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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Bisnis Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Competitive Jurnal Akuntansi dan Keuangan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Pengabdian Masyarakat Bumi Raflesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Mattawang: Jurnal Pengabdian Masyarakat International Journal of Social and Management Studies (IJOSMAS) Jurnal Manajemen Bisnis dan Keuangan JUKESHUM: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE) Eduvest - Journal of Universal Studies Paradoks : Jurnal Ilmu Ekonomi e-Jurnal Apresiasi Ekonomi IIJSE JURNAL MANAJEMEN DAN BISNIS INDONESIA
Haryanto, Totok
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Influence of Content Marketing, Live Streaming, Reviews, and Beauty Vloggers on Scarlett Whitening Purchases Rolani, Mita; Haryanto, Totok; Purwidianti, Wida; Miftahudin, Muchamad Agung
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9012

Abstract

This study aims to determine the effect of content marketing, live streaming, customer reviews, and beauty vloggers on the decision to purchase Scarlett Whitening on TikTok Shop. The population in this study were active students from all faculties at Muhammadiyah University Purwokerto who had used Scarlett Whitening. The sampling technique used was purposive sampling, resulting in a total of 144 respondents in this study . The research analysis test used Structural Equation Modeling (SEM) as the data analysis technique, utilizing SmartPLS software version 3.0. The results of the study indicate that content marketing, beauty vloggers, and online customer reviews have a positive and significant influence on purchasing decisions, demonstrating the importance of informative, persuasive, and credible digital content in shaping consumer behavior on TikTok Shop. Conversely, live streaming does not show a significant effect on purchasing decisions, suggesting that its effectiveness may depend on execution quality or audience engagement levels. These findings imply that Scarlett Whitening should prioritize strengthening content marketing strategies, collaborating with credible beauty vloggers, and encouraging positive customer reviews to enhance consumer trust and purchase intentions, while reevaluating and optimizing live streaming approaches to improve their impact on purchasing decisions.
The Influence of Product Quality, Brand Image, and Word-of-Mouth Recommendations on Purchasing Decisions Solatika, Putu Ines; Fauziridwan, Meydy; Hidayah, Arini; Haryanto, Totok
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9127

Abstract

This study aims to analyze the influence of product quality, brand image, and word-of-mouth recommendations on the decision to purchase Wardah cosmetics in Purwokerto. This study involved 120 students from Muhammadiyah University Purwokerto, Jenderal Soedirman University, and UIN Saizu Purwokerto who had used Wardah cosmetics, using a purposive sampling method. Data analysis was performed using Structural Equation Modeling (SEM) with the help of SmartPLS version 3.0 through external and internal model evaluation. The validity (AVE > 0.5) and reliability (Composite Reliability > 0.7) test results showed that all instruments were valid and reliable. The research results were tested based on the path coefficient value and P value (< 0.05). The results show that product quality, brand image, and word of mouth recommendations have a positive and significant effect on the decision to purchase Wardah cosmetics in Purwokerto. The contribution of this study lies in the integration of the word of mouth variable into the cosmetic purchase decision model, thereby providing a more comprehensive understanding of the role of consumer-to-consumer communication in influencing purchase decisions, particularly for local cosmetic products among students.
PENGARUH SHOOPING LIFESTYLE, PRICE DISCOUNT, DAN GAMIFICATION TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI: STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PURWOKERTO Rif'aa, Naela Aziizahtur; Haryanto, Totok; Tubastuvi, Naelati; Hidayah, Arini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/rq54vv75

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh shopping lifestyle, price discount, dan gamification terhadap impulse buying dengan positive emotion sebagai variabel mediasi pada konsumen Tiktok shop. Tempat penelitian dilakukan di Universitas Muhammadiyah Purwokerto dengan populasi 22.493 mahasiswa. Metode yang digunakan yaitu kuantitatif dengan teknik sampling yang digunakan yaitu proportional sampling dan purposive sampling dengan 130 responden. Alat yang digunakan pada penelitian yaitu SEM-PLS untuk menguji keterkaitan antar variabel.  Hasil penelitian menunjukkan bahwa ketiga variabel independen tidak berpengaruh terhadap impulse buying sedangkan positive emotion berpengaruh terhadap impulse buying. Shopping lifestyle tidak berpengaruh terhadap positive emotion, sedangkan price discount dan gamification berpengaruh terhadap positive emotion. Positive emotion juga mampu memediasi price discount dan gamification terhadap impulse buying, tetapi tidak dengan shopping lifestyle. Implikasi penelitian ini diharapkan menjadi acuan e-commerce untuk merancang startegi promosi dan pengalaman belanja bagi konsumen.
Analisis Pengaruh Religiusitas, Pengetahuan Halal, Norma Subjektif, dan Online Customer Review terhadap Niat Beli Makanan Jepang pada Konsumen Muslim di Purwokerto Rosita, Ai Sinta; Rahayu, Tri Septin Muji; Suyoto, Suyoto; Haryanto, Totok
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2764

