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All Journal BUNGAMPUTI SMARTICS Journal JOURNAL OF APPLIED INFORMATICS AND COMPUTING NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Studi Arab YUME : Journal of Management Journal of Innovation in Business and Economics Building of Informatics, Technology and Science Jurnal Ilmiah Manusia dan Kesehatan Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Pendidikan Teknologi Informasi dan Vokasional JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Ilmiah Profesi Pendidikan Infotek : Jurnal Informatika dan Teknologi Renjana Pendidikan Dasar Education Achievement: Journal of Science and Research Parta: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Research and Educational Review (IJRER) Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Indonesian Research Journal on Education Eduvest - Journal of Universal Studies Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat Ulul Amri Jurnal Perikanan Sama Jiva Jnanam (International Journal of Social Studies) Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pendidikan Teknologi Informasi (J-Diteksi) Journal of Humanities Research Sustainability
Alfina, Alfina
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Journal : YUME : Journal of Management

 1 
Profitability Moderates The Effect Of Capital Structure And Dividend Policy On Stock Returns Alfina, Alfina; Addini Alifa Anwari, Sufirna Nofri Yanti, Akhmad Akram Hirman,
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11169

Abstract

This study examines the stock returns of pharmaceutical companies listed on the Indonesia Stock Exchange (IDX) for the period 2020–2023, focusing on the moderating role of profitability in the relationship between capital structure, dividend policy, and stock returns. The research employs a quantitative approach using secondary data sourced from the Indonesian Stock Exchange. Data analysis was conducted using SPSS version 26, applying multiple linear regression and moderated regression analysis (MRA).The findings reveal that capital structure has a positive and statistically significant effect on stock returns. In contrast, dividend policy exhibits a negative but statistically insignificant effect on stock returns. Profitability moderates the relationship between capital structure and stock returns, weakening its impact. However, profitability does not moderate the relationship between dividend policy and stock returns.These findings provide valuable insights for managers and investors in making informed investment decisions.
Pengaruh Responsiveness, Perceived Ease Of Use, Dan Personalization Chatbot Terhadap Customer Satisfaction: Studi Pada Generasi Z Pengguna Marketplace Shopee Di Indonesia Rahman, Afrynizar Alfian; Alfina, Alfina
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11312

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Responsiveness, Perceived Ease of Use, dan Personalization terhadap Customer Satisfaction pada Generasi Z pengguna chatbot Shopee di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan jenis explanatory research. Data dikumpulkan melalui survei online menggunakan kuesioner skala Likert 1–5 kepada 120 responden Generasi Z yang pernah menggunakan chatbot Shopee. Teknik pengambilan sampel dilakukan dengan purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak statistik, yang didahului oleh uji validitas, reliabilitas, serta uji asumsi klasik. Hasil penelitian menunjukkan bahwa Responsiveness, Perceived Ease of Use, dan Personalization secara simultan berpengaruh positif dan signifikan terhadap Customer Satisfaction, dengan nilai F hitung sebesar 61,601 dan signifikansi < 0,001. Ketiga variabel tersebut mampu menjelaskan 61,4% variasi Customer Satisfaction. Secara parsial, Responsiveness merupakan variabel yang paling dominan memengaruhi Customer Satisfaction, diikuti oleh Personalization dan Perceived Ease of Use. Temuan ini menunjukkan bahwa kepuasan pelanggan terhadap layanan chatbot tidak hanya ditentukan oleh kemudahan penggunaan, tetapi juga oleh kecepatan respons dan kemampuan chatbot dalam memberikan layanan yang personal. Penelitian ini memberikan kontribusi teoretis dengan mengintegrasikan Technology Acceptance Model (TAM) dan dimensi kualitas layanan chatbot, serta implikasi praktis bagi pengembangan chatbot e-commerce dalam meningkatkan kepuasan pelanggan. Kata kunci: chatbot, responsiveness, perceived ease of use, personalization, customer satisfaction, Shopee
Co-Authors Abrar Abira Ahmad, Adi Akhmad Akram Hirman Anggraeny , Rini Anisah Ariza, Moh Awalia, Nadyatul Caesarina, Aldila Cahaya, Nur Dwi Apriliyanti, Riska Dwi Mayasari, Andien Edy Herianto Eliza Eliza Febrian Widyana, Hesty Gajendran, Saranya Halimuddin, Halimuddin Haniarti, Haniarti Herman, Roffi Grandiosa Husniati Husniati, Husniati Iman Setiawan Ine Maulina Iwang Gumilar Kalsela, Wanda Frisilia Kumaladewi Hengky, Henni Kustyadji, Gatot Lathifah, Afra Lestari, Fina Aulika Makhrajani Majid Mansur Hakim Melani, Melyann Muhammad Tahir Muhsyanur, Muhsyanur Muhyiddin Tahir Munandar Munandar Musa, Mohammad Dahlan Th. Narendra Wardhana, Aditya Nasir, Dzulgunar Muhammad Ningsih, Sri Adi Nofitasari, Susi Nurhidayati Nurhidayati Nurrahma, Andi Nurrisma, Nurrisma Nurrizqa, Nurrizqa Pratama, Rendy Yudha Priyono Priyono Rachman, Rohis Rahma Fitriani Bella, Belliana Rahman, Afrynizar Alfian Rasyid, Aswar Risfana Sari, Lisa Rizki, Fahlul Rooswanti Putri Adi Agustini, Rr. Sakira, Kekey Salman Alfarisi Salimu Satia Utama, Anak Agung Gde Shofiyanti Nur Zuama Subhan Subhan Sulistiawati Sulistiawati Supardi Supardi Suryaningsi Suryaningsi Suryo Adi Wibowo Syafrinal, Syafrinal Syaifurrohman, Amir Ubaidillah Ubaidillah Ulfa Isni Kurnia Uluelang, Muhammad Lutfi Veni Roza Yulianingrum, Aullia Vivi Zain, A. Farmozi