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Auditia Setiobudi
Universitas Ciputra Surabaya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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DETERMINANTS OF STUDENT SATISFACTION IN NON-FORMAL MANDARIN LANGUAGE COURSES Lisa Lisa; Auditia Setiobudi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7564

Abstract

This inquiry explores the specific elements driving student fulfillment within the landscape of non-formal Mandarin education in Surabaya, with a primary lens on service quality, instructor quality, and administrative support. Given the surging popularity of Mandarin proficiency, educational centers face heightened rivalry, positioning student satisfaction as a vital benchmark for institutional efficacy and academic success. Utilizing a quantitative framework, the study gathered insights from 58 individuals who engaged in Mandarin programs over the preceding year. Through multiple linear regression, the research analyzed how independent factors—individually and collectively—shape the student experience. The empirical evidence reveals that both service quality and instructor quality exert a meaningful, positive impact on satisfaction levels, with the instructor’s performance emerging as the primary catalyst. Conversely, while administrative support correlates positively with satisfaction, its statistical significance remains marginal, indicating its role is foundational rather than a primary driver. These outcomes underscore the necessity for institutions to prioritize teaching standards and consistent service output to bolster student loyalty, while maintaining administrative efficiency to facilitate the broader learning journey.
Co-Authors Alexander Wahyudi Henky Soeparto Anak Agung Ngurah Tri Satyabimanyu Anastasia Filiana Ismawati Arya Asraf Danarkusuma Aryasatya, Laudza Budiono, Kevin Ivander Calvin Cliff Surjadi Christian Herdinata Christian, Michael Christian, Timotius Christina Sudyasjayanti Christina Whidya Utami Christina Yanita Setyawati, Christina Yanita Clarissa Sabella Dandy Suryapraja Darsana, Ni Putu Andini Kusuma Putri Deandra Vidyanata Dewi Mustika Immanuel Dyah Ayu Anggraeni Efrata, Tommy Eric Agung Wijoyo Febry, Timotius Gabriela Ditta Aurelya Rafa Gadi, Aiman Fauzi Galang Saputro Wahyu Nugroho Gladys Greselda Gosal Gunawan, Evelin Melianawati Jatmiko, Tiffany michelle Joycelyn, Viona Kezia Novtavia Sugiharto Krisandy, Rhema Angela Liliana Dewi Lisa Lisa Mohammad Fakhruddin Mudzakkir Namira, Velanska Dixie Natasha Debora Ni Made Cantika Putri Aristya Sandy Ni Made Cantika Putri Aristya Sandy Ridho Fikri Suparnoto Rismawati, Rismawati Sitepu Rizky Riyanto Salim, Yuval Eleazar Sa’adah, Naylatus Setiawan, Angie Ivana Singgih, Kevin Julianto Soetandio, Linda Laurensia Soetedja, Venny Sonata Christian Stevanus Christian Anggrianto Steven Gosal Sugiharto, Kezia Novtavia Sugiharto, Yessa Jovita Susilo, Giolandro Eric Sutanto, Yessy Fortunania Teofilus Teofilus, Teofilus Tommy C. Efrata Tommy Christian Efrata Trianggoro Wiradinata Vernandacello, Elfrado Dee Wendra Hartono Wijaya, Antoni Yohan Yessy Fortunania Sutanto Yopy Junianto