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All Journal SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Prosiding Semhavok MBIA Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Ilomata International Journal of Management Dinasti International Journal of Digital Business Management JIBM Ilomata International Journal of Management JINAV: Journal of Information and Visualization Jurnal Disrupsi Bisnis International Journal of Finance Research International Journal of Marketing and Human Resource Research Forum Bisnis dan Kewirausahaan Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Journal of Management Analytical and Solution Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mestaka: Jurnal Pengabdian Kepada Masyarakat Nanggroe: Journal Of Scholarly Service Sinergi International Journal of Management and Business Nanggroe: Journal of Scholarly Service Journal Of Management Analytical and Solution (JoMAS) Journal of Social Work and Science Education Jurnal Penelitian Multidisiplin Bangsa Jurnal Pengabdian Masyarakat Inovasi Indonesia
Mellita, Dina
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The Differences in Employees' Green Behavior Between Gender at PT Dewa Patria Jenny, Ardhillah; Mellita, Dina; Fitriasuri; Elpanso, Efan
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 2 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i2.20501

Abstract

This research aims to determine the effect of environmentally friendlyrecruitment selection, environmentally friendly training, environmentallyfriendly performance management, environmentally friendly payments &rewards, and environmentally friendly involvement on employee green behavior.The method used is quantitative. The purpose of this study is to examine theimpact of gender differences on employees' green behavior at PT Dewa Patria.This research employs a quantitative method with descriptive analysistechniques. The sample consists of 88 employees from PT Dewa Patria. Datacollection was conducted by distributing questionnaires to the employees. Dataanalysis involved normality tests and difference tests. The results indicate asignificant statistical difference in green behavior among employees based ongender. In other words, gender has a significant impact on employees' greenbehavior.
Strategi Branding dan Digital Marketing UMKM Amaliz Cake Desa Pipa Putih Afriansyah, A.; Agustian, Wiwin; Mellita, Dina; Rasmila, Rasmila; Rayhan, M.
Jurnal Pengabdian Masyarakat Information Technology Vol. 3 No. 1 (2024): Jurnal Pengabdian Masyarakat Information Technology - Maret 2024
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/jpm_itech.v3i1.3046

Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan pemasaran dan daya saing produk UMKM, khususnya Amaliz Cake, melalui penerapan branding produk dan digital marketing. Metode pelaksanaannya melibatkan pelatihan, pendampingan, dan optimalisasi penggunaan teknologi informasi. Temuan dari kegiatan ini mencakup partisipasi 30 peserta, yang mengalami peningkatan pengetahuan dan keterampilan dalam branding produk, desain produk, dan strategi pemasaran digital. Peserta juga mendapatkan manfaat langsung berupa kemampuan baru dalam memanfaatkan teknologi digital untuk pemasaran produk. Kesimpulannya, keterlibatan masyarakat dalam program ini memberikan dampak signifikan dalam meningkatkan visibilitas dan penjualan produk UMKM, serta memperkuat kontribusi UMKM terhadap perekonomian lokal.
The influence of promotion and service quality on customer satisfaction is mediated by the purchase decision at Pt Wijaya Karya Beton (Persero) Sales Area II Saputra, Agus Adi; Helmi, Sulaiman; Fitriasuri; Mellita, Dina
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.466

Abstract

Companies in the construction sector are currently faced with an era of very fierce competition, the right marketing strategy is needed to increase market share. PT Wika Beton Sales Region II Palembang City as a large company is considered to have not maximized its performance in influencing the purchase decisions of its customers. This study aims to find out and analyze the influence of promotion and service quality on customer satisfaction mediated by purchase decisions. The research was conducted using a quantitative method through SEM-PLS analysis, sourced from a questionnaire distributed to 85 respondents. The respondents are customers of PT Wika Beton Sales Region II Palembang City who have made the least number of purchases. The results of the study are expected to reveal that the promotion program and the quality of service provided by the company can increase customer satisfaction in every purchase decision made. The expected influence is a significant positive influence, both partially and simultaneously. The results of this study are expected to be used as a reference for companies in formulating the most optimal marketing strategy in increasing sales in a sustainable manner.
The Differences in Employees' Green Behavior Between Gender at PT Dewa Patria Jenny, Ardhillah; Mellita, Dina; Fitriasuri; Elpanso, Efan
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 2 (2025): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i2.20501

