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All Journal Manajemen Sumber Daya Manusia Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal TIKOMSIN (Teknologi Informasi dan Komunikasi Sinar Nusantara) Jurnal Pengabdian kepada Masyarakat Nusantara ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Kusumaningtyas, Dhevi Dadi
Universitas Sains Dan Teknologi Komputer
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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KESENJANGAN BRAND IDENTITY DAN IMAGE TERKAIT KOMUNIKASI PERUSAHAAN KEPADA PENGGUNA Ketut Purwantoro; Dhevi Dadi Kusumaningtyas
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Januari: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v2i1.594

Abstract

Latar Belakang Masalah: Brand harus memberikan manfaat khusus untuk membedakan dirinya dari pesaing. Hal ini dapat dicapai dengan menciptakan Brand Identity unik dan mengomunikasikannya secara eksternal untuk menciptakan Brand Image. Namun, kesenjangan dapat terjadi antara Brand Identity internal dan Brand Image eksternal, yang perlu dievaluasi secara teratur untuk mengembangkan brand yang kuat dan relevan. Tujuan Utama: Penelitian ini bertujuan untuk menemukan berbagai kesenjangan terkait Brand Image dan Brand Identity sekaligus menemukan solusi untuk mengatasinya. Penelitian ini juga mengusulkan model konseptual yang dikembangkan untuk membentuk Brand identity dan brand image berdasarkan teori yang relevan. Kebaruan: penelitian ini mengeksplorasi kesenjangan yang terjadi antara brang identity dan brand image, serta penemuan strategi untuk diintegrasikan. Model konseptual yanag diusulkan meringkas proses pembentukan brand. Metode Penelitian: pendekatan penelitian ini adalah study kasus dengan kualitatif dan kuantitatif sebaga metodologi penelitiannya, dan wawancara sebagai metode pengumpulan datanya. Temuan/Hasil: Hasil penelitian menunjukkan bahwa terdapat 3 kesenjangan yang harus diatasi demi meningkatkan hubungan dengan pengguna, yaitu atribut pembeda utama, brand sebagai organisasi dan perluasan brand. Model konseptual yang diusulkan mampu membentuk sebuah brand yang baik terkait identitas dan juga citranya. Kesimpulann: Untuk menciptakan hubungan yang lebih kuat antara perusahaan dan pengguna, perusahaan harus menetapkan strategi dan visi yang jelas serta realistis, sehingga semua elemen dalam perusahaan akan mampu menghidupkan brand perusahaan.
Peran Pilihan Pendekatan Pemecahan Masalah dan Karakteristik Risiko Dalam Mengatasi Gangguan pada Risiko Rantai Pasokan Dhevi Dadi Kusumaningtyas; Ketut Purwantoro
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 2 No. 2 (2023): Mei: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v2i2.603

Abstract

The purpose of this study is to examine the constraints that arise in supply chain activities by considering the influence of risk characteristics on the choice of problem solving approach taken by management. There are 524 consumers who use goods delivery services in the Central Java region. This study was built based on the initial assumption that risks with high and low magnitude (High Risk Magnitude and Low Risk Magnitude) trigger network mobilization between actors, risk monitoring, communication between business actors and delivery service providers, resources and facilities so that it influences the choice of a solution approach. problems in supply chain management. We assume that risk with high strength has a positive effect on the choice of problem solving that provides a win-win solution. Conversely, risk with a low probability has a negative effect on the choice of mutually beneficial problem solving solutions. Our final findings through statistical tests conclude that the influence of risk attributes on the choice of problem solving approach is fully facilitated by timely assistance and collaborative problem solving.
Edukasi Penentuan Harga Jual Produk Rumahan Ratnaningrum, Ratnaningrum; Susilowati, Heni; Hargyatni, Titin; Kusumaningtyas, Dhevi Dadi; Hidayat, Erwan Nur; Sulistyowati, Pemilia
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSME business actors often set the selling price of household products incorrectly because the selling price of goods is only based on the owner's assumptions, not based on calculations and accounting rules. As a result, many micro businesses experience losses due to incorrect sales price assessments so that their sales income is not enough to cover all production costs. PKK women who manage household businesses sometimes lack knowledge about how to correctly assess the selling price of their goods. Therefore, the aim of this community service activity is to educate PKK cadres in Teras Boyolali sub-district about the basics of determining product selling prices in accordance with cost accounting principles and the importance of using cost accounting skills in micro businesses. In this way, PKK women are expected to be able to determine the selling price using the cost-plus pricing method. This approach is popular because it is easier for beginners and quite useful for setting selling prices appropriately.
Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern Zusrony, Edwin; Sulistyowati, Pemilia; Kusumaningtyas, Dhevi Dadi; Manalu, Gibson; Jaelani, Jaelani; Madyoningrum, Asri Winanti; Kustami, Endang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13413

