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<![CDATA[Pengaruh Digital Marketing Terhadap Peningkatan Penjualan Pada Industri Kecil Menengah (IKM) Dinas Perindustrian Provinsi Sumatera Selatan (Studi Kasus IKM Jami’ah Riqzi Herbal di Daerah Plaju) ]]>
<![CDATA[Mareta, Nanda]]>;
<![CDATA[Elpanso, Efan]]>;
<![CDATA[Mellita, Dina]]>;
<![CDATA[Fitriasuri, Fitriasuri]]>;
<![CDATA[Noviardy, Andrian]]>
<![CDATA[ Jurnal Penelitian Multidisiplin Bangsa Vol. 1 No. 8 (2025): Januari ]]>
Publisher : <![CDATA[Amirul Bangun Bangsa Publishing ]]>
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DOI: 10.59837/jpnmb.v1i8.315
<![CDATA[Adapun tujuan penelitian ini untuk mengetahui pengaruh Digital Marketing terhadap Peningkatan Penjualan pada Industri Kecil Menengah (IKM)Dinas Perindustrian Provinsi Sumatera Selatan (Studi kasus IKM Jami’ah Riqzi Herbal di Daerah Plaju) Penelitian ini bertujuan untuk mengetahui dan mengukur seberapa besar pengaruh Digital Marketing terhadap Peningkatan Penjualan pada Industri Kecil Menengah (IKM)Dinas Perindustrian Provinsi Sumatera Selatan (Studi kasus IKM Jami’ah Riqzi Herbal di Daerah Plaju). Dalam penelitian ini diambil sebanyak 100 responden dengan pemilihan sampel menggunakan sampling jenuh. Jenis data yang digunakan dalam penelitian ini adalah data primer. Teknik pengumpulan data menggunakan kuesioner dengan skala likert. Metode analisis yang digunakan adalah metode regresi linier sederhana. Dari hasil uji t diketahui thitung variabel Digital Marketing sebesar 11,547 > ttabel 2,625. Maka thitung variabel Digital Marketing lebih besar dari ttabel atau thitung11,547 > ttabel 2,625. Dapat dinyatakan bahwa Ho ditolak dan Ha diterima, artinya ada pengaruh positif dan signifikan Digital Marketing (X) terhadap Peningkatan Penjualan (Y). Untuk hasil uji koefisien determinasi diketahui nilai Rsquare sebesar 0,707 atau sebesar 70,7%. Artinya variabel Digital Marketing(X) mempengaruhi variabel Peningkatan Penjualan (Y) sebesar 70,7%.]]>
<![CDATA[Sosialisasi Dan Edukasi Green Human Resource Management Pada Pegawai Dinas Perindustrian Sumatera Selatan ]]>
<![CDATA[Apriyanza, Muhammad]]>;
<![CDATA[Mellita, Dina]]>;
<![CDATA[Fitriasuri, Fitriasuri]]>;
<![CDATA[Elpanso, Efan]]>;
<![CDATA[Noviardy, Andrian]]>
<![CDATA[ Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Pakis Journal Institute ]]>
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DOI: 10.58184/mestaka.v4i1.579
<![CDATA[The development Over time, human resource management has changed, one which is the creation of ecologically friendly company activities by producing the concept of Green Human Resources Management (GHRM). Currently, Green Human Resource Management has become the main business strategy for substantial organizations where Human Resource Development has an active role in the work environment. Green resource management is a policies for environmentally conscious companies resource management Management is human resources that are aware of scientific disciplines aware of scientific disciplines by combining with maintain the sustainability of nature in company management. Green Human Resource Management is a program that helps create a green workforce that can understand and appreciate green culture in an organization that requires high-level technical and management skills in employees. Green Human Resource Management practices in supporting better environmental performance. The approach is a qualitative one that is based on empirical research by examining use in empirical research by examining use green human resources management in the industrial world based on” devotion results from various parties, with sources of national journals, international journals.]]>
<![CDATA[The Acceptance of Technology in Human Resource Management : Readiness e-HRD Among Healthcare Workers Using Binary Logistic Regression ]]>
<![CDATA[Mellita, Dina]]>;
<![CDATA[Zainal, Rabin Ibnu]]>;
<![CDATA[Rafiansyah, M. Darrel]]>
<![CDATA[ JINAV: Journal of Information and Visualization Vol. 4 No. 2 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.jinav2418
