Article Per Year (5 Year)
p-Index From 2020 - 2025
2.59
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, & Accountancy Ventura Briliant: Jurnal Riset dan Konseptual SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Dharma: Jurnal Pengabdian Masyarakat Jurnal Medika: Medika Jurnal Pengabdian Kepada Masyarakat Outline Journal of Community Development
Widayani, Anna
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
The Role of Social Capital to Strengthen Market Segmentation Strategy (Study on Sadariyah Cassava Crackers Business in Blitar) Fiernaningsih, Nilawati; Widayani, Anna; Himmah, Mahmudatul; Zubaidi; Akhsanu Takwim, R N; Junus, Mochammad; Ismanto
BRILIANT: Jurnal Riset dan Konseptual Vol 10 No 2 (2025): Volume 10 Nomor 2, Mei 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v10i2.2182

Abstract

Micro, Small, and Medium Enterprises (MSMEs), especially in the snack industry sector, such as cassava crackers, play an important role in supporting the Indonesian economy through job creation and contribution to Gross Domestic Product (GDP). However, MSMEs often face challenges in maintaining and expanding their market share amid increasingly fierce competition. This study aims to analyse the role of social capital in strengthening market segmentation strategies at Sadariyah Cassava Crackers Business in Blitar Regency. The method used is descriptive qualitative, with data collection techniques through in-depth interviews, direct observation, and documentation. The informants in this study were five people, consisting of business owners, employees, regular customers, and local community leaders. The results show that social capital, which includes strong social networks, trust between businesses and consumers, and the application of local social norms such as gotong royong, contributes significantly to expanding the market and maintaining customer loyalty. The market segmentation strategy applied based on demographic, psychographic, and consumer behaviour factors proved effective in reaching various customer groups. These findings imply that the synergy between social capital and the right market segmentation strategy can improve the competitiveness of MSMEs in a competitive market and promote sustainable business growth.
Sociopreneurship Development Strategy for Local Wisdom-Based Business Actors at the Kampung Bathok Industrial Center in Blitar Ike Wardani, Shanti; Widayani, Anna
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.801

Abstract

This study aims to examine the development strategy of local wisdom-based sociopreneurship in the home industry center of Kampung Bathok Blitar. This village has potential products made from coconut shells that reflect cultural values and environmental sustainability. The integration of local values such as the use of natural materials by utilizing coconut shell waste, the spirit of mutual cooperation, and the preservation of cultural arts characterize the practice of sociopreneurship in the area. However, challenges such as limited market access, lack of production technology, and low participation of the younger generation hinder business development. Through a qualitative approach, this research identifies development strategies that include product diversification, digital marketing, strategic partnerships and human resource training. These strategies aim to improve business competitiveness, expand market access, and involve the younger generation in preserving cultural values. The results show that a local wisdom-based approach can be a sustainable sociopreneurship model, providing positive economic, social, and environmental impacts.
Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness Wardani, Shanti Ike; Widayani, Anna; Fu’ad, M. Nur; Waspada, Heri Priya
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.740

Abstract

This research aims to increase brand awareness and competitiveness of Bathok Koi coconut shell waste handicraft products through the implementation of digital marketing strategies. The program involved intensive training for micro business partners and university students, covering digital marketing skills such as social media management, product photography, and creative content creation for digital platforms. The results of the program showed an increase in participants' understanding of branding and digital marketing which resulted in increased interactions with consumers and increased visits to Bathok Koi's social media profiles. In conclusion, continuous assistance in digital marketing is needed to encourage business sustainability and strengthen Bathok Koi's position in local and regional markets
Achievement motivation training untuk kesuksesan akademis dan karir pada siswa SMAN 1 Blitar Latifah, Nunuk; Widayani, Anna; Rachmawati, Ika; Normawati, Rani A.; Wardani, Shanti Ike; Utama, Adiguna S. W.; Kurniawan, Hindra
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.22578

