Shopee Rahmawaty, Putri; Hildayanti, Siti Komariah; Lazuarni, Shafiera
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/tn24pb04

Abstract

The shift in consumer behavior toward purchasing skincare products through e-commerce platforms presents challenges for companies in determining the most effective digital marketing strategies. This study aims to analyze the influence of celebrity endorsers, e-advertisement, and e-service quality on purchasing decisions, both partially and simultaneously. The research employed a descriptive quantitative method, with data collected through an online questionnaire. The population of this study consisted of consumers who had purchased Goddesskin by Athena products through the Official Online Store on Shopee, with a total sample of 140 respondents. Data analysis was carried out using multiple linear regression analysis. The results indicate that the three independent variables—celebrity endorsers, e-advertisement, and e-service quality—have a positive and significant effect on purchasing decisions. Simultaneously, these variables also contribute significantly to consumers’ decisions to purchase the product. These findings suggest that effective digital marketing strategies involving public figures, engaging online promotions, and quality online services can increase consumer purchasing tendencies for skincare products in the e-commerce environment.
Pengembangan kemandirian digital melalui workshop digital marketing bagi generasi Z Lazuarni, Shafiera; Asharie, Asmawati; Rahmawaty, Putri
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v5i2.21773

Abstract

Kota Palembang mengalami perubahan besar dalam ranah teknologi informasi dan komunikasi. Namun masih banyak tantangan yang dihadapi generasi Z seperti kesenjangan keterampilan, kurangnya pemahaman tentang digital marketing, dan persaingan di pasar kerja. Hal ini menunjukkan perlunya pengembangan keterampilan digital marketing untuk mempersiapkan mereka masuk ke dalam pasar kerja yang semakin terdigitalisasi. Agar pelatihan berjalan efektif dan efisien, tim menggunakan metode ABCD. Audience: peserta diidentifikasi berdasarkan tingkat pengetahuan awal melalui survei. Behavior: peserta diharapkan memahami dan menerapkan channel digital marketing serta merencanakan kampanye digital yang efektif. Condition: materi disusun sesuai kebutuhan peserta, kegiatan dilaksanakan selama dua hari secara online menggunakan media presentasi, video tutorial, dan praktik langsung. Degree: Keberhasilan dievaluasi melalui penilaian sebelum dan sesudah pelatihan serta umpan balik untuk perbaikan kegiatan mendatang. Hasil kegiatan menunjukkan terjadi peningkatan pemahaman peserta dalam semua aspek yang dievaluasi. Pemahaman peserta meningkat menjadi baik atau sangat baik. Khususnya pada aspek channel marketing digital, perencanaan kampanye, analisis target audiens, strategi konten media sosial, struktur kampanye, dan penggunaan alat analisis digital meningkat dengan mayoritas peserta melaporkan pemahaman menjadi sangat baik di setiap aspek.
The Impact of Transformational Leadership and Readiness for Change on Employee Performance at the Higher Education Service Institution Region II Palembang Maulana, Rizki Dimas; Kurniawan, Mohammad; Lazuarni, Shafiera
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 3 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i3.48476

Abstract

This study aims to examine the influence of transformational leadership and readiness for change on employee performance at LLDIKTI Region II during the ongoing digital transformation process. A quantitative approach was employed, with data collected through questionnaires distributed to 60 respondents. The data were analyzed using multiple linear regression with the help of SPSS version 27. The results indicate that both transformational leadership and readiness for change have a positive and significant impact on employee performance, both partially and simultaneously. The t-test results show that both variables are statistically significant (t-value of 3.667 for transformational leadership and 2.838 for readiness for change), with a significance level below 0.05. The F-test result shows an F-value of 22.487, which is greater than the F-table value of 3.15, with a significance level of 0.000. The R² value of 0.441 indicates that these two variables explain 44.1% of the variance in employee performance.These findings carry practical implications for LLDIKTI Region II, particularly in supporting digital transformation. It is recommended that LLDIKTI develop leadership training and mentoring programs to promote the consistent application of transformational leadership principles. Moreover, the organization should enhance employee readiness for change by providing technological training, clear change communication, and reward systems. This approach will help the institution improve adaptability and support optimal employee performance in the digital era.
Analysis of Employee Empowerment and Career Development on Employee Job Satisfaction at the Public Works, Bina Marga, and Spatial Planning Department of Palembang City Badriyah, Nur Farihah; Lazuarni, Shafiera; Kurniawan, Mohammad
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 3 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i3.48477