<![CDATA[This research aims to identify the readiness of healthcare professionals in regional hospitals to use e-HRD technology. The use of technology in HRM functions is essential to maintain the efficiency and capabilities of human resources within an organization. E-HRD platforms are computerized systems that support the effective and efficient management of HR processes within an organization. To assess the efficiency of employing this technology, it is essential to determine the preparedness of the users. The Technology Readiness Index (TRI) proposed by Parasuraman is applied to assess healthcare workers' preparedness for using e-HRD. The UTAUT (Unified theory of acceptance and use of integrated technology) theory is employed to identify technological readiness. A quantitative descriptive research design is employed to identify the readiness of hospital healthcare workers. The data source for this research is primary data obtained through a questionnaire. The population in this study consists of 420 healthcare workers employed in regional hospitals in the city of Palembang. The sampling technique used in this research is proportional stratified random sampling. Logistic regression is employed to assess the preparedness of healthcare professionals in regional hospitals. The research findings indicate that male healthcare workers have a tendency to be 1.843 times more prepared to use e-HRD compared to female healthcare workers. The likelihood of healthcare workers using e-HRD tends to decrease by 0.002 times with increasing age. The research concludes that healthcare professionals in regional hospitals are moderately prepared to use e-HRD technology. The study recommends that healthcare organizations should provide training and support to enhance healthcare workers' readiness to use e-HRD technology.]]>
<![CDATA[The Influence of Customer Experience and Brand Trust on Repurchase Intentions by Moderating Sales Promotions at PT Wika Beton Region II ]]>
<![CDATA[Aldila, Tino Yose]]>;
<![CDATA[Helmi, Sulaiman]]>;
<![CDATA[Fitriasuri]]>;
<![CDATA[Mellita, Dina]]>
<![CDATA[ Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijmb.v3i1.467
<![CDATA[Priority in government development programs is an opportunity for construction companies to increase sales. However, in practice, PT Wika Beton Wilayah II Palembang City, as a leading construction company, has failed to get new projects. This study aims to determine and analyze the effect of customer experience and brand trust on repurchase intention with moderation of sales promotion. The research was conducted using quantitative methods through SEM-PLS analysis, sourced from questionnaires distributed to 49 respondents. Respondents are customers of PT Wika Beton Region II Palembang City who have made purchases more than once. The results of the study are expected to reveal that customer experience and brand trust can influence customer repurchase intention moderated by sales promotion. The predicted influence is a significant favorable influence, both partially and simultaneously. The results of this study are expected to be used as a reference for the formulation of marketing strategy formulation strategies for policymakers in the company.]]>
<![CDATA[The Effect of Transformational Leadership on the Performance of State Primary School Teachers in Ogan Komering Ulu ]]>
<![CDATA[Qotrunnada, Emilda]]>;
<![CDATA[Mellita, Dina]]>
<![CDATA[ International Journal of Finance Research Vol. 6 No. 1 (2025): International Journal of Finance Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS) ]]>
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DOI: 10.47747/ijfr.v6i1.1978
<![CDATA[Teacher performance is one of the keys to successful implementation of learning in schools. To improve the quality of education through teacher performance, principals need to be forward-thinking leaders who guide and inspire teachers to be able and eager to work efficiently. Of the many factors that can affect teacher performance is leadership. Transformational leadership is a process by which leaders and subordinates strive to achieve a high level of morality and motivation. The purpose of this study was to analyze the influence of transformational leadership on the performance of public secondary school teachers in the middle school system. The research method used is the Partial Least Square (PLS) method using SmartPLS software version 4. The study sampled 100 teachers with positions as vice principals and class teachers using questionnaires. The data used in this study are primary data. After carrying out the study, it can be concluded that transformational leadership has no influence on teacher performance]]>
