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All Journal Jurnal Bioteknologi & Biosains Indonesia (JBBI) Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik International Journal of Business, Law, and Education Journal of Sustainable Community Development (JSCD) Journal La Sociale Jurnal Ekonomi International Journal of Economics (IJEC) Jurnal Penelitian Chanos Chanos West Science Business and Management Jurnal Akuntansi dan Keuangan West Science IIJSE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Naim, Sidrotun
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Social Sciences Other

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Journal : West Science Business and Management

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The Effect of Financial Management Quality, Product Innovation, and Digital Marketing on Micro Business Growth in the Jakarta Culinary Sector Naim, Sidrotun
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.734

Abstract

This research investigates the dynamics of micro-business growth in the Jakarta Culinary Sector, focusing on the impact of Financial Management Quality (FMQ), Product Innovation (PI), and Digital Marketing (DM). A quantitative analysis involving a sample of 150 micro businesses reveals compelling insights. Results indicate significant positive relationships between FMQ, PI, and DM with Micro Business Growth (MBG). The study emphasizes the pivotal role of sound financial practices, innovation, and digital marketing in fostering growth within the competitive culinary landscape of Jakarta. Findings contribute to the understanding of success factors in micro-businesses, offering practical implications for entrepreneurs and policymakers.
Co-Authors Abda Abda Adi Soeprapto Ahmad Wibisana, Ahmad Alfiana Alfiana Amar, Irwan Anis Herliyanti Mahsunah, Anis Herliyanti Anna Safarrida, Anna Anshoriyah, Sofiyatul Asrarudin, Asrarudin Buamonabot, Irfandi Cicik Wijayanti, Tri Dewi, Maftuhah Djoko Soelistya Elfan Zulvanian Rifky, Tristan Febrianti, Esther Asti Ginting, Sunardi Hakim, Nur Halim, Jennifer Hanum, Filia Haruni Ode Hayudini, Magna Anissa A. Hendayani, Nenden Hery Santoso, Muhammad INDRA RACHMAWATI Mamahit, Atrisia Inayati Mokodenseho, Sabil Muhamad Risal Tawil Muhammad Syafri, Muhammad Nasution, Uli Julia Puspitasari, Dian Japany Rahmadhani, May Vitha Rahmanudin, Deden Shrestha, Prabin Siti Nur Azizah, Siti Suroso Suroso Suyanto Suyanto Sylvia Kartika Dhamayanti Thahrim, Muhammad Tobari . Widjayanto, Febby Widjayanto, Febby R Wijaya, Silvia Melinda Wulyoadi, Sasmito Yayang Ayu Nuraeni Zuhriyah, Fatimatuz