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All Journal Briliant: Jurnal Riset dan Konseptual Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal ABDINUS : Jurnal Pengabdian Nusantara ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) Dharma: Jurnal Pengabdian Masyarakat Outline Journal of Community Development
Widayani, Anna
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Strengthening the Market of Bathok Koi Coconut Shell Waste Crafts through Digital Marketing System in Achieving Brand Awareness Wardani, Shanti Ike; Widayani, Anna; Fu’ad, M. Nur; Waspada, Heri Priya
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.740

Abstract

This research aims to increase brand awareness and competitiveness of Bathok Koi coconut shell waste handicraft products through the implementation of digital marketing strategies. The program involved intensive training for micro business partners and university students, covering digital marketing skills such as social media management, product photography, and creative content creation for digital platforms. The results of the program showed an increase in participants' understanding of branding and digital marketing which resulted in increased interactions with consumers and increased visits to Bathok Koi's social media profiles. In conclusion, continuous assistance in digital marketing is needed to encourage business sustainability and strengthen Bathok Koi's position in local and regional markets
Training on the Implementation of ISO 31000 Risk Management for Blitar City Food Business Association Utama, Adiguna; Latifah, Nunuk; Kurniawan, Hindra; Normawati, Rani Arifah; Wardani, Shanti Ike; Widayani, Anna; Rachmawati, Ika
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/f202bq61

Abstract

The food micro, small, and medium enterprises in Blitar face significant challenges in managing various business risks, including financial, operational, and strategic risks, which often hinder business continuity and growth. This study aims to enhance the risk management capabilities of food business actors in Blitar through a structured training program based on the international ISO 31000 standard. The training was delivered using lectures, discussions, and case studies, and its effectiveness was evaluated using the Kirkpatrick Level 2 method by comparing participants’ understanding before and after the training. Data were collected through pre-test and post-test questionnaires covering key aspects of risk management knowledge and practical application. The results demonstrate a substantial improvement in participants’ comprehension, with the average score increasing from 1.85 before the training to 3.65 after the training. The most significant gains were observed in the practical use of risk matrices and the identification of major risk categories, while the smallest improvement was found in the area of financial record separation, which already had a high baseline understanding. These findings indicate that the training was effective in increasing both conceptual and practical understanding of risk management among food business actors in Blitar. It is concluded that systematic risk management training based on international standards can significantly strengthen the resilience and sustainability of micro, small, and medium enterprises in the local food sector.
Co-Authors Akhsanu Takwim, R N Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Fiernaningsih, Nilawati Fu’ad, M. Nur Heri Priya Waspada Himmah, Mahmudatul Hindra Kurniawan Ike Wardani, Shanti Ismanto Ismanto Ismanto Jefri Rieski Triyanto Latifah, Nunuk Mochammad Junus Muhammad Asyroful Mujib Mujiono, M Nilawati Fiernaningsih Normawati, Rani Arifah Rachmawati, Ika S Sukidin Sedyati, Retna Ngesti Sedyati Sri Kantun Takwim, R N Akhsanu Tiara, Tiara Utama, Adiguna Wardani, Shanti Ike Zubaidi Zubaidi Zubaidi