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All Journal Journal of Economics, Business, & Accountancy Ventura Briliant: Jurnal Riset dan Konseptual Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal ABDINUS : Jurnal Pengabdian Nusantara ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Dharma: Jurnal Pengabdian Masyarakat Jurnal Medika: Medika Jurnal Pengabdian Kepada Masyarakat Outline Journal of Community Development
Widayani, Anna
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Model Perilaku Niat Berkelanjutan Adopsi Mobile Payment UMK di Jawa Timur Widayani, Anna; Rachmawati, Ika; Paramita, Catarina Cori Pradnya
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 4 (2023): Volume 8 Nomor 4, November 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i4.1547

Abstract

Pesatnya perkembangan teknologi di berbagai aspek kehidupan dapat terlihat salah satunya dari kemunculan berbagai aplikasi, termasuk aplikasi mobile payment. Hal ini sangat menunjang perkembangan perekonomian digital Indonesia. Maka pemerintah mendorong pelaku pelaku UMK untuk ikut memperkuat para pelaku usaha agar siap bersaing secara global, sehingga ekonomi yang dijalankan dengan berbasis go digital. Penelitian ini akan mengkaji perilaku niat berkelanjutan adopsi mobile payment UMK di Jawa Timur. Jenis penelitian ini adalah penelitian kuantitatif dengan metode survey. Populasi pada penelitian ini adalah Pemilik UMK di Jawa Timur yang berjumlah 191.312 UMK dengan jumlah sampel 400 UMK. Teknik sampling penelitian ini adalah teknik proportionate stratified random sampling. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebar ke responden dan dihitung dengan skala likert. Alat analisis menggunakan alat analisis SEM-PLS. Hasil penelitian ini adalah bahwa semua memiliki pengaruh positif dan signifikan, kecuali Confirmation memiliki pengaruh negatif dan tidak signifikan terhadap variabel Satisfaction.
The Role of Social Capital to Strengthen Market Segmentation Strategy (Study on Sadariyah Cassava Crackers Business in Blitar) Fiernaningsih, Nilawati; Widayani, Anna; Himmah, Mahmudatul; Zubaidi; Akhsanu Takwim, R N; Junus, Mochammad; Ismanto
BRILIANT: Jurnal Riset dan Konseptual Vol 10 No 2 (2025): Volume 10 Nomor 2, Mei 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v10i2.2182

Abstract

Micro, Small, and Medium Enterprises (MSMEs), especially in the snack industry sector, such as cassava crackers, play an important role in supporting the Indonesian economy through job creation and contribution to Gross Domestic Product (GDP). However, MSMEs often face challenges in maintaining and expanding their market share amid increasingly fierce competition. This study aims to analyse the role of social capital in strengthening market segmentation strategies at Sadariyah Cassava Crackers Business in Blitar Regency. The method used is descriptive qualitative, with data collection techniques through in-depth interviews, direct observation, and documentation. The informants in this study were five people, consisting of business owners, employees, regular customers, and local community leaders. The results show that social capital, which includes strong social networks, trust between businesses and consumers, and the application of local social norms such as gotong royong, contributes significantly to expanding the market and maintaining customer loyalty. The market segmentation strategy applied based on demographic, psychographic, and consumer behaviour factors proved effective in reaching various customer groups. These findings imply that the synergy between social capital and the right market segmentation strategy can improve the competitiveness of MSMEs in a competitive market and promote sustainable business growth.
Sociopreneurship Development Strategy for Local Wisdom-Based Business Actors at the Kampung Bathok Industrial Center in Blitar Ike Wardani, Shanti; Widayani, Anna
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.801

Abstract

This study aims to examine the development strategy of local wisdom-based sociopreneurship in the home industry center of Kampung Bathok Blitar. This village has potential products made from coconut shells that reflect cultural values and environmental sustainability. The integration of local values such as the use of natural materials by utilizing coconut shell waste, the spirit of mutual cooperation, and the preservation of cultural arts characterize the practice of sociopreneurship in the area. However, challenges such as limited market access, lack of production technology, and low participation of the younger generation hinder business development. Through a qualitative approach, this research identifies development strategies that include product diversification, digital marketing, strategic partnerships and human resource training. These strategies aim to improve business competitiveness, expand market access, and involve the younger generation in preserving cultural values. The results show that a local wisdom-based approach can be a sustainable sociopreneurship model, providing positive economic, social, and environmental impacts.
Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness Wardani, Shanti Ike; Widayani, Anna; Fu’ad, M. Nur; Waspada, Heri Priya
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.740

Abstract

This research aims to increase brand awareness and competitiveness of Bathok Koi coconut shell waste handicraft products through the implementation of digital marketing strategies. The program involved intensive training for micro business partners and university students, covering digital marketing skills such as social media management, product photography, and creative content creation for digital platforms. The results of the program showed an increase in participants' understanding of branding and digital marketing which resulted in increased interactions with consumers and increased visits to Bathok Koi's social media profiles. In conclusion, continuous assistance in digital marketing is needed to encourage business sustainability and strengthen Bathok Koi's position in local and regional markets
Training on the Implementation of ISO 31000 Risk Management for Blitar City Food Business Association Utama, Adiguna; Latifah, Nunuk; Kurniawan, Hindra; Normawati, Rani Arifah; Wardani, Shanti Ike; Widayani, Anna; Rachmawati, Ika
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/f202bq61

Abstract

The food micro, small, and medium enterprises in Blitar face significant challenges in managing various business risks, including financial, operational, and strategic risks, which often hinder business continuity and growth. This study aims to enhance the risk management capabilities of food business actors in Blitar through a structured training program based on the international ISO 31000 standard. The training was delivered using lectures, discussions, and case studies, and its effectiveness was evaluated using the Kirkpatrick Level 2 method by comparing participants’ understanding before and after the training. Data were collected through pre-test and post-test questionnaires covering key aspects of risk management knowledge and practical application. The results demonstrate a substantial improvement in participants’ comprehension, with the average score increasing from 1.85 before the training to 3.65 after the training. The most significant gains were observed in the practical use of risk matrices and the identification of major risk categories, while the smallest improvement was found in the area of financial record separation, which already had a high baseline understanding. These findings indicate that the training was effective in increasing both conceptual and practical understanding of risk management among food business actors in Blitar. It is concluded that systematic risk management training based on international standards can significantly strengthen the resilience and sustainability of micro, small, and medium enterprises in the local food sector.
Co-Authors Akhsanu Takwim, R N Almaududi Ausat, Abu Muna Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Fiernaningsih, Nilawati Fu’ad, M. Nur Heri Priya Waspada Herijanto, Pudji Himmah, Mahmudatul Hindra Kurniawan Ike Wardani, Shanti Ismanto Ismanto Ismanto Jefri Rieski Triyanto Latifah, Nunuk Mochammad Junus Muhammad Asyroful Mujib Mujiono, M Nilawati Fiernaningsih Normawati, Rani Arifah Rachmawati, Ika S Sukidin Sarosa, R. Moechammad Sasama Wahyu Utama, Adiguna Sedyati, Retna Ngesti Sedyati Sri Kantun Suherlan Suherlan, Suherlan Takwim, R N Akhsanu Tiara, Tiara Utama, Adiguna Wardani, Shanti Ike Zubaidi Zubaidi Zubaidi