Abstract

This research aims to determine the effect of environmentally friendlyrecruitment selection, environmentally friendly training, environmentallyfriendly performance management, environmentally friendly payments &rewards, and environmentally friendly involvement on employee green behavior.The method used is quantitative. The purpose of this study is to examine theimpact of gender differences on employees' green behavior at PT Dewa Patria.This research employs a quantitative method with descriptive analysistechniques. The sample consists of 88 employees from PT Dewa Patria. Datacollection was conducted by distributing questionnaires to the employees. Dataanalysis involved normality tests and difference tests. The results indicate asignificant statistical difference in green behavior among employees based ongender. In other words, gender has a significant impact on employees' greenbehavior.
Analisis Perbedaan Preferensi Anatara Generasi Y Dan Z Dalam Memilih Kedai Kopi Di Kota Palembang Priantika, Meisa; Mellita, Dina
Jurnal Penelitian Dan Pengkajian Ilmiah Eksakta Vol 4 No 2 (2025): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppie.v4i2.1972

Abstract

This study aims to analyze the differences in preferences between Generation Y and Generation Z in choosing coffee shops in Palembang. The research sample consists of 100 respondents, evenly divided into 50 respondents from Generation Y and 50 from Generation Z. The analytical method used is an independent t-test to determine whether there is a significant difference in preferences between the two generations. The results show that there is a significant difference in preferences between Generation Y and Generation Z when selecting a coffee shop. Factors influencing preferences include product quality, shop ambiance, price, and accessibility. These findings are expected to provide insights for coffee shop owners in designing marketing strategies that align with the characteristics of each generation.
PENGARUH REMUNERASI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PEREMPUAN DI MEDIASI OLEH KEPUASAN KERJA DI RUMAH SAKIT BHAYANGKARA (MOH. HASAN) PALEMBANG Estrada, Yosef; Mellita, Dina
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4585

Abstract

Penelitian ini mempunyai tujuan yakni guna menganalisis dampak remunerasi serta motivasi kerja pada kinerja karyawan dengan mempertimbangkan kepuasan kerja selaku variabel mediasi. Fokus penelitian terletak pada evaluasi dampak remunerasi dan motivasi kerja terhadap kinerja, baik secara langsung maupun ataupun peran mediasi kepuasan kerja. Dalam studi ini dilakukan Pendekatan kuantitatif, dengan analisis data dilakukan memakai metode Partial Least Square (PLS). Pada temuan penelitian ini menampilkan bahwa motivasi kerja (X2) secara signifikan memengaruhi kepuasan kerja (Z) dan kinerja karyawan (Y). Sementara itu, remunerasi (X1) mempunyai dampak positif pada kepuasan kerja dan kinerja, meskipun kontribusinya tidak sekuat pengaruh motivasi kerja. Dengan koefisien jalur yaitu 0,526 serta pengaruh tidak langsung yang teridentifikasi, kepuasan kerja terbukti berperan penting sebagai mediator dalam korelasi diantara motivasi kerja dan kinerja karyawan.
Perbedaan Kepuasan Kerja antara Pimpinan dan Pegawai selama Masa Pandemi Covid-19 pada Badan Pengelolaan Pajak Daerah Kota Palembang Soraya, Nabila; Mellita, Dina
Jurnal Disrupsi Bisnis Vol. 5 No. 5 (2022): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v5i5.23736