Abstract

AbstrakFenomena perubahan karakter pada generasi Z  telah berdampak pada kualitas peserta didik. Hal ini menjadi tantangan krusial khususnya bagi pendidik untuk menghadapi generasi yang lahir pada era digital saat ini. Permasalahan yang menjadi tantangan dalam menghadapi peserta didik di SMAN 1 Blitar diantaranya adalah ketergantungan teknologi, isolasi sosial, dan kurangnya motivasi belajar.  Adanya sistem zonasi juga mempengaruhi input peserta didik yang memiliki kualitas dari pendidikan, mental dan kepribadian yang bervariasi. Sehingga diperlukan pendekatan holistik yang melibatkan pendidikan karakter, motivasi berprestasi, pengenalan potensi diri, dan kecerdasan emosional untuk membantu peserta didik menghadapi kompleksitas dunia modern. Sasaran kegiatan ini adalah siswa kelas 10, 11 dan 12 SMAN 1 Blitar yang berjumlah 500 orang. Melalui implementasi Achievement Motivation Training (AMT), bertujuan untuk peningkatan motivasi siswa dalam mencapai tujuan akademis dan karir. Evaluasi kegiatan pengabdian kepada masyarakat ini dilakukan melalui pretest sebelum kegiatan dan postest setelah kegiatan. Hasil kegiatan ini menunjukkan peningkatan pemahaman siswa terkait penggalian potensi diri dan motivasi berprestasi meningkat rata-rata 79 point dari sebelum kegiatan sebesar 78 point. Hal ini mencakup perlunya pendidikan karakter, literasi tentang masa depan, dan dukungan sosial untuk meningkatkan motivasi dan kualitas hidup peserta didik di era digital. Kata kunci: generasi Z; literasi; pendekatan holistik; pendidikan karakter AbstractThe phenomenon of character change in generation Z has had an impact on the quality of students. This is a crucial challenge especially for educators to deal with the generation born in the current digital era. Problems that become challenges in dealing with students at SMAN 1 Blitar include technology dependence, social isolation, and lack of motivation to learn.  The zoning system also affects the input of students who have varying quality of education, mentality and personality. Thus, a holistic approach involving character education, achievement motivation, self-potential recognition, and emotional intelligence is needed to help students deal with the complexities of the modern world. The targets of this activity were 500 students in grades 10, 11 and 12 of SMAN 1 Blitar. Through the implementation of Achievement Motivation Training (AMT), it aims to increase student motivation in achieving academic and career goals. The evaluation of this community service activity was carried out through a pretest before the activity and a posttest after the activity. The results of this activity showed an increase in students' understanding related to exploring their potential and achievement motivation increased by an average of 79 points from before the activity of 78 points. This includes the need for character education, literacy about the future, and social support to increase the motivation and quality of life of students in the digital era. Keywords: generation Z; literacy; holistic approach; character education
Training on the Implementation of ISO 31000 Risk Management for Blitar City Food Business Association Utama, Adiguna; Latifah, Nunuk; Kurniawan, Hindra; Normawati, Rani Arifah; Wardani, Shanti Ike; Widayani, Anna; Rachmawati, Ika
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/f202bq61

Abstract

The food micro, small, and medium enterprises in Blitar face significant challenges in managing various business risks, including financial, operational, and strategic risks, which often hinder business continuity and growth. This study aims to enhance the risk management capabilities of food business actors in Blitar through a structured training program based on the international ISO 31000 standard. The training was delivered using lectures, discussions, and case studies, and its effectiveness was evaluated using the Kirkpatrick Level 2 method by comparing participants’ understanding before and after the training. Data were collected through pre-test and post-test questionnaires covering key aspects of risk management knowledge and practical application. The results demonstrate a substantial improvement in participants’ comprehension, with the average score increasing from 1.85 before the training to 3.65 after the training. The most significant gains were observed in the practical use of risk matrices and the identification of major risk categories, while the smallest improvement was found in the area of financial record separation, which already had a high baseline understanding. These findings indicate that the training was effective in increasing both conceptual and practical understanding of risk management among food business actors in Blitar. It is concluded that systematic risk management training based on international standards can significantly strengthen the resilience and sustainability of micro, small, and medium enterprises in the local food sector.
Co-Authors Akhsanu Takwim, R N Almaududi Ausat, Abu Muna Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Fiernaningsih, Nilawati Fu’ad, M. Nur Heri Priya Waspada Herijanto, Pudji Himmah, Mahmudatul Hindra Kurniawan Ike Wardani, Shanti Ismanto Ismanto Ismanto Jefri Rieski Triyanto Latifah, Nunuk Mochammad Junus Muhammad Asyroful Mujib Mujiono, M Nilawati Fiernaningsih Normawati, Rani A. Normawati, Rani Arifah Rachmawati, Ika S Sukidin Sarosa, R. Moechammad Sasama Wahyu Utama, Adiguna Sedyati, Retna Ngesti Sedyati Sri Kantun Suherlan Suherlan, Suherlan Takwim, R N Akhsanu Tiara, Tiara Utama, Adiguna Utama, Adiguna S. W. Wardani, Shanti Ike Zubaidi Zubaidi Zubaidi