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Journal : International Journal of Finance Research

Effects of Social Media Marketing on Vegetarian Food Literacy and Post-Purchase Decision Sherwin, Nadya Sherwin; Helmi, Sulaiman; Gunarto, Muji; Trisninawati, Trisninawati
International Journal of Finance Research Vol. 5 No. 1 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i1.1706

Abstract

This study aims to determine and analyze the effect of social media on vegetarian food literacy, the effect of vegetarian food literacy on purchasing decisions, and the components of the AISAS model that most effectively influence consumer purchasing decisions. This study involved 158 respondents. Respondents consisted of Generation Y and Z in Palembang, who were selected using the purposive sampling quota technique. Data collection was carried out using an online questionnaire. SEM-PLS analysis in this study was used to analyze the direct influence of social media on vegetarian food literacy and consumer purchasing decisions based on AISAS modeling. The results of this study indicate that social media has a significant and positive effect on consumers' attention, interest, and search factors. The share factor is the most influential factor in consumer purchasing decisions and on vegetarian products. The influence given by influencer testimonials and friends is considered the most effective in attracting other consumers to buy. This can be a reference for vegetarian food businesses to find the most effective marketing methods to attract consumer purchasing decisions
The Influence of Work Stress and Workload on Work Motivation and Its Impact on the Performance of Class II Land Transportation Management Center Employees in South Sumatra Riduan, M; Helmi, Sulaiman; Gunarto, Muji; Trisninawati, Trisninawati
International Journal of Finance Research Vol. 5 No. 2 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i2.1743

Abstract

This study provides valuable insights into the impact of work stress and workload on work motivation and subsequent employee performance at the Class II Land Transportation Management Center in South Sumatra. Employing a quantitative approach with a descriptive research design, the survey method is used to collect data, aligning with the positivist philosophy. Data is gathered through a structured questionnaire administered at the Office of Class II South Sumatra Land Transportation Management Hall from January to February. Results reveal a negative influence of work stress and workload on employee performance, although work motivation shows no significant correlation. Nevertheless, work motivation positively affects employee performance, independent of work stress and workload. These findings have practical implications for improving workplace conditions and enhancing employee productivity and job satisfaction. Recommendations for future research include further exploration of potential mediating factors, in-depth investigations into strategies for reducing work stress and workload, longitudinal studies to track changes in work motivation and performance, and comparative analyses with similar offices to gain insights into transportation sector dynamics
The Effect of Perceived Knowledge of Accounting, Business Scale, and Level of Education Level of MSME Actors Against Use of Accounting Information in Palembang City Permana, Eko; Trisninawati, Trisninawati
International Journal of Finance Research Vol. 5 No. 3 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i3.2110

Abstract

This study aims to determine the effect of perceived accounting knowledge, business scale, and education level of MSME actors on the use of accounting information in Palembang City. The research method used is descriptive quantitative. The data used in the study were primary data and secondary data. The sampling technique used non- probability sampling techniques. The sample studied in this study were 100 respondents who were MSMEs in Palembang City, especially the Plaju and Kertapati areas. Based on the statistical t test conducted, it can be concluded that the perception of accounting knowledge affects the use of accounting information with a significance value of 0.000 <0.05. Based on the statistical t test conducted, it can be concluded that the scale of business has no effect on the use of accounting information 0.438> 0.05. Based on the statistical t test conducted, it can be concluded that the level of education affects the use of accounting information with a significance value of 0.000 <0.05. The magnitude of the influence of the independent variable on the dependent variable is 50.8%, the remaining 49.2% is influenced by other variables that are not included in the research model.