Abstract

Eco-friendly is an environmentally friendly product or behavior that has minimal impact on the environment. This research aims to determine and assess the impact of brand image, brand reputation and perceived quality variables on the dependent variable, namely purchase intention. The research uses a quantitative approach method. The research sample was 100 respondents taken using a non-random sampling technique with a purposive sampling method. Data was collected using a questionnaire and measured using Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SmartPLS 4.0 software. The research results show that the variables brand image, brand reputation and perceived quality have a significant influence on the purchase intention variable for ECO-Friendly products in modern retail stores.
Branding Strategy, Eco-Friendly Packaging, and Product Image in Increasing the Competitiveness of Local MSMEs: A Study in Asinan Village Tri Imaliya; Dhevi Dadi Kusumaningtyas; Endang Kustami; Wesly Tumbur ML Tobing
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7558

Abstract

This study aims to analyze the influence of branding, environmentally friendly packaging, and product image on the competitiveness of MSME products in Asinan Village, Bawen District, Semarang Regency. Effective branding is believed to be able to create emotional connections with consumers, environmentally friendly packaging becomes an added value that is relevant to the sustainability trend of the modern market, and product image plays an important role in shaping consumer perceptions of product quality and excellence. The research approach uses an associative quantitative method with multiple linear regression analysis techniques. A sample of 30 MSME actors was selected by purposive sampling and analyzed using the SPSS version 25 application. The results showed that branding, environmentally friendly packaging, and product image have a positive and significant effect on product competitiveness, both partially and simultaneously. The coefficient of determination (R²) value of 76.5% indicates the dominant contribution of the three variables to increasing MSME competitiveness. This study provides a practical contribution to village MSME empowerment strategies based on emotional, visual, and market perception values.
Meningkatkan Daya Saing UMKM Pangan Melalui Pelatihan 5R Pada Industri Kecil Di Wilayah Kecamatan Tengaran Maya Utami Dewi; Aris Sarwo Nugroho; Migunani; Sumaryanto; Yuli fitrianto; Nanik Qosidah; Ayyub Hamdanu Budi Nurmana; Sri Yulianingsih; Luthfy Purnanta Anzie; Siswanto; Dhevi Dadi Kusumaningtyas
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7865

Abstract

MSMEs have a strategic role in the Indonesian economy, especially in creating jobs and improving people's welfare. However, many MSMEs face challenges in operational efficiency and workplace management. The 5R concept (Ringkas, Rapi, Resik, Rawat, and Rajin) is a method that has been proven to increase productivity and work efficiency. This community service activity was carried out by the Lecturer Team of the University of Computer Science and Technology who held a 5R Training for 20 MSME actors in Sugihan Village, Tengaran District, Semarang Regency. This training aims to improve understanding and application of the 5R principles in the work environment, so that MSMEs can operate more efficiently and increase competitiveness. The methods used include theory sessions, discussions, and questions and answers. The results of the training activities, participants were able to absorb 80% of the material provided related to the implementation of 5R, related to increasing awareness of the importance of workplace organization, production efficiency, and cleanliness and safety of the business environment. It is hoped that in the future, participants through this training can provide real benefits in increasing productivity and the quality of their products.
Co-Authors Agustinus Budi Santoso Ahmad Ashifuddin Aqham Andriana, Myra Anzie , Luthfy Purnanta Asri Winanti Madyoningrum Asti , Pindo Ayyub Hamdanu Budi Nurmana Dewi Widyaningsih Edwin Zusrony Edy Jogatama Purhita Eka Satria Wibawa, Eka Satria Endang Kustami Gibson Manalu Gibson Manalu Hargyatni, Titin Hendro Wijayanto Heni Susilowati HIDAYAT, ERWAN NUR Indra Ava Dianta Jaelani Jaelani Jaelani, Jaelani Ketut Purwantoro Kustami, Endang Luthfy Purnanta Anzie Manalu , Gibson Maya Utami Dewi Migunani Migunani Muhammad Hasbi Nanik Qosidah Pemilia Sulistyowati Permana , Ivan Ratnaningrum Ratnaningrum, Ratnaningrum Sarwo Nugroho Siswanto Sri Wahyuning Sri Yulianingsih Sriwidodo, Untung Suddin, Alwi Sulistyowati, Pemilia Sumaryanto Tantik Sumarlin . Tri Imaliya Wardani, Nindi Anggi Wesly Tumbur ML Tobing Yuli Fitrianto