Abstract

Penelitian ini bertujuan untuk mengetahui adakah perbedaan kepuasan kerja antara pimpinan dan pegawai selama masa pandemic Covid-19 pada Badan Pengelolaan Pajak Daerah Kota Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Teknik pengambilan sampel dalam penelitian ini dilakukan dengan menggunakan Teknik purposive sampling. Jumlah responden dalam penelitian ini berjumlah 42 terdiri dari 21 pimpinan dan 21 pegawai pada Badan Pengelolaan Pajak Daerah Kota Palembang. Teknik pengumpulan data menggunakan metode angket. Teknik analisis data yang digunakan yaitu uji Independent Sample t-test. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa ada perbedaan signifikan kepuasan kerja antara pimpinan dan pegawai dapat dibuktikan dengan t hitung > t tabel sebesar 1,786 > 1,684 yang artinya H0 ditolak dan Ha diterima.
Factors affecting capital expenditure in provincial governments in Indonesia Ningrum, Dwi Asih Setya; Fitriasuri, Fitriasuri; Mellita, Dina; Sartika, Dewi
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of regional original revenue, general allocation funds, specific allocation funds, and excess of budget calculations on capital expenditures in provincial governments in Indonesia in 2020-2022. The population in this study covers 34 provinces in Indonesia. This study used purposive sampling method so that 34 provinces were obtained as research samples. The data used in this research is secondary data in the form of Budget Realization Reports for provincial governments in Indonesia. This study uses multiple regression analysis. The results of this study indicate that simultaneously local revenue, general allocation funds, specific allocation funds, and excess budget calculations have a positive effect on capital expenditures. Partially, local revenue, general allocation funds and the remainder of the budget calculation have a positive effect on capital expenditures.
Modeling Financial Behavior of E-Wallet Users in Palembang: Exploring Financial Literacy and Lifestyle Factors Zainal, Rabin Ibnu; Sari, Nopri seftiani; Mellita, Dina; Haqiqi, Teuku Muhammad
MBIA Vol. 23 No. 2 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/90ag6q74

Abstract

The rapid growth of digital financial ecosystems has transformed financial management, primarily through the adoption of e-wallets. This study examines the impact of Financial Literacy and Lifestyle on Financial Behavior among 95 e-wallet users in Palembang City, employing the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. Findings reveal that Financial Literacy has a statistically significant but weak effect on Financial Behavior, explaining 28% of its variance. These findings suggest s that cognitive financial skills, while crucial, have limited influence in this context. Conversely, lifestyle has a substantial impact, accounting for 51.9% of the variance in financial behavior, emphasizing the critical role of behavioral and environmental factors in shaping decision-making. Theoretically, this study validates the importance of integrating cognitive (Financial Literacy) and behavioral (Lifestyle) dimensions in understanding financial behavior in digital payment systems. Policymakers are urged to enhance financial literacy programs and strengthen consumer protection, while e-wallet providers should prioritize security, transparency, and user-focused features. Future research should incorporate additional variables to offer a more comprehensive understanding of financial behavior in digital ecosystems.   Keywords: Financial Literacy, Lifestyle, Financial Behavior, E-Wallet.   Abstrak Pertumbuhan pesat ekosistem keuangan digital telah mentransformasi pengelolaan keuangan, terutama melalui adopsi dompet digital (e-wallet). Penelitian ini mengkaji dampak Literasi Keuangan dan Gaya Hidup terhadap Perilaku Keuangan di antara 95 pengguna e-wallet di Kota Palembang dengan menggunakan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Literasi Keuangan memiliki pengaruh yang signifikan secara statistik tetapi lemah terhadap Perilaku Keuangan, menjelaskan 28% dari variansnya. Hal ini menunjukkan bahwa keterampilan keuangan kognitif, meskipun penting, memiliki pengaruh terbatas dalam konteks ini. Sebaliknya, Gaya Hidup menunjukkan dampak yang kuat dan signifikan, menjelaskan 51,9% dari variansi Perilaku Keuangan, yang menekankan peran penting faktor perilaku dan lingkungan dalam membentuk pengambilan keputusan. Secara teoretis, penelitian ini memvalidasi pentingnya mengintegrasikan dimensi kognitif (Literasi Keuangan) dan perilaku (Gaya Hidup) dalam memahami perilaku keuangan dalam sistem pembayaran digital. Pembuat kebijakan didorong untuk meningkatkan program literasi keuangan dan memperkuat perlindungan konsumen, sementara penyedia e-wallet perlu memprioritaskan keamanan, transparansi, dan fitur yang berfokus pada pengguna. Penelitian selanjutnya perlu mengintegrasikan variabel tambahan untuk memberikan pemahaman yang lebih komprehensif tentang perilaku keuangan dalam ekosistem digital.   Kata kunci: Literasi Keuangan, Gaya Hidup, Perilaku Keuangan, Dompet Digital.
Pelatihan Keterampilan Dasar Komputer untuk Peningkatan Soft Skill Pemuda Karang Taruna di Desa Tanjung Tambak Baru, Sumatera Selatan Noviardy, Andrian; Novriyanti, Suci; Heriyanto, Heriyanto; Elpanso, Efan; Mellita, Dina; Fitriasuri, Fitriasuri
Jurnal Pengabdian Masyarakat Inovasi Indonesia Vol 3 No 1 (2025): JPMII - Februari 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jpmii.718