<![CDATA[THE EFFECT OF CAREER DEVELOPMENT, JOB SATISFACTION AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT CERAH SINERGI SEJAHTERA ]]>
<![CDATA[agustian, wiwin]]>;
<![CDATA[Esa, Gilang Anugrah]]>;
<![CDATA[Mellita, Dina]]>;
<![CDATA[Noviardi, Andrian]]>
<![CDATA[ Jurnal Ecoment Global Vol. 10 No. 1 (2025): Edisi April 2025 ]]>
Publisher : <![CDATA[Universitas Indo Global Mandiri Palembang ]]>
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DOI: 10.36982/jeg.v10i1.5269
<![CDATA[Abstract. Objective: This study aims to determine whether career development, job satisfaction and work motivation affect employee performance at PT. Cerah Sinergi Sejahtera. The type of quantitative research aims to determine the effect of career development, job satisfaction and work motivation as independent variables and employee performance as dependent variables. Design/Method/Approach: the method used in this study is a quantitative descriptive method with an analysis tool using multiple regression. The data used are primary data sourced from questionnaires with a sample of 54 respondents. Discussion: The results of the analysis using the t test show that career development does not affect employee performance at PT. Cerah Sinergi Sejahtera. Job satisfaction has a positive effect on employee performance at PT. Cerah Sinergi Sejahtera. Work motivation has a positive effect on employee performance at PT. Cerah Sinergi Sejahtera. The results of the determination coefficient test of the regression model show an R Square value of 0.828. This explains that 82.8% of career development variables, job satisfaction and work motivation have an effect on employee performance at PT. Cerah Sinergi Sejahtera and the remaining 19.8% is influenced by other variables outside of this study. Conclusion/suggestion: PT. Cerah Sinergi Sejahtera should prepare a structured career development program, including regular training, mentoring and fair promotion opportunities, this will be able to help employees to increase motivation so that employee job satisfaction can be achieved. Keywords: Career Development, Job Satisfaction, Work Motivation, Employee Performance]]>
<![CDATA[The Influence of Green Human Resources Management (GHRM) on Employee Green Behavior (Green Lifestyle), Employee Performance, and Company Sustainability ]]>
<![CDATA[Ayu, Mersi Putri]]>;
<![CDATA[Mellita, Dina]]>;
<![CDATA[Sartika, Dewi]]>;
<![CDATA[Trisninawati, Trisninawati]]>
<![CDATA[ International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/ijmhrr.v6i2.2661
<![CDATA[This study aims to assess the effect of Green Human Resource Management (GHRM) on employee green behavior (green lifestyle), employee performance, and corporate sustainability at PT. Northeast Electric Power Construction Project OKI 2. GHRM includes various sustainability-oriented human resource management practices, such as green recruitment, environmental training, environmentally-based performance evaluation, and incentive systems to encourage environmentally friendly behavior in the workplace. This study uses a quantitative approach with a survey method, where data were collected through questionnaires from 70 employees. Data analysis was carried out using statistical techniques such as regression to test the relationship between variables. The results showed that GHRM significantly affects employee green behavior, which in turn contributes to improving employee performance and corporate sustainability. These findings indicate that effective implementation of GHRM can improve the culture of sustainability within an organization, while strengthening the company's competitiveness in the long term. This study contributes to corporate management in developing environmentally-based human resource policies that can improve individual performance and organizational sustainability goals]]>