Abstract

With the rapid advancement of technology, government institutions are required to enhance performance and efficiency in public services. This study aims to analyze the influence of employee empowerment and career development on job satisfaction among employees at the Public Works, Highways, and Spatial Planning Office of Palembang City. The study employed purposive sampling with a total of 133 respondents, consisting of employees who have worked at the institution for at least one year. Data analysis was conducted using SPSS (Statistical Program and Services Solutions) version 26. The results indicate that both employee empowerment and career development have a positive and significant effect on job satisfaction. The managerial implication of these findings suggests that the organization’s management should prioritize empowerment and career development programs as strategic efforts to improve employee satisfaction, which in turn may enhance overall organizational performance. This research also contributes to the United Nations Sustainable Development Goals (UN SDGs) number 9, which is related to infrastructure and innovation as drivers of economic growth and development.
The Influence of Employee Feedback and Incentives on Employee Work Motivation at CV BWS Trans Lintang, Palembang City M.H, Nisyah Audya; Kurniawan, Mohammad; Lazuarni, Shafiera
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 3 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i3.48479

Abstract

Work motivation is a key factor influencing employee productivity and performance within a company. This study aims to analyze the effect of employee feedback and incentives on increasing work motivation among employees at the shipping service company CV BWS Trans Lintang. A quantitative research method was employed, using questionnaires distributed to all employees of the company. The collected data were analyzed using multiple linear regression with the help of SPSS version 26. The results show that employee feedback has a positive and significant effect on work motivation, as clear and structured feedback enhances employees’ understanding of company expectations and encourages performance improvement. In addition, incentives also have a positive impact on work motivation-both financial and non-financial-as they provide recognition and foster employee loyalty and commitment to the company. Simultaneously, employee feedback and incentives significantly contribute to improving work motivation. This study offers practical implications for the management of CV BWS Trans Lintang by highlighting the importance of strengthening performance evaluation strategies and incentive policies to create a more productive and conducive work environment. Theoretically, the study enriches the literature on human resource management by providing empirical evidence on the significance of feedback mechanisms and incentive systems in enhancing work motivation, particularly in the context of shipping service companies facing dynamic and service-oriented operational challenges.
Pengaruh Kompensasi Dan Kompetensi Terhadap Kinerja Karyawan Pada PT. Oasis Water Internasional Banyuansin Sumatera Selatan Junianto, Rizal; Afriyani, Fauziah; Lazuarni, Shafiera
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2149

Abstract

The aim of this research is to identify the relationship between the performance of PT Oasis Water International workers and factors such as compensation and competition. All employees of PT. Oasis Water International was the focus of this quantitative research, with a total of 160 people and 115 of them filled out the survey using a simple random sampling method based on the Slovin formula. PT employees. Oasis Water International was given a questionnaire to fill out to collect data. Multiple linear regression was used to analyze the data, using SPSS 24 to manage research data. Based on the research results, employee performance is influenced positively and significantly by the compensation variable. This is supported by a Tcount value of 4.361 and a TTable value of 1.981, which shows that Tcount > TTable (4.361 > 1.981), with a significance level of 0.000 < 0.05. Compensation has a significant influence on productivity in the workplace. Tcount > TTable (13.101 > 1.981), sig. 0.000 < 0.05 indicates that the competency variable has a significant positive effect on employee performance. These findings indicate that competency and compensation partially have a significant effect on the performance of PT employees. Oasis Water International. Based on the results of the F test, the significance level was obtained at 0.000 < 0.005 and Fcount > fTable (85.242 > 3.08). Compensation and competency both have a positive effect on the performance of PT Oasis Water International workers so they have a simultaneous effect
PENGARUH LITERASI KEUANGAN DAN PAYMENT GATEWAY TERHADAP PERILAKU KEUANGAN MAHASISWA MANAJEMEN SWASTA DI KOTA PALEMBANG Wulandari, Try; Lazuarni, Shafiera; Sari, Rinika
Jurnal Ecoment Global Vol. 7 No. 2 (2022): Edisi Agustus 2022
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.638 KB) | DOI: 10.35908/jeg.v7i2.2269