Abstract

This study aims to analyze the influence of religiosity, halal knowledge, subjective norms, and online customer reviews on the purchase intention of Japanese food among Muslim consumers in Purwokerto. The study used a quantitative approach with a survey method of 160 respondents selected through purposive sampling. The research instrument was a 5-point Likert-scale questionnaire, and the data were analyzed using multiple linear regression. The results showed that the variables of religiosity, halal knowledge, subjective norms, and online customer reviews had a positive and significant influence on the purchase intention of Japanese food among Muslim consumers in Purwokerto.
Analysis of the Mediating Role of OCB in the Relationship Between LOC, Self-Efficacy, and Organizational Justice on Employee Performance Nursanti, Tia; Darmawan, Akhmad; Arofah, Rifka Utami; Suyoto, Suyoto; Haryanto, Totok
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9482

Abstract

This study aims to analyze the effect of LOC, self-efficacy, and organizational justice on employee performance with OCB as a mediating variable among employees in the cutting department of PT. Hyup Sung Indonesia. This study uses quantitative research with saturated sampling or census method. The population consists of 132 employees in the cutting department. Data were collected using direct questionnaires. Data analysis used SEM-PLS. The results show that LOC does not significantly affect employee performance, but has a positive and significant effect on OCB. Self-efficacy and organizational justice positively and significantly affect employee performance and OCB. OCB positively and significantly affects employee performance and mediates the effects of self-efficacy and organizational justice on employee performance, but does not mediate the effects of LOC. The analysis results show that organizational justice is the most influential variable in improving employee performance, both directly and through the mediating role of OCB. This study contributes to strengthening human resource studies through the role of OCB in improving performance. The findings of this study also provide guidelines for organizations in improving fairness practices to encourage positive work behavior.
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PURWOKERTO Alifa, Nadya Nur; Widyaningtyas, Dian; Rahayu, Tri Septin Muji; Haryanto, Totok
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3752

Abstract

Introduction: This study aims to investigate the impact of product quality, brand image, price perception, and product design on students’ purchase decisions for Wardah cosmetics at Muhammadiyah University Purwokerto.Methods: Purposive sampling was used, with a total of 130 respondents who had purchased and used Wardah cosmetic products. Results: Product quality, price perception, and product design have a positive and significant effect on purchasing decisions. This suggests that consumers prioritize good quality, a reasonable price, and attractive product design when making purchasing decisions. Meanwhile, brand image does not have a significant effect on purchasing decisions. Although consumers have certain perceptions of the Wardah brand, its brand image is not strong enough to influence purchasing decisions. Consumers generally focus more on the direct benefits of Wardah cosmetics.Conclusion and Suggestion: This study demonstrates that companies must prioritize enhancing product quality, offering prices that align with the benefits provided, and developing more appealing product designs to influence purchasing decisions, as these factors have been proven to drive purchasing decisions. Keywords: Brand Image, Price Perception, Product Design, Product Quality, Purchase Decision,
Co-Authors Abdul Haris Mulyadi Agung Miftahuddin, Muchammad Akhmad Darmawan Akhmad Fauzan Alamsyah, Akbar Alfandi, Asha Alifa, Nadya Nur Alwani Hamad Anastasia, Nita Anis Shofiyani Arini Hidayah, Arini Ariyanti, Ayu Rizki Arofah, Rifka Utami Arya Chandra, Latief Aziz, Geovanni Al Azizah, Lisda Fathul Bagis, Fatmah Citadiantoro, Khafifatuzzahra Erny Rachmawati Fauziridwan, Meydy Firliansa, Alek Hadi Pramono Handayani, Erna Hasanah, Yeti Rusmiati Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Hidayat Baihaqi, Daisak Ikhsani, Mastur Mujib Islami, Adelia Wahyu Khaerunisabillah, Sevani Kharismasyah, Alfato Yusnar Lahan Adi Purwanto Magribi, Imam Maulana Maulida Nurul Innayah Miftahudin, Muchamad Agung Mugi Harsono Muhamad Satria Mediansyah Muji R., Tri Septin Mulyadi P, Agus Naelati Tubastuvi Nur Maknunah, Syarifahtun Nurhanifah, Salma Nursanti, Tia Pariyanti, Gangsar Pramesti, Shasa Pratama, Bintang Rizki Purnadi, Purnadi Putra, Nafis Mahesa Putri, Dea Yosiana Rahmawati, Ika Yustina Rakhmawati, Fitri Retnaningrum, Maharani Retno Widowati Rif'aa, Naela Aziizahtur Rizqullah, Naufal Arkan Rizqullah, Naufal Khosyi Rolani, Mita Rosita, Ai Sinta sandra dewi Satria, Muhamad Teguh Wafa Solatika, Putu Ines Suprihatin Sururiyah, Mar’atun Suyoto Suyoto Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Widyaningtyas, Dian Widzayanto, Luthfi Arie Wiranti, Elza Devi Zain Zakaria, Yoga