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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Educational Studies PENGABDI: Jurnal Hasil Pengabdian Masyarakat Dedikasi: Jurnal Pengabdian Kepada Masyarakat JTechLP Abdimas Indonesian Journal JoEELE Seminar Nasional Hasil Penelitian LP2M UNM The Academic: English Language Learning Journal International Journal of Business English and Communication (IJoBEC) Celebes Journal of Language Studies INDOPEDIA (Inovasi Pembelajaran dan Pendidikan) GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Humanities and Social Studies Jurnal Pemikiran dan Pengembangan Pembelajaran Variable Research Journal
Asfah, Indrawaty
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STRATEGIC SPEECH: A FUNCTIONAL LINGUISTIC ANALYSIS OF CORPORATE STRATEGY DISCOURSE Asfah, Indrawaty; Lely Novia; Nurwahida
THE ACADEMIC: ENGLISH LANGUAGE LEARNING JOURNAL Vol 10 No 2 (2025): The Academic: English Language Learning Journal
Publisher : Lembaga Jurnal FKIP Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52208/aellj.v10i2.1584

Abstract

This paper explores how linguistic choices in corporate strategy discourse reflect strategic goals—informing, persuading, and engaging—through the lens of Halliday’s Systemic Functional Linguistics and Jakobson’s Communication Model. Using data from the video “The Great Debate on Corporate Strategy”, the study analyzes how expert speakers deploy ideational, interpersonal, and textual functions (Halliday) alongside referential, conative, emotive, and poetic functions (Jakobson). The findings reveal that corporate discourse is multifunctional, blending technical precision, rhetorical appeal, and stylistic engagement to achieve communicative impact. The paper concludes that integrating both linguistic frameworks offers a comprehensive understanding of strategic speech in professional contexts.
Co-Authors Abdul Wahid Abdul Wahid Afrilia, Nur Tasya Ahmad Azhari Akhmad Affandi Akhmad, Fatmawati Akmal, Muh. Syarifuddin Amin, Fatimah Hidayahni Amirullah -, Amirullah Anantatama, Surya Arifa, Arifa Ashabul Kahfi Susanto Asriati Burhamzah, Muftihaturrahmah Damayanti, Dwi Eirene, Jessica Ekawati Ekawati Fariza, Riska G, Hasriani Hanafie, Nurharsya Khaer Hanafie, Nurharsyah Khaer Jaya, Muhammad Fahri Jayadi, Karta Lely Novia Mardiani, Reski Muhalim, Muhalim Mustikawati, Yunitari Noni, Nurdin Novia, Lely Nurul Hasanah Bur Nurwahida Nurwahida Nurwahida, Nurwahida Pebriana, Nur Rahmi Anugrah Riny Jefri, Riny Rostikana, Eka Sembiring, Surya Anantatama Seny Luhriyani Sunusi Sri Nurah Muyassyarah Sudding, Muhammad Fahri Jaya Warsidi