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh literasi keuangan dan payment gateway terhadap perilaku keuangan mahasiswa swasta di Kota Palembang. Penelitian ini dilakukan pada mahasiswa fakultas ekonomi di 7 Perguruan Tinggi Swasta kota Palembang. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan menyebarkan kuesioner melalui Google Form. Sampel pada penelitian ini adalah 374 mahasiswa. Sumber data pada penelitian ini adalah data primer dengan menggunakan teknik purposive sampling. Berdasarkan hasil analisis uji t menunjukkan bahwa literasi keuangan dan payment gateway berpengaruh positif dan signifikan terhadap perilaku keuangan mahasiswa swasta di Kota Palembang. Hal ini dapat dikatakan perkembangan diera digital menuntun mahasiswa dalam menggunakan payment gateway yang hadir untuk memberikan kemudahan dalam mengakses produk keuangan, melakukan transaksi, dan meningkatkan literasi keuangan.Kata Kunci: literasi keuangan, payment gateway, perilaku keuangan
Cooperative Accounting Training and Preparation of Financial Reports for Managers/Administrators of The Banten 1 Suralaya Employee Cooperative of Steam Power Plant: Pelatihan Akuntansi Koperasi dan Penyusunan Laporan Keuangan Bagi Pengurus/Pengelola Koperasi Karyawan PLTU Banten 1 Suralaya Tri Susmita, Silvia; Nurkholis, M.; Lazuarni, Shafiera
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v5i1.1377

Abstract

A cooperative is a business entity owned and operated by individuals or legal entities for the common interest. Cooperatives play an important role in the people's economy. To encourage the growth and development of cooperatives, training is needed to enhance the capacity of cooperative managers. This Community Service activity aims to provide assistance to the accounting and finance department of the Cooperative, particularly for the Employee Cooperative of PLTU Banten 1 Suralaya, in recording and reporting its financial transactions. The method used in this community service is training and assistance in preparing the Cooperative's financial statements. Participants in this training are the management of the Employee Cooperative of PLTU Banten 1 Suralaya. The activity consists of three phases: planning, implementation, and evaluation. The training will be conducted over one day, specifically on July 26, 2024. The results of this activity are expected to benefit the Employee Cooperative of PLTU Banten 1 Suralaya by improving the management of financial transactions, which will ultimately increase the income of the Cooperative.
Investment Interest: Factors Affecting Investors in the Capital Market Soleha, Erin; Lazuarni, Shafiera
Economic Education Analysis Journal Vol. 13 No. 1 (2024): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic activity can increase with the existence of the capital market as an alternative funding for companies so they can expand their business more widely so that it will increase income. This research aims to determine the influence of income, investment knowledge and investment motivation on interest in investing in the capital market. This research was conducted on capital market investors in West Java Province. The sampling technique uses a non-probability sampling method with the Accidental Sampling technique because the population in West Java is unknown, so the formula needed to determine the sample size is to use the Lemeshow formula. So the minimum sample size required in this research is 100 respondents. In this research, questionnaires were the only data collection technique used. Meanwhile, the statistical test tool used in this research is SmartPLS. From the research that has been carried out, results have been obtained which show that income and investment motivation have an influence on interest in investing in the capital market and investment knowledge has no effect on interest in investing in the capital market. The results of this research explain that the amount of income one has and the high level of motivation will make someone interested in investing, while investment knowledge cannot yet determine whether someone is interested in investing in the capital market or not.
Co-Authors Afriyani, Fauziah Agustina, Siska Alfarez, M.Fathurrahman Alfariz, M. Daffa Alie, Muhammad Fadhiel Aliefia, Syafira Putri Amanda Putri, Delia Amrina Rosyada, Fhytria Aprianoputri, Arasyathi Aprianti, Riska Asharie, Asmawati Atikah, Regin Badriyah, Nur Farihah Barika, Zara Bella, Sinta Berliani, Annisa Daffa Haykal, Muhammad Daniel Ginting Diana, Putri Uki Emilda, Emilda Endah Dewi Purnamasari Erin Soleha Faradillah, Faradillah Febry Syahputra, Pratama Firmansyah, M. Agung Fransiska, Septia Bella Haidar, Hala Haidir, Hala Hendra Wijaya Junianto, Rizal Karina, Arihta Kurniawan, Mohammad Lili Syafitri, Lili Lutfiah, Anisa M. Nurkholis, Kgs, M. Nurkholis, Kgs. M.H, Nisyah Audya Marizka, Hany Maslina, Maslina Maulana, Rizki Dimas Monia, Angel Serra Naiwan, Sandi Nur Ramadhanty, Diny Nurhalizah Nurkholis, Kgs, M. Nurkholis, Kgs. M . Nurkholis, Kgs. M. Nurkholis, M. Pratama, Wahyu Riski Putri, Syifa Hidayat Rahmawaty, Putri Ramadhanty, Diny Nur Rika Wulandari Riki, Muhammad Roswaty Roswaty, Roswaty Salsabila, Meisa Saputra, Rinto Sari, Rinika Sarman, Ardiansyah Selviani , Dwi Siti Komariah Hildayanti, Siti Komariah Sudrajat Sudrajat Tri Susmita, Silvia Vareri Angelieta, Putri Veronica, Meilin Wulandari, Try Yanti, Rina Dwi Yeni, Y.