Article Per Year (5 Year)
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This Author published in this journals
All Journal EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Prosiding Semhavok MBIA Jurnal Ilmiah Edunomika (JIE) JIBM International Journal of Finance Research International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research JOLLT Journal of Languages and Language Teaching Forum Bisnis dan Kewirausahaan Journal La Sociale Jurnal Ekonomi Bima Journal : Business, Management and Accounting Journal Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Asia Pacific Journal of Management and Education Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis Jurnal Penelitian Pendidikan Indonesia Economic Education Analysis Journal Jurnal Pengabdian Masyarakat Inovasi Indonesia
Trisninawati, Trisninawati
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : International Journal of Marketing and Human Resource Research

 1 
The Effect of Product Quality, Service Quality and Customer Relationship Management on Customer Loyalty Mediated by Customer Satisfaction of BPJS Employment Branch Office Palembang Mariska, Lena; Helmi, Sulaiman; Gunarto, Muji; Trisninawati, Trisninawati
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2459

Abstract

This study examines the impact of Customer Relationship Management (CRM), Customer Satisfaction, Product Quality, and Service Quality on Customer Loyalty in a specific company. The aim is to identify the most influential factors in enhancing customer loyalty. The research employs a quantitative survey design, collecting data from 350 customers selected through a purposive sampling technique. Variables include CRM, Customer Satisfaction, Product Quality, Service Quality, and Customer Loyalty, measured using a structured questionnaire. Data analysis utilizes Structural Equation Modeling (SEM) to evaluate relationships among variables and ensure instrument validity and reliability. Key findings reveal that CRM and Customer Satisfaction significantly influence Customer Loyalty, whereas Product Quality and Service Quality show no significant effect. These results underscore the importance of CRM and Customer Satisfaction over traditional drivers, contributing valuable insights for customer retention strategies. This study highlights the evolving dynamics of loyalty in competitive markets, suggesting a shift towards relational and satisfaction-focused management.
The Influence of Green Human Resources Management (GHRM) on Employee Green Behavior (Green Lifestyle), Employee Performance, and Company Sustainability Ayu, Mersi Putri; Mellita, Dina; Sartika, Dewi; Trisninawati, Trisninawati
International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i2.2661

Abstract

This study aims to assess the effect of Green Human Resource Management (GHRM) on employee green behavior (green lifestyle), employee performance, and corporate sustainability at PT. Northeast Electric Power Construction Project OKI 2. GHRM includes various sustainability-oriented human resource management practices, such as green recruitment, environmental training, environmentally-based performance evaluation, and incentive systems to encourage environmentally friendly behavior in the workplace. This study uses a quantitative approach with a survey method, where data were collected through questionnaires from 70 employees. Data analysis was carried out using statistical techniques such as regression to test the relationship between variables. The results showed that GHRM significantly affects employee green behavior, which in turn contributes to improving employee performance and corporate sustainability. These findings indicate that effective implementation of GHRM can improve the culture of sustainability within an organization, while strengthening the company's competitiveness in the long term. This study contributes to corporate management in developing environmentally-based human resource policies that can improve individual performance and organizational sustainability goals
Co-Authors A.A. Ketut Agung Cahyawan W Ade Kemala Jaya, Ade Kemala Afriansyah, A. Andani, Aulia Nurul Andrian Noviardy Anggela, Nova Aprilia, Fitria Ayu, Mersi Putri Comaria, Ya Rizki Corly, Fery DEWI SARTIKA Efan Elpanso Faronsyah, Muhammad Iqbal Februliani, Nurul Fitri Fitriasuri, Fitriasuri H. Mukran Roni, H. Mukran Heriyanto Heriyanto Hermawan, Novan Indriani, Silvia Isnawijayani Kurnia, Rooshi Maya Leriva, Ratu Tenny Mariska, Lena Marlina, Sherly Maulina, Mia Melia Sari Mellita, Dina Miftahul Huda Muji Gunarto Nadhilah, Faiza Putri Neisya, Neisya Noviardy, Andrian Oktavia, Anisa Perdana, Bosya Permana, Eko Putri, Wahyuni Wulandari Rahayu, Sari Rahmawati, Ade Azzahra Riduan, M Rosidah Rosidah Sabeli Aliya Sabeli Aliya Saputra, Dhimas Rosanto Sendri, Sendri Sherly Marlina Sherwin, Nadya Sherwin Shinta, Sinta Simanjuntak, Robetama Siti Nurhayati Nafsiah Sulaiman Helmi Sunda Ariana, Sunda Syaipul Bachren Umami, Linda Tri Vivi Sahfitri Wati, Bungsu Widias Zima Anggraini, Selly Zulfikri, Kemas ⁠Fitriasuri, ⁠Fitriasuri