Abstract

Karang Taruna memiliki peran strategis sebagai organisasi kepemudaan yang berada di garis depan pembangunan desa, Namun, tidak semua anggota Karang Taruna memiliki kesempatan yang sama untuk mengembangkan potensi diri, termasuk dalam hal penguasaan teknologi informasi dan soft skill. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman mengenai dasar komputer seperti Microsoft Word, Excel, dan Powerpoint kepada kelompok Karang Taruna di Desa Tanjung Tambak Baru. Metode Pelatihan ini berfokus pada identifikasi kebutuhan peserta melalui wawancara dan tes awal. Pelatihan ini bersifat interaktif, menggabungkan diskusi, tanya jawab, dan latihan praktik. Setelah dilakukan pelatihan ini terlihat bahwa anggota Karang Taruna dapat memahami secara mendalam mengenai keterampilan pengoperasian Microsoft Office. Dengan demikian kegiatan pelatihan ini dapat meningkatkan soft skills berbasis komputer di komunitas Karang Taruna di Desa Tanjung Tambak Baru.
Co-Authors Afriansyah, A. Aldila, Tino Yose Apriyanza, Muhammad Ayu, Mersi Putri Azzahra, Elvira Depiansah, Dendi DEWI SARTIKA Dinata, Muhammad Iskandar Efan Elpanso Elpanso, Efan Esa, Gilang Anugrah Estrada, Yosef F, Fitriasuri Firdaus, Yusqi Audah Fitriasuri Fitriasuri, Fitriasuri H, Heriyanto Hatina, Damaida Herdiansyah, ⁠M. Izman Heriyanto Heriyanto Ida Ayu Putu Sri Widnyani Illahiah, Dian Fajari Jenny, Ardhillah Julianti, Hani Tri Mareta, Nanda Misnawati, Desy Monica, Vira Muji Gunarto Ningrum, Dwi Asih Setya Noviardi, Andrian Noviardy, Andrian Novriyanti, Suci Octavianti, Merryda Palwasari, Novi Priantika, Meisa Putri, Seranti Qotrunnada, Emilda Rafiansyah, M. Darrel Rasmila, Rasmila Rayhan, M. Ritonga, Eddy Faisal Sably Aliya Saputra, Agus Adi Sari, Nopri seftiani Siti Khoiriyah Soraya, Nabila Sulaiman Helmi Teuku Muhammad Haqiqi, Teuku Muhammad Trisninawati Trisninawati, Trisninawati Wiwin Agustian Yulinasari, Maisan Zainal, Rabin Ibnu