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Strategi Food and Beverage Department dalam Melakukan Inovasi Produk Makanan dan Minuman untuk Meningkatkan Daya Saing Industri pada Plum Hotel Lading Banda Aceh Fadhillah, Nurul; Marlina, Marlina
JSI: Jurnal Saudagar Indonesia Vol 4, No 2 (2025): Edisi November 2025
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jsi.v4i2.2554

Abstract

Industri perhotelan dan pariwisata telah berkembang secara signifikan, membentuk cara manusia berinteraksi dengan dunia. Penelitian ini bertujuan untuk menganalisis strategi dan inovasi yang diterapkan oleh Departemen Food Beverage (FB) di Plum Hotel Lading Banda Aceh dalam mengolah produk makanan dan minuman untuk meningkatkan daya saing kuliner. Dengan menggunakan pendekatan kualitatif melalui wawancara, observasi, dan dokumentasi, penelitian ini berfokus pada identifikasi strategi inovasi produk serta tantangan operasional yang dihadapi. Hasil penelitian menunjukkan bahwa hotel ini menerapkan tema masakan rumahan sebagai strategi utamanya, karena jenis masakan tersebut lebih dikenal dan disukai oleh tamu lokal. Namun, terdapat kendala berupa keterbatasan peralatan makan dan sumber daya manusia, terutama dalam mengelola acara berskala besar. Hotel juga menerapkan strategi pemasaran terpadu dengan memanfaatkan media sosial untuk mempromosikan produk serta mengadakan briefing staf mingguan guna mengevaluasi kinerja dan memperkuat kerja sama tim. Secara keseluruhan, strategi kuliner berbasis masakan rumahan ini meningkatkan kepuasan dan loyalitas tamu, meskipun masih diperlukan perbaikan operasional lebih lanjut.Kata Kunci: Strategi, Food Beverage Department, inovasi, daya saing
Students’ Perception of Project Based Learning in Writing Class Fadhillah, Nurul; Sudjarwo, Sudjarwo; Habsari, Dwiyana
International Journal of Education and Digital Learning (IJEDL) Vol. 1 No. 3 (2023): International Journal of Education and Digital Learning (IJEDL)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v1i3.12

Abstract

The objective of this research was to find out students’ positive perceptions on the use of project-based learning in writing class. The project-based learning focused on the students’ perceptions and the benefits of their writing project. The data were collected through a questionnaire adapted from Unumeri, G.O (2009) and also interviews. The research method used a quantitative approach with descriptive statistic data analysis techniques. The subjects of this research were 60 senior high school students in SMA Qur’an Darul Fattah. The questionnaire results showed that most of the students had positive perceptions on the use of project-based learning. They agree that the material used in project-based learning is clear, interesting, and easy to understand. In addition, the use of project-based learning in learning activities can enhance their motivation and improve their writing skill. Furthermore, students have positive perceptions toward the teacher’s ability in guiding and facilitating them in project-based learning in writing class.