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Journal : Jurnal Multidisiplin West Science

Dampak Keterampilan Storytelling Waitress terhadap Peningkatan Penjualan Hidangan Lokal: Studi Kasus pada Restoran Hotel Bintang Empat di Sanur, Bali Santi Diwyarthi, Ni Desak Made; Jata, I Wayan; Darmiati, Made; Citrawati, Luh Putu
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2282

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keterampilan storytelling yang dimiliki waitress terhadap peningkatan penjualan hidangan lokal di restoran hotel kawasan Sanur, Bali. Pendekatan penelitian yang digunakan adalah metode campuran (mixed methods) dengan teknik pengumpulan data melalui kuesioner dan wawancara mendalam. Subjek penelitian meliputi 40 waitress dari empat hotel yang menyajikan hidangan lokal, serta lima F&B Manager sebagai informan kunci. Hasil penelitian menunjukkan bahwa storytelling yang efektif mengenai nilai budaya dan sejarah kuliner Bali mampu meningkatkan ketertarikan konsumen, yang berdampak signifikan terhadap penjualan. Temuan ini diperkuat oleh teori experiential marketing dan peran narasi dalam pemasaran jasa. Rekomendasi mencakup perlunya pelatihan rutin keterampilan storytelling bagi waitress serta integrasi narasi budaya dalam strategi promosi restoran hotel.
Sacred Rhythm and Sunset Views: Elevating Uluwatu's Kecak Dance as a Cultural Tourism Icon Jayanti Wardana, Pande Luh Putu Maharani; Aryasih, Putu Ayu; Darmiati, Made; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2532

Abstract

This research explores strategic approaches to optimizing the management of the Half Day Sunset Over Uluwatu and Kecak Dance tour package at PT Destination Asia, aiming to boost tourist satisfaction—particularly by highlighting the artistic significance of the Kecak dance. A qualitative methodology was adopted, incorporating POAC (Planning, Organizing, Actuating, Controlling) and SWOT analysis frameworks. Data were collected through interviews, field observations, and questionnaires distributed to tourists who took part in the tour. The results emphasize that successful tour operations depend on meticulous planning, including the appropriate selection of tour guides, effective destination communication, and streamlined logistics. The SWOT analysis identified core strengths in cultural components, especially the Kecak dance, a distinctive Balinese performance rooted in Hindu epics, known for its hypnotic chanting and dynamic choreography. However, some challenges persist, such as discomfort for the audience during the show and technical inefficiencies in ticketing and crowd control. As the emotional and artistic centerpiece of the tour, the Kecak dance provides not only entertainment but also a deep cultural experience. To further enrich this experience, improvements in storytelling, stage aesthetics, and audience interaction are recommended. By implementing POAC strategies and drawing on insights from the SWOT analysis, PT Destination Asia can enhance its tour service quality, resolve current limitations, and deliver a more engaging and culturally enriching experience for visitors.