<![CDATA[Strategi Branding dan Digital Marketing UMKM Amaliz Cake Desa Pipa Putih ]]>
<![CDATA[Afriansyah, A.]]>;
<![CDATA[Agustian, Wiwin]]>;
<![CDATA[Mellita, Dina]]>;
<![CDATA[Rasmila, Rasmila]]>;
<![CDATA[Rayhan, M.]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Information Technology Vol. 3 No. 1 (2024): Jurnal Pengabdian Masyarakat Information Technology - Maret 2024 ]]>
Publisher : <![CDATA[Universitas Bina Darma ]]>
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DOI: 10.33557/jpm_itech.v3i1.3046
<![CDATA[Program pengabdian masyarakat ini bertujuan untuk meningkatkan pemasaran dan daya saing produk UMKM, khususnya Amaliz Cake, melalui penerapan branding produk dan digital marketing. Metode pelaksanaannya melibatkan pelatihan, pendampingan, dan optimalisasi penggunaan teknologi informasi. Temuan dari kegiatan ini mencakup partisipasi 30 peserta, yang mengalami peningkatan pengetahuan dan keterampilan dalam branding produk, desain produk, dan strategi pemasaran digital. Peserta juga mendapatkan manfaat langsung berupa kemampuan baru dalam memanfaatkan teknologi digital untuk pemasaran produk. Kesimpulannya, keterlibatan masyarakat dalam program ini memberikan dampak signifikan dalam meningkatkan visibilitas dan penjualan produk UMKM, serta memperkuat kontribusi UMKM terhadap perekonomian lokal.]]>
<![CDATA[The influence of promotion and service quality on customer satisfaction is mediated by the purchase decision at Pt Wijaya Karya Beton (Persero) Sales Area II ]]>
<![CDATA[Saputra, Agus Adi]]>;
<![CDATA[Helmi, Sulaiman]]>;
<![CDATA[Fitriasuri]]>;
<![CDATA[Mellita, Dina]]>
<![CDATA[ Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijmb.v3i2.466
<![CDATA[Companies in the construction sector are currently faced with an era of very fierce competition, the right marketing strategy is needed to increase market share. PT Wika Beton Sales Region II Palembang City as a large company is considered to have not maximized its performance in influencing the purchase decisions of its customers. This study aims to find out and analyze the influence of promotion and service quality on customer satisfaction mediated by purchase decisions. The research was conducted using a quantitative method through SEM-PLS analysis, sourced from a questionnaire distributed to 85 respondents. The respondents are customers of PT Wika Beton Sales Region II Palembang City who have made the least number of purchases. The results of the study are expected to reveal that the promotion program and the quality of service provided by the company can increase customer satisfaction in every purchase decision made. The expected influence is a significant positive influence, both partially and simultaneously. The results of this study are expected to be used as a reference for companies in formulating the most optimal marketing strategy in increasing sales in a sustainable manner.]]>
<![CDATA[Analisis Perbedaan Preferensi Anatara Generasi Y Dan Z Dalam Memilih Kedai Kopi Di Kota Palembang ]]>
<![CDATA[Priantika, Meisa]]>;
<![CDATA[Mellita, Dina]]>
<![CDATA[ Jurnal Penelitian Dan Pengkajian Ilmiah Eksakta Vol 4 No 2 (2025): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE ]]>
Publisher : <![CDATA[LPPM Universitas Dharma Andalas ]]>
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DOI: 10.47233/jppie.v4i2.1972
<![CDATA[This study aims to analyze the differences in preferences between Generation Y and Generation Z in choosing coffee shops in Palembang. The research sample consists of 100 respondents, evenly divided into 50 respondents from Generation Y and 50 from Generation Z. The analytical method used is an independent t-test to determine whether there is a significant difference in preferences between the two generations. The results show that there is a significant difference in preferences between Generation Y and Generation Z when selecting a coffee shop. Factors influencing preferences include product quality, shop ambiance, price, and accessibility. These findings are expected to provide insights for coffee shop owners in designing marketing strategies that align with the characteristics of each generation.]]>
